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About the YouTube Report

The YouTube Trend Report features emerging YouTube stars, viral videos and more. With our research, businesses will have access to important metrics such as the demographics of certain products, as well as the popularity of each piece featured. As companies and consumers try to disperse content on this free medium, it is critical that businesses stay up-to-date on what’s viral, as this can vastly impact product development and marketing campaigns.

Who It's For

The YouTube Trend Report is ideal for professionals in social media, marketing, guerrilla marketing and more. Whether you are creating a media strategy that reflects today’s fast-paced consumer, or looking for marketing ideas, our report will be a valuable source of inspiration.

Spark creativity and filter through the most cutting-edge content with the YouTube Trend Report.

The YouTube Trend Report, last published on Jul 21, 2015, includes 202 PRO Trends and 1,010 examples of youtube market research and youtube consumer trends related to: viral videos, content, marketing campaigns, guerrilla marketing, social media and youtube trends.

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Methodology

Our youtube research is based on Trend Hunter's crowdsourced youtube articles and 2,427,000,000 total views of data. [Learn More]

Report Contents

• 202 YouTube PRO Trends = 202 Powerpoint Pages YouTube PPT Report
• 1,010 YouTube Examples

Online Extras With Full Subscription

• 141 YouTube Videos (Online) YouTube Videos
• 6,060 YouTube Images (Online) YouTube Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample YouTube Pro Trends

Each YouTube PRO Trend is on its own slide with implications, a quantified score, and examples linked to online youtube articles, videos and images. Examples:

Advertorial Vlogging Brands reach out to consumers through YouTube influencers Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Advertorial Vlogging
Brands reach out to consumers through YouTube influencers
5 Examples + Score + Implications


Influencer Entrepreneur Social influencers turn to online platforms for guidance and growth Implications - The rise of social media has resulted in the social media celebrity. Though there are now talent agencies that solely represent famous YouTubers and bloggers, there are also smaller platforms designed to help users learn how to grow and manage their influence. The realization that people have the potential to co-create, rather than simply consume media, has caused a pragmatic shift in the way they use social networks.
Influencer Entrepreneur
Social influencers turn to online platforms for guidance and growth
4 Examples + Score + Implications


Social Streaming Consumers turn to livestreaming to satisfy content needs Implications - As more and more consumers cut the cord with cable, streaming services have begun to take precedence. Even more specifically, consumers are gravitating to apps that allow them to livestream content to their own followers across multiple networks. Tied in with existing social media platforms, livestreaming becomes a form of interaction that is both non-committal, yet intimate, satisfying a dual consumer need for immediate gratification and transparency.
Social Streaming
Consumers turn to livestreaming to satisfy content needs
4 Examples + Score + Implications


Appified Subscription Subscription services turn to mobile apps to heighten accessibility Implications - Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with.
Appified Subscription
Subscription services turn to mobile apps to heighten accessibility
4 Examples + Score + Implications


Influencer Identity Tweens use social media to their advantage Implications - Living in an age where a social media presence is considered an asset, and one that can potentially lead to a career, has made Gen Z hyper-conscious of their online identity. No longer a frivolous pastime, collecting likes and followers now has very real-world applications. In short, Gen Z not only prefers social media influencers to celebrities, they also consider raising their own level of influence a worthy pursuit of their time.
Influencer Identity
Tweens use social media to their advantage
5 Examples + Score + Implications


Crowdsourced Celebrity Everyday people are taking unconventional paths to fame Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
4 Examples + Score + Implications


Customized Sentiment Brands evoke emotional responses with personalized stunts Implications - In executing heartfelt campaigns that celebrate and reward the consumer, brands are able to communicate the ways in which they value them. This can also be seen as a covert way of pushing back against the notion that larger corporations may see customers as numbers. Rather than committing to bigger picture charitable pursuits that may not resonate with individual consumers, brands in this case showcase their ability to customize their service in a way that speaks to the heart of each customer.
Customized Sentiment
Brands evoke emotional responses with personalized stunts
6 Examples + Score + Implications


Airline Entertainment Airlines create an enjoyable traveler experience by revamping required tasks Implications - Looking to breathe life into the mundane routines of air travel, airlines are adding an entertaining twist to activities like safety procedures. This change not only serves to create a more positive experience for customers, but also allows these brands to develop a more approachable feel.
Airline Entertainment
Airlines create an enjoyable traveler experience by revamping required tasks
5 Examples + Score + Implications


PLUS 196 more YouTube PRO Trends and 1,010 examples!



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