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About the YouTube Report

The YouTube Trend Report features emerging YouTube stars, viral videos and more. With our research, businesses will have access to important metrics such as the demographics of certain products, as well as the popularity of each piece featured. As companies and consumers try to disperse content on this free medium, it is critical that businesses stay up-to-date on what’s viral, as this can vastly impact product development and marketing campaigns.

Who It's For

The YouTube Trend Report is ideal for professionals in social media, marketing, guerrilla marketing and more. Whether you are creating a media strategy that reflects today’s fast-paced consumer, or looking for marketing ideas, our report will be a valuable source of inspiration.

Spark creativity and filter through the most cutting-edge content with the YouTube Trend Report.

The YouTube Trend Report, last published on Oct 22, 2014, includes 164 PRO Trends and 820 examples of youtube market research and youtube consumer trends related to: viral videos, content, marketing campaigns, guerrilla marketing, social media and youtube trends.

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Methodology

Our youtube research is based on Trend Hunter's crowdsourced youtube articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 164 YouTube PRO Trends = 164 Powerpoint Pages YouTube PPT Report
• 820 YouTube Examples

Online Extras With Full Subscription

• 115 YouTube Videos (Online) YouTube Videos
• 4,920 YouTube Images (Online) YouTube Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample YouTube Pro Trends

Each YouTube PRO Trend is on its own slide with implications, a quantified score, and examples linked to online youtube articles, videos and images. Examples:

Entertainment Immersion Traditional media gets a virtual overhaul to increase mass appeal Implications - The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds.
Entertainment Immersion
Traditional media gets a virtual overhaul to increase mass appeal
5 Examples + Score + Implications


Urban Fitness Adding entertainment, health classes integrate cultural elements for appeal Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
4 Examples + Score + Implications


Omnipresent Entertainment Hyper-convenient media streaming means there's never an absence of fun Implications - At this point in the digital revolution, most consumers are at least passively plugged in to some sort of device at all times. Making this connection more active means creating more omnipresent entertainment through hyper-convenient media streaming. This satiates the consumer desire for constant stimulation, as well as ease of everyday living.
Omnipresent Entertainment
Hyper-convenient media streaming means there's never an absence of fun
8 Examples + Score + Implications


Satirical Heartbreak Seeking solace, consumers showcase their personal trials in a comical light Implications - Choosing to publicize rather than conceal upsetting experiences, modern consumers, particularly young people, are making light of their situations to demonstrate self-awareness. Using social media and sarcastic statements to poke fun at the situation, these satirical examples showcase a growing desire to tackle personal dilemmas in a more open way.
Satirical Heartbreak
Seeking solace, consumers showcase their personal trials in a comical light
5 Examples + Score + Implications


Illusory Design Minimalism expands to utilize a floating and levitation-focused aesthetic Implications - Consumers are increasingly warming to a minimalist aesthetic in design and are seeking the next level of sparse design, which is coming in the form of illusion. Utilizing magnets and other clever means, the designs further eliminate clutter and signify a preference for a playful but sleek aesthetic in design.
Illusory Design
Minimalism expands to utilize a floating and levitation-focused aesthetic
6 Examples + Score + Implications


Fandom Marketing Brands are strategically tying team pride and product consumption together Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers.
Fandom Marketing
Brands are strategically tying team pride and product consumption together
4 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


PLUS 158 more YouTube PRO Trends and 820 examples!



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