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About the YouTube Report

The YouTube Trend Report features emerging YouTube stars, viral videos and more. With our research, businesses will have access to important metrics such as the demographics of certain products, as well as the popularity of each piece featured. As companies and consumers try to disperse content on this free medium, it is critical that businesses stay up-to-date on what’s viral, as this can vastly impact product development and marketing campaigns.

Who It's For

The YouTube Trend Report is ideal for professionals in social media, marketing, guerrilla marketing and more. Whether you are creating a media strategy that reflects today’s fast-paced consumer, or looking for marketing ideas, our report will be a valuable source of inspiration.

Spark creativity and filter through the most cutting-edge content with the YouTube Trend Report.

The YouTube Trend Report, last published on May 05, 2015, includes 182 PRO Trends and 910 examples of youtube market research and youtube consumer trends related to: viral videos, content, marketing campaigns, guerrilla marketing, social media and youtube trends.

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Methodology

Our youtube research is based on Trend Hunter's crowdsourced youtube articles and 2,352,000,000 total views of data. [Learn More]

Report Contents

• 182 YouTube PRO Trends = 182 Powerpoint Pages YouTube PPT Report
• 910 YouTube Examples

Online Extras With Full Subscription

• 127 YouTube Videos (Online) YouTube Videos
• 5,460 YouTube Images (Online) YouTube Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample YouTube Pro Trends

Each YouTube PRO Trend is on its own slide with implications, a quantified score, and examples linked to online youtube articles, videos and images. Examples:

Student Life Spoofing College students turn to online video to communicate common stresses Implications - Seeking an outlet for expression, college students are turning to online videos to communicate common annoyances associated with student life. Referencing fears of debt, failing and disappointing family, students are using online platforms to humorize traditionally heavy subject matters. This reflects a turn toward more social forms of handling stress, particularly for those of a younger age range.
Student Life Spoofing
College students turn to online video to communicate common stresses
4 Examples + Score + Implications


Covert Campaigning Brands create faux accounts on social platforms to engage consumers Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved.
Covert Campaigning
Brands create faux accounts on social platforms to engage consumers
4 Examples + Score + Implications


Sophisticating Social Brands elevate consumer content into social media art Implications - Using social media, particularly visual platforms, has become nothing short of an art form. Platforms like Instagram are encouraging users to not only share their content, but share it in a way that requires craftiness and creativity. Brands that help people elevate their own content, either by increasing the quality or adding to the level of artistry, foster closer connections with consumers.
Sophisticating Social
Brands elevate consumer content into social media art
4 Examples + Score + Implications


Empowered Chat Female-focused communication apps create a community Implications - It's no secret that women enjoy communicating with their peers, and in an age of instant communication, this has spawned many female-specific messaging services. These services show both a strategic positioning of chat products toward women of all ages, and a sense of community that is vital to gender equality.
Empowered Chat
Female-focused communication apps create a community
5 Examples + Score + Implications


Generation Celebration Boomers look for generation-specific forms of amusement Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation.
Generation Celebration
Boomers look for generation-specific forms of amusement
6 Examples + Score + Implications


Alternative Research Brands invest in niche big data research to intimately understand consumers Implications - In an effort to better understand consumers, brands are turning to alternative forms of research that go considerably more in-depth than traditional methods. Brands are diving deeper into everything from consumers dating habits to bodily and emotional engagement with a product or service. Performing such a detailed analysis suggests that brands want to know their consumers as a whole individual, rather than as pieces of fragmentary data.
Alternative Research
Brands invest in niche big data research to intimately understand consumers
4 Examples + Score + Implications


Crowdsourced Exposure Brands encourage consumer participation with the promise of exposure Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions.
Crowdsourced Exposure
Brands encourage consumer participation with the promise of exposure
4 Examples + Score + Implications


Social Audio Consumers search for collective audio experiences Implications - The ubiquity of personal devices has made listening to music an often isolated experience. While this system might be perfect for daily commutes, consumers continue to crave a way to share their musical tastes and preferences. Products designed to encourage this approach to music reflect a consumer desire for communal experiences and a way to share content.
Social Audio
Consumers search for collective audio experiences
4 Examples + Score + Implications


PLUS 176 more YouTube PRO Trends and 910 examples!



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