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About the Social Media Marketing Report

The Social Media Marketing Trend Report looks at online social networks and how they are used by marketing firms to drive campaigns and broaden brand awareness. Nowadays, it is crucial for brands to have a social media strategy if they want to reach the largest potential audience. Incorporating social media with marketing allows for companies to pursue viral marketing campaigns, digital media promotions and interactive media ventures. In an age where digital advertising is essential for brand awareness, businesses must recognize the value of social media and what a powerful marketing tool it can be.

Who It's For

This research will benefit e-marketing firms, advertising agencies, retailers and just about any brand that wants to explore the social media landscape and use its potential to initiate viral campaigns and branding ventures.

Use the Social Media Marketing Trend Report to track consumer interaction with their favorite brands, and to see how effective social networks can be when it comes to brand exposure.

The Social Media Marketing Trend Report, last published on Apr 23, 2015, includes 310 PRO Trends and 1,550 examples of social media marketing market research and social media marketing consumer trends related to: viral videos, social networks, guerrilla marketing, advertising, brand awareness and social media marketing trends.

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Methodology

Our social media marketing research is based on Trend Hunter's crowdsourced social media marketing articles and 2,339,000,000 total views of data. [Learn More]

Report Contents

• 310 Social Media Marketing PRO Trends = 310 Powerpoint Pages Social Media Marketing PPT Report
• 1,550 Social Media Marketing Examples

Online Extras With Full Subscription

• 217 Social Media Marketing Videos (Online) Social Media Marketing Videos
• 9,300 Social Media Marketing Images (Online) Social Media Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Social Media Marketing Pro Trends

Each Social Media Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social media marketing articles, videos and images. Examples:

Covert Campaigning Brands create faux accounts on social platforms to engage consumers Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved.
Covert Campaigning
Brands create faux accounts on social platforms to engage consumers
4 Examples + Score + Implications


Experiential Social Brands are adding an experiential element to social media Implications - Brands are offering consumers greater incentive to communicate online by making the process of sharing more engaging. Social media is so integrated into many consumers' lives, it's become routine. This shift demonstrates that many consumers relish the opportunity to elevate the social media experience from something mundane to something more memorable.
Experiential Social
Brands are adding an experiential element to social media
4 Examples + Score + Implications


Branding Approachability Fashion brands adapt to be more accessible to the "every man" Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle.
Branding Approachability
Fashion brands adapt to be more accessible to the "every man"
5 Examples + Score + Implications


Monstrous Marketing Childrens' brands stand out with bizarre, animalistic packaging Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic.
Monstrous Marketing
Childrens' brands stand out with bizarre, animalistic packaging
5 Examples + Score + Implications


Appified Infancy Parents turn to apps to monitor infants while on the go Implications - Helping to make the process of caring for newborns a little bit easier, brands are offering apps and tech devices that help parents care for infants while outside the home. Providing checklists, reminders and even ways to track health, these apps offer parents a more streamlined way of monitoring their children while out and about. This reflects a need to maintain a sense of management and control over infant care, particularly when outside the home.
Appified Infancy
Parents turn to apps to monitor infants while on the go
4 Examples + Score + Implications


Wearable Banking Managing personal finance becomes easier with integrated banking accessories Implications - Managing personal finances can be challenging, particularity for those who find scheduling and tracking numbers to be a hassle. Helping to make the process more streamlined, brands are incorporating necessary apps and tracking software into convenient wearable devices, allowing consumers to efficiently manage and organize finances in a way that combines aesthetic appeal and functionality.
Wearable Banking
Managing personal finance becomes easier with integrated banking accessories
4 Examples + Score + Implications


Social Vending Vending machines encourage social interaction in exchange for goods Implications - Moving away from paying for goods with money, vending machines are integrating elements of social engagement as an alternative form of payment. Dispensing goods in return for engagement, these machines are using interactive and heartfelt experiences to boost consumer-brand interaction.
Social Vending
Vending machines encourage social interaction in exchange for goods
4 Examples + Score + Implications


Self-Serve Display Offering customers a sense of autonomy, kiosks integrate self-serve tactics Implications - Recognizing the individual needs of each consumer, brands and retailers are turning to high-tech kiosk displays to offer customers a more personalized experience. Allowing those passing by to engage with products and services through touchscreen displays and automated technology, brands are allowing customers to test and engage with products without the need for inconvenient face-to-face interaction.
Self-Serve Display
Offering customers a sense of autonomy, kiosks integrate self-serve tactics
4 Examples + Score + Implications


PLUS 304 more Social Media Marketing PRO Trends and 1,550 examples!



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