2015 Trend Report


Every day, top-tier innovators rely on our idea-filled 2015 reports to identify new opportunities, make better decisions and deep dive new markets.

About the 2015 Report

The 2015 Trend Report is our flagship trend report, featuring the most cutting edge ideas across all the industries that we study. It's used by companies like Google, Pepsico, P&G, LEGO, and eBay when they need to kick-start their innovation

Who It's For

Curated for companies where innovation is critical, the 2015 Trend Report is geared towards innovation professionals, including: marketers, strategists, CEOs, consultants, entrepreneurs, innovation teams, ad agencies and creative professionals. Although it covers 50+ industries, the implications and trends have been chosen to spark ideas across industries. To help you on your way, we'll include a download of award winning innovation book, EXPLOITING CHAOS, to demonstrate how you can dramatically enhance your innovation by incorporating trends from other industries. If you are looking for ways to kick start innovation, you need this, the next generation of trend reports.

You Might Consider Custom 2015 Research...

For as little as $500 per custom deep dive, our team will curate custom 2015 reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf 2015 trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our 2015 research is based on Trend Hunter's massive database of 2015 articles and 2,124,000,000 total views of data. [Learn More]

The 2015 Report

Last published on Oct 29, 2014, the 2015 Report includes 150 PRO Trends (150 Pages) and 845 examples of 2015 market research and 2015 consumer trends related to: trends, research, insight, predictions, market research, market data, fashion, design, pop culture, retail, b2c and 2015 trends.

Report Contents

• 150 PRO Trends = 150 Powerpoint Pages 2015 PPT Report
• 845 Examples
• Additional Niche Reports (with a full subscription): and more!

Sample 2015 Pro Trends

Each 2015 PRO Trend is on its own slide with implications, a quantified score, and examples linked to online 2015 articles, videos and images. Examples:

Interactive Retail Stores focus on customer engagement as primary business strategy Implications - When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Interactive Retail
Stores focus on customer engagement as primary business strategy
12 Examples + Score + Implications


Geriatric Couture Seniors become the anti-fashion inspiration for young people Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
Geriatric Couture
Seniors become the anti-fashion inspiration for young people
12 Examples + Score + Implications


Adult Playgrounds Play areas designed for grown-ups help to alleviate stress Implications - Who says jungle gyms are meant only for children? Adults need some playtime too. Designers are incorporating these grown-up jungle gyms into architecture and public spaces, offering the on-the-go consumer the opportunity to let loose and forget about everyday nuisances. Today’s consumer isn’t afraid to get in touch with his inner child, and with the fast-paced and hectic world in which we live, accessible adult-oriented playgrounds may be just what it takes to relieve stress.
Adult Playgrounds
Play areas designed for grown-ups help to alleviate stress
6 Examples + Score + Implications


Social Shopping Shopaholics are using social media for networking and retail therapy Implications - To many consumers, shopping can be as much about buying as it is about socializing. Attempting to capitalize on the fact that many online shoppers like to review, network and interact as they shop, online storefronts are adding networking platforms to their virtual operations, while marketers are scrambling to apply social media sites like Facebook and Twitter to their selling tactics.
Social Shopping
Shopaholics are using social media for networking and retail therapy
8 Examples + Score + Implications


Democratic Selling Online retailers rely on customer votes to push production Implications - Vote-based selling is gaining momentum in the world of online retail as businesses proactively employ the opinions of their customers. While democratic selling relies on crowdsourcing, it goes one step further by collecting customer votes and basing production entirely on those votes. So, the voice of the customer really is the voice of the customer.
Democratic Selling
Online retailers rely on customer votes to push production
8 Examples + Score + Implications


Fairytale Realism Infusing archetypal heroines into modern-day scenarios to evoke empathy Implications - Alongside the resurgence of fairytale themes to inspire nostalgia is its polar opposite, in which traditional storybook characters are brought into modern real-world scenarios. Feelings of nostalgia are replaced with empathy and heightened awareness of the human condition, society and culture.
Fairytale Realism
Infusing archetypal heroines into modern-day scenarios to evoke empathy
8 Examples + Score + Implications


Rise of the Tease Fashions that rest on the border of risqué Implications - Style-conscious consumers are looking for new ways to spruce up their wardrobes without succumbing to the judgments of eccentricity. An inclination to ride the razor's edge of comfort and decency has led to fashions that are daring and skin-baring yet ultimately escape labels of total indecency.
Rise of the Tease
Fashions that rest on the border of risqué
12 Examples + Score + Implications


Cottage Couture Cabin life conveys a toned-down opulence while emphasizing nature Implications - As cities increase more and more in population, the ability to get away from it all truly becomes a luxury. Once considered a vacation for those who couldn’t afford a trip overseas, cottages now serve as the ultimate nirvana. With the end of the recession, consumers make an attempt at being credit-savvy by showing off their money in a toned-down, eco-friendly manner.
Cottage Couture
Cabin life conveys a toned-down opulence while emphasizing nature
12 Examples + Score + Implications


Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Augmented Reality Shopping
Virtual interactivity is changing the traditional purchasing experience
8 Examples + Score + Implications


Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


90s Vintage Start of a new decade makes grunge looks of the 90s outdatedly hip Implications - With the dawn of a new decade, the 90s are officially being labeled 'vintage,' a fashion term arousing new interest among hipsters who thrive on reviving outdated looks. Grunge, a notable rocker look iconic of the early 90s, is making its comeback through messy hair, plaids, and lots of black.
90s Vintage
Start of a new decade makes grunge looks of the 90s outdatedly hip
14 Examples + Score + Implications


Prefab 2.0 Homeowners opt for modular houses for a budget-friendly real estate alternative Implications - The rise of the caravan gave homes to a generation of nomads, and now their children are young adults. Instead of buying overpriced homes in a down market, consumers are mortgaging land and empty lots to buy modular homes--a 21st-century alternative to the "own your house, rent your land" ideal.
Prefab 2.0
Homeowners opt for modular houses for a budget-friendly real estate alternative
10 Examples + Score + Implications


PLUS 144 more 2015 PRO Trends and 845 examples!



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