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About the Winter Fashion Report

The Winter Fashion Trend Report is a collection of winter wear developments that have resonated with consumers. New fashion trends are constant in the ever-changing world of fashion. However, when it comes to winter clothing, there are certain items that are timeless and remain popular. Trends we highlight in the report focus on winter apparel such as parka coats, leather jackets, snow boots, scarves and faux fur hats. We also examine vintage fashion trends in menswear and women’s clothing, as well as winter fashion for teenagers, tweens and toddlers

Who It's For

Clothing stores, fashion designers, boutiques and stylists will find a wealth of insight in our research that can be leveraged for inspiration and innovation.

The Winter Fashion Trend Report gives you an insider’s glance at winter wear trends persuading consumers.

The Winter Fashion Trend Report, last published on Aug 14, 2015, includes 239 PRO Trends and 1,195 examples of winter fashion market research and winter fashion consumer trends related to: clothing stores, parka coats, snow boots, winter apparel, fur hats and winter fashion trends.

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Methodology

Our winter fashion research is based on Trend Hunter's crowdsourced winter fashion articles and 2,446,000,000 total views of data. [Learn More]

Report Contents

• 239 Winter Fashion PRO Trends = 239 Powerpoint Pages Winter Fashion PPT Report
• 1,195 Winter Fashion Examples

Online Extras With Full Subscription

• 167 Winter Fashion Videos (Online) Winter Fashion Videos
• 7,170 Winter Fashion Images (Online) Winter Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Winter Fashion Pro Trends

Each Winter Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online winter fashion articles, videos and images. Examples:

Gifting 2.0 Gift-giving makes use of high tech devices and services Implications - The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems.
Gifting 2.0
Gift-giving makes use of high tech devices and services
4 Examples + Score + Implications


Autumnal Artisan Fall fashion leans towards traditionalism for authentically minded shoppers Implications - Autumnal fashions are demonstrating a consistent pull towards artisan designs and looks ideal for young shoppers who are expressing a yearning for traditionalism. On top of benefiting from themes that have endured the test of time, authenticity-focused branding allows for organic, enduring connections with consumers.
Autumnal Artisan
Fall fashion leans towards traditionalism for authentically minded shoppers
5 Examples + Score + Implications


Occult Branding Moody, clandestine imagery aims to inspire product-driven ritual in consumers Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions.
Occult Branding
Moody, clandestine imagery aims to inspire product-driven ritual in consumers
5 Examples + Score + Implications


Luminous Energy Consumers turn to high-tech light therapy to combat fatigue and jet lag Implications - Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods.
Luminous Energy
Consumers turn to high-tech light therapy to combat fatigue and jet lag
4 Examples + Score + Implications


Consolidated Loyalty Consumers search for streamlined methods of accessing brand loyalty Implications - Though enticed by loyalty services and rewards, many shoppers continue to prioritize convenience above all else. Instead of carrying around several cards, consumers are opting for services that consolidate their collected points into a single card, or at least can be used in conjunction with multiple loyalty services. When it comes to brand loyalty, it's not a question of forcing consumers to choose their allegiance, but showing them that they can have it all.
Consolidated Loyalty
Consumers search for streamlined methods of accessing brand loyalty
4 Examples + Score + Implications


Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


Surgical Mimicry Fashion brands focus on plastic surgery via over-the-top portrayals Implications - Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry. By acknowledging the role of the industry plays when it comes to establishing unrealistic beauty standards, these brands are able to better relate to consumers.
Surgical Mimicry
Fashion brands focus on plastic surgery via over-the-top portrayals
4 Examples + Score + Implications


Citrus Infusion Consumers search for bold flavors that wont compromise health Implications - As consumers become more adventurous with their eating, they begin seeking bolder, more distinctive flavors; however, this adventurous eating is tempered with a growing concern for health. Citrus foods fulfill both these criteria -- its addition to meals allows for full flavor without unnecessary calories, signalling that consumers will choose flavors with a healthy perception over those without.
Citrus Infusion
Consumers search for bold flavors that wont compromise health
4 Examples + Score + Implications


PLUS 233 more Winter Fashion PRO Trends and 1,195 examples!



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