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About the Winter Fashion Report

The Winter Fashion Trend Report is a collection of winter wear developments that have resonated with consumers. New fashion trends are constant in the ever-changing world of fashion. However, when it comes to winter clothing, there are certain items that are timeless and remain popular. Trends we highlight in the report focus on winter apparel such as parka coats, leather jackets, snow boots, scarves and faux fur hats. We also examine vintage fashion trends in menswear and women’s clothing, as well as winter fashion for teenagers, tweens and toddlers

Who It's For

Clothing stores, fashion designers, boutiques and stylists will find a wealth of insight in our research that can be leveraged for inspiration and innovation.

The Winter Fashion Trend Report gives you an insider’s glance at winter wear trends persuading consumers.

The Winter Fashion Trend Report, last published on Apr 16, 2015, includes 203 PRO Trends and 1,015 examples of winter fashion market research and winter fashion consumer trends related to: clothing stores, parka coats, snow boots, winter apparel, fur hats and winter fashion trends.

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Methodology

Our winter fashion research is based on Trend Hunter's crowdsourced winter fashion articles and 2,343,000,000 total views of data. [Learn More]

Report Contents

• 203 Winter Fashion PRO Trends = 203 Powerpoint Pages Winter Fashion PPT Report
• 1,015 Winter Fashion Examples

Online Extras With Full Subscription

• 142 Winter Fashion Videos (Online) Winter Fashion Videos
• 6,090 Winter Fashion Images (Online) Winter Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Winter Fashion Pro Trends

Each Winter Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online winter fashion articles, videos and images. Examples:

Social Vending Vending machines encourage social interaction in exchange for goods Implications - Moving away from paying for goods with money, vending machines are integrating elements of social engagement as an alternative form of payment. Dispensing goods in return for engagement, these machines are using interactive and heartfelt experiences to boost consumer-brand interaction.
Social Vending
Vending machines encourage social interaction in exchange for goods
4 Examples + Score + Implications


Exotic Experimentation A consumer preference for global flavor trumps traditional seasonal options Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay.
Exotic Experimentation
A consumer preference for global flavor trumps traditional seasonal options
6 Examples + Score + Implications


Smoked Libation Consumers are opting for fall-friendly, campfire-inspired flavors Implications - Veering away from sweet beverages for fall, many consumers are opting for smoky, toasted flavors. Beverages that offer a woodsy twist immediately set themselves apart and liven up the drinking experience, and more heavily involve the aromatic aspect of flavor. Ultimately, consumers are searching for new ways to experience the comfort and coziness associated with colder seasons.
Smoked Libation
Consumers are opting for fall-friendly, campfire-inspired flavors
6 Examples + Score + Implications


Critter Kinder Animals are prominent in baby design Implications - Allowing new Instagram-age parents the opportunity to communicate creativity through their children, animal-themed infant clothing maintains a cute and conservative look that is de rigeur, yet still childlike. Diverging from the rising trend of dressing babies like chic adults, this pattern shows parents still want kids to be kids, but in a way that satisfies the desire for uniqueness.
Critter Kinder
Animals are prominent in baby design
5 Examples + Score + Implications


Artisan Infant Handmade clothing for infants adds a more trustworthy feel Implications - Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing.
Artisan Infant
Handmade clothing for infants adds a more trustworthy feel
5 Examples + Score + Implications


Portioned Nostalgia Miniature pie products provide emotional indulgence in controlled sizes Implications - As health-conscious consumers quest for permissible indulgences, it becomes clear that portion control alone is not enough to satiate the need for culinary comfort. Miniature pies and tarts tie sentiment into the equation through nostalgia. This adds and extra element of indulgence, proving that though consumers are willing to sacrifice on calories, they still need to feel pampered by their food.
Portioned Nostalgia
Miniature pie products provide emotional indulgence in controlled sizes
6 Examples + Score + Implications


Sophisticated Fruit Produce becomes a status symbol as the health movement rages on Implications - In today's society, health-consciousness signals prestige, making fruits and superfoods status symbols associated with sophistication. This has launched a slew of more culinary, higher-end fruit treatments online and in the packaged goods sphere. Signifying a shift in consumer perspective, this new take on previously simplistic fruit intake opens doors for brand positioning and food form alike.
Sophisticated Fruit
Produce becomes a status symbol as the health movement rages on
5 Examples + Score + Implications


Added Vigor Energy supplements that can be added into foods lessen quantity for quality Implications - Packaged energy products have proven their relevance over the past few years, but with the recent shift in consumer attitude toward health, consumers are lessening their caffeine intake. Many companies are responding by creating energy products that can be added to other foods. This gives consumers full control over intake, granting a sense of empowerment.
Added Vigor
Energy supplements that can be added into foods lessen quantity for quality
4 Examples + Score + Implications


PLUS 197 more Winter Fashion PRO Trends and 1,015 examples!



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