ALL > Social Media Trend Report


Every day, top-tier innovators rely on our idea-filled social media reports to identify new opportunities, make better decisions and deep dive new markets.

About the Social Media Report

Our Social Media Trend Report brings the popularity of social media into perspective, showcasing the rapid rise of social media such as Twitter and Facebook, and its influence on branding, online marketing, communication and consumer purchasing decisions.

Who It's For

Offering information on Twitter trends, Facebook trends and trends within emerging social networks like Skype, our research is for anyone looking to create an online presence through social networking websites. Brands who want to understand the evolving world of social media, the blogosphere and sites like Blogspot will benefit from our research. The Social Media Trend Report will assist in clarifying your company’s social media goals. Giving you insight into the patterns within online advertising, marketing and brand presence, our crowdsourced research is an essential tool for innovating in a changing digital world.

You Might Consider Custom Social Media Research...

For as little as $500 per custom deep dive, our team will curate custom Social Media reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Social Media trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our social media research is based on Trend Hunter's massive database of social media articles and 2,107,000,000 total views of data. [Learn More]

The Social Media Report

Last published on Sep 26, 2014, the Social Media Report includes 173 PRO Trends (173 Pages) and 865 examples of social media market research and social media consumer trends related to: Twitter, Facebook, Skype, social networking, social networks, Blogspot, online marketing, business networks and social media trends. The report includes all of our Social Media research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 173 Social Media PRO Trends = 173 Powerpoint Pages Social Media PPT Report
• 865 Social Media Examples
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!

Sample Social Media Pro Trends

Each Social Media PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social media articles, videos and images. Examples:

Interactive Retail Stores focus on customer engagement as primary business strategy Implications - When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Interactive Retail
Stores focus on customer engagement as primary business strategy
12 Examples + Score + Implications


Social Shopping Shopaholics are using social media for networking and retail therapy Implications - To many consumers, shopping can be as much about buying as it is about socializing. Attempting to capitalize on the fact that many online shoppers like to review, network and interact as they shop, online storefronts are adding networking platforms to their virtual operations, while marketers are scrambling to apply social media sites like Facebook and Twitter to their selling tactics.
Social Shopping
Shopaholics are using social media for networking and retail therapy
8 Examples + Score + Implications


Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Augmented Reality Shopping
Virtual interactivity is changing the traditional purchasing experience
8 Examples + Score + Implications


Niche Matchmaking Interest-focused dating sites let picky individuals find online love Implications - With the rise in acceptance for individualism and the pursuit of alternative interests, niche dating sites allow similarly-minded singles to meet. Unlike more popular dating sites that pool all singles together, this focused approach helps users establish a common ground well before the first date.
Niche Matchmaking
Interest-focused dating sites let picky individuals find online love
9 Examples + Score + Implications


Social Appvertising Brands use Facebook apps to futher interactive campaigns Implications - Using social media to spread a brand’s message through Tweets, shares and “likes” may have been enough in the past. Now, however, companies are taking it one step further by using interactive applications in their campaigns. Facebook apps, in particular, are being employed by brands that wish to maximize consumer engagement to its highest level, whether it’s a design contest or experimenting with one’s skin color.
Social Appvertising
Brands use Facebook apps to futher interactive campaigns
6 Examples + Score + Implications


Tangible Social Media Printed versions of social networking sites give users lasting connections Implications - Connected consumers are beginning to look for ways in which they can make their social media connections last longer; one way is through printed versions of their favorite social networking sites. Through printed memoirs, custom books and even comics, users can experience social media in a way that counteracts the fleeting and transient nature of their online interactions.
Tangible Social Media
Printed versions of social networking sites give users lasting connections
7 Examples + Score + Implications


Social Media Mapping Social networks look to map the world via data collected on users Implications - Data from several social networks is now being used for ventures far more advanced than targeted advertising. Data from social media sources such as Twitter and Facebook are now being used to map global resolutions, sicknesses and language use locations. How, where, why and when people are virtually interacting can be extremely useful for understanding target markets.
Social Media Mapping
Social networks look to map the world via data collected on users
6 Examples + Score + Implications


Meme Reality The Internet's most infamous ideas are brought to life in products Implications - Internet memes have become such a big part of online culture that they are now starting to cross boundaries from the digital realm to the physical. Designers are creating tangible goods based on the most popular memes, and consumers are welcoming them with open arms, indicating that nothing in the virtual world stays virtual for very long.
Meme Reality
The Internet's most infamous ideas are brought to life in products
7 Examples + Score + Implications


In-Store Social Physical retailers offer browsing customers a social media experience Implications - Some retailers who lack a strong social media presence are looking at other ways to lure digitally savvy customers into their shops. Virtual displays that allow customers to share their shopping experiences, and iPads that let patrons instantly connect to the web, appeal to the consumer who looks at shopping as a social experience, or who simply requires digitalization to be part of everything they do.
In-Store Social
Physical retailers offer browsing customers a social media experience
4 Examples + Score + Implications


Social Cooking Preparing food becomes a social affair with apps, tools and games Implications - With a variety of apps and online recipe tools available these days, cooking has become infinitely easier for even the most novice chef. Now, the act of cooking is also becoming more of a social activity, with everything from social media cooking apps to social cooking games encouraging consumers to share recipes, cook together and more. As the world becomes increasingly connected through technology, it only follows that individuals' everyday activities, such as cooking, become increasingly intertwined and connected as well.
Social Cooking
Preparing food becomes a social affair with apps, tools and games
6 Examples + Score + Implications


High Class Fast Extravagance and luxury shake up fast food industry Implications - Fast food has always been about low-cost and convenient dining, but today’s chains are disturbing the traditional definition of “fast food” with revitalized environments and gourmet versions of consumer favorites. Luxurious changes are affecting major players from McDonald’s to Subway, and while the typical drive-thru customer may not care much about the lavish updates, those who have avoided fast food—particularly for their inelegant atmospheres and unrefined menus—may find the luxury refurbishments enough to change their opinions.
High Class Fast
Extravagance and luxury shake up fast food industry
5 Examples + Score + Implications


Emoticon Storytelling Previously reserved for online only, emoticons are entering new territory Implications - Emoticons, particularly those used for iPhones, are being adopted by artists and marketers alike to succinctly relate and communicate to consumers. Creating an alternative mode of transmitting messages through small photos, and creating an air of exclusivity by singling out smartphone users, this often clever approach is connecting with young consumers.
Emoticon Storytelling
Previously reserved for online only, emoticons are entering new territory
7 Examples + Score + Implications


PLUS 167 more Social Media PRO Trends and 865 examples!



Boost your social media consumer insight!
Three options to kick-start your innovation...


1. Social Media Trend Report

173 Social Media PRO Trends
Social Media Trend Report
$1,250

2. All 2015 Reports

Social Media & 100+ Reports
2015 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$3,288 $1,788
Per User Per Year
Most Popular - Save 45%