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About the Social Media Marketing Report - The Social Media Marketing Trend Report looks at online social networks and how they are used by marketing firms to drive campaigns and broaden brand awareness. Nowadays, it is crucial for brands to have a social media strategy if they want to reach the largest potential audience. Incorporating social media with marketing allows for companies to pursue viral marketing campaigns, digital media promotions and interactive media ventures. In an age where digital advertising is essential for brand awareness, businesses must recognize the value of social media and what a powerful marketing tool it can be.

Who It's For - This research will benefit e-marketing firms, advertising agencies, retailers and just about any brand that wants to explore the social media landscape and use its potential to initiate viral campaigns and branding ventures.

Use the Social Media Marketing Trend Report to track consumer interaction with their favorite brands, and to see how effective social networks can be when it comes to brand exposure.

The Social Media Marketing Trend Report, last published on Jul 28, 2014, includes 248 PRO Trends and 2,578 examples of social media marketing market research and social media marketing consumer trends related to: viral videos, social networks, guerrilla marketing, advertising, brand awareness and social media marketing trends.

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trend research methodology Methodology - Our social media marketing research is based on Trend Hunter's 2,578 crowdsourced social media marketing trends and 2,000,000,000 total views of data. [Learn More]

What You'll Get:
• 248 Page / Slide Presentation Social Media Marketing PDF Report Social Media Marketing PPT Report
• 248 Page In-Depth Reading Report Social Media Marketing PDF Report

Contents:
• 248 Social Media Marketing PRO Trends
• 2,578 Social Media Marketing Examples
• 361 Social Media Marketing Videos (Online) Social Media Marketing Videos
• 15,468 Social Media Marketing Images (Online) Social Media Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Social Media Marketing Pro Trends - Each Social Media Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social media marketing articles, videos and images. Examples:

Awkward Marketing Taking a realistic approach, ads reference awkward family situations Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
Awkward Marketing
Taking a realistic approach, ads reference awkward family situations
4 Examples + Score + Implications


Emotional Healthvertising Health campaigns target issues like self-esteem to instill motivation Implications - Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like body image, these marketing tactics incorporate personal hardships that consumers, particularly women, can relate to. Thus, creating a deeper psychological link with the viewer.
Emotional Healthvertising
Health campaigns target issues like self-esteem to instill motivation
4 Examples + Score + Implications


Shopping Independence High-tech retail locations offer single shoppers a streamlined experience Implications - Consumers often opt to shop with companions, but as daily demands rise and many shop solo, brands are offering assistance through technological innovations. This shift towards catering to the individual shopper is drawing consumers who would otherwise shop online back into stores, and offers an experience that suits their schedule.
Shopping Independence
High-tech retail locations offer single shoppers a streamlined experience
6 Examples + Score + Implications


Constructing Empathy Programs to train youth in social business ensure a bright future Implications - Though children in the Internet age have the means to learn about social causes, that doesn't necessarily grant them the skill to know how to make a difference. Ensuring their potential is taken full advantage of, youth training programs dedicated to philanthropic literacy and understanding of community can be observed. This rings true to the old adage, "it takes a village to raise a child."
Constructing Empathy
Programs to train youth in social business ensure a bright future
5 Examples + Score + Implications


Cultured Condiments Seasoning receives a pop culture overhaul to reinvent flavor in a modern light Implications - Bringing traditional condiments into the 21st century, brands are incorporating pop culture references into the packaging designs to provide aesthetics that consumers, particularly youths, can relate to. Going beyond the mere allure of flavor, these condiments reference literary classics and cult TV shows to broaden consumer appeal, transforming traditionally secondary cuisine products into more mainstream, consumer-influenced goods.
Cultured Condiments
Seasoning receives a pop culture overhaul to reinvent flavor in a modern light
4 Examples + Score + Implications


Eco Transparency Blunt eco packaging caters to those who desire visual accountability Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
Eco Transparency
Blunt eco packaging caters to those who desire visual accountability
8 Examples + Score + Implications


PLUS 242 more Social Media Marketing PRO Trends and 2,578 examples!



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