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About the Twitter Report

As companies fight to harness the tools of social media to best serve their organizations, new initiatives and innovations in social marketing are developing. In the Twitter Trend Report, users will be able to effectively track the innovations in this sphere led by marketing companies and the online community, as well as understand various Twitter applications. Our report also features campaigns on how companies are gaining more followers on Twitter, and how airlines like Virgin Mobile are integrating tweeting into flying.

Who It's For

The Twitter Trend Report will prove beneficial to companies seeking to enhance their online identity in social media. Whether you are a community manager, brand manager or director of digital communications, our research will give nuanced insight needed for creative campaigns.

Effectively track the latest campaigns and innovations in this critical online sphere with the Twitter Trend Report.

The Twitter Trend Report, last published on Jul 01, 2015, includes 245 PRO Trends and 1,225 examples of twitter market research and twitter consumer trends related to: social media, social marketing, online community, applications, tweets and twitter trends.

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Methodology

Our twitter research is based on Trend Hunter's crowdsourced twitter articles and 2,404,000,000 total views of data. [Learn More]

Report Contents

• 245 Twitter PRO Trends = 245 Powerpoint Pages Twitter PPT Report
• 1,225 Twitter Examples

Online Extras With Full Subscription

• 172 Twitter Videos (Online) Twitter Videos
• 7,350 Twitter Images (Online) Twitter Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Twitter Pro Trends

Each Twitter PRO Trend is on its own slide with implications, a quantified score, and examples linked to online twitter articles, videos and images. Examples:

Experiential Engagement Brands appease activity oriented Millennials with interactive innovations Implications - Brands are tuning into the active, engaged lifestyles of Millennials through innovations with experiential elements. In addition to delivering on a desire for memorable moments, companies are also using this route to develop lasting relationships that extend beyond transactions.
Experiential Engagement
Brands appease activity oriented Millennials with interactive innovations
4 Examples + Score + Implications


Crowdsourced Celebrity Everyday people are taking unconventional paths to fame Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
4 Examples + Score + Implications


Personalized Press Media platforms opt for custom, individually tailored features Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.
Personalized Press
Media platforms opt for custom, individually tailored features
4 Examples + Score + Implications


Career Matchmaking Recruiting mimics Tinder to reach millennials entering adulthood Implications - Taking a page from the 'Hookup Culture' millennials are known for, companies looking to employ Gen Yers are setting up digital services similar to matchmaking apps. This speaks to some top millennial preferences, such as convenience and connectivity. As this youth generation enters adult age, their main characteristics stay intact, yet are applied in new areas.
Career Matchmaking
Recruiting mimics Tinder to reach millennials entering adulthood
4 Examples + Score + Implications


Cause Networking Social media becomes an avenue for philanthropic change Implications - Social media has revolutionized philanthropic work by offering countless new channels on which to promote activism and social good. Social platforms, whether pre-existing or invented for a cause, are a great way to engage consumers who otherwise might never involve themselves. By speaking the same language as digital natives, charities are able to reach and empower more people, as well as build stronger communities.
Cause Networking
Social media becomes an avenue for philanthropic change
4 Examples + Score + Implications


Gender Transparency The transgender community establishes a mainstream presence Implications - In recent years, the transgender community has risen to the forefront of LGBTQ efforts with the help of celebrity advocacy and a growing presence in the mainstream media. This is not only an indication of the evolving attitudes towards gender representation, but also an effort on behalf of the transgender community to educate the public by sharing their own personal experiences.
Gender Transparency
The transgender community establishes a mainstream presence
5 Examples + Score + Implications


Collaborative Career Employee satisfaction grows with the rise of collaborative workplaces Implications - As the world moves into a "share" economy, collaborative consumption is being prioritized over personal ownership. This shift is permeating into other areas of people's lives, including the working world, as employees seek out collective working experiences. Whether it be shared co-working spaces, or apps that foster communication and teamwork, this new model suggests that employees' working preferences are evolving to be more inclusive.
Collaborative Career
Employee satisfaction grows with the rise of collaborative workplaces
5 Examples + Score + Implications


Culinary Community Brands engage consumers with recipe-driven social campaigns Implications - In an effort to showcase the multifaceted uses for conventionally indulgent food products, brands are encouraging the modification of such items into everyday, health-conscious recipes. By inviting consumers to share their own versions of such recipes, brands are able to showcase the real ways in which other consumers are engaging with the product in a healthy way, putting the voice of the consumer front-and-center in terms of branding.
Culinary Community
Brands engage consumers with recipe-driven social campaigns
4 Examples + Score + Implications


PLUS 239 more Twitter PRO Trends and 1,225 examples!



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