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Every day, top-tier innovators rely on our idea-filled print reports to identify new opportunities, make better decisions and deep dive new markets.

About the Print Report

Trend Hunter’s Print Trend Report outlines the latest ideas in print advertising, showcasing some of the most innovative print campaigns. Print advertising may be the oldest form of marketing, but the use of print ads within an advertising campaign continues to evolve, leaving room for new print marketing ideas. [SAMPLE]

Who It's For

Our crowdsourced research offers any marketer, advertising and branding executive with insight into the innovative approaches some advertisers have used for their print ads. Understanding that print advertising is no longer subjected to traditional magazine mediums, themes and subjects will help you shape your strategy when it comes time to create your own advertising campaign. Showcasing the most inventive ideas by the top ad agencies, the Print Trend Report will show you how some brands have interpreted the classic advertising medium in a way that is both modern and current.

You Might Consider Custom Print Research...

For as little as $500 per custom deep dive, our team will curate custom Print reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Print trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our print research is based on Trend Hunter's massive database of print articles and 2,199,000,000 total views of data. [Learn More]

The Print Report

Last published on Sep 03, 2014, the Print Report includes 62 PRO Trends (62 Pages) and 310 examples of print market research and print consumer trends related to: print advertising, print campaigns, magazine print ads, ad agencies, print marketing ideas, advertising campaigns and print trends. The report includes all of our Print research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 62 Print PRO Trends = 62 Powerpoint Pages Print PPT Report
• 310 Print Examples
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Sample Print Pro Trends

Each Print PRO Trend is on its own slide with implications, a quantified score, and examples linked to online print articles, videos and images. Examples:

Mischievous Masculinity Consumers are intrigued with the bad boy attitude Implications - The men’s fashion world has gone through a variety of styles and aesthetics, from professional and preppy to rough and rugged. Now, it is seeing a throwback to the ‘50s greaser look and its accompanying “bad boy” attitude. With provocative images of mischief-seeking men, advertisers are using this retro revival to gain the attention of both females and males who are simply looking for a good time, if not a bit of trouble.
Mischievous Masculinity
Consumers are intrigued with the bad boy attitude
6 Examples + Score + Implications


Mainstream Nudity Increasing acceptance of the human body as a form of art Implications - Ad campaigns and magazines have continued to push the envelope of what's acceptable in terms of nudity, now placing more emphasis on artistic expression rather than the overtly "sexy" themes of the past. With media beginning to showcase nudity in a more empowering light, it seems that the human body has become embraced as a form of art, rather than something from which to shy away.
Mainstream Nudity
Increasing acceptance of the human body as a form of art
13 Examples + Score + Implications


Bromanticism Emphasis on platonic male relationships glorifies the bachelor lifestyle Implications - More and more males are part of 'bromances,' engaging in platonic relationships solely with other males. Emphasizing same-sex relationships in this way places the single man and bachelor lifestyle in the spotlight, creating a new version of the 'modern man' in which women may, or may not, be required.
Bromanticism
Emphasis on platonic male relationships glorifies the bachelor lifestyle
5 Examples + Score + Implications


Participatory Advertising Low-interactivity ads conveniently engage & capture attention Implications - A full-fledged interactive campaign can sometimes be a double-edged sword for marketers. On one hand, it offers superior consumer engagement; on the other, it takes the consumer more time and effort -- for example, the consumer has to visit the brand's microsite or play a game via his iPhone. One way to enhance engagement without "inconveniencing" the consumer is participatory advertising -- ads that ask consumers to participate in a simple way, such as touching their TV screens, searching for a word or simply plugging in their earphones. These ads are simple, yet still clever and engaging, offering the benefits of interactive advertising without requiring a high level of commitment from an already busy consumer.
Participatory Advertising
Low-interactivity ads conveniently engage & capture attention
7 Examples + Score + Implications


Logo Hijacking Artists and ad agencies use modified logos to establish a connection with consumers Implications - Every strong company has an unforgettable brand logo, which artists and ad agencies alike are using to their advantage. Incorporating modified yet still recognizable logos into ad campaigns or art installments establishes an instant connection with consumers that further proves the impact of a strong brand name.
Logo Hijacking
Artists and ad agencies use modified logos to establish a connection with consumers
6 Examples + Score + Implications


Housewife Heroism The classic household figure becomes a modern symbol of fortitude Implications - Thanks to the popularity of retro-style imagery and shows like Mad Men, the character of the housewife is again embraced in modern culture. Rather than being considered a symbol of anti-feminism, the modern-day housewife is a figure to idolize and admire. As such, her strength, ingenuity and grace are increasingly portrayed in marketing imagery, photography and pop culture.
Housewife Heroism
The classic household figure becomes a modern symbol of fortitude
8 Examples + Score + Implications


Humanimalism Morphed images of humans and animals charm and stir emotion Implications - Animals have often been used in activist campaigns to stir emotion, but now brands and photographers in all industries are taking it one step further by humanizing animals in advertisements and art. Giving an animal human-like features, or vice versa, draws out emotive responses more so than simply placing an animal in a photograph. The viewer feels a more intense connection, and thus deeper engagement with the ad or artwork.
Humanimalism
Morphed images of humans and animals charm and stir emotion
8 Examples + Score + Implications


Blasphemous Branding Religious references push the buttons of consumer shock Implications - When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue.
Blasphemous Branding
Religious references push the buttons of consumer shock
6 Examples + Score + Implications


Interactive Out of Home Branded transit stops capture attention from bored commuters Implications - Bus stop advertisements now comprise more attention-grabbing branding than ever before. However, it’s not just about advertising—it’s about drawing in the consumer any way possible during this optimal time when boredom is heightened. For the anxiously waiting commuter, bus stop branding that asks them to relax on a sofa, read a book or “save a life” offers a welcome reprieve from watch-checking, foot-tapping and general irritability spawning from impatience.
Interactive Out of Home
Branded transit stops capture attention from bored commuters
6 Examples + Score + Implications


Artistic Filmvertising Ad agencies redesign movie posters with a creative twist Implications - Giving classic movie posters an artistic touch, ad agencies have begun revamping these adverts’ original styles with minimalism and various forms of typography, turning them into more creative works that showcase films from a different angle. Today’s audience is more media- and art-conscious, not to mention more likely to ignore advertising; as such, marketers hoping to spark renewed interest in their brand must reconsider traditional advertising methods or mediums, and one way to do so is by integrating more artistic elements.
Artistic Filmvertising
Ad agencies redesign movie posters with a creative twist
9 Examples + Score + Implications


Minimalist Typevertising Ads get a typographic makeover to fit the taste of the present society Implications - Making note of the strong connection between society and the written word, advertisers are cleverly using typography in their ads to reach out to their viewing audiences. With the use of simple descriptions and creative outline illustrations in their prints, businesses are appealing to those who are drawn to the minimalist nature of design, while sending a very to-the-point message about their products.
Minimalist Typevertising
Ads get a typographic makeover to fit the taste of the present society
6 Examples + Score + Implications


Crude Marketing Using tasteless tactics to intentionally stir controversy Implications - It seems that more brands are embracing the old marketing adage, "all publicity is good publicity." Rather than explicit shockvertising, in which brands use disgusting imagery like blood and gore, brands are using topics of bad taste that get to the core of consumer sentiment. The goal of crude marketing is not good or bad publicity, but to cross boundaries and create controversy; thus, no subject is ever too "taboo."
Crude Marketing
Using tasteless tactics to intentionally stir controversy
6 Examples + Score + Implications


PLUS 56 more Print PRO Trends and 310 examples!



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