ALL > Fashion > Couture Trend Report


About the Couture Report

The Couture Trend Report offers expansive coverage on the latest high-fashion patterns and innovations. By using our report, users can understand how couture dresses, gowns, couture bag designs and cutting edge wedding dress concepts are being developed and marketed towards today’s fashion-savvy consumer.

Who It's For

Our crowd-sourced research provides a wealth of information for anyone in fashion, design or marketing. The Couture Trend Report features the work of Chanel, Hermes, Dior, Givenchy and others. Whether you are an independent boutique selling couture maxi dress styles or a designer looking for high-fashion inspiration, you will find unparalleled insight with Trend Hunter’s data.

Spark innovation and track consumer trends to give your company a competitive advantage with the Couture Trend Report.

The Couture Trend Report, last published on Oct 15, 2014, includes 200 PRO Trends and 1,000 examples of couture market research and couture consumer trends related to: couture dresses, gowns, couture bags, wedding dress, haute couture and couture trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our couture research is based on Trend Hunter's crowdsourced couture articles and 2,122,000,000 total views of data. [Learn More]

Report Contents

• 200 Couture PRO Trends = 200 Powerpoint Pages Couture PPT Report
• 1,000 Couture Examples

Online Extras With Full Subscription

• 140 Couture Videos (Online) Couture Videos
• 6,000 Couture Images (Online) Couture Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Couture Pro Trends

Each Couture PRO Trend is on its own slide with implications, a quantified score, and examples linked to online couture articles, videos and images. Examples:

Couture Comfort Luxe designs are added to traditionally low-key footwear for heightened appeal Implications - Adding an element of familiarity, brands are reinventing typically casual fashion items with luxe and sophisticated designs. Adding diamonds and exotic materials to comfort-focused footwear choices like loafers and clogs, brands are combining approachable apparel with more exclusive aesthetics, reflecting a turn toward products that balance luxury and comfort.
Couture Comfort
Luxe designs are added to traditionally low-key footwear for heightened appeal
4 Examples + Score + Implications


Juvenile Couture Children's footwear is given a luxe overhaul for fashion-conscious parents Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury.
Juvenile Couture
Children's footwear is given a luxe overhaul for fashion-conscious parents
4 Examples + Score + Implications


Cultured Play Toys go from kitschy to sophisticated to create cultured kids Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play.
Cultured Play
Toys go from kitschy to sophisticated to create cultured kids
9 Examples + Score + Implications


Unhinged Couture Fashion obsession is equated with madness as consumers covet high-end goods Implications - The luxury goods market is expanding at an exponential rate on a global level, and this obsession is being equated by brands to fashion madness as editorials focus on asylums and sanitariums. This shift towards dark, edgier aesthetics relates to consumers through shock, treating goods as a guilty pleasure they must attain.
Unhinged Couture
Fashion obsession is equated with madness as consumers covet high-end goods
4 Examples + Score + Implications


Regional Referencing Global retail locations use local interests to connect to consumers Implications - Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations.
Regional Referencing
Global retail locations use local interests to connect to consumers
4 Examples + Score + Implications


Commuter Fandom Public transportation becomes a point of pride for urban consumers Implications - As the shift of consumers living in urban communities increases, more people are reliant on public modes of transportation and are unable to own personal vehicles. Consumers are adapting to this shift by using public transportation as a means of self expression to convey patriotism to their city and a support for eco-friendly alternatives.
Commuter Fandom
Public transportation becomes a point of pride for urban consumers
7 Examples + Score + Implications


Holiday Matured Holiday merchandise gets an upscale overhaul to appeal to adults Implications - Holidays have long since been focused on children, but as the number of DINKs (double income, no kids) rises in North America, brands are augmenting holidays to be more appropriate for adult consumers. Often placing a darker spin on celebrations, these innovations create something more mundane and appealing for the nine-to-five demographic.
Holiday Matured
Holiday merchandise gets an upscale overhaul to appeal to adults
6 Examples + Score + Implications


Referential Formal Wear A desire for individuality prompts a rise in eclectic prom ensembles Implications - Turning experiences like Prom into opportunities for personal expression, consumers are turning to cinematic references and quirky material. This reflects a move beyond the traditionally attractive and into a realm where a person's value is based on personality and individualism.
Referential Formal Wear
A desire for individuality prompts a rise in eclectic prom ensembles
5 Examples + Score + Implications


PLUS 194 more Couture PRO Trends and 1,000 examples!



Boost your couture consumer insight!
Three options to kick-start your innovation...


1. Couture Trend Report

200 Couture PRO Trends
Couture Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Couture & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%