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About the Twitter Report

As companies fight to harness the tools of social media to best serve their organizations, new initiatives and innovations in social marketing are developing. In the Twitter Trend Report, users will be able to effectively track the innovations in this sphere led by marketing companies and the online community, as well as understand various Twitter applications. Our report also features campaigns on how companies are gaining more followers on Twitter, and how airlines like Virgin Mobile are integrating tweeting into flying.

Who It's For

The Twitter Trend Report will prove beneficial to companies seeking to enhance their online identity in social media. Whether you are a community manager, brand manager or director of digital communications, our research will give nuanced insight needed for creative campaigns.

Effectively track the latest campaigns and innovations in this critical online sphere with the Twitter Trend Report.

The Twitter Trend Report, last published on Jul 21, 2015, includes 254 PRO Trends and 1,270 examples of twitter market research and twitter consumer trends related to: social media, social marketing, online community, applications, tweets and twitter trends.

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Methodology

Our twitter research is based on Trend Hunter's crowdsourced twitter articles and 2,428,000,000 total views of data. [Learn More]

Report Contents

• 254 Twitter PRO Trends = 254 Powerpoint Pages Twitter PPT Report
• 1,270 Twitter Examples

Online Extras With Full Subscription

• 178 Twitter Videos (Online) Twitter Videos
• 7,620 Twitter Images (Online) Twitter Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Twitter Pro Trends

Each Twitter PRO Trend is on its own slide with implications, a quantified score, and examples linked to online twitter articles, videos and images. Examples:

Hispanic Storytelling Brands woo Latin consumers by inviting them to contribute campaign content Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Hispanic Storytelling
Brands woo Latin consumers by inviting them to contribute campaign content
4 Examples + Score + Implications


Reinterpreted Branding Iconic logos are re-envisioned with anti-corporate sentiment Implications - Instantly recognizable, iconic logos are being reinterpreted with new, modern twists that tweak well-known symbols. The re-envisioning of these images mirrors budding anti-corporate sentiment among young consumers who, being a socially conscious group, are often concerned with corporate irresponsibility.
Reinterpreted Branding
Iconic logos are re-envisioned with anti-corporate sentiment
4 Examples + Score + Implications


Advertorial Vlogging Brands reach out to consumers through YouTube influencers Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Advertorial Vlogging
Brands reach out to consumers through YouTube influencers
5 Examples + Score + Implications


Influencer Entrepreneur Social influencers turn to online platforms for guidance and growth Implications - The rise of social media has resulted in the social media celebrity. Though there are now talent agencies that solely represent famous YouTubers and bloggers, there are also smaller platforms designed to help users learn how to grow and manage their influence. The realization that people have the potential to co-create, rather than simply consume media, has caused a pragmatic shift in the way they use social networks.
Influencer Entrepreneur
Social influencers turn to online platforms for guidance and growth
4 Examples + Score + Implications


Social Streaming Consumers turn to livestreaming to satisfy content needs Implications - As more and more consumers cut the cord with cable, streaming services have begun to take precedence. Even more specifically, consumers are gravitating to apps that allow them to livestream content to their own followers across multiple networks. Tied in with existing social media platforms, livestreaming becomes a form of interaction that is both non-committal, yet intimate, satisfying a dual consumer need for immediate gratification and transparency.
Social Streaming
Consumers turn to livestreaming to satisfy content needs
4 Examples + Score + Implications


Digitized Queue Consumers skip wait times by ordering ahead with innovative apps Implications - As the progression toward streamlining everyday tasks continues, consumers are being enticed by tech-powered services that enable ordering ahead of time or allow for skipping of queues altogether. The emergence of fast-lane apps is representative of the modern consumer's desire to save time wherever possible, while also adding an element of exclusivity.
Digitized Queue
Consumers skip wait times by ordering ahead with innovative apps
5 Examples + Score + Implications


Socialized Reward Points programs are integrated into common social networks for youth appeal Implications - Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place.
Socialized Reward
Points programs are integrated into common social networks for youth appeal
4 Examples + Score + Implications


Influencer Identity Tweens use social media to their advantage Implications - Living in an age where a social media presence is considered an asset, and one that can potentially lead to a career, has made Gen Z hyper-conscious of their online identity. No longer a frivolous pastime, collecting likes and followers now has very real-world applications. In short, Gen Z not only prefers social media influencers to celebrities, they also consider raising their own level of influence a worthy pursuit of their time.
Influencer Identity
Tweens use social media to their advantage
5 Examples + Score + Implications


PLUS 248 more Twitter PRO Trends and 1,270 examples!



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