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Every day, top-tier innovators rely on our idea-filled life stages reports to identify new opportunities, make better decisions and deep dive new markets.

About the Life Stages Report

Our Life Stages Trend Report covers the trends concerning consumers of different age cohorts. From infants and the youth to adults and seniors, consumers of different ages and their changing preferences have tremendous effect on the strategies and messages of brands and marketers.

Who It's For

Whether you are a company offering products to teenagers, specializing in childhood development toys or marketing solely to baby boomers and parents, you will find our research insightful and informative. The Life Stages Trend Report uncovers the diverse and fluctuating needs of consumers in different age groups. Use it to understand how companies and marketers are adapting their strategies to appeal to the different demographic segments.

You Might Consider Custom Life Stages Research...

For as little as $500 per custom deep dive, our team will curate custom Life Stages reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Life Stages trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our life stages research is based on Trend Hunter's massive database of life stages articles and 2,116,000,000 total views of data. [Learn More]

The Life Stages Report

Last published on Oct 21, 2014, the Life Stages Report includes 280 PRO Trends (280 Pages) and 1,400 examples of life stages market research and life stages consumer trends related to: human life, infancy, babies, childhood, tweens, teenagers, adults, baby boomers, seniors, age demographics, parenting and life stages trends. The report includes all of our Life Stages research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 280 Life Stages PRO Trends = 280 Powerpoint Pages Life Stages PPT Report
• 1,400 Life Stages Examples
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!

Sample Life Stages Pro Trends

Each Life Stages PRO Trend is on its own slide with implications, a quantified score, and examples linked to online life stages articles, videos and images. Examples:

Geriatric Couture Seniors become the anti-fashion inspiration for young people Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
Geriatric Couture
Seniors become the anti-fashion inspiration for young people
12 Examples + Score + Implications


Modern Kidvertising Marketers call on an adult sensibility to sell products to children Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
Modern Kidvertising
Marketers call on an adult sensibility to sell products to children
12 Examples + Score + Implications


Elderly Electronics Gadgets designed for seniors help to bridge the digital generation gap Implications - With digital products becoming omnipresent in our society, no one wants to be left behind—especially the elderly. It’s no surprise, then, that an increasing number of elderly consumers are embracing gadgets and electronics, from phones to alarms, that make day-to-day activities more convenient. As the population ages, there will be an increased need for easy-to-use devices and gadgets designed with the senior in mind.
Elderly Electronics
Gadgets designed for seniors help to bridge the digital generation gap
6 Examples + Score + Implications


Tangible Personalization (UPDATE) Customization adds a deeper feeling of ownership Implications - The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more covetable than those offered by the competition by offering a feeling of augmented ownership.
Tangible Personalization (UPDATE)
Customization adds a deeper feeling of ownership
12 Examples + Score + Implications


Embraced Aging Boomers rewind our disposable culture by embracing elderly icons Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
Embraced Aging
Boomers rewind our disposable culture by embracing elderly icons
12 Examples + Score + Implications


Laissez-Faire Learning Embracing energetic youth, brands take a laissez-faire approach to learning Implications - Acknowledging the playful nature of children by speaking to their sense of humor, brands are adopting new ways to garner the attention of youths and satisfy parental desire for a form of stimulation that’s multi-faceted and immersive. This playful marriage of fun and function through product further enhances socialization early on, which engrosses a child’s cognitive abilities to desire constant stimulation. Reinterpreting societal norms, this attention to immersive, interactive playtime is not only switching up the way children learn, but also how adults respond to development in the digital age.
Laissez-Faire Learning
Embracing energetic youth, brands take a laissez-faire approach to learning
5 Examples + Score + Implications


Millennial Madness Focusing on the Gen Y segment to better understand burgeoning needs & demands Implications - These days, it's all about marketing to Millennials. This demographic cohort has a higher level of discretionary income relative to prior generations, as well as vastly different preferences and mindsets, such as a greater familiarity with modern technology (and the willingness to spend money on it), lower level of religiosity and an entrepreneurial -- rather than rebellious -- nature. A deeper understanding of Millennials' needs and demands will give marketers and brands a significant opportunity to gain attention from this heavy-spending consumer segment.
Millennial Madness
Focusing on the Gen Y segment to better understand burgeoning needs & demands
6 Examples + Score + Implications


Idolized Aging The marks of age become badges of honor to wear with pride Implications - No longer a battled plague, but a form of beauty, aging is receiving more positive attention from society as photographers and ad agencies seek out older models to revere and admire. Age admiration points to a shift in consumer attitude: aging is something to look forward to, and not something against which one must battle.
Idolized Aging
The marks of age become badges of honor to wear with pride
9 Examples + Score + Implications


Gen Zeducation Educational tools for the web savvy generations, from elementary to university Implications - Computers and technology are being integrated in courses for students from kindergarten to university, and their evolution must be on par with the development of the students. Progressive institutes understand that their level of new tech integration directly correlates with the success of their students.
Gen Zeducation
Educational tools for the web savvy generations, from elementary to university
11 Examples + Score + Implications


Office Play Youthful expressionism in the office via toys for adults Implications - In search of youthful expressionism, consumers are able to indulge—if only for a minute—in desk accessories with a sense of humor. With less focus on hip design and decor, desk accessories have become more content-focused, featuring highly-functional, but witty, designs that strive to add excitement to the cubicle.
Office Play
Youthful expressionism in the office via toys for adults
8 Examples + Score + Implications


Haute Hippie Fashion channels a more refined free spirit Implications - The hippie style currently making way in fashion and design trends is an updated version of the 1960s and 1970s wild child. The haute hippie is groovy without the grunge. The revival of bohemian hones in on a more modern and clean spirit than previous decades in order to allow for hippie fashions in any setting--even the workplace.
Haute Hippie
Fashion channels a more refined free spirit
11 Examples + Score + Implications


Bromanticism Emphasis on platonic male relationships glorifies the bachelor lifestyle Implications - More and more males are part of 'bromances,' engaging in platonic relationships solely with other males. Emphasizing same-sex relationships in this way places the single man and bachelor lifestyle in the spotlight, creating a new version of the 'modern man' in which women may, or may not, be required.
Bromanticism
Emphasis on platonic male relationships glorifies the bachelor lifestyle
5 Examples + Score + Implications


PLUS 274 more Life Stages PRO Trends and 1,400 examples!



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