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Every day, top-tier innovators rely on our idea-filled eco reports to identify new opportunities, make better decisions and deep dive new markets.

About the Eco Report

Trend Hunter's Eco Trend Report explores the environmental trends occurring among us, from recycling initiatives to solar power projects. Once attributed only to treehuggers, sustainable living has now gained mainstream acceptance and concern for the environment is increasingly affecting the creation of products and services. Whether it's eco-friendly clothing or solar panels, environmentally friendly products are becoming more readily available to consumers who are making green living a lifestyle choice.

Who It's For

Any business attempting to appeal to eco-minded consumers would benefit from our crowdsourced research. Understanding the world of green products and services is imperative to any brand or marketer going forward into 2011. Get valuable information and insight from our Eco Trend Report to spark your green innovation, win over the hearts of customers and gain insight into the changing realm of environmental trends.

You Might Consider Custom Eco Research...

For as little as $500 per custom deep dive, our team will curate custom Eco reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Eco trend report. [Learn More]

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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our eco research is based on Trend Hunter's massive database of eco articles and 2,112,000,000 total views of data. [Learn More]

The Eco Report

Last published on Oct 09, 2014, the Eco Report includes 263 PRO Trends (263 Pages) and 1,315 examples of eco market research and eco consumer trends related to: eco-friendly, sustainability, treehuggers, environment, environmentally friendly, green, solar power, green living, recycling and eco trends. The report includes all of our Eco research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 263 Eco PRO Trends = 263 Powerpoint Pages Eco PPT Report
• 1,315 Eco Examples
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!

Sample Eco Pro Trends

Each Eco PRO Trend is on its own slide with implications, a quantified score, and examples linked to online eco articles, videos and images. Examples:

Cottage Couture Cabin life conveys a toned-down opulence while emphasizing nature Implications - As cities increase more and more in population, the ability to get away from it all truly becomes a luxury. Once considered a vacation for those who couldn’t afford a trip overseas, cottages now serve as the ultimate nirvana. With the end of the recession, consumers make an attempt at being credit-savvy by showing off their money in a toned-down, eco-friendly manner.
Cottage Couture
Cabin life conveys a toned-down opulence while emphasizing nature
12 Examples + Score + Implications


Shocktivism Activists take a more militant stance through provocative marketing strategies Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism.
Shocktivism
Activists take a more militant stance through provocative marketing strategies
11 Examples + Score + Implications


Smart Takeaway Designers get creative with innovative takeout food packaging Implications - The typical takeout container -- a cardboard carton or aluminum tray -- doesn't offer much in the way of imagination or creativity. Most often, the container doesn't even showcase the company's name or logo. However, more and more food brands are now embracing innovative packaging designs for their takeout containers in an effort to maintain a strong presence in consumers' minds, even after the food has been consumed. Ranging from food-cradling contraptions to slick, eco-friendly packaging, these innovative designs are a great way to set brands apart from one another.
Smart Takeaway
Designers get creative with innovative takeout food packaging
6 Examples + Score + Implications


Undisguised Upcycling Consumers show off their eco-concern with rustic, re-purposed items Implications - The ability of an upcycled item to be passed off as new was once an asset; however, consumers are now unabashedly wearing items that boast a rustic, shabbier look. These undisguised, upcycled products allow the eco-conscious consumer to wear their environmental concern like a badge of honor, signifying their belonging to a particular behavioral tribe.
Undisguised Upcycling
Consumers show off their eco-concern with rustic, re-purposed items
6 Examples + Score + Implications


Self Solar Portable and personal solar devices make it easy to go green Implications - The accessibility of solar power to the average consumer is rising as personal use devices with photovoltaic capabilities become more readily available. Solar panels incorporated into ordinary objects like books, phones and kitchen appliances offer an easy and convenient way to adopt a greener lifestyle.
Self Solar
Portable and personal solar devices make it easy to go green
12 Examples + Score + Implications


Ecopolitan Developments Emerging micro cities focused on eco initiatives Implications - In addition to revitalizing existing urban centers and residences with eco-friendly elements, nations are building niche cities specifically to meet ecological goals. The burgeoning creation of eco-centric cities raises opportunities for more green-living products in all industries.
Ecopolitan Developments
Emerging micro cities focused on eco initiatives
9 Examples + Score + Implications


Congreenience Everyday products turned eco-friendly make going green easier Implications - While more consumers are certainly concerned with living greener lifestyles, many remain indifferent. The inconvenience associated with making eco-friendly choices may be the cause, as many consider living green to be cumbersome. Now, "congreenient" products are infusing daily habits with eco-consciousness to make going green easier for the on-the-go consumer.
Congreenience
Everyday products turned eco-friendly make going green easier
8 Examples + Score + Implications


e-Waste Art Designers creating artwork out of electronic junk Implications - An increasing number of eco-minded artists are applying the method of upcycling to their creations, with e-waste -- used tech devices, old computer parts, telephone cables, keyboards and the like -- as the primary components of their artwork. Everything from furniture to portraits are being made out of electronic junk, which offers an eco-friendly alternative to the traditional disposal of tech products, and gives green consumers with a passion for technology a unique way to decorate their homes.
e-Waste Art
Designers creating artwork out of electronic junk
9 Examples + Score + Implications


Fair Trade Fashion Ethical clothing choices increasing in availability Implications - The fashion industry has often been under scrutiny for ethical issues, from fur production to workers’ rights to environmental waste. However, more designers and fashion consumers are now considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining ground as fashionistas the world over recognize that looking good can often come at prices that transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade products that give them peace of mind.
Fair Trade Fashion
Ethical clothing choices increasing in availability
7 Examples + Score + Implications


Fake Taxidermy Hanging faux animal mounts as creative, yet cruelty-free wall decor Implications - Faux trophies are eclectic amalgamations of old world art and contemporary panache. Inspired by nature, they merge elements of modern creation and design, yet utilize no animal products. They mirror the taxidermy mounts that were popular decades ago, yet live up to the ethical standards demanded today.
Fake Taxidermy
Hanging faux animal mounts as creative, yet cruelty-free wall decor
7 Examples + Score + Implications


Urban Gardening Fake and real gardens are springing up outside traditional yards Implications - People have an affinity for nature, even in the home. There is an array of alternatives to traditional backyards for those who may not have the space or time for one. These innovations remove the limitations of the material desire for a garden, making them available without the traditional obstacles.
Urban Gardening
Fake and real gardens are springing up outside traditional yards
12 Examples + Score + Implications


Portable Purity Convenient water filtration systems calm fears of polluted H2O Implications - Research has found a correlation between contaminated drinking water and health issues such as cancer, asthma and even learning disabilities. While many consumers continue to be unfazed by the water in their taps, an increasing number are taking extra precautions. Helping concerned individuals ensure they always have safe drinking water on hand are innovative water purifying systems that are convenient and easy to use. These purifiers and filters appeal to our innate fears of sickness by contaminated consumption, and as long as there is a fear (and as more consumers become aware of the issue), these products will receive attention in the marketplace.
Portable Purity
Convenient water filtration systems calm fears of polluted H2O
8 Examples + Score + Implications


PLUS 257 more Eco PRO Trends and 1,315 examples!



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