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About the Social Media Marketing Report

The Social Media Marketing Trend Report looks at online social networks and how they are used by marketing firms to drive campaigns and broaden brand awareness. Nowadays, it is crucial for brands to have a social media strategy if they want to reach the largest potential audience. Incorporating social media with marketing allows for companies to pursue viral marketing campaigns, digital media promotions and interactive media ventures. In an age where digital advertising is essential for brand awareness, businesses must recognize the value of social media and what a powerful marketing tool it can be.

Who It's For

This research will benefit e-marketing firms, advertising agencies, retailers and just about any brand that wants to explore the social media landscape and use its potential to initiate viral campaigns and branding ventures.

Use the Social Media Marketing Trend Report to track consumer interaction with their favorite brands, and to see how effective social networks can be when it comes to brand exposure.

The Social Media Marketing Trend Report, last published on Jul 28, 2015, includes 356 PRO Trends and 1,780 examples of social media marketing market research and social media marketing consumer trends related to: viral videos, social networks, guerrilla marketing, advertising, brand awareness and social media marketing trends.

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Methodology

Our social media marketing research is based on Trend Hunter's crowdsourced social media marketing articles and 2,426,000,000 total views of data. [Learn More]

Report Contents

• 356 Social Media Marketing PRO Trends = 356 Powerpoint Pages Social Media Marketing PPT Report
• 1,780 Social Media Marketing Examples

Online Extras With Full Subscription

• 249 Social Media Marketing Videos (Online) Social Media Marketing Videos
• 10,680 Social Media Marketing Images (Online) Social Media Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Social Media Marketing Pro Trends

Each Social Media Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social media marketing articles, videos and images. Examples:

Abstract Insecticide Insect repellent adopts unconventional forms for experiential allure Implications - Adding a experiential aspect to traditional insecticide, brands are turning to unconventional materials and product forms for consumer intrigue. Moving away from typical sprays, brands are offering things like insect repellent in the form of clothing and edible products, reflecting a need for consumer goods that are both effective and experiential.
Abstract Insecticide
Insect repellent adopts unconventional forms for experiential allure
5 Examples + Score + Implications


Promotional Authenticity Brands take a traditional approach to commercials and marketing Implications - Approaches to marketing via commercials are shifting away from modern, virtual themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for constant connectivity and the digitization of industry.
Promotional Authenticity
Brands take a traditional approach to commercials and marketing
4 Examples + Score + Implications


Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Analog Awareness Brands get noticed with emotive, tech-free campaigns focused on values Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers.
Analog Awareness
Brands get noticed with emotive, tech-free campaigns focused on values
4 Examples + Score + Implications


Hispanic Storytelling Brands woo Latin consumers by inviting them to contribute campaign content Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Hispanic Storytelling
Brands woo Latin consumers by inviting them to contribute campaign content
4 Examples + Score + Implications


Socialized Casting Style-focused campaigns apply social media tools to recruiting Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way.
Socialized Casting
Style-focused campaigns apply social media tools to recruiting
4 Examples + Score + Implications


Social Stuntvertising Brands mix digital engagement with experiential forms of marketing Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers.
Social Stuntvertising
Brands mix digital engagement with experiential forms of marketing
4 Examples + Score + Implications


Digitized Queue Consumers skip wait times by ordering ahead with innovative apps Implications - As the progression toward streamlining everyday tasks continues, consumers are being enticed by tech-powered services that enable ordering ahead of time or allow for skipping of queues altogether. The emergence of fast-lane apps is representative of the modern consumer's desire to save time wherever possible, while also adding an element of exclusivity.
Digitized Queue
Consumers skip wait times by ordering ahead with innovative apps
5 Examples + Score + Implications


PLUS 350 more Social Media Marketing PRO Trends and 1,780 examples!



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