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About the Music Report

The Music Trend Report dissects the ever-changing world of music while examining trends made popular by consumers. With modern technology, listeners can access content in a variety of ways on a variety of platforms. Whether it is an MP3 download, viewing music videos on a smartphone or creating a new song list of favorite music clips, consumers are changing the landscape of the music industry while simultaneously creating new market opportunities for businesses. Furthermore, artists nowadays are using social media sites like Twitter and Tumblr to promote album releases by giving away free songs to fans and making direct connections with consumers.

Who It's For

Any business that wants to leverage its presence in the music industry, including manufacturers of speaker and surround sound equipment, concert promoters, radio deejays, tech companies or music software engineers, will benefit from our crowd-sourced research. Our data will also be useful to advertisers, musicians, product developers and brand managers that want to use popular music trends to their competitive advantage.

Stay up-to-date on the most innovative aspects of the music industry with the Music Trend Report.

The Music Trend Report, last published on Jun 23, 2015, includes 458 PRO Trends and 2,290 examples of music market research and music consumer trends related to: MP3, downloading, concerts, audio, videos and music trends.

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Methodology

Our music research is based on Trend Hunter's crowdsourced music articles and 2,401,000,000 total views of data. [Learn More]

Report Contents

• 458 Music PRO Trends = 458 Powerpoint Pages Music PPT Report
• 2,290 Music Examples

Online Extras With Full Subscription

• 321 Music Videos (Online) Music Videos
• 13,740 Music Images (Online) Music Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Music Pro Trends

Each Music PRO Trend is on its own slide with implications, a quantified score, and examples linked to online music articles, videos and images. Examples:

Equitable Hiring Employers search for alternative hiring methods to avoid common traps Implications - Aware of the harmful effect stereotypes have on the recruitment and hiring process, many employers are turning to tactics such as "blind" interviews or internal hiring practices to best utilize the talents of their team. These alternative methods promote a workplace that is not only more diverse, but also more egalitarian in its approach. This is especially important to millennials raised in an information age wherein connectivity fosters a sense of unity and a deep concern for human rights.
Equitable Hiring
Employers search for alternative hiring methods to avoid common traps
4 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Sensorial Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensorial Dining
Multisensory gimmicks entice consumers looking for immersive engagement
6 Examples + Score + Implications


Audio Decor Brands develop products that blend musical enjoyment with decor Implications - The artistic elements present in both music production and interior design are interacting with one another via audio-focused furnishings. Decorative pieces that contribute on aesthetic and auditory levels are also indicative of emerging collaborations between creative labels addressing consumers with diverse interests.
Audio Decor
Brands develop products that blend musical enjoyment with decor
4 Examples + Score + Implications


Hyper-Specific Stream Streaming services offer niche content to cater to individual interests Implications - Realizing the growing desire for customized content, OTT services are turning to platforms that concentrate on specific interests and genres for individual allure. Catering to cultural interests and even spiritual beliefs, these services are choosing to move away from universal content to create a more unique and exclusive viewing experience.
Hyper-Specific Stream
Streaming services offer niche content to cater to individual interests
5 Examples + Score + Implications


Multi-Sensory Therapy Consumers turn to virtual technology as a therapeutic method Implications - Modern therapy services are applying virtual reality tactics to treatment in an attempt to add interactivity and technological allure. By combining therapeutic solutions with online gaming and multi-sensory visuals, brands are not only making the therapeutic process more engaging, they're also redefining how mental health is approached.
Multi-Sensory Therapy
Consumers turn to virtual technology as a therapeutic method
4 Examples + Score + Implications


Customized Concert Streaming services branch out to include live performances Implications - Music streaming services play into consumers' desire for customization by allowing them to curate their listening preferences. Music venues and concert-selling platforms are piggybacking onto the success of the streaming model in an effort to increase ticket sales, as well as customize the concert experience much in the same way as the listening experience.
Customized Concert
Streaming services branch out to include live performances
4 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


PLUS 452 more Music PRO Trends and 2,290 examples!



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