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About the Footwear Report

The Footwear Trend Report examines ongoing innovations and breakthroughs within this specific subsection of the fashion industry. Our research will help businesses understand consumer obsession with heels, sneakers, office shoes and boots. Whether it is women's shoes, footwear for men, famous footwear from Nike or a trendy boutique shoe store, our crowd-sourced data will help companies discover that every aspect of the shoe industry has a unique target market.

Who It's For

This report will benefit anyone in the fashion industry who is looking to stay ahead of the latest in footwear news, information and innovations. Marketers, designers, big fashion labels and small boutiques will be able to spark innovation and boost creativity with consumer-based knowledge found in the Footwear Trend Report.

Trend Hunter’s Footwear Trend Report will benefit anyone in the fashion industry looking to stay ahead of the latest footwear innovations and eager to restore creativity in their brand.

The Footwear Trend Report, last published on Nov 18, 2014, includes 103 PRO Trends and 515 examples of footwear market research and footwear consumer trends related to: shoes, sneakers, heels, boots, kicks and footwear trends.

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Methodology

Our footwear research is based on Trend Hunter's crowdsourced footwear articles and 2,155,000,000 total views of data. [Learn More]

Report Contents

• 103 Footwear PRO Trends = 103 Powerpoint Pages Footwear PPT Report
• 515 Footwear Examples

Online Extras With Full Subscription

• 72 Footwear Videos (Online) Footwear Videos
• 3,090 Footwear Images (Online) Footwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Footwear Pro Trends

Each Footwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online footwear articles, videos and images. Examples:

Conventional Blogging Customizing online expression, users blog about eclectic daily elements Implications - Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression.
Conventional Blogging
Customizing online expression, users blog about eclectic daily elements
4 Examples + Score + Implications


Multi-Functional Utility The desire for multi-functional goods extends to the outerwear market Implications - As consumer lifestyles demand more versatile products, brands are responding with clothing and gear that reacts to specific activities or climates. The urban consumer is specifically targeted as busy lifestyles lead them to require products that offer durability as well as versatility.
Multi-Functional Utility
The desire for multi-functional goods extends to the outerwear market
6 Examples + Score + Implications


Grown-Up Celebration Adult consumers turn to more refined products to celebrate the holidays Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot.
Grown-Up Celebration
Adult consumers turn to more refined products to celebrate the holidays
5 Examples + Score + Implications


Generational Footwear Instead of fit or function, brands use time periods as inspiration Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality.
Generational Footwear
Instead of fit or function, brands use time periods as inspiration
5 Examples + Score + Implications


Footwear FUNctionality Drab products receive a stylized overhaul to blend purpose with fashion Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality.
Footwear FUNctionality
Drab products receive a stylized overhaul to blend purpose with fashion
6 Examples + Score + Implications


Couture Comfort Luxe designs are added to traditionally low-key footwear for heightened appeal Implications - Adding an element of familiarity, brands are reinventing typically casual fashion items with luxe and sophisticated designs. Adding diamonds and exotic materials to comfort-focused footwear choices like loafers and clogs, brands are combining approachable apparel with more exclusive aesthetics, reflecting a turn toward products that balance luxury and comfort.
Couture Comfort
Luxe designs are added to traditionally low-key footwear for heightened appeal
4 Examples + Score + Implications


Upgrading Apparel Consumers use tutorials and DIYs to make accessories hyper-personalized Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety.
Upgrading Apparel
Consumers use tutorials and DIYs to make accessories hyper-personalized
9 Examples + Score + Implications


Juvenile Couture Children's footwear is given a luxe overhaul for fashion-conscious parents Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury.
Juvenile Couture
Children's footwear is given a luxe overhaul for fashion-conscious parents
4 Examples + Score + Implications


PLUS 97 more Footwear PRO Trends and 515 examples!



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