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Every day, top-tier innovators rely on our idea-filled print reports, trend report library, customizable dashboard and dedicated advisors to identify new opportunities, make better decisions and deep dive new markets.

About the Print Report - Trend Hunter’s Print Trend Report outlines the latest ideas in print advertising, showcasing some of the most innovative print campaigns of 2010. Print advertising may be the oldest form of marketing, but the use of print ads within an advertising campaign continues to evolve, leaving room for new print marketing ideas.

Who It's For - Our crowdsourced research offers any marketer, advertising and branding executive with insight into the innovative approaches some advertisers have used for their print ads. Understanding that print advertising is no longer subjected to traditional magazine mediums, themes and subjects will help you shape your strategy when it comes time to create your own advertising campaign. Showcasing the most inventive ideas by the top ad agencies, the Print Trend Report will show you how some brands have interpreted the classic advertising medium in a way that is both modern and current.

You might also consider our CUSTOM Print research - For as little as $500 per custom deep dive, our team will curate custom Print reports for your project, customer segments and brand. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Print trend report. [Learn More]

Custom Trend Reports Platform
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trend research methodology Methodology - Unlike our competitors, who rely on gut instinct, our print research is based on Trend Hunter's 7,814 crowdsourced print trends and 2,067,000,000 total views of data. [Learn More]

The Print Report
Last published on Sep 03, 2014, the Print Report includes 62 PRO Trends (62 Pages) and 442 examples of print market research and print consumer trends related to: print advertising, print campaigns, magazine print ads, ad agencies, print marketing ideas, advertising campaigns and print trends. The report includes all of our Print research collected over the last few years.

What You'll Get:
• 62 Page / Slide Presentation Print PPT Report

Contents:
• 62 Print PRO Trends
• 442 Print Examples
• 62 Print Videos (Online) Print Videos
• 2,652 Print Images (Online) Print Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!


Sample Print Pro Trends - Each Print PRO Trend is on its own slide with implications, a quantified score, and examples linked to online print articles, videos and images. Examples:

Mischievous Masculinity Consumers are intrigued with the bad boy attitude Implications - The men’s fashion world has gone through a variety of styles and aesthetics, from professional and preppy to rough and rugged. Now, it is seeing a throwback to the ‘50s greaser look and its accompanying “bad boy” attitude. With provocative images of mischief-seeking men, advertisers are using this retro revival to gain the attention of both females and males who are simply looking for a good time, if not a bit of trouble.
Mischievous Masculinity
Consumers are intrigued with the bad boy attitude
6 Examples + Score + Implications


Mainstream Nudity Increasing acceptance of the human body as a form of art Implications - Ad campaigns and magazines have continued to push the envelope of what's acceptable in terms of nudity, now placing more emphasis on artistic expression rather than the overtly "sexy" themes of the past. With media beginning to showcase nudity in a more empowering light, it seems that the human body has become embraced as a form of art, rather than something from which to shy away.
Mainstream Nudity
Increasing acceptance of the human body as a form of art
13 Examples + Score + Implications


Bromanticism Emphasis on platonic male relationships glorifies the bachelor lifestyle Implications - More and more males are part of 'bromances,' engaging in platonic relationships solely with other males. Emphasizing same-sex relationships in this way places the single man and bachelor lifestyle in the spotlight, creating a new version of the 'modern man' in which women may, or may not, be required.
Bromanticism
Emphasis on platonic male relationships glorifies the bachelor lifestyle
5 Examples + Score + Implications


Participatory Advertising Low-interactivity ads conveniently engage & capture attention Implications - A full-fledged interactive campaign can sometimes be a double-edged sword for marketers. On one hand, it offers superior consumer engagement; on the other, it takes the consumer more time and effort -- for example, the consumer has to visit the brand's microsite or play a game via his iPhone. One way to enhance engagement without "inconveniencing" the consumer is participatory advertising -- ads that ask consumers to participate in a simple way, such as touching their TV screens, searching for a word or simply plugging in their earphones. These ads are simple, yet still clever and engaging, offering the benefits of interactive advertising without requiring a high level of commitment from an already busy consumer.
Participatory Advertising
Low-interactivity ads conveniently engage & capture attention
7 Examples + Score + Implications


Logo Hijacking Artists and ad agencies use modified logos to establish a connection with consumers Implications - Every strong company has an unforgettable brand logo, which artists and ad agencies alike are using to their advantage. Incorporating modified yet still recognizable logos into ad campaigns or art installments establishes an instant connection with consumers that further proves the impact of a strong brand name.
Logo Hijacking
Artists and ad agencies use modified logos to establish a connection with consumers
6 Examples + Score + Implications


Housewife Heroism The classic household figure becomes a modern symbol of fortitude Implications - Thanks to the popularity of retro-style imagery and shows like Mad Men, the character of the housewife is again embraced in modern culture. Rather than being considered a symbol of anti-feminism, the modern-day housewife is a figure to idolize and admire. As such, her strength, ingenuity and grace are increasingly portrayed in marketing imagery, photography and pop culture.
Housewife Heroism
The classic household figure becomes a modern symbol of fortitude
8 Examples + Score + Implications


PLUS 56 more Print PRO Trends and 442 examples!



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