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About the Winter Fashion Report

The Winter Fashion Trend Report is a collection of winter wear developments that have resonated with consumers. New fashion trends are constant in the ever-changing world of fashion. However, when it comes to winter clothing, there are certain items that are timeless and remain popular. Trends we highlight in the report focus on winter apparel such as parka coats, leather jackets, snow boots, scarves and faux fur hats. We also examine vintage fashion trends in menswear and women’s clothing, as well as winter fashion for teenagers, tweens and toddlers

Who It's For

Clothing stores, fashion designers, boutiques and stylists will find a wealth of insight in our research that can be leveraged for inspiration and innovation.

The Winter Fashion Trend Report gives you an insider’s glance at winter wear trends persuading consumers.

The Winter Fashion Trend Report, last published on Jul 07, 2015, includes 217 PRO Trends and 1,085 examples of winter fashion market research and winter fashion consumer trends related to: clothing stores, parka coats, snow boots, winter apparel, fur hats and winter fashion trends.

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Methodology

Our winter fashion research is based on Trend Hunter's crowdsourced winter fashion articles and 2,422,000,000 total views of data. [Learn More]

Report Contents

• 217 Winter Fashion PRO Trends = 217 Powerpoint Pages Winter Fashion PPT Report
• 1,085 Winter Fashion Examples

Online Extras With Full Subscription

• 152 Winter Fashion Videos (Online) Winter Fashion Videos
• 6,510 Winter Fashion Images (Online) Winter Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Winter Fashion Pro Trends

Each Winter Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online winter fashion articles, videos and images. Examples:

Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


Surgical Mimicry Fashion brands focus on plastic surgery via over-the-top portrayals Implications - Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry. By acknowledging the role of the industry plays when it comes to establishing unrealistic beauty standards, these brands are able to better relate to consumers.
Surgical Mimicry
Fashion brands focus on plastic surgery via over-the-top portrayals
4 Examples + Score + Implications


Citrus Infusion Consumers search for bold flavors that wont compromise health Implications - As consumers become more adventurous with their eating, they begin seeking bolder, more distinctive flavors; however, this adventurous eating is tempered with a growing concern for health. Citrus foods fulfill both these criteria -- its addition to meals allows for full flavor without unnecessary calories, signalling that consumers will choose flavors with a healthy perception over those without.
Citrus Infusion
Consumers search for bold flavors that wont compromise health
4 Examples + Score + Implications


Peer-to-Peer Luxury Unique apps leverage the peer-to-peer economy for typically high-end services Implications - The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative.
Peer-to-Peer Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services
5 Examples + Score + Implications


Ideogram Fashion Fashion labels take on expressive digital features through emoticons Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.
Ideogram Fashion
Fashion labels take on expressive digital features through emoticons
4 Examples + Score + Implications


Urban Awareness Public furnishings adopt green features to showcase environmental awareness Implications - Recognizing a growth in sustainable living, companies in the public sector are adopting green features to showcase a sense of awareness. Transforming furnishings like park benches and public seating into areas that promote eco living, companies are seeking to not only engage consumers, but do so in a way that aligns with developing social concerns. Such public forms of expression reflect a willingness among consumers to become more involved with their community for the sake of social good.
Urban Awareness
Public furnishings adopt green features to showcase environmental awareness
4 Examples + Score + Implications


Compact Camper Lone travelers seek out a more practical mode of overnight accommodation Implications - Prioritizing practicality over space, travelers, particularly those travelling solo, are turning to small and compact campers for easy usage. Moving away from oversized campers or luxe amenities, travelers are seeking out attachments that are more suitable for single usage, reflecting a shift towards travel products that are not only more subtle, but also more functional.
Compact Camper
Lone travelers seek out a more practical mode of overnight accommodation
4 Examples + Score + Implications


Rustic Pop-Up Pop-up shops channel a sense of homespun charisma with rustic modern interiors Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops can entice consumers with the accessibility of the rustic design.
Rustic Pop-Up
Pop-up shops channel a sense of homespun charisma with rustic modern interiors
6 Examples + Score + Implications


PLUS 211 more Winter Fashion PRO Trends and 1,085 examples!



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