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About the Footwear Report

The Footwear Trend Report examines ongoing innovations and breakthroughs within this specific subsection of the fashion industry. Our research will help businesses understand consumer obsession with heels, sneakers, office shoes and boots. Whether it is women's shoes, footwear for men, famous footwear from Nike or a trendy boutique shoe store, our crowd-sourced data will help companies discover that every aspect of the shoe industry has a unique target market.

Who It's For

This report will benefit anyone in the fashion industry who is looking to stay ahead of the latest in footwear news, information and innovations. Marketers, designers, big fashion labels and small boutiques will be able to spark innovation and boost creativity with consumer-based knowledge found in the Footwear Trend Report.

Trend Hunter’s Footwear Trend Report will benefit anyone in the fashion industry looking to stay ahead of the latest footwear innovations and eager to restore creativity in their brand.

The Footwear Trend Report, last published on Jun 30, 2015, includes 120 PRO Trends and 600 examples of footwear market research and footwear consumer trends related to: shoes, sneakers, heels, boots, kicks and footwear trends.

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Methodology

Our footwear research is based on Trend Hunter's crowdsourced footwear articles and 2,404,000,000 total views of data. [Learn More]

Report Contents

• 120 Footwear PRO Trends = 120 Powerpoint Pages Footwear PPT Report
• 600 Footwear Examples

Online Extras With Full Subscription

• 84 Footwear Videos (Online) Footwear Videos
• 3,600 Footwear Images (Online) Footwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Footwear Pro Trends

Each Footwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online footwear articles, videos and images. Examples:

Footwear Androgyny Brands hone in on gender bending shoe lines for the modern consumer Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender.
Footwear Androgyny
Brands hone in on gender bending shoe lines for the modern consumer
4 Examples + Score + Implications


Bespoke Footwear DIY shoe products create hyper-customized options for young audiences Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction.
Bespoke Footwear
DIY shoe products create hyper-customized options for young audiences
4 Examples + Score + Implications


Liberated Footwear High-performance footwear takes an unrestricted approach to its design Implications - Designers of high-performance sports footwear have begun taking a simplistic, pared down approach to the design of such products. Whether it's by ensuring shoes are easily adjustable, or simply designing them with greater flexibility in mind, high-performance outdoor footwear is often made to mimic being barefoot, signalling a consumer preference for both natural design and feel.
Liberated Footwear
High-performance footwear takes an unrestricted approach to its design
5 Examples + Score + Implications


Digitized Database In-store digital catalogs add interactive customization to sports gear shopping Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer.
Digitized Database
In-store digital catalogs add interactive customization to sports gear shopping
5 Examples + Score + Implications


Metropolitan Fitness Fitness becomes more accessible with public locations Implications - Fitness culture may be rising, but many consumers are still resisting the confines of the gym. To combat this anti-gym attitude, many athletic brands have begun offering fitness services in public with city stations and pop-up locations. This approach not only makes fitness more accessible and easy to integrate into consumers' everyday routines, it also adds an experiential element to working out.
Metropolitan Fitness
Fitness becomes more accessible with public locations
5 Examples + Score + Implications


Targeted Youth Kids clothing gets the customized treatment with specifically targeted labels Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Targeted Youth
Kids clothing gets the customized treatment with specifically targeted labels
4 Examples + Score + Implications


Kinder Retail Merchandising seeks to engage children in brand experiences Implications - Instead of merely marketing products to young consumers, brands are expanding to include children with kid-sized event campaigns and experiences. By ensuring early contact with the next generation of consumers, brands and marketers seek to build rapport and brand loyalty as early as possible.
Kinder Retail
Merchandising seeks to engage children in brand experiences
4 Examples + Score + Implications


Rustic Pop-Up Pop-up shops channel a sense of homespun charisma with rustic modern interiors Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops can entice consumers with the accessibility of the rustic design.
Rustic Pop-Up
Pop-up shops channel a sense of homespun charisma with rustic modern interiors
6 Examples + Score + Implications


PLUS 114 more Footwear PRO Trends and 600 examples!



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