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About the Bollywood Report

Trend Hunter’s Bollywood Trend Report explores the world of Hindi movies, covering trends that resonate with consumers. This includes beautifully designed sari clothing, melodic Tamil songs and online movies available for free download. Although some Westerners may ask themselves, “what is Bollywood?”, it remains a flourishing industry in dozens of countries. Furthermore, there are plenty of Bollywood movies (like Hungama and Bride & Prejudice) and Hindi songs that have gained international acclaim. Finally, we analyze fashion trends from the Green Carpet (the Hindi equivalent of the Red Carpet at the Oscars) and how being a Bollywood actress breaks down cultural stereotypes.

Who It's For

Our crowd-sourced research gives film critics, editors, composers, directors and entertainers a clearer understanding of trends shaping Eastern films. Also, this report will be useful to advertisers, marketers and brand representatives that want to isolate consumer trends relating to Hindi songs, Tamil programming and the Bollywood film scene.

Use the Bollywood Trend Report to grasp the forces driving the popularity of Bollywood films.

The Bollywood Trend Report, last published on May 28, 2015, includes 9 PRO Trends and 45 examples of bollywood market research and bollywood consumer trends related to: foreign films, Hindi movies, the Green Carpet, online movies, musicals and bollywood trends.

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Methodology

Our bollywood research is based on Trend Hunter's crowdsourced bollywood articles and 2,401,000,000 total views of data. [Learn More]

Report Contents

• 9 Bollywood PRO Trends = 9 Powerpoint Pages Bollywood PPT Report
• 45 Bollywood Examples

Online Extras With Full Subscription

• 6 Bollywood Videos (Online) Bollywood Videos
• 270 Bollywood Images (Online) Bollywood Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Bollywood Pro Trends

Each Bollywood PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bollywood articles, videos and images. Examples:

Hyper-Specific Stream Streaming services offer niche content to cater to individual interests Implications - Realizing the growing desire for customized content, OTT services are turning to platforms that concentrate on specific interests and genres for individual allure. Catering to cultural interests and even spiritual beliefs, these services are choosing to move away from universal content to create a more unique and exclusive viewing experience.
Hyper-Specific Stream
Streaming services offer niche content to cater to individual interests
5 Examples + Score + Implications


Geriatric Foodie Food and flavor targeted specifically toward older generations Implications - The rise in consumers who have entered the silver zone coincides with the takeover of foodie culture, converging these two ideas making taste profiles and food services specific to boomers. This hyper-targeted idea opens up the definition of what it means to be a senior into something focused more toward discovery -- in the realms of flavor and otherwise -- than aging.
Geriatric Foodie
Food and flavor targeted specifically toward older generations
6 Examples + Score + Implications


Cutevertising Advertisers tap into consumer emotion with the use of cute cartoons and babies Implications - Why do we immediately smile when we see a laughing baby or cuddly creature? In the world of advertising, it doesn’t matter why we smile, it’s that we do, and advertisers are quick to take advantage. With their instant appeal to human emotion, cute cartoons, adorable animals and angelic babies are increasingly being used to spread a brand message.
Cutevertising
Advertisers tap into consumer emotion with the use of cute cartoons and babies
8 Examples + Score + Implications


Human Dollification Immortalization through figurines based on everyday people Implications - Everyone seeks to matter, to feel important, and some even seek to immortalize themselves in some way. Celebrities, politicians, criminals and ordinary people are seeking to preserve their likeness through custom-made memorabilia.
Human Dollification
Immortalization through figurines based on everyday people
12 Examples + Score + Implications


Bollywood Mania ‘Slumdog Millionaire' sparks western curiosity into Indian culture Implications - Slumdog Millionaire certainly left its mark in Hollywood, but the Academy Award winning flick’s influence extends well beyond its Oscar success. A new found interest in Bollywood and East Indian culture swept western pop culture this year, from music videos and concert tours, to fashion.
Bollywood Mania
‘Slumdog Millionaire' sparks western curiosity into Indian culture
6 Examples + Score + Implications


Narcissistic Indulgence The rise in egoic spending fueled by self-idolization Implications - Why idolize a rock star when you’re so fabulous yourself? That’s the attitude of today’s narcissistic younger generations, who are scrambling to spend their (and their parents’) money on anything that turns them into an icon, from custom busts of their heads to ego-stroking digital mirrors.
Narcissistic Indulgence
The rise in egoic spending fueled by self-idolization
12 Examples + Score + Implications


Retrospective Revivals The Appeal of Nostalgic Pop Culture Implications - Nostalgia is both natural and inevitable. One surefire way to attract attention is to recreate a classic product or style in a fresh, new way. From 1940s glamour to 1960s automobiles, combining the best of the past with the technology of the present is a recipe that almost always spells success.
Retrospective Revivals
The Appeal of Nostalgic Pop Culture
18 Examples + Score + Implications


Petrifying Plushies Ghoulish toys for children move away from their traditionally cute cousins Implications - Children have become so desensitized by the gore and aggression on TV, that they are no longer as drawn to infantile themes. Now toys for children, and even toddlers, can be as gory as zombie dolls, stuffed animals with offensive language and even plushies that have been dissected.
Petrifying Plushies
Ghoulish toys for children move away from their traditionally cute cousins
5 Examples + Score + Implications


PLUS 3 more Bollywood PRO Trends and 45 examples!



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