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About the YouTube Report

The YouTube Trend Report features emerging YouTube stars, viral videos and more. With our research, businesses will have access to important metrics such as the demographics of certain products, as well as the popularity of each piece featured. As companies and consumers try to disperse content on this free medium, it is critical that businesses stay up-to-date on what’s viral, as this can vastly impact product development and marketing campaigns.

Who It's For

The YouTube Trend Report is ideal for professionals in social media, marketing, guerrilla marketing and more. Whether you are creating a media strategy that reflects today’s fast-paced consumer, or looking for marketing ideas, our report will be a valuable source of inspiration.

Spark creativity and filter through the most cutting-edge content with the YouTube Trend Report.

The YouTube Trend Report, last published on Jul 01, 2015, includes 194 PRO Trends and 970 examples of youtube market research and youtube consumer trends related to: viral videos, content, marketing campaigns, guerrilla marketing, social media and youtube trends.

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trend research methodology

Methodology

Our youtube research is based on Trend Hunter's crowdsourced youtube articles and 2,402,000,000 total views of data. [Learn More]

Report Contents

• 194 YouTube PRO Trends = 194 Powerpoint Pages YouTube PPT Report
• 970 YouTube Examples

Online Extras With Full Subscription

• 136 YouTube Videos (Online) YouTube Videos
• 5,820 YouTube Images (Online) YouTube Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample YouTube Pro Trends

Each YouTube PRO Trend is on its own slide with implications, a quantified score, and examples linked to online youtube articles, videos and images. Examples:

Experiential Engagement Brands appease activity oriented Millennials with interactive innovations Implications - Brands are tuning into the active, engaged lifestyles of Millennials through innovations with experiential elements. In addition to delivering on a desire for memorable moments, companies are also using this route to develop lasting relationships that extend beyond transactions.
Experiential Engagement
Brands appease activity oriented Millennials with interactive innovations
4 Examples + Score + Implications


Crowdsourced Celebrity Everyday people are taking unconventional paths to fame Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
4 Examples + Score + Implications


Airline Entertainment Airlines create an enjoyable traveler experience by revamping required tasks Implications - Looking to breathe life into the mundane routines of air travel, airlines are adding an entertaining twist to activities like safety procedures. This change not only serves to create a more positive experience for customers, but also allows these brands to develop a more approachable feel.
Airline Entertainment
Airlines create an enjoyable traveler experience by revamping required tasks
5 Examples + Score + Implications


Virtual Storytelling Traditional methods of storytelling are enhanced with VR innovations Implications - The widespread applications of virtual reality technology are made more apparent to mainstream consumers through its integration into journalism and entertainment. While VR is still a seemingly inaccessible technology, innovative business-to-business partnerships have the potential to spur on a wider set of applications that can enrich daily life for the average consumer.
Virtual Storytelling
Traditional methods of storytelling are enhanced with VR innovations
4 Examples + Score + Implications


Cause Networking Social media becomes an avenue for philanthropic change Implications - Social media has revolutionized philanthropic work by offering countless new channels on which to promote activism and social good. Social platforms, whether pre-existing or invented for a cause, are a great way to engage consumers who otherwise might never involve themselves. By speaking the same language as digital natives, charities are able to reach and empower more people, as well as build stronger communities.
Cause Networking
Social media becomes an avenue for philanthropic change
4 Examples + Score + Implications


Culinary Community Brands engage consumers with recipe-driven social campaigns Implications - In an effort to showcase the multifaceted uses for conventionally indulgent food products, brands are encouraging the modification of such items into everyday, health-conscious recipes. By inviting consumers to share their own versions of such recipes, brands are able to showcase the real ways in which other consumers are engaging with the product in a healthy way, putting the voice of the consumer front-and-center in terms of branding.
Culinary Community
Brands engage consumers with recipe-driven social campaigns
4 Examples + Score + Implications


Dadvertising Fathers are rebranded as confident and engaged multitaskers Implications - Rather than directly targeting mothers, brands have extended traditional advertising to include the image of a modern father deeply involved in all aspects of home life. This shift is representative of the growing reality that modern dads take pride in their multifaceted parenting roles and are equally as important stakeholders when it comes to household purchases.
Dadvertising
Fathers are rebranded as confident and engaged multitaskers
4 Examples + Score + Implications


Condensed Protein Consumers keep portion control top-of-mind when it comes to red meat Implications - Consumers are searching for reduced or alternative forms of red meat to relieve the guilt brought on by the health food movement. Besides easier delivery and consumption, these reformatted meals suggest that steak is an indulgence that can be portioned for both healthier consumption and on-the-go enjoyment.
Condensed Protein
Consumers keep portion control top-of-mind when it comes to red meat
6 Examples + Score + Implications


PLUS 188 more YouTube PRO Trends and 970 examples!



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