ALL > Social Media > Twitter Trend Report


About the Twitter Report

As companies fight to harness the tools of social media to best serve their organizations, new initiatives and innovations in social marketing are developing. In the Twitter Trend Report, users will be able to effectively track the innovations in this sphere led by marketing companies and the online community, as well as understand various Twitter applications. Our report also features campaigns on how companies are gaining more followers on Twitter, and how airlines like Virgin Mobile are integrating tweeting into flying.

Who It's For

The Twitter Trend Report will prove beneficial to companies seeking to enhance their online identity in social media. Whether you are a community manager, brand manager or director of digital communications, our research will give nuanced insight needed for creative campaigns.

Effectively track the latest campaigns and innovations in this critical online sphere with the Twitter Trend Report.

The Twitter Trend Report, last published on Aug 27, 2015, includes 274 PRO Trends and 1,370 examples of twitter market research and twitter consumer trends related to: social media, social marketing, online community, applications, tweets and twitter trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our twitter research is based on Trend Hunter's crowdsourced twitter articles and 2,453,000,000 total views of data. [Learn More]

Report Contents

• 274 Twitter PRO Trends = 274 Powerpoint Pages Twitter PPT Report
• 1,370 Twitter Examples

Online Extras With Full Subscription

• 192 Twitter Videos (Online) Twitter Videos
• 8,220 Twitter Images (Online) Twitter Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Twitter Pro Trends

Each Twitter PRO Trend is on its own slide with implications, a quantified score, and examples linked to online twitter articles, videos and images. Examples:

Compassionate Sharing Social media spotlights different stories in the healthcare industry Implications - Many social media efforts in the healthcare space are dedicated to honoring and appreciating the unseen heroes. Whether it's medical professionals who are often overlooked, or the sufferers of medical ailments themselves, these campaigns and platforms not only harness the power of social media to create an emotional resonance, but also offers real people the opportunity to share their story.
Compassionate Sharing
Social media spotlights different stories in the healthcare industry
4 Examples + Score + Implications


Matchmaking Adulthood Big and small decision making takes a page from Tinder Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder and Uber-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions.
Matchmaking Adulthood
Big and small decision making takes a page from Tinder
6 Examples + Score + Implications


Influencer Entrepreneurship Influencers expand their reach by creating platforms of their own Implications - A social influencer is widely recognized as someone who has achieved fame by sharing original content on established social networks. As these self-created online personalities continue to expand their range, they are going above and beyond simply partnering with brands. In fact, they are going as far as developing or investing in social platforms of their own, encouraging others to create and share their own content in the process. Projects backed by social influencers will have both authenticity and legitimacy, giving them a higher chance of breaking through the noise.
Influencer Entrepreneurship
Influencers expand their reach by creating platforms of their own
4 Examples + Score + Implications


Proactive Influencer Social influencers resonate with consumers through themes of self-improvement Implications - Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models.
Proactive Influencer
Social influencers resonate with consumers through themes of self-improvement
5 Examples + Score + Implications


Ephemeral Sharing Consumers choose temporary solutions over password protection Implications - The ephemeral nature of emerging social media is especially attractive to consumers, not only because of shortened attention spans, but also because the temporary exchange of information appeals to those concerned about the scope of their digital footprint. As people become more conscious about the information they send over digital channels, they opt for temporary measures over encrypted solutions, marking yet another departure from traditional password protection.
Ephemeral Sharing
Consumers choose temporary solutions over password protection
4 Examples + Score + Implications


Big Data Marketing Brands are illuminating big data borrowed from social media for advertisements Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, it's role in the general public's eye is just one starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts.
Big Data Marketing
Brands are illuminating big data borrowed from social media for advertisements
5 Examples + Score + Implications


Media Feminization Communication outlets customize content to female audiences Implications - New forms of communications are customizing content based on issues, needs and interests specific to women. On top of addressing a powerful, unique and dynamic audience base, this media shift is aligned with global socio-political changes influencing surges in feminism and gender equality. As a result, brands are tuning into matters central to both women and men.
Media Feminization
Communication outlets customize content to female audiences
4 Examples + Score + Implications


One-Step Authentication High-tech recognition tools streamline logins and payment Implications - An innovative point-of-sale and login solution, one-step authentication features enable seamless use of mobile technology for communicative and digital payment purposes. By eliminating a time-consuming step in the process, brands are likely to gain a higher percentage of users based on convenience alone. Improved security measures offered, such tools as biometric authentication, temper fears around the safeguarding of valuable consumer payment data.
One-Step Authentication
High-tech recognition tools streamline logins and payment
5 Examples + Score + Implications


PLUS 268 more Twitter PRO Trends and 1,370 examples!



Boost your twitter consumer insight!
Three options to kick-start your innovation...


1. Twitter Trend Report

274 Twitter PRO Trends
Twitter Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Twitter & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%