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About the Music Report

The Music Trend Report dissects the ever-changing world of music while examining trends made popular by consumers. With modern technology, listeners can access content in a variety of ways on a variety of platforms. Whether it is an MP3 download, viewing music videos on a smartphone or creating a new song list of favorite music clips, consumers are changing the landscape of the music industry while simultaneously creating new market opportunities for businesses. Furthermore, artists nowadays are using social media sites like Twitter and Tumblr to promote album releases by giving away free songs to fans and making direct connections with consumers.

Who It's For

Any business that wants to leverage its presence in the music industry, including manufacturers of speaker and surround sound equipment, concert promoters, radio deejays, tech companies or music software engineers, will benefit from our crowd-sourced research. Our data will also be useful to advertisers, musicians, product developers and brand managers that want to use popular music trends to their competitive advantage.

Stay up-to-date on the most innovative aspects of the music industry with the Music Trend Report.

The Music Trend Report, last published on Jul 28, 2015, includes 468 PRO Trends and 2,340 examples of music market research and music consumer trends related to: MP3, downloading, concerts, audio, videos and music trends.

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Methodology

Our music research is based on Trend Hunter's crowdsourced music articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 468 Music PRO Trends = 468 Powerpoint Pages Music PPT Report
• 2,340 Music Examples

Online Extras With Full Subscription

• 328 Music Videos (Online) Music Videos
• 14,040 Music Images (Online) Music Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Music Pro Trends

Each Music PRO Trend is on its own slide with implications, a quantified score, and examples linked to online music articles, videos and images. Examples:

Promotional Authenticity Brands take a traditional approach to commercials and marketing Implications - Approaches to marketing via commercials are shifting away from modern, virtual themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for constant connectivity and the digitization of industry.
Promotional Authenticity
Brands take a traditional approach to commercials and marketing
4 Examples + Score + Implications


Infant Advertising 2.0 Babies star in narrative TV ads that emotionally connect brand and consumer Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
Infant Advertising 2.0
Babies star in narrative TV ads that emotionally connect brand and consumer
5 Examples + Score + Implications


Appified Subscription Subscription services turn to mobile apps to heighten accessibility Implications - Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with.
Appified Subscription
Subscription services turn to mobile apps to heighten accessibility
4 Examples + Score + Implications


Musical Nostalgia Music manufacturers focus on vintage motifs for consumers seeking authenticity Implications - Musical instruments are beginning to feature increasingly vintage motifs that replace modern, high-tech layouts with old school designs and features. Aside from romanticizing and referencing the history of music production, vintage styled products are also indicative of a consumer preference for authenticity.
Musical Nostalgia
Music manufacturers focus on vintage motifs for consumers seeking authenticity
4 Examples + Score + Implications


Social Subscription Subscription models shift to include more interaction Implications - As competition in the world of multimedia subscriptions increases, music streaming services are searching for new ways to set themselves apart. Recognizing that listening to music has become a profoundly social experience, many services are opting to increase interaction, either between members, between artists and fans, or between brands and consumers. The success of this method reveals that consumers are regarding streaming services almost as a next-generation social network.
Social Subscription
Subscription models shift to include more interaction
6 Examples + Score + Implications


Digital Instrument Instruction Digital natives turn to high-tech solutions to learn to play music Implications - Brands are integrating technology to instrumental learning tools in order to streamline the learning process. As nearly all facets of life are being enhanced with smart systems, this educational niche comes as part of a broader move toward automation. This shift is appealing and more aligned with young digital natives.
Digital Instrument Instruction
Digital natives turn to high-tech solutions to learn to play music
4 Examples + Score + Implications


Connected Dentistry New oral care concepts adopt high tech elements for tech-savvy consumers Implications - New dentistry products are incorporating high tech features that deliver the best of healthcare with a futuristic, connected appeal. This direction in oral care fits in well with young, contemporary consumers who prefer smart devices that they find not only intuitive, but also essential to everyday tasks.
Connected Dentistry
New oral care concepts adopt high tech elements for tech-savvy consumers
4 Examples + Score + Implications


Militant Masculinity Army-inspired imagery is used to personify the classic man in marketing Implications - Diverging from the more flexible concept of masculinity seen recently, military-inspired marketing paints a picture of the classic male figure. Though this image is antiquated for some, that nostalgia adds to the charm. This points to the meaning of military -- discipline, loyalty, and measured aggression -- and its connection to manhood in the eyes of consumers.
Militant Masculinity
Army-inspired imagery is used to personify the classic man in marketing
4 Examples + Score + Implications


PLUS 462 more Music PRO Trends and 2,340 examples!



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