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About the Facebook Report

The Facebook Trend Report presents innovations taking place both within and outside the online community. Ever since Facebook overtook MySpace as the most popular social media platform in the world, more and more people started getting Facebook profiles, uploading Facebook pictures and adding friends in order to flesh out their online identity. The effects of this convergence of reality and cyberspace has meant ripe opportunity for businesses, as demonstrated in our report. With our crowd-sourced research, track how companies are using social plug-ins, social media strategies, Facebook pages, and creative ad campaigns to garner support and build brand loyalty.

Who It's For

The Facebook Trend Report is ideal for brand managers, community managers, marketing agencies, digital media consultants and anyone looking to harness the marketing power of social media. The Facebook Trend Report tracks the latest Facebook campaigns and strategies that have resonated most with consumers.

Spark creativity and innovative social media marketing strategies with the Facebook Trend Report.

The Facebook Trend Report, last published on Oct 15, 2014, includes 308 PRO Trends and 1,540 examples of facebook market research and facebook consumer trends related to: online community, social media, online identity, profiles, networking and facebook trends.

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Methodology

Our facebook research is based on Trend Hunter's crowdsourced facebook articles and 2,108,000,000 total views of data. [Learn More]

Report Contents

• 308 Facebook PRO Trends = 308 Powerpoint Pages Facebook PPT Report
• 1,540 Facebook Examples

Online Extras With Full Subscription

• 216 Facebook Videos (Online) Facebook Videos
• 9,240 Facebook Images (Online) Facebook Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Facebook Pro Trends

Each Facebook PRO Trend is on its own slide with implications, a quantified score, and examples linked to online facebook articles, videos and images. Examples:

Colleague Socialization Office interaction turns to apps and networks for social convenience Implications - Socializing, particularly in professional situations, can be challenging, prompting individuals to turn to apps and social platforms for help. Making connections easier to foster, businesses are adopting apps and networks that encourage workplace communication and the sharing of ideas, stimulating open discussion in a more efficient and tech-driven manner.
Colleague Socialization
Office interaction turns to apps and networks for social convenience
4 Examples + Score + Implications


Generation Merging Seniors embrace aspects of millennial lifestyle for an enhanced retirement Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons.
Generation Merging
Seniors embrace aspects of millennial lifestyle for an enhanced retirement
5 Examples + Score + Implications


Retiree Adventure Aiding a lust for new experiences, senior services provide youthful experiences Implications - Breaking free of stereotypes, aging consumers are seeking out services and opportunities typically associated with a younger lifestyle. Providing retirees with the chance to travel and explore both social and romantic endeavors, these services allow seniors to maintain a sense of adventure, even in old age.
Retiree Adventure
Aiding a lust for new experiences, senior services provide youthful experiences
4 Examples + Score + Implications


Social Workplace Strengthening morale, workers create bonds through digital office platforms Implications - Helping to enhance peer-to-peer communication, apps and online platforms are providing a place for workers to connect and socialize. Adding a community feel to a professional setting, social workplace features help create a more expressive office culture, using communal tactics to encourage motivation and a sense of belonging in the workplace.
Social Workplace
Strengthening morale, workers create bonds through digital office platforms
4 Examples + Score + Implications


Automated Discount Consumers turn to mobile shopping aids to make coupons easier to find Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience.
Automated Discount
Consumers turn to mobile shopping aids to make coupons easier to find
4 Examples + Score + Implications


Location-Prompted Promotion Campaigns turn to beacon technology for targeted reach-out tactics Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer.
Location-Prompted Promotion
Campaigns turn to beacon technology for targeted reach-out tactics
4 Examples + Score + Implications


On-the-Go Beacon Making traveling easier, consumers turn to location-responsive aids Implications - Staying connected while on-the-go, consumers are turning to adaptable beacon devices to make travel more comfortable. Seeking to streamline experiences, consumers are turning to beacon technology to help automate and simplify things like car maintenance and outdoor navigation, providing a customized approach to travel experiences.
On-the-Go Beacon
Making traveling easier, consumers turn to location-responsive aids
4 Examples + Score + Implications


Indulgent Superfood Seeking nutritional benefits, consumers add antioxidants to meals in new ways Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption.
Indulgent Superfood
Seeking nutritional benefits, consumers add antioxidants to meals in new ways
4 Examples + Score + Implications


PLUS 302 more Facebook PRO Trends and 1,540 examples!



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308 Facebook PRO Trends
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