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About the Couture Report

The Couture Trend Report offers expansive coverage on the latest high-fashion patterns and innovations. By using our report, users can understand how couture dresses, gowns, couture bag designs and cutting edge wedding dress concepts are being developed and marketed towards today’s fashion-savvy consumer.

Who It's For

Our crowd-sourced research provides a wealth of information for anyone in fashion, design or marketing. The Couture Trend Report features the work of Chanel, Hermes, Dior, Givenchy and others. Whether you are an independent boutique selling couture maxi dress styles or a designer looking for high-fashion inspiration, you will find unparalleled insight with Trend Hunter’s data.

Spark innovation and track consumer trends to give your company a competitive advantage with the Couture Trend Report.

The Couture Trend Report, last published on Jul 14, 2015, includes 225 PRO Trends and 1,125 examples of couture market research and couture consumer trends related to: couture dresses, gowns, couture bags, wedding dress, haute couture and couture trends.

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Methodology

Our couture research is based on Trend Hunter's crowdsourced couture articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 225 Couture PRO Trends = 225 Powerpoint Pages Couture PPT Report
• 1,125 Couture Examples

Online Extras With Full Subscription

• 158 Couture Videos (Online) Couture Videos
• 6,750 Couture Images (Online) Couture Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Couture Pro Trends

Each Couture PRO Trend is on its own slide with implications, a quantified score, and examples linked to online couture articles, videos and images. Examples:

Authentic Aesthetic Fashion labels opt for traditional designs with historical elements Implications - Fashion labels are drawing from traditional, historic aesthetic motifs, and are generating an impressive amount of interest. On the purchasing end, this is being received well among consumers who have expressed a craving for authenticity, especially in response to associations made between technology and artificiality.
Authentic Aesthetic
Fashion labels opt for traditional designs with historical elements
4 Examples + Score + Implications


Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


Urbane Child Kids fashion brands develop products featuring a metropolitan aesthetic Implications - Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status.
Urbane Child
Kids fashion brands develop products featuring a metropolitan aesthetic
5 Examples + Score + Implications


Glamorized Fast Food Fashion designers adopt fast food aesthetics for cultural allure Implications - Recognizing the fandom that exists around fast food and the franchises that produce it, fashion retailers have begun referencing items like pizza and burgers in designs. By doing so, designers are not only creating an aesthetic that consumers can identify with, they're also reflecting on the growing fascination with the hedonistic lifestyle and gluttonous behavior.
Glamorized Fast Food
Fashion designers adopt fast food aesthetics for cultural allure
4 Examples + Score + Implications


Galactic Couture Fashion brands adopt interstellar references for mass pop cultural appeal Implications - Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal. By referencing otherworldly themes and space-age styles, brands are capitalizing on the popularity of futuristic aesthetics to not only add visual allure, but also connect with buyers in a more contemporary way.
Galactic Couture
Fashion brands adopt interstellar references for mass pop cultural appeal
4 Examples + Score + Implications


Display Escapism Retail moves further away from the mundane to satisfy wanderlust Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences such as travel; however the credit crunch has also had an effect on the wallet, making travel less feasible. Satiating this unfulfilled need, companies are incorporating travel-inspired elements into retail displays.
Display Escapism
Retail moves further away from the mundane to satisfy wanderlust
5 Examples + Score + Implications


Customized Communication Consumers search for ways to customize their visual online communication Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests.
Customized Communication
Consumers search for ways to customize their visual online communication
10 Examples + Score + Implications


Athletic Minimalism Fitness fashion becomes streamlined and minimalist for added versatility Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics.
Athletic Minimalism
Fitness fashion becomes streamlined and minimalist for added versatility
5 Examples + Score + Implications


PLUS 219 more Couture PRO Trends and 1,125 examples!



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