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Every day, top-tier innovators rely on our idea-filled business reports to identify new opportunities, make better decisions and deep dive new markets.

About the Business Report

The Business Trend Report offers an insightful look into the business trends and market trends shaping today’s marketplace. Innovative business cards have spawned new ways of self-branding, e-commerce has changed the ways both B2B and B2C companies do business and many companies have had to overhaul their business strategy to accommodate changing consumer preferences.

Who It's For

Any company looking for change and innovation in their business and marketing strategy will benefit from our research. Both consumer businesses and business-to-business corporations can use our research to revitalize their business plans for the coming year. Business opportunity comes from understanding the emerging patterns in today’s marketplace. Stay in the know of current trends among consumers, businesses and the market with our cutting edge Business Trend Report.

You Might Consider Custom Business Research...

For as little as $500 per custom deep dive, our team will curate custom Business reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Business trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our business research is based on Trend Hunter's massive database of business articles and 2,114,000,000 total views of data. [Learn More]

The Business Report

Last published on Oct 24, 2014, the Business Report includes 342 PRO Trends (342 Pages) and 1,710 examples of business market research and business consumer trends related to: companies, B2B, business cards, market trends, e-commerce, business ideas, new ventures, retail, books, business strategy and business trends. The report includes all of our Business research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 342 Business PRO Trends = 342 Powerpoint Pages Business PPT Report
• 1,710 Business Examples
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!

Sample Business Pro Trends

Each Business PRO Trend is on its own slide with implications, a quantified score, and examples linked to online business articles, videos and images. Examples:

Interactive Retail Stores focus on customer engagement as primary business strategy Implications - When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Interactive Retail
Stores focus on customer engagement as primary business strategy
12 Examples + Score + Implications


Social Shopping Shopaholics are using social media for networking and retail therapy Implications - To many consumers, shopping can be as much about buying as it is about socializing. Attempting to capitalize on the fact that many online shoppers like to review, network and interact as they shop, online storefronts are adding networking platforms to their virtual operations, while marketers are scrambling to apply social media sites like Facebook and Twitter to their selling tactics.
Social Shopping
Shopaholics are using social media for networking and retail therapy
8 Examples + Score + Implications


Democratic Selling Online retailers rely on customer votes to push production Implications - Vote-based selling is gaining momentum in the world of online retail as businesses proactively employ the opinions of their customers. While democratic selling relies on crowdsourcing, it goes one step further by collecting customer votes and basing production entirely on those votes. So, the voice of the customer really is the voice of the customer.
Democratic Selling
Online retailers rely on customer votes to push production
8 Examples + Score + Implications


Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Augmented Reality Shopping
Virtual interactivity is changing the traditional purchasing experience
8 Examples + Score + Implications


Prefab 2.0 Homeowners opt for modular houses for a budget-friendly real estate alternative Implications - The rise of the caravan gave homes to a generation of nomads, and now their children are young adults. Instead of buying overpriced homes in a down market, consumers are mortgaging land and empty lots to buy modular homes--a 21st-century alternative to the "own your house, rent your land" ideal.
Prefab 2.0
Homeowners opt for modular houses for a budget-friendly real estate alternative
10 Examples + Score + Implications


Smart Selling Marketers use technology to tap into customer preferences Implications - The root of successful selling may lie in a brand’s ability to incorporate technology. Targeted selling has reached a new level: gadgets can track customer satisfaction and analyze preferences, thereby making it easier for marketers to understand their customers. On the consumer end, innovations that incorporate social networking, enhance user experience and elevate convenience provide new ways to lure buyers.
Smart Selling
Marketers use technology to tap into customer preferences
10 Examples + Score + Implications


Instant Entrepreneurship Products that make launching a business easy serve a growing niche Implications - Digital business networks are allowing entrepreneurs to connect to thousands of like-minded people at the click of a button, while products, apps and special services are helping aspiring business owners realize their dreams quickly and easily. The era of “instant” entrepreneurship is here, in which anyone can become their own boss almost overnight.
Instant Entrepreneurship
Products that make launching a business easy serve a growing niche
7 Examples + Score + Implications


Unservice Self-serve establishments save money by giving customers control Implications - Forward-thinking business are putting some of their labor into the hands of customers, not only saving companies money, but also empowering customers by giving them a sense of independence and creative control. Among demographics that value customization and autonomy, unservice is a win-win for all.
Unservice
Self-serve establishments save money by giving customers control
5 Examples + Score + Implications


Social Appvertising Brands use Facebook apps to futher interactive campaigns Implications - Using social media to spread a brand’s message through Tweets, shares and “likes” may have been enough in the past. Now, however, companies are taking it one step further by using interactive applications in their campaigns. Facebook apps, in particular, are being employed by brands that wish to maximize consumer engagement to its highest level, whether it’s a design contest or experimenting with one’s skin color.
Social Appvertising
Brands use Facebook apps to futher interactive campaigns
6 Examples + Score + Implications


Artistic Selling Retailers apply art concepts to enhance customer experience Implications - More businesses are incorporating artful accents to their shops, realizing that customers are more likely to enter (and stay in) a store with artistic retail displays than one with basic white walls and grid-like shelves. Everything from oversized art installations to crafty storefronts are giving retailers attention-grabbing elements that are simply too eye-catching for a customer to ignore.
Artistic Selling
Retailers apply art concepts to enhance customer experience
8 Examples + Score + Implications


Modular Retail Fold-away stores allow retailers an easy way to move locations Implications - Over the past couple of years, pop-up stores have been allowing retailers to quickly test their products with convenience and efficiency in many different areas. Now, store designers are recognizing the importance of modular design when it comes to temporary -- and in some cases, permanent -- retail. Creating a modular physical store allows for it to be deconstructed and reconstructed quickly, which saves time when it comes to moving locations, and it also allows retailers to reuse materials, thereby saving costs.
Modular Retail
Fold-away stores allow retailers an easy way to move locations
5 Examples + Score + Implications


Shoppertainment Engaging customers through an exciting and entertaining retail experience Implications - To grab the attention of today's shoppers, retailers are looking for more innovative ways to create an exciting in-store shopping experience. Thus, the era of "shoppertainment" is born, in which stores are readily adding interactive and exciting elements such as theaters, musical displays, digital showrooms and more. IKEA, for example, even hosts slumber parties at its Essex store, giving customers a night of movies, food, manicures and more. Amidst heated competition and tightening wallets, it's no surprise that retailers are pulling all the stops to when it comes to giving customers an experience to remember.
Shoppertainment
Engaging customers through an exciting and entertaining retail experience
7 Examples + Score + Implications


PLUS 336 more Business PRO Trends and 1,710 examples!



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