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About the Winter Fashion Report

The Winter Fashion Trend Report is a collection of winter wear developments that have resonated with consumers. New fashion trends are constant in the ever-changing world of fashion. However, when it comes to winter clothing, there are certain items that are timeless and remain popular. Trends we highlight in the report focus on winter apparel such as parka coats, leather jackets, snow boots, scarves and faux fur hats. We also examine vintage fashion trends in menswear and women’s clothing, as well as winter fashion for teenagers, tweens and toddlers

Who It's For

Clothing stores, fashion designers, boutiques and stylists will find a wealth of insight in our research that can be leveraged for inspiration and innovation.

The Winter Fashion Trend Report gives you an insider’s glance at winter wear trends persuading consumers.

The Winter Fashion Trend Report, last published on Oct 27, 2014, includes 167 PRO Trends and 835 examples of winter fashion market research and winter fashion consumer trends related to: clothing stores, parka coats, snow boots, winter apparel, fur hats and winter fashion trends.

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Methodology

Our winter fashion research is based on Trend Hunter's crowdsourced winter fashion articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 167 Winter Fashion PRO Trends = 167 Powerpoint Pages Winter Fashion PPT Report
• 835 Winter Fashion Examples

Online Extras With Full Subscription

• 117 Winter Fashion Videos (Online) Winter Fashion Videos
• 5,010 Winter Fashion Images (Online) Winter Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Winter Fashion Pro Trends

Each Winter Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online winter fashion articles, videos and images. Examples:

Communal Business Seeking social involvement, entrepreneurs turn to community retail enterprises Implications - Finding drive, particularly among a generation consumed with complacency, can be challenging, prompting individuals to look toward more social business innovations. Using community movements and local neighborhoods as a source for inspiration, budding entrepreneurs are leveraging social causes as base for emerging businesses, reflecting a move toward more socially invested business developments.
Communal Business
Seeking social involvement, entrepreneurs turn to community retail enterprises
4 Examples + Score + Implications


Climatic Excursion Prioritizing adventure, travelers seek out destinations with extreme climates Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Climatic Excursion
Prioritizing adventure, travelers seek out destinations with extreme climates
5 Examples + Score + Implications


Communal Architecture Architectural styles shift to support the rise of a share-friendly culture Implications - As consumers come to prefer sharing culture rather than ownership for large items like vehicles, that same mentality is shifting towards home ownership. Instead of purchasing a private dwelling, the shift towards owning a partially shared space is supporting a preference for communal living and enforced social interaction.
Communal Architecture
Architectural styles shift to support the rise of a share-friendly culture
5 Examples + Score + Implications


Generational Footwear Instead of fit or function, brands use time periods as inspiration Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality.
Generational Footwear
Instead of fit or function, brands use time periods as inspiration
5 Examples + Score + Implications


Remixed Hearty Cold weather dictates desire for more substance, yet interesting flavor Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting.
Remixed Hearty
Cold weather dictates desire for more substance, yet interesting flavor
6 Examples + Score + Implications


Digitized Pet Protection Seeking efficiency, owners turn to high-tech methods of pet safety Implications - As pet fandom continues to expand, owners are moving beyond materialistic goods to tech products that provide security and well-being. Seeking to provide care reflective of what humans would desire, pet owners are turning to altered leashes and clothing designs that fight against things like seasonal elements and strangers. These examples signify a shift toward pet products more reflective of the needs and wants of humans.
Digitized Pet Protection
Seeking efficiency, owners turn to high-tech methods of pet safety
4 Examples + Score + Implications


Premature Holiday Holiday references pop up during unexpected seasons to capture emotions Implications - Seeking to capture the sentimental qualities associated with holidays, brands are showcasing seasonal references during unexpected times of the year. Allowing consumers to experience the joy and familiarity that comes with certain holidays like Christmas, brands are incorporating icons like Santa Claus into non-seasonal campaigns, using holiday references to connect with viewers on a more emotional level.
Premature Holiday
Holiday references pop up during unexpected seasons to capture emotions
3 Examples + Score + Implications


Recycled Play Parents begin to prefer recycled, eco-friendly versions of traditional toys Implications - Looking to instill a responsible mindset regarding consumption early on, parents are opting for recycled and upcycled toys. Many products in this category are made by independent artists, which denotes a preference for more authentic goods with a back story.
Recycled Play
Parents begin to prefer recycled, eco-friendly versions of traditional toys
5 Examples + Score + Implications


PLUS 161 more Winter Fashion PRO Trends and 835 examples!



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