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About the Fashion Show Report

The Fashion Show Trend Report uncovers the most innovative designs and approaches to fashion week and runway fashion. The catwalk sets the pace for upcoming fashion collections, and it is crucial for designers to be aware of these developments. Our research provides an expansive look at all aspects of the industry, including fashion photography, fashion reality shows and top models. Today’s fashion-savvy consumer is looking for guidance and inspiration, and businesses will be aware of these customer needs with the Fashion Show Trend Report.

Who It's For

Whether you are designing the set of a Spring Fashion Show and searching for fresh ideas or are an organization looking to throw a fund-raising event, our report efficiently tracks and catalogs the latest breakthroughs in the industry. The Fashion Trend Report is also beneficial for those outside of fashion, as it provides indicators of how consumer tastes will be dictated and shaped.

Incite innovation in your business with the Fashion Show Trend Report.

The Fashion Show Trend Report, last published on Oct 07, 2014, includes 40 PRO Trends and 200 examples of fashion show market research and fashion show consumer trends related to: fashion week, runway fashion, catwalk, fashion collections, fashion photography and fashion show trends.

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Methodology

Our fashion show research is based on Trend Hunter's crowdsourced fashion show articles and 2,157,000,000 total views of data. [Learn More]

Report Contents

• 40 Fashion Show PRO Trends = 40 Powerpoint Pages Fashion Show PPT Report
• 200 Fashion Show Examples

Online Extras With Full Subscription

• 28 Fashion Show Videos (Online) Fashion Show Videos
• 1,200 Fashion Show Images (Online) Fashion Show Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Fashion Show Pro Trends

Each Fashion Show PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fashion show articles, videos and images. Examples:

Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


Glamorizing Auto The auto industry turns to more ostentacious marketing tactics Implications - Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era.
Glamorizing Auto
The auto industry turns to more ostentacious marketing tactics
4 Examples + Score + Implications


3D Printed Clothing Demand for fast fashion gives rise to printed wares for quick distribution Implications - The fast fashion market has quick turnarounds to saturate the market in the latest wares in mere days, but as the globalization of clothing continues, so does the quest to deliver goods even faster. 3D printing has left few areas of production untouched and is being adopted by the fashion industry as a means to digitally send products as opposed to shipping. As online shopping takes more focus off of physical retailers, garment printing is evolving to be a staple process that could enter consumer homes sooner than anticipated for a 'purchase and print' style of shopping.
3D Printed Clothing
Demand for fast fashion gives rise to printed wares for quick distribution
13 Examples + Score + Implications


Antithetical Opulence As the concept of luxury peaks, brands revert to the opposite Implications - The ubiquity of luxury on a global scale is fueling a new-found apathy amid consumers that has them entertained with aspects of lowbrow culture. Comparable to aristocratic obsession with common folk, the movement appears to rebel against high fashion, but also speaks to the wealthy elite that crave originality and that are no longer drawn to images of opulent living.
Antithetical Opulence
As the concept of luxury peaks, brands revert to the opposite
7 Examples + Score + Implications


Embracing Peculiarity Unconventional fashion utilizes eccentric designs to ignite individual taste Implications - In a society where consumers are consistently exposed to elements of media from across the globe, individual expression is becoming more prominent. Attempting to stray away from the ordinary, fashion designers are turning to eccentric couture to cater to consumers who desire more visually distinct clothing. Outlandish designs provide consumers with unconventional looks that stray away from the norm, combining unique aesthetics with the need for individual expression.
Embracing Peculiarity
Unconventional fashion utilizes eccentric designs to ignite individual taste
7 Examples + Score + Implications


Hashtag Marketing Twitter's simple tagging system proves to be valuable for branding Implications - Business owners who are looking to integrate social media into their branding but are unsure of where to start can turn to hashtags for a simple, yet effective way to become acquainted with online marketing. Hashtags exist as a way to connect people, so using them as a marketing tool will allow for streamlined targeting within campaigns. This also communicates the message that a brand is knowledgeable in digital media.
Hashtag Marketing
Twitter's simple tagging system proves to be valuable for branding
6 Examples + Score + Implications


Unglamorizing Backstage-themed photography spotlights reality of the glamorous Implications - Although hours and hours are often spent preparing models, actors and other celebs for an event, a party or show, we as consumers only see the finished product: the impeccable hair and makeup coupled with a glamorous outfit and elegant poise. However, fashion photography is now beginning to focus on behind-the-scenes themes, showcasing the reality of models and performers backstage as they have fun with each other and go to painstaking lengths to look beautiful, ultimately highlighting the fact that the "glamorous" are more like us than they seem.
Unglamorizing
Backstage-themed photography spotlights reality of the glamorous
7 Examples + Score + Implications


Amplified Indulgence Chocolate goes from luxury treat to design inspiration & material Implications - Chocolate is one of society's most coveted indulgences and now it's not only limited to edible, sugary treats. Going beyond confectionery goods, designers are using chocolate as inspiration and material to design everything from furniture to fashion, a direction that allows sweet-toothed consumers to indulge in more ways than one.
Amplified Indulgence
Chocolate goes from luxury treat to design inspiration & material
6 Examples + Score + Implications


PLUS 34 more Fashion Show PRO Trends and 200 examples!



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