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About the Fall Fashion Report

The Fall Fashion Report investigates the latest fashion and style trends for chilly weather conditions. In our report, we feature casual clothing items like sweaters, jackets and vests that are a staple during the cooler months. Our research also examines clothing accessories like hats, scarves and leather gloves. Finally, we look at the influence of New York Fashion Week shows and how fashion blogs help shape consumer opinion.

Who It's For

Not only for designers, retailers and boutique owners, our research can benefit marketing executives and brand managers that want to isolate trends and create new campaigns that speak to consumer appeal.

Use the Fall Fashion Trend Report to stay informed on the fashion trends taking place this year.

The Fall Fashion Trend Report, last published on Oct 21, 2014, includes 316 PRO Trends and 1,580 examples of fall fashion market research and fall fashion consumer trends related to: plaid, sweaters, fashion accessories, leather, style and fall fashion trends.

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Methodology

Our fall fashion research is based on Trend Hunter's crowdsourced fall fashion articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 316 Fall Fashion PRO Trends = 316 Powerpoint Pages Fall Fashion PPT Report
• 1,580 Fall Fashion Examples

Online Extras With Full Subscription

• 221 Fall Fashion Videos (Online) Fall Fashion Videos
• 9,480 Fall Fashion Images (Online) Fall Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Fall Fashion Pro Trends

Each Fall Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fall fashion articles, videos and images. Examples:

Substitute Indulgence Desserts are given a healthy overhaul to maintain a sense of indulgence Implications - Healthy eating can be quite overwhelming, particularly for kids who are drawn to more indulgent everyday goods. Helping to make nutritional consumption more appealing, consumers are reinterpreting traditional desserts with health-conscious alternatives, combining familiar treats and flavors with a healthier ingredients.
Substitute Indulgence
Desserts are given a healthy overhaul to maintain a sense of indulgence
5 Examples + Score + Implications


Seasonal Simplicity Holiday aesthetics take a minimalist turn to satiate design-conscious buyers Implications - Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration.
Seasonal Simplicity
Holiday aesthetics take a minimalist turn to satiate design-conscious buyers
4 Examples + Score + Implications


Footwear FUNctionality Drab products receive a stylized overhaul to blend purpose with fashion Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality.
Footwear FUNctionality
Drab products receive a stylized overhaul to blend purpose with fashion
6 Examples + Score + Implications


Functional Footwear Consumers embrace comfortable, more functional shoe designs Implications - As the health wave continues, consumers are choosing ergonomic shoes that negate perceptions of what's fashionable in favor of comfort. This move towards function over fashion proves that consumers are shifting to prefer comfort in design instead of choosing painful styles for status purposes.
Functional Footwear
Consumers embrace comfortable, more functional shoe designs
5 Examples + Score + Implications


Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


Niche Fandom Celeb merchandise takes an eclectic turn as consumers crave customization Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
Niche Fandom
Celeb merchandise takes an eclectic turn as consumers crave customization
4 Examples + Score + Implications


Multisensory Marketing A desire to connect with consumers has brands targeting different senses Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
Multisensory Marketing
A desire to connect with consumers has brands targeting different senses
5 Examples + Score + Implications


Indulgent Superfood Seeking nutritional benefits, consumers add antioxidants to meals in new ways Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption.
Indulgent Superfood
Seeking nutritional benefits, consumers add antioxidants to meals in new ways
4 Examples + Score + Implications


PLUS 310 more Fall Fashion PRO Trends and 1,580 examples!



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