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About the Facebook Report

The Facebook Trend Report presents innovations taking place both within and outside the online community. Ever since Facebook overtook MySpace as the most popular social media platform in the world, more and more people started getting Facebook profiles, uploading Facebook pictures and adding friends in order to flesh out their online identity. The effects of this convergence of reality and cyberspace has meant ripe opportunity for businesses, as demonstrated in our report. With our crowd-sourced research, track how companies are using social plug-ins, social media strategies, Facebook pages, and creative ad campaigns to garner support and build brand loyalty.

Who It's For

The Facebook Trend Report is ideal for brand managers, community managers, marketing agencies, digital media consultants and anyone looking to harness the marketing power of social media. The Facebook Trend Report tracks the latest Facebook campaigns and strategies that have resonated most with consumers.

Spark creativity and innovative social media marketing strategies with the Facebook Trend Report.

The Facebook Trend Report, last published on May 26, 2015, includes 357 PRO Trends and 1,785 examples of facebook market research and facebook consumer trends related to: online community, social media, online identity, profiles, networking and facebook trends.

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Methodology

Our facebook research is based on Trend Hunter's crowdsourced facebook articles and 2,371,000,000 total views of data. [Learn More]

Report Contents

• 357 Facebook PRO Trends = 357 Powerpoint Pages Facebook PPT Report
• 1,785 Facebook Examples

Online Extras With Full Subscription

• 250 Facebook Videos (Online) Facebook Videos
• 10,710 Facebook Images (Online) Facebook Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Facebook Pro Trends

Each Facebook PRO Trend is on its own slide with implications, a quantified score, and examples linked to online facebook articles, videos and images. Examples:

Experiential Beacon Consumers use iBeacon to more thoroughly experience travel destinations Implications - iBeacon has many navigational capabilities, but that's not the only way the location-based technology has revolutionized the travel industry. Consumers are now using Beacon to enhance the experience of visiting new locations, revealing an underlying desire to interact with cultural attractions in a hands-on way.
Experiential Beacon
Consumers use iBeacon to more thoroughly experience travel destinations
4 Examples + Score + Implications


Alternative Alerts Companies adopt atypical tech-enabled notifications to stay top-of-mind Implications - Companies are developing alternative alert systems for members apart of tech-based services and systems. Replacing standard pop-up notifications are tools that incorporate audio, timed content and interactive visual elements. These unconventional features help brands garner the attention of consumers, who can then be reminded of offers, products and services in memorable ways.
Alternative Alerts
Companies adopt atypical tech-enabled notifications to stay top-of-mind
5 Examples + Score + Implications


Collective Mortality Consumers turn to social experiences to deal with death Implications - The fear of facing death alone can be an isolating experience. In an effort to alleviate some of this fear, people have been opening up the conversation around death to include as many people as possible. This shift suggests that collective experiences dealing with grief and mortality ultimately help people shoulder the burden of coming to terms with devastating events.
Collective Mortality
Consumers turn to social experiences to deal with death
4 Examples + Score + Implications


Clandestine Nightlife Consumers seeking an exclusive experience turn to hidden bars Implications - As consumers move toward more experiential nightlife choices, secretive, speakeasy-themed bars provide consumers with an exclusive, off-the-beaten-path experience. In celebrating the spirit of the prohibition era, bars and lounges can offer consumers an authentic exclusive experience accessible by being in the know, rather than elusive membership requirements.
Clandestine Nightlife
Consumers seeking an exclusive experience turn to hidden bars
4 Examples + Score + Implications


Digitized Memorial Memories of loved ones are kept alive via digital platforms Implications - Seeking to maintain memories of lost loved ones, consumers, particularly those familiar with modern technology, are turning to digital solutions to maintain a connection to those who have passed away. Providing an outlet for people to mourn, celebrate and praise those who have passed, these digital platforms allow open forms of communication in a more comforting, digital space.
Digitized Memorial
Memories of loved ones are kept alive via digital platforms
4 Examples + Score + Implications


Narcissistic Tradition Consumers turn to self-promotion tactics as a mode of personal branding Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion.
Narcissistic Tradition
Consumers turn to self-promotion tactics as a mode of personal branding
5 Examples + Score + Implications


Appified Nightlife Technology and social media revolutionize party culture Implications - No longer reliant on word-of-mouth, college students are turning to mobile apps and social media campaigns to quickly find out about parties and events. This shift not only indicates the pervasiveness of technology and social media; it also demonstrates that people now consider themselves to be part of a much larger global network of both people and brands, with whom they interact on a personal level.
Appified Nightlife
Technology and social media revolutionize party culture
4 Examples + Score + Implications


Student Networking 2.0 Students turn to educational networking platforms to connect Implications - Seeking to maintain an element of social interaction, students, particularly those entering college life, are turning to campus networks and online platforms as a educational tool. Allowing those in the same program or course to connect, these networks provide an efficient yet interactive way for individuals to become comfortable with student life. This reflects a need to make often stressful experiences like going to school more socially engaging.
Student Networking 2.0
Students turn to educational networking platforms to connect
4 Examples + Score + Implications


PLUS 351 more Facebook PRO Trends and 1,785 examples!



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