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About the LinkedIn Report

The LinkedIn Trend Report details the most innovative strategies for businesses, covering forward-thinking social media campaigns and how consumers are interacting with these strategies. What started as a career networking site where consumers created a professional LinkedIn profile to emulate an online CV has evolved into a highly integrated platform to serve other business needs for the working professional. From our crowd-sourced research, companies will understand how the site is best used, as seen with trends integrating KLM Airline seats with the social network, or various apps developed to best manage contacts.

Who It's For

Whether you are organizing networking events and using LinkedIn for business opportunities, or working in an Internet start-up looking to creatively integrate social plug-ins to the company, our report will provide you with valuable insight.

Efficiently track and manage consumer trends and business developments to spark innovation with the LinkedIn Trend Report.

The LinkedIn Trend Report, last published on Apr 23, 2015, includes 23 PRO Trends and 115 examples of linkedin market research and linkedin consumer trends related to: strategies for business, social media, campaigns, career networking, online CV and linkedin trends.

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trend research methodology

Methodology

Our linkedin research is based on Trend Hunter's crowdsourced linkedin articles and 2,340,000,000 total views of data. [Learn More]

Report Contents

• 23 LinkedIn PRO Trends = 23 Powerpoint Pages LinkedIn PPT Report
• 115 LinkedIn Examples

Online Extras With Full Subscription

• 16 LinkedIn Videos (Online) LinkedIn Videos
• 690 LinkedIn Images (Online) LinkedIn Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample LinkedIn Pro Trends

Each LinkedIn PRO Trend is on its own slide with implications, a quantified score, and examples linked to online linkedin articles, videos and images. Examples:

Covert Campaigning Brands create faux accounts on social platforms to engage consumers Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved.
Covert Campaigning
Brands create faux accounts on social platforms to engage consumers
4 Examples + Score + Implications


Digitized Girl Power The next phase of equality for women focuses on tech and the online sphere Implications - The past few years have seen great progress for women's rights, and true to the times, it seems the next frontier for feminism is in technology. This typically male-dominated industry is seeing more female entrepreneurs and gadgets targeted toward girls. Though not the final step toward equality, digitizing girl power shows a shift in girls' attitudes toward technology.
Digitized Girl Power
The next phase of equality for women focuses on tech and the online sphere
5 Examples + Score + Implications


Connected Meal Time Products and services aim to foster a sense of togetherness during meals Implications - With consumers' lives busier than ever, the sense of intimacy and togetherness that was once present during family meal-times is now dwindling. People are more likely to eat alone or while on-the-go, and even meals shared with family and friends are cut short or interrupted by a barrage of e-mails and phone calls. In order to rectify this situation, apps and products that encourage bonding and socialization during meals are on the rise, suggesting a desire for a return to family-focused ritual and tradition.
Connected Meal Time
Products and services aim to foster a sense of togetherness during meals
5 Examples + Score + Implications


Hyper-Targeted Dating Consumers prioritize efficiency when it comes to dating services Implications - Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want.
Hyper-Targeted Dating
Consumers prioritize efficiency when it comes to dating services
4 Examples + Score + Implications


Social Empowerment Female-centric platforms offer girls a more social form of expression Implications - Providing a more social form of encouragement, initiatives are turning to social platforms for greater accessibility. Allowing girls to connect with each other through specialized sites and social networks, these platforms provide opportunities for both bonding and teamwork, reflecting a need for more communal methods of empowerment.
Social Empowerment
Female-centric platforms offer girls a more social form of expression
4 Examples + Score + Implications


Digitized Companionship Consumers turn to apps and online sites for platonic relationships Implications - Fostering relationships in a more social environment, consumers are turning to apps and online sites to find more than romantic courtships. Allowing individuals to connect and test bonds through mobile devices, these innovations speak to a desire for a more digitally dependent way of creating friendships.
Digitized Companionship
Consumers turn to apps and online sites for platonic relationships
4 Examples + Score + Implications


Appified Office Apps designed for the workspace increase professional productivity Implications – The efficient nature of smartphones is reaching new levels as apps designed specifically for office professionals rise. Going beyond built-in smartphone productivity tools, the apps support employee efficiency training to effectively fine-tune professional prowess and train younger demographics new to office life to effectively get them motivated on a familiar level.
Appified Office
Apps designed for the workspace increase professional productivity
8 Examples + Score + Implications


Brash Professionalism Formal tactics take a turn as society becomes more open and expressive Implications - Taking personal expression one step further, individuals are revamping formal concepts like resumes and business cards with more shock-worthy appeal. Referencing vices such as alcohol and medicinal drugs, these business tactics blur the lines between professional and private spheres, speaking to a more lax business ethic, particularly among youths.
Brash Professionalism
Formal tactics take a turn as society becomes more open and expressive
5 Examples + Score + Implications


PLUS 17 more LinkedIn PRO Trends and 115 examples!



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