ALL > Marketing > Social Media Marketing Trend Report


About the Social Media Marketing Report

The Social Media Marketing Trend Report looks at online social networks and how they are used by marketing firms to drive campaigns and broaden brand awareness. Nowadays, it is crucial for brands to have a social media strategy if they want to reach the largest potential audience. Incorporating social media with marketing allows for companies to pursue viral marketing campaigns, digital media promotions and interactive media ventures. In an age where digital advertising is essential for brand awareness, businesses must recognize the value of social media and what a powerful marketing tool it can be.

Who It's For

This research will benefit e-marketing firms, advertising agencies, retailers and just about any brand that wants to explore the social media landscape and use its potential to initiate viral campaigns and branding ventures.

Use the Social Media Marketing Trend Report to track consumer interaction with their favorite brands, and to see how effective social networks can be when it comes to brand exposure.

The Social Media Marketing Trend Report, last published on Aug 25, 2015, includes 366 PRO Trends and 1,830 examples of social media marketing market research and social media marketing consumer trends related to: viral videos, social networks, guerrilla marketing, advertising, brand awareness and social media marketing trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our social media marketing research is based on Trend Hunter's crowdsourced social media marketing articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 366 Social Media Marketing PRO Trends = 366 Powerpoint Pages Social Media Marketing PPT Report
• 1,830 Social Media Marketing Examples

Online Extras With Full Subscription

• 256 Social Media Marketing Videos (Online) Social Media Marketing Videos
• 10,980 Social Media Marketing Images (Online) Social Media Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Social Media Marketing Pro Trends

Each Social Media Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social media marketing articles, videos and images. Examples:

Humorizing Parenthood Modern media's portrayal of parenting places emphasis on satirical elements Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.
Humorizing Parenthood
Modern media's portrayal of parenting places emphasis on satirical elements
4 Examples + Score + Implications


Health Literacy Social media becomes an important educational tool within the healthcare industry Implications - Social media has proven itself to be an invaluable tool when it comes to disseminating information. The healthcare industry has taken note, using social platforms as a way to not only educate consumers, but invite them to take part in an ongoing conversation about health. On the flip side, health professionals can also use the condensed format of the social media sphere to share information quickly and easily among themselves. This shift further indicates that social media is no longer a lighthearted pursuit of time, but a powerful didactic mechanism.
Health Literacy
Social media becomes an important educational tool within the healthcare industry
4 Examples + Score + Implications


Experiential Sampling Drinking experiences are heightened with creative, interactive elements Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities.
Experiential Sampling
Drinking experiences are heightened with creative, interactive elements
4 Examples + Score + Implications


Gifting 2.0 Gift-giving makes use of high tech devices and services Implications - The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems.
Gifting 2.0
Gift-giving makes use of high tech devices and services
4 Examples + Score + Implications


Big Data Marketing Brands are illuminating big data borrowed from social media for advertisements Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, it's role in the general public's eye is just one starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts.
Big Data Marketing
Brands are illuminating big data borrowed from social media for advertisements
5 Examples + Score + Implications


Media Feminization Communication outlets customize content to female audiences Implications - New forms of communications are customizing content based on issues, needs and interests specific to women. On top of addressing a powerful, unique and dynamic audience base, this media shift is aligned with global socio-political changes influencing surges in feminism and gender equality. As a result, brands are tuning into matters central to both women and men.
Media Feminization
Communication outlets customize content to female audiences
4 Examples + Score + Implications


Spirituality 2.0 Transcendental motifs receive modern updates for the connected consumer Implications - The ubiquity of technology is spilling into the spiritual sector as digital platforms embrace new age themes. By making this category instantly accessible, brands are entering an emerging market. Implications extend beyond this category as related smart systems continue to address the needs and wants of connected, tech-savvy consumers.
Spirituality 2.0
Transcendental motifs receive modern updates for the connected consumer
4 Examples + Score + Implications


Artisan Scrawling Eclectic, pastel-infused stationery adds a bit of whimsy to note-taking Implications - Eclectically designed stationery infuses the note-taking process with a sense of whimsy that channels the artisan aesthetic. Lighthearted designs and inspirational quotes adorn pastel-colored notebooks in a way that reminds the consumer of play more than the rigid world of work. In utilizing tools that are pleasantly designed, consumers are able to reclaim the work process and infuse it with meaning.
Artisan Scrawling
Eclectic, pastel-infused stationery adds a bit of whimsy to note-taking
5 Examples + Score + Implications


PLUS 360 more Social Media Marketing PRO Trends and 1,830 examples!



Boost your social media marketing consumer insight!
Three options to kick-start your innovation...


1. Social Media Marketing Trend Report

366 Social Media Marketing PRO Trends
Social Media Marketing Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Social Media Marketing & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%