TREND Reports Logo

ALL > Social Media > Twitter Trend Report


About the Twitter Report - As companies fight to harness the tools of social media to best serve their organizations, new initiatives and innovations in social marketing are developing. In the Twitter Trend Report, users will be able to effectively track the innovations in this sphere led by marketing companies and the online community, as well as understand various Twitter applications. Our report also features campaigns on how companies are gaining more followers on Twitter, and how airlines like Virgin Mobile are integrating tweeting into flying.

Who It's For - The Twitter Trend Report will prove beneficial to companies seeking to enhance their online identity in social media. Whether you are a community manager, brand manager or director of digital communications, our research will give nuanced insight needed for creative campaigns.

Effectively track the latest campaigns and innovations in this critical online sphere with the Twitter Trend Report.

The Twitter Trend Report, last published on Mar 18, 2014, includes 160 PRO Trends and 2,093 examples of twitter market research and twitter consumer trends related to: social media, social marketing, online community, applications, tweets and twitter trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our twitter research is based on Trend Hunter's 2,093 crowdsourced twitter trends and 1,901,000,000 total views of data. [Learn More]

What You'll Get:
• 160 Page / Slide Presentation Twitter PDF Report Twitter PPT Report
• 160 Page In-Depth Reading Report Twitter PDF Report

Contents:
• 160 Twitter PRO Trends
• 2,093 Twitter Examples
• 293 Twitter Videos (Online) Twitter Videos
• 12,558 Twitter Images (Online) Twitter Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Twitter Pro Trends - Each Twitter PRO Trend is on its own slide with implications, a quantified score, and examples linked to online twitter articles, videos and images. Examples:

Engaging Commute Interactive subway ads reflect a need for more integrated marketing tactics Implications - While brands often seek out more open and exposed forms of product placement, blatant ad campaigns are often ignored by consumers too busy to pay attention. Seeking to catch consumer interest through more habitual day-to-day techniques, brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level. Turning average commuter settings into engaging campaigns allows brands to connect with individuals in a setting that feels more convenient than intrusive.
Engaging Commute
Interactive subway ads reflect a need for more integrated marketing tactics
7 Examples + Score + Implications


Masculinity Redefined Fatherly photography suggests a shift toward more familial roles for men Implications - With women becoming more independent and career-focused due to more open and encouraging educational opportunities, men have subsequently faced a shift in gender roles, integrating themselves into more familial responsibilities that were once dominated by the opposite gender. Reflecting a shift in gender expectations, fatherly photography showcases a turn toward more domestic roles for men, echoing a transformation of traditional familial frameworks.
Masculinity Redefined
Fatherly photography suggests a shift toward more familial roles for men
7 Examples + Score + Implications


Playful Imitation Adults turn to modern toy recreations to merge play with media awareness Implications - With societal demands for maturity and sophistication continuously placed upon adults, the need for more youthful, carefree activities becomes essential for those seeking a link to their childhood. Offering a playful outlet for adult consumers, pop culture recreations that utilize infamous children’s toys like LEGO allow individuals to blend youthful tendencies with the mature desire to stay culturally connected.
Playful Imitation
Adults turn to modern toy recreations to merge play with media awareness
7 Examples + Score + Implications


Satirical Celeb A demand for authenticity prompts celebs to engage in down-to-earth tactics Implications - With mass media often overdramatizing stories to the public, consumers become doubtful of its authenticity. As a means to preserve believability and thus, likability, celebrities are turning to self-deprecating means of exposure. The down-to-earth tactics prove useful as consumers crave marketing and entertainment they can relate to.
Satirical Celeb
A demand for authenticity prompts celebs to engage in down-to-earth tactics
7 Examples + Score + Implications


Adolescent Infatuation Catering to pre-teen girls, boy band items satiate a need for fan obsession Implications - Targeting youthful consumers can be challenging due to their constantly changing interests and attitudes, prompting brands to delve into more age-specific cultural factors that teens and tweens can identify with. Products branded by celebrity heartthrobs cater to youthful consumers who desire a way to visually express their devotion to pop culture and media, reflecting the growing demand for more generationally influenced marketing techniques.
Adolescent Infatuation
Catering to pre-teen girls, boy band items satiate a need for fan obsession
7 Examples + Score + Implications


Comedic Seniority The allure of relaxation prompts greater consumer acceptance of aging Implications - With old age providing the allure of retirement and relaxation, consumers bombarded by responsibilities of work and home are becoming more receptive of the idea of aging. Moving away from the typically mundane references associated with seniors, marketers are presenting elderly citizens with more edge and humor, combining the attraction of maturity with the need to maintain one’s exuberance throughout life. The surge of elderly ads reflect a shift in consumer perspectives toward more positive views of aging.
Comedic Seniority
The allure of relaxation prompts greater consumer acceptance of aging
7 Examples + Score + Implications


PLUS 154 more Twitter PRO Trends and 2,093 examples!


Boost your twitter consumer insight!
Three options to kick-start your innovation...


1. Twitter Trend Report

160 Twitter PRO Trends
Twitter Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Twitter & 100+ Reports
2013 Trend Report
$1,980

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$2,940 $1,980
Most Popular - Save 32%