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About the Twitter Report

As companies fight to harness the tools of social media to best serve their organizations, new initiatives and innovations in social marketing are developing. In the Twitter Trend Report, users will be able to effectively track the innovations in this sphere led by marketing companies and the online community, as well as understand various Twitter applications. Our report also features campaigns on how companies are gaining more followers on Twitter, and how airlines like Virgin Mobile are integrating tweeting into flying.

Who It's For

The Twitter Trend Report will prove beneficial to companies seeking to enhance their online identity in social media. Whether you are a community manager, brand manager or director of digital communications, our research will give nuanced insight needed for creative campaigns.

Effectively track the latest campaigns and innovations in this critical online sphere with the Twitter Trend Report.

The Twitter Trend Report, last published on Oct 28, 2014, includes 194 PRO Trends and 970 examples of twitter market research and twitter consumer trends related to: social media, social marketing, online community, applications, tweets and twitter trends.

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Methodology

Our twitter research is based on Trend Hunter's crowdsourced twitter articles and 2,161,000,000 total views of data. [Learn More]

Report Contents

• 194 Twitter PRO Trends = 194 Powerpoint Pages Twitter PPT Report
• 970 Twitter Examples

Online Extras With Full Subscription

• 136 Twitter Videos (Online) Twitter Videos
• 5,820 Twitter Images (Online) Twitter Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Twitter Pro Trends

Each Twitter PRO Trend is on its own slide with implications, a quantified score, and examples linked to online twitter articles, videos and images. Examples:

Digital Dining Marketing Food brands tie in social media to push the social aspect of eating Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online.
Digital Dining Marketing
Food brands tie in social media to push the social aspect of eating
4 Examples + Score + Implications


On-the-Go Zen As the popularity of yoga rises, practice expands into unexpected locations Implications - Seeking to attract health-conscious consumers, retailers and travel destinations are integrating services like yoga to offer physical and mental well-being to consumers. Providing methods of relaxation in unexpected locations like airports and office spaces, companies are using health-related services to create a sense of comfort, reflecting a rise in more adaptable health routines.
On-the-Go Zen
As the popularity of yoga rises, practice expands into unexpected locations
4 Examples + Score + Implications


Automated Discount Consumers turn to mobile shopping aids to make coupons easier to find Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience.
Automated Discount
Consumers turn to mobile shopping aids to make coupons easier to find
4 Examples + Score + Implications


Premature Holiday Holiday references pop up during unexpected seasons to capture emotions Implications - Seeking to capture the sentimental qualities associated with holidays, brands are showcasing seasonal references during unexpected times of the year. Allowing consumers to experience the joy and familiarity that comes with certain holidays like Christmas, brands are incorporating icons like Santa Claus into non-seasonal campaigns, using holiday references to connect with viewers on a more emotional level.
Premature Holiday
Holiday references pop up during unexpected seasons to capture emotions
3 Examples + Score + Implications


Interactive Franchise Franchises bring elements of the big screen into real life situations Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience.
Interactive Franchise
Franchises bring elements of the big screen into real life situations
4 Examples + Score + Implications


Foodie Fashion Consumers embrace and flaunt their edible indulgences through clothings Implications - Foodie culture has allowed consumers to feel proud about their indulgences, which has lead to them donning edible-inspired fashion. As consumers embrace their vices, brands face more pressure than ever to elevate products to a cult-like status.
Foodie Fashion
Consumers embrace and flaunt their edible indulgences through clothings
6 Examples + Score + Implications


Cultured Convenience Exotic dishes get a convenient reformatting for the North American market Implications - As consumer palates evolve to prefer exotic flavors, the introduction of ready-made, microwaveable meals is making international cuisine accessible for all. This convenience-focused reformatting of traditional foods is augmenting consumers to expect exoticism and variety across a breadth of industries.
Cultured Convenience
Exotic dishes get a convenient reformatting for the North American market
5 Examples + Score + Implications


Beyond Visual Technology that crosses senses adds appeal for consumers Implications - Synesthesia, a talent once seen as a disability, is the ability to mentally cross senses. A step further, it has become an inspiration for innovation in the tech realm, as consumers seek more unique forms of entertainment. The appeal of being able to hear an image or smell a sound is not just a novelty, it's a means of using technology to break natural boundaries and ultimately, redefine communication.
Beyond Visual
Technology that crosses senses adds appeal for consumers
5 Examples + Score + Implications


PLUS 188 more Twitter PRO Trends and 970 examples!



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194 Twitter PRO Trends
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