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About the Couture Report

The Couture Trend Report offers expansive coverage on the latest high-fashion patterns and innovations. By using our report, users can understand how couture dresses, gowns, couture bag designs and cutting edge wedding dress concepts are being developed and marketed towards today’s fashion-savvy consumer.

Who It's For

Our crowd-sourced research provides a wealth of information for anyone in fashion, design or marketing. The Couture Trend Report features the work of Chanel, Hermes, Dior, Givenchy and others. Whether you are an independent boutique selling couture maxi dress styles or a designer looking for high-fashion inspiration, you will find unparalleled insight with Trend Hunter’s data.

Spark innovation and track consumer trends to give your company a competitive advantage with the Couture Trend Report.

The Couture Trend Report, last published on Apr 01, 2015, includes 212 PRO Trends and 1,060 examples of couture market research and couture consumer trends related to: couture dresses, gowns, couture bags, wedding dress, haute couture and couture trends.

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Methodology

Our couture research is based on Trend Hunter's crowdsourced couture articles and 2,347,000,000 total views of data. [Learn More]

Report Contents

• 212 Couture PRO Trends = 212 Powerpoint Pages Couture PPT Report
• 1,060 Couture Examples

Online Extras With Full Subscription

• 148 Couture Videos (Online) Couture Videos
• 6,360 Couture Images (Online) Couture Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Couture Pro Trends

Each Couture PRO Trend is on its own slide with implications, a quantified score, and examples linked to online couture articles, videos and images. Examples:

Display Escapism Retail moves further away from the mundane to satisfy wanderlust Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences such as travel; however the credit crunch has also had an effect on the wallet, making travel less feasible. Satiating this unfulfilled need, companies are incorporating travel-inspired elements into retail displays.
Display Escapism
Retail moves further away from the mundane to satisfy wanderlust
5 Examples + Score + Implications


Customized Communication Consumers search for ways to customize their visual online communication Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests.
Customized Communication
Consumers search for ways to customize their visual online communication
10 Examples + Score + Implications


Athletic Minimalism Fitness fashion becomes streamlined and minimalist for added versatility Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics.
Athletic Minimalism
Fitness fashion becomes streamlined and minimalist for added versatility
5 Examples + Score + Implications


Sophisticated Collaboration Everyday brands pair with couture in an attempt to boost branding Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products.
Sophisticated Collaboration
Everyday brands pair with couture in an attempt to boost branding
8 Examples + Score + Implications


Marketed Monochrome Companies use simplistic colorways to convey elegance Implications - Branching off of the minimalist wave, monochrome has leaked into all aesthetic industries including packaging. The use of a singular color conveys elegance that speaks to a consumer's desire for prestige. Doing away with the bells and whistles of interactive packaging, monochromatic branding allows the product to speak for itself, appealing to consumer trust based in simplicity.
Marketed Monochrome
Companies use simplistic colorways to convey elegance
7 Examples + Score + Implications


Feminizing Rugged Women pursue strength and challenge in exercises Implications - In the past five years, the battle for gender equality has reached new heights with some of pop culture's biggest icons speaking openly about feminism. This pushes women to seek new challenges in all facets of life, including within athleticism and fitness. The gears have switched from exercises that promise prettiness, to those that boast strength building.
Feminizing Rugged
Women pursue strength and challenge in exercises
6 Examples + Score + Implications


Repurposed Fashion Brands make use of ethical materials to appeal to a multitude of demographics Implications - As the eco movement wavers on, consumers are looking for products that are sustainable and chic, which is being addressed with ethical animal materials in fashion. This shift resonates with consumers on the hunt for excess, but without the associated guilt of cruel or environmentally irresponsible goods.
Repurposed Fashion
Brands make use of ethical materials to appeal to a multitude of demographics
4 Examples + Score + Implications


Plastic Couture Concerns over waste levels sees recyclables transformed into quality fashions Implications - Fashion brands are beginning to distance themselves from materials like silk or cotton in favor of recycled plastic that can be cost effectively transformed into hip fashions. Using discarded plastic as the main material, these designs create an eco-friendly aesthetic that appeals to consumers while enhancing brand perception.
Plastic Couture
Concerns over waste levels sees recyclables transformed into quality fashions
5 Examples + Score + Implications


PLUS 206 more Couture PRO Trends and 1,060 examples!



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