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About the Twitter Report

As companies fight to harness the tools of social media to best serve their organizations, new initiatives and innovations in social marketing are developing. In the Twitter Trend Report, users will be able to effectively track the innovations in this sphere led by marketing companies and the online community, as well as understand various Twitter applications. Our report also features campaigns on how companies are gaining more followers on Twitter, and how airlines like Virgin Mobile are integrating tweeting into flying.

Who It's For

The Twitter Trend Report will prove beneficial to companies seeking to enhance their online identity in social media. Whether you are a community manager, brand manager or director of digital communications, our research will give nuanced insight needed for creative campaigns.

Effectively track the latest campaigns and innovations in this critical online sphere with the Twitter Trend Report.

The Twitter Trend Report, last published on Apr 23, 2015, includes 220 PRO Trends and 1,100 examples of twitter market research and twitter consumer trends related to: social media, social marketing, online community, applications, tweets and twitter trends.

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Methodology

Our twitter research is based on Trend Hunter's crowdsourced twitter articles and 2,341,000,000 total views of data. [Learn More]

Report Contents

• 220 Twitter PRO Trends = 220 Powerpoint Pages Twitter PPT Report
• 1,100 Twitter Examples

Online Extras With Full Subscription

• 154 Twitter Videos (Online) Twitter Videos
• 6,600 Twitter Images (Online) Twitter Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Twitter Pro Trends

Each Twitter PRO Trend is on its own slide with implications, a quantified score, and examples linked to online twitter articles, videos and images. Examples:

Covert Campaigning Brands create faux accounts on social platforms to engage consumers Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved.
Covert Campaigning
Brands create faux accounts on social platforms to engage consumers
4 Examples + Score + Implications


Experiential Social Brands are adding an experiential element to social media Implications - Brands are offering consumers greater incentive to communicate online by making the process of sharing more engaging. Social media is so integrated into many consumers' lives, it's become routine. This shift demonstrates that many consumers relish the opportunity to elevate the social media experience from something mundane to something more memorable.
Experiential Social
Brands are adding an experiential element to social media
4 Examples + Score + Implications


Sophisticating Social Brands elevate consumer content into social media art Implications - Using social media, particularly visual platforms, has become nothing short of an art form. Platforms like Instagram are encouraging users to not only share their content, but share it in a way that requires craftiness and creativity. Brands that help people elevate their own content, either by increasing the quality or adding to the level of artistry, foster closer connections with consumers.
Sophisticating Social
Brands elevate consumer content into social media art
4 Examples + Score + Implications


Socialized Finance Monetary services are enhanced with social features to attract young consumers Implications - Seeking to expand interest beyond adults, those in the banking and finance industry are turning to clever social tactics to connect with a more younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to make rudimentary tasks more engaging.
Socialized Finance
Monetary services are enhanced with social features to attract young consumers
4 Examples + Score + Implications


Wearable Banking Managing personal finance becomes easier with integrated banking accessories Implications - Managing personal finances can be challenging, particularity for those who find scheduling and tracking numbers to be a hassle. Helping to make the process more streamlined, brands are incorporating necessary apps and tracking software into convenient wearable devices, allowing consumers to efficiently manage and organize finances in a way that combines aesthetic appeal and functionality.
Wearable Banking
Managing personal finance becomes easier with integrated banking accessories
4 Examples + Score + Implications


Social Vending Vending machines encourage social interaction in exchange for goods Implications - Moving away from paying for goods with money, vending machines are integrating elements of social engagement as an alternative form of payment. Dispensing goods in return for engagement, these machines are using interactive and heartfelt experiences to boost consumer-brand interaction.
Social Vending
Vending machines encourage social interaction in exchange for goods
4 Examples + Score + Implications


Branded Body Honesty Brands that are open about insecurities resonate with consumers Implications - The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing.
Branded Body Honesty
Brands that are open about insecurities resonate with consumers
4 Examples + Score + Implications


Appified Travel The travel industry adapts to the digital age with tech-optimized services Implications - Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty.
Appified Travel
The travel industry adapts to the digital age with tech-optimized services
4 Examples + Score + Implications


PLUS 214 more Twitter PRO Trends and 1,100 examples!



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