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About the Twitter Report

As companies fight to harness the tools of social media to best serve their organizations, new initiatives and innovations in social marketing are developing. In the Twitter Trend Report, users will be able to effectively track the innovations in this sphere led by marketing companies and the online community, as well as understand various Twitter applications. Our report also features campaigns on how companies are gaining more followers on Twitter, and how airlines like Virgin Mobile are integrating tweeting into flying.

Who It's For

The Twitter Trend Report will prove beneficial to companies seeking to enhance their online identity in social media. Whether you are a community manager, brand manager or director of digital communications, our research will give nuanced insight needed for creative campaigns.

Effectively track the latest campaigns and innovations in this critical online sphere with the Twitter Trend Report.

The Twitter Trend Report, last published on May 12, 2015, includes 228 PRO Trends and 1,140 examples of twitter market research and twitter consumer trends related to: social media, social marketing, online community, applications, tweets and twitter trends.

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Methodology

Our twitter research is based on Trend Hunter's crowdsourced twitter articles and 2,367,000,000 total views of data. [Learn More]

Report Contents

• 228 Twitter PRO Trends = 228 Powerpoint Pages Twitter PPT Report
• 1,140 Twitter Examples

Online Extras With Full Subscription

• 160 Twitter Videos (Online) Twitter Videos
• 6,840 Twitter Images (Online) Twitter Images
• Additional Niche Reports (with a full subscription): Facebook, Twitter, YouTube, LinkedIn and more!



Sample Twitter Pro Trends

Each Twitter PRO Trend is on its own slide with implications, a quantified score, and examples linked to online twitter articles, videos and images. Examples:

DIY Self-Serve Consumers search for discrete ways to consume alcohol on-the-go Implications - Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment.
DIY Self-Serve
Consumers search for discrete ways to consume alcohol on-the-go
4 Examples + Score + Implications


Narcissistic Tradition Consumers turn to self-promotion tactics as a mode of personal branding Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion.
Narcissistic Tradition
Consumers turn to self-promotion tactics as a mode of personal branding
5 Examples + Score + Implications


Emoji Branding Younger consumers respond enthusiastically to visual branding tactics Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation.
Emoji Branding
Younger consumers respond enthusiastically to visual branding tactics
5 Examples + Score + Implications


Appified Nightlife Technology and social media revolutionize party culture Implications - No longer reliant on word-of-mouth, college students are turning to mobile apps and social media campaigns to quickly find out about parties and events. This shift not only indicates the pervasiveness of technology and social media; it also demonstrates that people now consider themselves to be part of a much larger global network of both people and brands, with whom they interact on a personal level.
Appified Nightlife
Technology and social media revolutionize party culture
4 Examples + Score + Implications


Online Minimalism Streamlined web design helps foster a straightforward online experience Implications - Minimalism is an aesthetic that's made a huge comeback in the world of design and fashion, and more recently, is helping usher in a wave of easily navigable websites. Easy of use is a huge issue when it comes to creating an effective website, and a minimalist visual approach helps not only streamline user experience, but also communicates a more modern brand image.
Online Minimalism
Streamlined web design helps foster a straightforward online experience
4 Examples + Score + Implications


Employment Matchmaking Milennials turn to apps to streamline the job hunting process Implications - The employment landscape is changing drastically as technology continues to evolve. Younger job seekers have been turning to mobile apps to connect or "match" them with opportunities and employers, much like a dating app would match them with potential mates. The app interface not only streamlines the job hunting process, it also evens the playing field by emphasizing the mutually beneficial nature of the employer-employee relationship.
Employment Matchmaking
Milennials turn to apps to streamline the job hunting process
4 Examples + Score + Implications


Counseled Career Millennials look for creative ways to increase certainty in the job market Implications - In an effort to feel more prepared while entering the job market, young adults are taking preliminary action. By participating in supplementary training programs and seeking mentorship from experts whom they admire, millennial job hunters ultimately reveal that they prioritize guidance and personal fulfillment when it comes to making important career decisions.
Counseled Career
Millennials look for creative ways to increase certainty in the job market
5 Examples + Score + Implications


Social Hiring Recruiters turn to hiring practices that emphasize social interaction Implications - Social media and digital technology have made personal information more public and readily available, transforming the process of recruiting, networking and hiring. However, rather than relying solely on online information, many recruiters are using the digital platform as a means of encouraging interpersonal connections. This shift reveals that although technology cannot replace face-to-face interaction, approached carefully, it can effectively facilitate it.
Social Hiring
Recruiters turn to hiring practices that emphasize social interaction
5 Examples + Score + Implications


PLUS 222 more Twitter PRO Trends and 1,140 examples!



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