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About the LinkedIn Report

The LinkedIn Trend Report details the most innovative strategies for businesses, covering forward-thinking social media campaigns and how consumers are interacting with these strategies. What started as a career networking site where consumers created a professional LinkedIn profile to emulate an online CV has evolved into a highly integrated platform to serve other business needs for the working professional. From our crowd-sourced research, companies will understand how the site is best used, as seen with trends integrating KLM Airline seats with the social network, or various apps developed to best manage contacts.

Who It's For

Whether you are organizing networking events and using LinkedIn for business opportunities, or working in an Internet start-up looking to creatively integrate social plug-ins to the company, our report will provide you with valuable insight.

Efficiently track and manage consumer trends and business developments to spark innovation with the LinkedIn Trend Report.

The LinkedIn Trend Report, last published on Jun 26, 2015, includes 30 PRO Trends and 150 examples of linkedin market research and linkedin consumer trends related to: strategies for business, social media, campaigns, career networking, online CV and linkedin trends.

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trend research methodology

Methodology

Our linkedin research is based on Trend Hunter's crowdsourced linkedin articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 30 LinkedIn PRO Trends = 30 Powerpoint Pages LinkedIn PPT Report
• 150 LinkedIn Examples

Online Extras With Full Subscription

• 21 LinkedIn Videos (Online) LinkedIn Videos
• 900 LinkedIn Images (Online) LinkedIn Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample LinkedIn Pro Trends

Each LinkedIn PRO Trend is on its own slide with implications, a quantified score, and examples linked to online linkedin articles, videos and images. Examples:

Career Matchmaking Recruiting mimics Tinder to reach millennials entering adulthood Implications - Taking a page from the 'Hookup Culture' millennials are known for, companies looking to employ Gen Yers are setting up digital services similar to matchmaking apps. This speaks to some top millennial preferences, such as convenience and connectivity. As this youth generation enters adult age, their main characteristics stay intact, yet are applied in new areas.
Career Matchmaking
Recruiting mimics Tinder to reach millennials entering adulthood
4 Examples + Score + Implications


Social Employment Social media becomes an advantage for job hunting and hiring Implications - Employers and employees alike are leveraging the power of social media when it comes to recruiting and job-hunting. As the digital landscape continues to shape the workforce, social media becomes an asset that employers explicitly search for, and employees self-promote. This shift not only indicates which qualities are becoming more desirable, it also suggests that millennial job-hunting and hiring are becoming more public and social in nature.
Social Employment
Social media becomes an advantage for job hunting and hiring
4 Examples + Score + Implications


Collective Mortality Consumers turn to social experiences to deal with death Implications - The fear of facing death alone can be an isolating experience. In an effort to alleviate some of this fear, people have been opening up the conversation around death to include as many people as possible. This shift suggests that collective experiences dealing with grief and mortality ultimately help people shoulder the burden of coming to terms with devastating events.
Collective Mortality
Consumers turn to social experiences to deal with death
5 Examples + Score + Implications


Employment Matchmaking Milennials turn to apps to streamline the job hunting process Implications - The employment landscape is changing drastically as technology continues to evolve. Younger job seekers have been turning to mobile apps to connect or "match" them with opportunities and employers, much like a dating app would match them with potential mates. The app interface not only streamlines the job hunting process, it also evens the playing field by emphasizing the mutually beneficial nature of the employer-employee relationship.
Employment Matchmaking
Milennials turn to apps to streamline the job hunting process
4 Examples + Score + Implications


Counseled Career Millennials look for creative ways to increase certainty in the job market Implications - In an effort to feel more prepared while entering the job market, young adults are taking preliminary action. By participating in supplementary training programs and seeking mentorship from experts whom they admire, millennial job hunters ultimately reveal that they prioritize guidance and personal fulfillment when it comes to making important career decisions.
Counseled Career
Millennials look for creative ways to increase certainty in the job market
5 Examples + Score + Implications


Social Hiring Recruiters turn to hiring practices that emphasize social interaction Implications - Social media and digital technology have made personal information more public and readily available, transforming the process of recruiting, networking and hiring. However, rather than relying solely on online information, many recruiters are using the digital platform as a means of encouraging interpersonal connections. This shift reveals that although technology cannot replace face-to-face interaction, approached carefully, it can effectively facilitate it.
Social Hiring
Recruiters turn to hiring practices that emphasize social interaction
5 Examples + Score + Implications


Covert Campaigning Brands create faux accounts on social platforms to engage consumers Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved.
Covert Campaigning
Brands create faux accounts on social platforms to engage consumers
6 Examples + Score + Implications


Digitized Girl Power The next phase of equality for women focuses on tech and the online sphere Implications - The past few years have seen great progress for women's rights, and true to the times, it seems the next frontier for feminism is in technology. This typically male-dominated industry is seeing more female entrepreneurs and gadgets targeted toward girls. Though not the final step toward equality, digitizing girl power shows a shift in girls' attitudes toward technology.
Digitized Girl Power
The next phase of equality for women focuses on tech and the online sphere
4 Examples + Score + Implications


PLUS 24 more LinkedIn PRO Trends and 150 examples!



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