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About the Music Report

The Music Trend Report dissects the ever-changing world of music while examining trends made popular by consumers. With modern technology, listeners can access content in a variety of ways on a variety of platforms. Whether it is an MP3 download, viewing music videos on a smartphone or creating a new song list of favorite music clips, consumers are changing the landscape of the music industry while simultaneously creating new market opportunities for businesses. Furthermore, artists nowadays are using social media sites like Twitter and Tumblr to promote album releases by giving away free songs to fans and making direct connections with consumers.

Who It's For

Any business that wants to leverage its presence in the music industry, including manufacturers of speaker and surround sound equipment, concert promoters, radio deejays, tech companies or music software engineers, will benefit from our crowd-sourced research. Our data will also be useful to advertisers, musicians, product developers and brand managers that want to use popular music trends to their competitive advantage.

Stay up-to-date on the most innovative aspects of the music industry with the Music Trend Report.

The Music Trend Report, last published on Oct 29, 2014, includes 384 PRO Trends and 1,920 examples of music market research and music consumer trends related to: MP3, downloading, concerts, audio, videos and music trends.

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Methodology

Our music research is based on Trend Hunter's crowdsourced music articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 384 Music PRO Trends = 384 Powerpoint Pages Music PPT Report
• 1,920 Music Examples

Online Extras With Full Subscription

• 269 Music Videos (Online) Music Videos
• 11,520 Music Images (Online) Music Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Music Pro Trends

Each Music PRO Trend is on its own slide with implications, a quantified score, and examples linked to online music articles, videos and images. Examples:

Social Start-Up Entrepreneurs use social platforms as a base for building businesses Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner.
Social Start-Up
Entrepreneurs use social platforms as a base for building businesses
4 Examples + Score + Implications


Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


Generation Merging Seniors embrace aspects of millennial lifestyle for an enhanced retirement Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons.
Generation Merging
Seniors embrace aspects of millennial lifestyle for an enhanced retirement
5 Examples + Score + Implications


Urban Fitness Adding entertainment, health classes integrate cultural elements for appeal Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
4 Examples + Score + Implications


Normalized Escape Couples opt for travel experiences that mimic ordinary life Implications - Mimicking the experiences of home, travel destinations are enticing couples with accommodations that are rustic, simplistic and surprisingly ordinary. This shift towards normalcy in travel denotes a preference for familiar, comfortable experiences that are approachable and easy to enjoy.
Normalized Escape
Couples opt for travel experiences that mimic ordinary life
4 Examples + Score + Implications


Conference Adaptability Office calls are taken up a notch with dual-functional tech devices Implications - Seeking to strengthen office morale, workplaces are reinventing how traditional activities like meetings are presented. Adding an element of entertainment to conference calls, employees are turning to speakers and mobile accessories that double as communication devices, combining peer-to-peer interaction with a desire for more adaptable and stimulating methods of workplace engagement.
Conference Adaptability
Office calls are taken up a notch with dual-functional tech devices
4 Examples + Score + Implications


Multisensory Marketing A desire to connect with consumers has brands targeting different senses Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
Multisensory Marketing
A desire to connect with consumers has brands targeting different senses
5 Examples + Score + Implications


Dual-Purpose Stream Heightening experiences, consumers turn to multifunctional media sharing Implications - Enhancing methods of media sharing with greater adaptability, consumers are turning to multifunctional streaming devices. Combining streaming technology with devices made to serve other functions, brands are seeking to integrate media streaming in new and unexpected ways.
Dual-Purpose Stream
Heightening experiences, consumers turn to multifunctional media sharing
4 Examples + Score + Implications


PLUS 378 more Music PRO Trends and 1,920 examples!



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