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About the Winter Fashion Report - The Winter Fashion Trend Report is a collection of winter wear developments that have resonated with consumers. New fashion trends are constant in the ever-changing world of fashion. However, when it comes to winter clothing, there are certain items that are timeless and remain popular. Trends we highlight in the report focus on winter apparel such as parka coats, leather jackets, snow boots, scarves and faux fur hats. We also examine vintage fashion trends in menswear and women’s clothing, as well as winter fashion for teenagers, tweens and toddlers

Who It's For - Clothing stores, fashion designers, boutiques and stylists will find a wealth of insight in our research that can be leveraged for inspiration and innovation.

The Winter Fashion Trend Report gives you an insider’s glance at winter wear trends persuading consumers.

The Winter Fashion Trend Report, last published on Jul 15, 2014, includes 156 PRO Trends and 1,397 examples of winter fashion market research and winter fashion consumer trends related to: clothing stores, parka coats, snow boots, winter apparel, fur hats and winter fashion trends.

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trend research methodology Methodology - Our winter fashion research is based on Trend Hunter's 1,397 crowdsourced winter fashion trends and 1,997,000,000 total views of data. [Learn More]

What You'll Get:
• 156 Page / Slide Presentation Winter Fashion PDF Report Winter Fashion PPT Report
• 156 Page In-Depth Reading Report Winter Fashion PDF Report

Contents:
• 156 Winter Fashion PRO Trends
• 1,397 Winter Fashion Examples
• 196 Winter Fashion Videos (Online) Winter Fashion Videos
• 8,382 Winter Fashion Images (Online) Winter Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Winter Fashion Pro Trends - Each Winter Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online winter fashion articles, videos and images. Examples:

Wardrobe Reversal A growing emphasis on individuality sparks consumers to use pieces unexpectedly Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
Wardrobe Reversal
A growing emphasis on individuality sparks consumers to use pieces unexpectedly
4 Examples + Score + Implications


Pervasive Portable As consumer schedules expand, compact versions of existing goods gain traction Implications - Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles.
Pervasive Portable
As consumer schedules expand, compact versions of existing goods gain traction
6 Examples + Score + Implications


Accelerated Homemade Specialty appliances used to make store-bought goods offer consumer control Implications - Consumers often opt for the convenience of buying a ready-made product, but as choices become overwhelming and costs inflate, a growing number are taking the DIY approach with specialty appliances. Foods traditionally bought are being made at home with niche appliances to decrease cost per serving and provide more consumer control.
Accelerated Homemade
Specialty appliances used to make store-bought goods offer consumer control
5 Examples + Score + Implications


Regional Branding Brands use tradition-inspired products to bond with foreign markets Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Regional Branding
Brands use tradition-inspired products to bond with foreign markets
6 Examples + Score + Implications


Dairy Prestige Cheese gets a grown-up, high-class makeover Implications - Cheese, a luxurious indulgence, is being illuminated as a food on the front lines of the foodie movement. Exotic, artisan cheeses with unique flavors, backstories and presentations are piquing interest. Exotic, artisan cheeses are now, like wine, symbolize prestige and are becoming more coveted by the mainstream consumer. There are even now certifications that cheese lovers to take to become a certified "cheese sommelier."
Dairy Prestige
Cheese gets a grown-up, high-class makeover
7 Examples + Score + Implications


Integrated Audio Seeking functionality, consumers turn to audio-embedded fashion for convenience Implications - While on-the-go tech offers convenience, a desire for greater adaptability prompts the emergence of more integrated forms of technology. Adding everyday functionality to run-of-the-mill music players, consumers are turning to clothing and accessory pieces that seamlessly integrate audio devices, offering a way to incorporate the comfort of technology in a more subtle, accessible manner.
Integrated Audio
Seeking functionality, consumers turn to audio-embedded fashion for convenience
6 Examples + Score + Implications


PLUS 150 more Winter Fashion PRO Trends and 1,397 examples!



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