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About the Social Media Marketing Report - The Social Media Marketing Trend Report looks at online social networks and how they are used by marketing firms to drive campaigns and broaden brand awareness. Nowadays, it is crucial for brands to have a social media strategy if they want to reach the largest potential audience. Incorporating social media with marketing allows for companies to pursue viral marketing campaigns, digital media promotions and interactive media ventures. In an age where digital advertising is essential for brand awareness, businesses must recognize the value of social media and what a powerful marketing tool it can be.

Who It's For - This research will benefit e-marketing firms, advertising agencies, retailers and just about any brand that wants to explore the social media landscape and use its potential to initiate viral campaigns and branding ventures.

Use the Social Media Marketing Trend Report to track consumer interaction with their favorite brands, and to see how effective social networks can be when it comes to brand exposure.

The Social Media Marketing Trend Report, last published on Aug 20, 2014, includes 253 PRO Trends and 2,602 examples of social media marketing market research and social media marketing consumer trends related to: viral videos, social networks, guerrilla marketing, advertising, brand awareness and social media marketing trends.

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trend research methodology Methodology - Our social media marketing research is based on Trend Hunter's 2,602 crowdsourced social media marketing trends and 2,044,000,000 total views of data. [Learn More]

What You'll Get:
• 253 Page / Slide Presentation Social Media Marketing PDF Report Social Media Marketing PPT Report
• 253 Page In-Depth Reading Report Social Media Marketing PDF Report

Contents:
• 253 Social Media Marketing PRO Trends
• 2,602 Social Media Marketing Examples
• 364 Social Media Marketing Videos (Online) Social Media Marketing Videos
• 15,612 Social Media Marketing Images (Online) Social Media Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Social Media Marketing Pro Trends - Each Social Media Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social media marketing articles, videos and images. Examples:

Branding Whimsicality Surreal packaging offers consumers a temporary detachment from reality Implications - Moving away from descriptive aesthetics, brands are turning to whimsical imagery to enhance visual engagement. Referencing fairytales and childhood stories, these products offer a visual escape from reality, combining familiar imagery with the need for more relatable marketing tactics.
Branding Whimsicality
Surreal packaging offers consumers a temporary detachment from reality
4 Examples + Score + Implications


Scientific Superiority Chemistry-inspired packaging is adopted by brands to convey reliability Implications - Consumers are drawn to items with an academic perception because of how it denotes reliability, which is being adopted by brands as an inspiration for packaging. This visual cues speak to the process behind production, which is perceived as being superior as a result.
Scientific Superiority
Chemistry-inspired packaging is adopted by brands to convey reliability
6 Examples + Score + Implications


Indulgent Marketing Food services turn to excessive activities for uninhibited exposure Implications - Taking a more uninhibited approach to marketing, brands and food services are offering consumers the chance to engage in spontaneous and shockingly indulgent activities. Providing contests and events that encourage messy and crude behavior, these marketing tactics reflect a rise in more casual consumer-brand engagements.
Indulgent Marketing
Food services turn to excessive activities for uninhibited exposure
4 Examples + Score + Implications


Biometric Capture Biometric technology becomes commonplace in wearable cameras and beyond Implications - Consumers are becoming comfortable with the implementation of biometric technology, which has prompted it to be introduced to the camera market. Utilizing human emotion and brainwaves as a basis to capture footage, this further connects consumers with technology on a basic, interactive level.
Biometric Capture
Biometric technology becomes commonplace in wearable cameras and beyond
5 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


Awkward Marketing Taking a realistic approach, ads reference awkward family situations Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
Awkward Marketing
Taking a realistic approach, ads reference awkward family situations
4 Examples + Score + Implications


PLUS 247 more Social Media Marketing PRO Trends and 2,602 examples!



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