TREND Reports Logo

ALL > Marketing > Social Media Marketing Trend Report


About the Social Media Marketing Report - The Social Media Marketing Trend Report looks at online social networks and how they are used by marketing firms to drive campaigns and broaden brand awareness. Nowadays, it is crucial for brands to have a social media strategy if they want to reach the largest potential audience. Incorporating social media with marketing allows for companies to pursue viral marketing campaigns, digital media promotions and interactive media ventures. In an age where digital advertising is essential for brand awareness, businesses must recognize the value of social media and what a powerful marketing tool it can be.

Who It's For - This research will benefit e-marketing firms, advertising agencies, retailers and just about any brand that wants to explore the social media landscape and use its potential to initiate viral campaigns and branding ventures.

Use the Social Media Marketing Trend Report to track consumer interaction with their favorite brands, and to see how effective social networks can be when it comes to brand exposure.

The Social Media Marketing Trend Report, last published on Apr 21, 2014, includes 232 PRO Trends and 2,485 examples of social media marketing market research and social media marketing consumer trends related to: viral videos, social networks, guerrilla marketing, advertising, brand awareness and social media marketing trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our social media marketing research is based on Trend Hunter's 2,485 crowdsourced social media marketing trends and 1,914,000,000 total views of data. [Learn More]

What You'll Get:
• 232 Page / Slide Presentation Social Media Marketing PDF Report Social Media Marketing PPT Report
• 232 Page In-Depth Reading Report Social Media Marketing PDF Report

Contents:
• 232 Social Media Marketing PRO Trends
• 2,485 Social Media Marketing Examples
• 348 Social Media Marketing Videos (Online) Social Media Marketing Videos
• 14,910 Social Media Marketing Images (Online) Social Media Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Social Media Marketing Pro Trends - Each Social Media Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social media marketing articles, videos and images. Examples:

Digital Networking 2.0 Business-oriented socialization gets a tech-focused update Implications - Unlike Boomers, Generation X holds a distinct ability to adapt, which is something we're seeing with regard to business networking and job hunting in the 21st century. Digital enhancements to business cards, resumes and even small talk are pushing the industry ever-forward to effectively continue the generational transition that's taking place in the workforce from aging management to go-getter Gen X'ers and Millennials.
Digital Networking 2.0
Business-oriented socialization gets a tech-focused update
7 Examples + Score + Implications


Nutritional Transparency A need for nutritional credibility prompts more organic juice packaging Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health.
Nutritional Transparency
A need for nutritional credibility prompts more organic juice packaging
7 Examples + Score + Implications


Regimented Decadence Cosmetics employ food-inspired packaging to communicate indulgence Implications - Considering skincare products are already associated with decadence, it come as no surprise that this concept is taken literally with food-inspired cosmetics packaging. In an attempt to communicate luxury without the use of dated, "traditionally pretty" packaging aesthetics, cosmetics companies of today are aiming for a level of kitsch that will satisfy both those seeking quality products and fun.
Regimented Decadence
Cosmetics employ food-inspired packaging to communicate indulgence
6 Examples + Score + Implications


Instantaneous Cuisine Vending machines move beyond snacks to provide more convenient indulgences Implications - While eateries offer consumers a fun and social dining experience, time-strapped individuals too busy for leisurely activities are looking to more creative ways to make meals more convenient. Moving away from the traditional pre-packaged snacks, vending machines are turning to meal-based food options to offer on-the-go consumers diversified eating opportunities. The expansion of vending items to hot meals and fast food reflects a move toward more instantaneous forms of consumption.
Instantaneous Cuisine
Vending machines move beyond snacks to provide more convenient indulgences
7 Examples + Score + Implications


Engaging Commute Interactive subway ads reflect a need for more integrated marketing tactics Implications - While brands often seek out more open and exposed forms of product placement, blatant ad campaigns are often ignored by consumers too busy to pay attention. Seeking to catch consumer interest through more habitual day-to-day techniques, brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level. Turning average commuter settings into engaging campaigns allows brands to connect with individuals in a setting that feels more convenient than intrusive.
Engaging Commute
Interactive subway ads reflect a need for more integrated marketing tactics
7 Examples + Score + Implications


Comical Stuntvertising Brands turn to humorous publicity stunts to socially engage consumers Implications - Looking to attract consumers through more interactive marketing tactics, brands are turning to humorous pranks to encourage more of an immediate response from individuals. Marketing stunts that utilize eccentric and over-the-top antics add a playfully engaging aspect to the overall campaign, creating an approachable link between the consumer and brand.
Comical Stuntvertising
Brands turn to humorous publicity stunts to socially engage consumers
7 Examples + Score + Implications


PLUS 226 more Social Media Marketing PRO Trends and 2,485 examples!


Boost your social media marketing consumer insight!
Three options to kick-start your innovation...


1. Social Media Marketing Trend Report

232 Social Media Marketing PRO Trends
Social Media Marketing Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Social Media Marketing & 100+ Reports
2013 Trend Report
$1,980

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$2,940 $1,980
Most Popular - Save 32%