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About the Facebook Report

The Facebook Trend Report presents innovations taking place both within and outside the online community. Ever since Facebook overtook MySpace as the most popular social media platform in the world, more and more people started getting Facebook profiles, uploading Facebook pictures and adding friends in order to flesh out their online identity. The effects of this convergence of reality and cyberspace has meant ripe opportunity for businesses, as demonstrated in our report. With our crowd-sourced research, track how companies are using social plug-ins, social media strategies, Facebook pages, and creative ad campaigns to garner support and build brand loyalty.

Who It's For

The Facebook Trend Report is ideal for brand managers, community managers, marketing agencies, digital media consultants and anyone looking to harness the marketing power of social media. The Facebook Trend Report tracks the latest Facebook campaigns and strategies that have resonated most with consumers.

Spark creativity and innovative social media marketing strategies with the Facebook Trend Report.

The Facebook Trend Report, last published on Jul 21, 2015, includes 377 PRO Trends and 1,885 examples of facebook market research and facebook consumer trends related to: online community, social media, online identity, profiles, networking and facebook trends.

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Methodology

Our facebook research is based on Trend Hunter's crowdsourced facebook articles and 2,419,000,000 total views of data. [Learn More]

Report Contents

• 377 Facebook PRO Trends = 377 Powerpoint Pages Facebook PPT Report
• 1,885 Facebook Examples

Online Extras With Full Subscription

• 264 Facebook Videos (Online) Facebook Videos
• 11,310 Facebook Images (Online) Facebook Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Facebook Pro Trends

Each Facebook PRO Trend is on its own slide with implications, a quantified score, and examples linked to online facebook articles, videos and images. Examples:

Hispanic Storytelling Brands woo Latin consumers by inviting them to contribute campaign content Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Hispanic Storytelling
Brands woo Latin consumers by inviting them to contribute campaign content
4 Examples + Score + Implications


Diversified Digital Brands use interactive digital marketing to reach Hispanic consumers Implications - Given the predisposition toward mobile technology within the Hispanic demographic, brands are reaching out to Latin consumers with interactive outdoor advertising with digital components. Tech-powered billboards and other interactive stunts give consumers an engaging brand experience that is likely to resonate on many levels.
Diversified Digital
Brands use interactive digital marketing to reach Hispanic consumers
4 Examples + Score + Implications


Advertorial Vlogging Brands reach out to consumers through YouTube influencers Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Advertorial Vlogging
Brands reach out to consumers through YouTube influencers
5 Examples + Score + Implications


Appified Entrepreneur Tech-savvy consumers turn to mobile apps for business building Implications - Taking a streamlined approach to business, modern entrepreneurs are utilizing mobile apps as a means to efficiently build their brand. By allowing tech-savvy users to build their network, gain insight and even socialize with others in the industry, these apps speak to a shift toward more autonomous, yet equally social, methods of entrepreneurship.
Appified Entrepreneur
Tech-savvy consumers turn to mobile apps for business building
5 Examples + Score + Implications


Influencer Entrepreneur Social influencers turn to online platforms for guidance and growth Implications - The rise of social media has resulted in the social media celebrity. Though there are now talent agencies that solely represent famous YouTubers and bloggers, there are also smaller platforms designed to help users learn how to grow and manage their influence. The realization that people have the potential to co-create, rather than simply consume media, has caused a pragmatic shift in the way they use social networks.
Influencer Entrepreneur
Social influencers turn to online platforms for guidance and growth
4 Examples + Score + Implications


Incognito Social Gen Z gravitates towards anonymous forms of social media Implications - While curating an online identity remains important to younger consumers, they still delight in the opportunity to engage in anonymous or incognito social networks. This preference not only sets Gen Z apart from the millennial generation that precedes them, it also speaks to a desire for social interaction that offers instant, no-strings-attached gratification.
Incognito Social
Gen Z gravitates towards anonymous forms of social media
4 Examples + Score + Implications


Influencer Identity Tweens use social media to their advantage Implications - Living in an age where a social media presence is considered an asset, and one that can potentially lead to a career, has made Gen Z hyper-conscious of their online identity. No longer a frivolous pastime, collecting likes and followers now has very real-world applications. In short, Gen Z not only prefers social media influencers to celebrities, they also consider raising their own level of influence a worthy pursuit of their time.
Influencer Identity
Tweens use social media to their advantage
5 Examples + Score + Implications


Crowdsourced Celebrity Everyday people are taking unconventional paths to fame Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
4 Examples + Score + Implications


PLUS 371 more Facebook PRO Trends and 1,885 examples!



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