TREND Reports Logo

ALL > Fashion > Winter Fashion Trend Report


About the Winter Fashion Report - The Winter Fashion Trend Report is a collection of winter wear developments that have resonated with consumers. New fashion trends are constant in the ever-changing world of fashion. However, when it comes to winter clothing, there are certain items that are timeless and remain popular. Trends we highlight in the report focus on winter apparel such as parka coats, leather jackets, snow boots, scarves and faux fur hats. We also examine vintage fashion trends in menswear and women’s clothing, as well as winter fashion for teenagers, tweens and toddlers

Who It's For - Clothing stores, fashion designers, boutiques and stylists will find a wealth of insight in our research that can be leveraged for inspiration and innovation.

The Winter Fashion Trend Report gives you an insider’s glance at winter wear trends persuading consumers.

The Winter Fashion Trend Report, last published on Apr 15, 2014, includes 133 PRO Trends and 1,235 examples of winter fashion market research and winter fashion consumer trends related to: clothing stores, parka coats, snow boots, winter apparel, fur hats and winter fashion trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our winter fashion research is based on Trend Hunter's 1,235 crowdsourced winter fashion trends and 1,905,000,000 total views of data. [Learn More]

What You'll Get:
• 133 Page / Slide Presentation Winter Fashion PDF Report Winter Fashion PPT Report
• 133 Page In-Depth Reading Report Winter Fashion PDF Report

Contents:
• 133 Winter Fashion PRO Trends
• 1,235 Winter Fashion Examples
• 173 Winter Fashion Videos (Online) Winter Fashion Videos
• 7,410 Winter Fashion Images (Online) Winter Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Winter Fashion Pro Trends - Each Winter Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online winter fashion articles, videos and images. Examples:

Exotic Dairy A need for excitement prompts more diverse milk flavoring Implications - While dairy products like milk offer a plentiful source of nutrition, the plethora of junk food alternatives often prevents youths from choosing the former. As a means to add more appeal to traditional health beverages, brands are opting for eccentric flavor infusions to combine the nutritional qualities of milk with the allure of exotic indulgence.
Exotic Dairy
A need for excitement prompts more diverse milk flavoring
5 Examples + Score + Implications


Confectionery Cocktail Overly sweetened indulgences offers adults a link to childhood nostalgia Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
Confectionery Cocktail
Overly sweetened indulgences offers adults a link to childhood nostalgia
6 Examples + Score + Implications


Economical Play A desire for cost-effective rewards prompts more customized gifts for kids Implications - As demand for materialistic rewards increases, the cost of satisfying such demands can be overwhelming, prompting parents to look for cost-effective alternatives. Seeking substitute methods to the accessible store-bought products, parents are turning to customized playsets that combine youthful activities with budget-friendly, DIY approaches. Made-from-scratch toys illustrate a turn towards more economical methods of youthful enticement.
Economical Play
A desire for cost-effective rewards prompts more customized gifts for kids
7 Examples + Score + Implications


Offspring Geekification Parents express niche culture adoration through their children Implications - Imposing cultural tastes onto the next generation, parents are taking their niche obsessions to the next level with garments specifically designed for their offspring. Sci-fi films and metal band preferences are emblazoned proudly for young, hip parents to show off their pride in a 21st-century way.
Offspring Geekification
Parents express niche culture adoration through their children
6 Examples + Score + Implications


Carrier Refinement Haute backpack designs satiate an adult need for sophisticated practicality Implications - With maturity often requiring individuals to let go of their childhood tendencies, adult consumers are often limited in terms of what is or isn't acceptable. As a means to cater to those looking to connect with their youth, retailers are re-inventing childhood accessories such as backpacks to give them a more mature and sophisticated edge. Combining haute designs with everyday practicality, contemporary backpacks allow individuals to connect with their innocence while simultaneously maintaining a mature desire for luxury.
Carrier Refinement
Haute backpack designs satiate an adult need for sophisticated practicality
7 Examples + Score + Implications


Engaging Commute Interactive subway ads reflect a need for more integrated marketing tactics Implications - While brands often seek out more open and exposed forms of product placement, blatant ad campaigns are often ignored by consumers too busy to pay attention. Seeking to catch consumer interest through more habitual day-to-day techniques, brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level. Turning average commuter settings into engaging campaigns allows brands to connect with individuals in a setting that feels more convenient than intrusive.
Engaging Commute
Interactive subway ads reflect a need for more integrated marketing tactics
7 Examples + Score + Implications


PLUS 127 more Winter Fashion PRO Trends and 1,235 examples!


Boost your winter fashion consumer insight!
Three options to kick-start your innovation...


1. Winter Fashion Trend Report

133 Winter Fashion PRO Trends
Winter Fashion Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Winter Fashion & 100+ Reports
2013 Trend Report
$1,980

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$2,940 $1,980
Most Popular - Save 32%