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About the Facebook Report

The Facebook Trend Report presents innovations taking place both within and outside the online community. Ever since Facebook overtook MySpace as the most popular social media platform in the world, more and more people started getting Facebook profiles, uploading Facebook pictures and adding friends in order to flesh out their online identity. The effects of this convergence of reality and cyberspace has meant ripe opportunity for businesses, as demonstrated in our report. With our crowd-sourced research, track how companies are using social plug-ins, social media strategies, Facebook pages, and creative ad campaigns to garner support and build brand loyalty.

Who It's For

The Facebook Trend Report is ideal for brand managers, community managers, marketing agencies, digital media consultants and anyone looking to harness the marketing power of social media. The Facebook Trend Report tracks the latest Facebook campaigns and strategies that have resonated most with consumers.

Spark creativity and innovative social media marketing strategies with the Facebook Trend Report.

The Facebook Trend Report, last published on Jul 07, 2015, includes 372 PRO Trends and 1,860 examples of facebook market research and facebook consumer trends related to: online community, social media, online identity, profiles, networking and facebook trends.

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Methodology

Our facebook research is based on Trend Hunter's crowdsourced facebook articles and 2,406,000,000 total views of data. [Learn More]

Report Contents

• 372 Facebook PRO Trends = 372 Powerpoint Pages Facebook PPT Report
• 1,860 Facebook Examples

Online Extras With Full Subscription

• 260 Facebook Videos (Online) Facebook Videos
• 11,160 Facebook Images (Online) Facebook Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Facebook Pro Trends

Each Facebook PRO Trend is on its own slide with implications, a quantified score, and examples linked to online facebook articles, videos and images. Examples:

Incognito Social Gen Z gravitates towards anonymous forms of social media Implications - While curating an online identity remains important to younger consumers, they still delight in the opportunity to engage in anonymous or incognito social networks. This preference not only sets Gen Z apart from the millennial generation that precedes them, it also speaks to a desire for social interaction that offers instant, no-strings-attached gratification.
Incognito Social
Gen Z gravitates towards anonymous forms of social media
4 Examples + Score + Implications


Experiential Engagement Brands appease activity oriented Millennials with interactive innovations Implications - Brands are tuning into the active, engaged lifestyles of Millennials through innovations with experiential elements. In addition to delivering on a desire for memorable moments, companies are also using this route to develop lasting relationships that extend beyond transactions.
Experiential Engagement
Brands appease activity oriented Millennials with interactive innovations
4 Examples + Score + Implications


Crowdsourced Celebrity Everyday people are taking unconventional paths to fame Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
4 Examples + Score + Implications


Personalized Press Media platforms opt for custom, individually tailored features Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.
Personalized Press
Media platforms opt for custom, individually tailored features
4 Examples + Score + Implications


In-Flight Customization Airlines integrate custom features to heighten passenger experiences Implications - Recognizing the need to cater consumers in a more targeted way, airline services are turning to in-flight customization tactics for individual allure. Allowing passengers to creatively adjust everything from the temperature to their seating arrangements, this shift in service helps add an experiential quality to travel. Such enhancements reflect a shift toward more flexibility when it comes to customer service, particularly during travel.
In-Flight Customization
Airlines integrate custom features to heighten passenger experiences
5 Examples + Score + Implications


Equitable Hiring Employers search for alternative hiring methods to avoid common traps Implications - Aware of the harmful effect stereotypes have on the recruitment and hiring process, many employers are turning to tactics such as "blind" interviews or internal hiring practices to best utilize the talents of their team. These alternative methods promote a workplace that is not only more diverse, but also more egalitarian in its approach. This is especially important to millennials raised in an information age wherein connectivity fosters a sense of unity and a deep concern for human rights.
Equitable Hiring
Employers search for alternative hiring methods to avoid common traps
4 Examples + Score + Implications


Customized Social Consumers search for ways to further customize their online personas Implications - Consumers are aware that curating an online presence has become a means of nurturing one's own personal brand. In today's hyper-individualistic climate, customization is paramount for those looking to take that brand to the next level. Social networks are tapping into this unique need by offering personalized tools, services and apps, which ultimately indicate how important expressing oneself accurately online is to consumers.
Customized Social
Consumers search for ways to further customize their online personas
4 Examples + Score + Implications


Cause Networking Social media becomes an avenue for philanthropic change Implications - Social media has revolutionized philanthropic work by offering countless new channels on which to promote activism and social good. Social platforms, whether pre-existing or invented for a cause, are a great way to engage consumers who otherwise might never involve themselves. By speaking the same language as digital natives, charities are able to reach and empower more people, as well as build stronger communities.
Cause Networking
Social media becomes an avenue for philanthropic change
4 Examples + Score + Implications


PLUS 366 more Facebook PRO Trends and 1,860 examples!



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