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About the Social Media Marketing Report

The Social Media Marketing Trend Report looks at online social networks and how they are used by marketing firms to drive campaigns and broaden brand awareness. Nowadays, it is crucial for brands to have a social media strategy if they want to reach the largest potential audience. Incorporating social media with marketing allows for companies to pursue viral marketing campaigns, digital media promotions and interactive media ventures. In an age where digital advertising is essential for brand awareness, businesses must recognize the value of social media and what a powerful marketing tool it can be.

Who It's For

This research will benefit e-marketing firms, advertising agencies, retailers and just about any brand that wants to explore the social media landscape and use its potential to initiate viral campaigns and branding ventures.

Use the Social Media Marketing Trend Report to track consumer interaction with their favorite brands, and to see how effective social networks can be when it comes to brand exposure.

The Social Media Marketing Trend Report, last published on May 26, 2015, includes 325 PRO Trends and 1,625 examples of social media marketing market research and social media marketing consumer trends related to: viral videos, social networks, guerrilla marketing, advertising, brand awareness and social media marketing trends.

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Methodology

Our social media marketing research is based on Trend Hunter's crowdsourced social media marketing articles and 2,372,000,000 total views of data. [Learn More]

Report Contents

• 325 Social Media Marketing PRO Trends = 325 Powerpoint Pages Social Media Marketing PPT Report
• 1,625 Social Media Marketing Examples

Online Extras With Full Subscription

• 228 Social Media Marketing Videos (Online) Social Media Marketing Videos
• 9,750 Social Media Marketing Images (Online) Social Media Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Social Media Marketing Pro Trends

Each Social Media Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social media marketing articles, videos and images. Examples:

Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Customized Play Brands are developing toys that allow children to flex their creative muscle Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later.
Customized Play
Brands are developing toys that allow children to flex their creative muscle
4 Examples + Score + Implications


Branded Challenge Brands use the mobile interface as a platform to challenge consumers Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Branded Challenge
Brands use the mobile interface as a platform to challenge consumers
5 Examples + Score + Implications


Experiential Pop-Up Brands turn to experiential pop-up settings to enhance consumer engagement Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way.
Experiential Pop-Up
Brands turn to experiential pop-up settings to enhance consumer engagement
4 Examples + Score + Implications


Curated Dining Consumers seek out a cost-effective way to curate custom meals Implications - Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in.
Curated Dining
Consumers seek out a cost-effective way to curate custom meals
4 Examples + Score + Implications


Gamified Membership Membership-based loyalty programs get a boost from gamified reward systems Implications - By creating a captivating members-only app with a competitive edge, brands can engage consumers on a social sharing-driven platform while cultivating a community centered around the brand's products or services. In enticing consumers with the offer of exclusive members-only content that is earned through engagement, brands can ensure a captivated audience while tempting new loyal users through the promise of elevated status.
Gamified Membership
Membership-based loyalty programs get a boost from gamified reward systems
5 Examples + Score + Implications


Streamlined Enterprise Businesses turn to cloud-based services to manage transactions Implications - Cloud-based platforms are revolutionizing the way business-to-business interactions and transactions are performed. Instead of going through several different channels, business owners are able to reliably store information onto a single platform, streamlining the process of purchase and delivery for a significantly lower cost.
Streamlined Enterprise
Businesses turn to cloud-based services to manage transactions
5 Examples + Score + Implications


Alternative Alerts Companies adopt atypical tech-enabled notifications to stay top-of-mind Implications - Companies are developing alternative alert systems for members apart of tech-based services and systems. Replacing standard pop-up notifications are tools that incorporate audio, timed content and interactive visual elements. These unconventional features help brands garner the attention of consumers, who can then be reminded of offers, products and services in memorable ways.
Alternative Alerts
Companies adopt atypical tech-enabled notifications to stay top-of-mind
5 Examples + Score + Implications


PLUS 319 more Social Media Marketing PRO Trends and 1,625 examples!



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