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About the Footwear Report

The Footwear Trend Report examines ongoing innovations and breakthroughs within this specific subsection of the fashion industry. Our research will help businesses understand consumer obsession with heels, sneakers, office shoes and boots. Whether it is women's shoes, footwear for men, famous footwear from Nike or a trendy boutique shoe store, our crowd-sourced data will help companies discover that every aspect of the shoe industry has a unique target market.

Who It's For

This report will benefit anyone in the fashion industry who is looking to stay ahead of the latest in footwear news, information and innovations. Marketers, designers, big fashion labels and small boutiques will be able to spark innovation and boost creativity with consumer-based knowledge found in the Footwear Trend Report.

Trend Hunter’s Footwear Trend Report will benefit anyone in the fashion industry looking to stay ahead of the latest footwear innovations and eager to restore creativity in their brand.

The Footwear Trend Report, last published on Aug 11, 2015, includes 130 PRO Trends and 650 examples of footwear market research and footwear consumer trends related to: shoes, sneakers, heels, boots, kicks and footwear trends.

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Methodology

Our footwear research is based on Trend Hunter's crowdsourced footwear articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 130 Footwear PRO Trends = 130 Powerpoint Pages Footwear PPT Report
• 650 Footwear Examples

Online Extras With Full Subscription

• 91 Footwear Videos (Online) Footwear Videos
• 3,900 Footwear Images (Online) Footwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Footwear Pro Trends

Each Footwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online footwear articles, videos and images. Examples:

Footwear Invigoration Modern running shoes focus on enhancing the energy of active consumers Implications - Brands are coming up with alternative ways to serve active millennials with footwear products that are designed to enhance energy levels. While this specific approach helps companies in the footwear market stand out, a focus on invigorating consumers is also essential when targeting young, busy age groups with packed schedules.
Footwear Invigoration
Modern running shoes focus on enhancing the energy of active consumers
4 Examples + Score + Implications


Autumnal Artisan Fall fashion leans towards traditionalism for authentically minded shoppers Implications - Autumnal fashions are demonstrating a consistent pull towards artisan designs and looks ideal for young shoppers who are expressing a yearning for traditionalism. On top of benefiting from themes that have endured the test of time, authenticity-focused branding allows for organic, enduring connections with consumers.
Autumnal Artisan
Fall fashion leans towards traditionalism for authentically minded shoppers
5 Examples + Score + Implications


Illuminated Footwear Shoe brands release products with captivating, interactive light features Implications - New footwear products are mixing footwear with innovative lighting designs that challenge typical footwear design. The introduction of seldom seen elements helps brands get ahead of the competition, as connections with consumers are more likely to be developed via interactive, eye-catching merchandise.
Illuminated Footwear
Shoe brands release products with captivating, interactive light features
4 Examples + Score + Implications


Digitized Queue Consumers skip wait times by ordering ahead with innovative apps Implications - As the progression toward streamlining everyday tasks continues, consumers are being enticed by tech-powered services that enable ordering ahead of time or allow for skipping of queues altogether. The emergence of fast-lane apps is representative of the modern consumer's desire to save time wherever possible, while also adding an element of exclusivity.
Digitized Queue
Consumers skip wait times by ordering ahead with innovative apps
5 Examples + Score + Implications


Branded Awareness Brands showcase environmental awareness through thoughtfully branded content Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Branded Awareness
Brands showcase environmental awareness through thoughtfully branded content
6 Examples + Score + Implications


Footwear Androgyny Brands hone in on gender bending shoe lines for the modern consumer Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender.
Footwear Androgyny
Brands hone in on gender bending shoe lines for the modern consumer
4 Examples + Score + Implications


Bespoke Footwear DIY shoe products create hyper-customized options for young audiences Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction.
Bespoke Footwear
DIY shoe products create hyper-customized options for young audiences
4 Examples + Score + Implications


Liberated Footwear High-performance footwear takes an unrestricted approach to its design Implications - Designers of high-performance sports footwear have begun taking a simplistic, pared down approach to the design of such products. Whether it's by ensuring shoes are easily adjustable, or simply designing them with greater flexibility in mind, high-performance outdoor footwear is often made to mimic being barefoot, signalling a consumer preference for both natural design and feel.
Liberated Footwear
High-performance footwear takes an unrestricted approach to its design
5 Examples + Score + Implications


PLUS 124 more Footwear PRO Trends and 650 examples!



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130 Footwear PRO Trends
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