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About the Music Report

The Music Trend Report dissects the ever-changing world of music while examining trends made popular by consumers. With modern technology, listeners can access content in a variety of ways on a variety of platforms. Whether it is an MP3 download, viewing music videos on a smartphone or creating a new song list of favorite music clips, consumers are changing the landscape of the music industry while simultaneously creating new market opportunities for businesses. Furthermore, artists nowadays are using social media sites like Twitter and Tumblr to promote album releases by giving away free songs to fans and making direct connections with consumers.

Who It's For

Any business that wants to leverage its presence in the music industry, including manufacturers of speaker and surround sound equipment, concert promoters, radio deejays, tech companies or music software engineers, will benefit from our crowd-sourced research. Our data will also be useful to advertisers, musicians, product developers and brand managers that want to use popular music trends to their competitive advantage.

Stay up-to-date on the most innovative aspects of the music industry with the Music Trend Report.

The Music Trend Report, last published on May 27, 2015, includes 449 PRO Trends and 2,245 examples of music market research and music consumer trends related to: MP3, downloading, concerts, audio, videos and music trends.

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Methodology

Our music research is based on Trend Hunter's crowdsourced music articles and 2,372,000,000 total views of data. [Learn More]

Report Contents

• 449 Music PRO Trends = 449 Powerpoint Pages Music PPT Report
• 2,245 Music Examples

Online Extras With Full Subscription

• 314 Music Videos (Online) Music Videos
• 13,470 Music Images (Online) Music Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Music Pro Trends

Each Music PRO Trend is on its own slide with implications, a quantified score, and examples linked to online music articles, videos and images. Examples:

Customized Concert Streaming services branch out to include live performances Implications - Music streaming services play into consumers' desire for customization by allowing them to curate their listening preferences. Music venues and concert-selling platforms are piggybacking onto the success of the streaming model in an effort to increase ticket sales, as well as customize the concert experience much in the same way as the listening experience.
Customized Concert
Streaming services branch out to include live performances
4 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Beacon Branding Consumers respond to Beacon-optimized advertising Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences.
Beacon Branding
Consumers respond to Beacon-optimized advertising
4 Examples + Score + Implications


Charitable Enrollment Consumers enroll in services for the sake of social good Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Charitable Enrollment
Consumers enroll in services for the sake of social good
6 Examples + Score + Implications


Collaborative Membership Shared workspaces entice members with social benefits Implications - Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model.
Collaborative Membership
Shared workspaces entice members with social benefits
4 Examples + Score + Implications


Branded Arcade Brands engage consumers through campaign-boosting gaming apps Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services.
Branded Arcade
Brands engage consumers through campaign-boosting gaming apps
4 Examples + Score + Implications


Simulated Sunrise Nature-mimicking alarm clocks use gradual light to rouse sleepers Implications - In order to work with the body's natural cycles, consumers are seeking ways to replicate the experience of dawn and sunrise with smart alarm clocks that use gradual light as a means to waking up individuals naturally. This increased investment in overall well-being is representative of the increased interest in self-care as a means of maximizing energy and personal health.
Simulated Sunrise
Nature-mimicking alarm clocks use gradual light to rouse sleepers
5 Examples + Score + Implications


Experiential Nightlife Consumers search for nightlife experiences that grant bragging rights Implications - The "hipster" subculture is one that demands experiences that deviate from the mainstream. As such, consumers who fall into this category are turning to one-of-a-kind, experiential bars, nightclubs and events. Living in a culture in which people are constantly afraid of missing out, unique experiences hold more than just novelty and intrigue; they also communicate a sense of prestige.
Experiential Nightlife
Consumers search for nightlife experiences that grant bragging rights
5 Examples + Score + Implications


PLUS 443 more Music PRO Trends and 2,245 examples!



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