ALL > Social Media > Facebook Trend Report


About the Facebook Report

The Facebook Trend Report presents innovations taking place both within and outside the online community. Ever since Facebook overtook MySpace as the most popular social media platform in the world, more and more people started getting Facebook profiles, uploading Facebook pictures and adding friends in order to flesh out their online identity. The effects of this convergence of reality and cyberspace has meant ripe opportunity for businesses, as demonstrated in our report. With our crowd-sourced research, track how companies are using social plug-ins, social media strategies, Facebook pages, and creative ad campaigns to garner support and build brand loyalty.

Who It's For

The Facebook Trend Report is ideal for brand managers, community managers, marketing agencies, digital media consultants and anyone looking to harness the marketing power of social media. The Facebook Trend Report tracks the latest Facebook campaigns and strategies that have resonated most with consumers.

Spark creativity and innovative social media marketing strategies with the Facebook Trend Report.

The Facebook Trend Report, last published on Aug 19, 2015, includes 401 PRO Trends and 2,005 examples of facebook market research and facebook consumer trends related to: online community, social media, online identity, profiles, networking and facebook trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our facebook research is based on Trend Hunter's crowdsourced facebook articles and 2,444,000,000 total views of data. [Learn More]

Report Contents

• 401 Facebook PRO Trends = 401 Powerpoint Pages Facebook PPT Report
• 2,005 Facebook Examples

Online Extras With Full Subscription

• 281 Facebook Videos (Online) Facebook Videos
• 12,030 Facebook Images (Online) Facebook Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Facebook Pro Trends

Each Facebook PRO Trend is on its own slide with implications, a quantified score, and examples linked to online facebook articles, videos and images. Examples:

Ephemeral Sharing Consumers choose temporary solutions over password protection Implications - The ephemeral nature of emerging social media is especially attractive to consumers, not only because of shortened attention spans, but also because the temporary exchange of information appeals to those concerned about the scope of their digital footprint. As people become more conscious about the information they send over digital channels, they opt for temporary measures over encrypted solutions, marking yet another departure from traditional password protection.
Ephemeral Sharing
Consumers choose temporary solutions over password protection
4 Examples + Score + Implications


Targeted Gifting Consumers opt for digital gifting to ensure receiver satisfaction Implications - No longer content with taking a shot in the dark when it comes to gift-giving, consumers are relying on apps and websites that leverage social sharing and big data to find the perfect gift. These new-world gifting measures suggest that consumers are no longer leaving things up to chance, but using the digital sphere to make more targeted purchasing decisions and ensure greater satisfaction.
Targeted Gifting
Consumers opt for digital gifting to ensure receiver satisfaction
5 Examples + Score + Implications


Pet Networking Animal obsession reaches new levels with social aspects for connected consumers Implications - While digital networking has taken off in recent years, the phenomenon is becoming more customized with new communication tools for pet owners. By linking individuals with common interests together, brands can connect with passionate, engaged groups. This is also symptomatic of leading consumer patterns as connected demographics rely on the digitization of personal interests, wants and needs.
Pet Networking
Animal obsession reaches new levels with social aspects for connected consumers
4 Examples + Score + Implications


Big Data Marketing Brands are illuminating big data borrowed from social media for advertisements Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, it's role in the general public's eye is just one starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts.
Big Data Marketing
Brands are illuminating big data borrowed from social media for advertisements
5 Examples + Score + Implications


Media Feminization Communication outlets customize content to female audiences Implications - New forms of communications are customizing content based on issues, needs and interests specific to women. On top of addressing a powerful, unique and dynamic audience base, this media shift is aligned with global socio-political changes influencing surges in feminism and gender equality. As a result, brands are tuning into matters central to both women and men.
Media Feminization
Communication outlets customize content to female audiences
4 Examples + Score + Implications


Spiritual Courtship Modern dating services place an emphasis on religion Implications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services.
Spiritual Courtship
Modern dating services place an emphasis on religion
4 Examples + Score + Implications


Artisan Scrawling Eclectic, pastel-infused stationery adds a bit of whimsy to note-taking Implications - Eclectically designed stationery infuses the note-taking process with a sense of whimsy that channels the artisan aesthetic. Lighthearted designs and inspirational quotes adorn pastel-colored notebooks in a way that reminds the consumer of play more than the rigid world of work. In utilizing tools that are pleasantly designed, consumers are able to reclaim the work process and infuse it with meaning.
Artisan Scrawling
Eclectic, pastel-infused stationery adds a bit of whimsy to note-taking
5 Examples + Score + Implications


Hispanic Storytelling Brands woo Latin consumers by inviting them to contribute campaign content Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Hispanic Storytelling
Brands woo Latin consumers by inviting them to contribute campaign content
4 Examples + Score + Implications


PLUS 395 more Facebook PRO Trends and 2,005 examples!



Boost your facebook consumer insight!
Three options to kick-start your innovation...


1. Facebook Trend Report

401 Facebook PRO Trends
Facebook Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Facebook & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%