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About the YouTube Report

The YouTube Trend Report features emerging YouTube stars, viral videos and more. With our research, businesses will have access to important metrics such as the demographics of certain products, as well as the popularity of each piece featured. As companies and consumers try to disperse content on this free medium, it is critical that businesses stay up-to-date on what’s viral, as this can vastly impact product development and marketing campaigns.

Who It's For

The YouTube Trend Report is ideal for professionals in social media, marketing, guerrilla marketing and more. Whether you are creating a media strategy that reflects today’s fast-paced consumer, or looking for marketing ideas, our report will be a valuable source of inspiration.

Spark creativity and filter through the most cutting-edge content with the YouTube Trend Report.

The YouTube Trend Report, last published on Aug 31, 2015, includes 213 PRO Trends and 1,065 examples of youtube market research and youtube consumer trends related to: viral videos, content, marketing campaigns, guerrilla marketing, social media and youtube trends.

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Methodology

Our youtube research is based on Trend Hunter's crowdsourced youtube articles and 2,451,000,000 total views of data. [Learn More]

Report Contents

• 213 YouTube PRO Trends = 213 Powerpoint Pages YouTube PPT Report
• 1,065 YouTube Examples

Online Extras With Full Subscription

• 149 YouTube Videos (Online) YouTube Videos
• 6,390 YouTube Images (Online) YouTube Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample YouTube Pro Trends

Each YouTube PRO Trend is on its own slide with implications, a quantified score, and examples linked to online youtube articles, videos and images. Examples:

Wellness Sharing Consumers use social sharing as an incentive to get healthy Implications - In the social media age, consumers are frequently sharing their fitness goals and progress. In addition to fitness, consumers are now also being encouraged to share their lifestyle and health habits. The social approach to health not only creates a sense of accountability in consumers, but also puts the emphasis on preventative measures.
Wellness Sharing
Consumers use social sharing as an incentive to get healthy
4 Examples + Score + Implications


Influencer Entrepreneurship Influencers expand their reach by creating platforms of their own Implications - A social influencer is widely recognized as someone who has achieved fame by sharing original content on established social networks. As these self-created online personalities continue to expand their range, they are going above and beyond simply partnering with brands. In fact, they are going as far as developing or investing in social platforms of their own, encouraging others to create and share their own content in the process. Projects backed by social influencers will have both authenticity and legitimacy, giving them a higher chance of breaking through the noise.
Influencer Entrepreneurship
Influencers expand their reach by creating platforms of their own
4 Examples + Score + Implications


Proactive Influencer Social influencers resonate with consumers through themes of self-improvement Implications - Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models.
Proactive Influencer
Social influencers resonate with consumers through themes of self-improvement
5 Examples + Score + Implications


Big Data Marketing Brands are illuminating big data borrowed from social media for advertisements Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, it's role in the general public's eye is just one starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts.
Big Data Marketing
Brands are illuminating big data borrowed from social media for advertisements
5 Examples + Score + Implications


Advertorial Vlogging Brands reach out to consumers through YouTube influencers Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Advertorial Vlogging
Brands reach out to consumers through YouTube influencers
5 Examples + Score + Implications


Influencer Entrepreneur Social influencers turn to online platforms for guidance and growth Implications - The rise of social media has resulted in the social media celebrity. Though there are now talent agencies that solely represent famous YouTubers and bloggers, there are also smaller platforms designed to help users learn how to grow and manage their influence. The realization that people have the potential to co-create, rather than simply consume media, has caused a pragmatic shift in the way they use social networks.
Influencer Entrepreneur
Social influencers turn to online platforms for guidance and growth
4 Examples + Score + Implications


Social Streaming Consumers turn to livestreaming to satisfy content needs Implications - As more and more consumers cut the cord with cable, streaming services have begun to take precedence. Even more specifically, consumers are gravitating to apps that allow them to livestream content to their own followers across multiple networks. Tied in with existing social media platforms, livestreaming becomes a form of interaction that is both non-committal, yet intimate, satisfying a dual consumer need for immediate gratification and transparency.
Social Streaming
Consumers turn to livestreaming to satisfy content needs
4 Examples + Score + Implications


Appified Subscription Subscription services turn to mobile apps to heighten accessibility Implications - Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with.
Appified Subscription
Subscription services turn to mobile apps to heighten accessibility
4 Examples + Score + Implications


PLUS 207 more YouTube PRO Trends and 1,065 examples!



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