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About the Fall Fashion Report

The Fall Fashion Report investigates the latest fashion and style trends for chilly weather conditions. In our report, we feature casual clothing items like sweaters, jackets and vests that are a staple during the cooler months. Our research also examines clothing accessories like hats, scarves and leather gloves. Finally, we look at the influence of New York Fashion Week shows and how fashion blogs help shape consumer opinion.

Who It's For

Not only for designers, retailers and boutique owners, our research can benefit marketing executives and brand managers that want to isolate trends and create new campaigns that speak to consumer appeal.

Use the Fall Fashion Trend Report to stay informed on the fashion trends taking place this year.

The Fall Fashion Trend Report, last published on May 19, 2015, includes 360 PRO Trends and 1,800 examples of fall fashion market research and fall fashion consumer trends related to: plaid, sweaters, fashion accessories, leather, style and fall fashion trends.

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trend research methodology

Methodology

Our fall fashion research is based on Trend Hunter's crowdsourced fall fashion articles and 2,372,000,000 total views of data. [Learn More]

Report Contents

• 360 Fall Fashion PRO Trends = 360 Powerpoint Pages Fall Fashion PPT Report
• 1,800 Fall Fashion Examples

Online Extras With Full Subscription

• 252 Fall Fashion Videos (Online) Fall Fashion Videos
• 10,800 Fall Fashion Images (Online) Fall Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Fall Fashion Pro Trends

Each Fall Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fall fashion articles, videos and images. Examples:

Incentivized Style Mobile fashion platforms promote loyalty services and rewards Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans.
Incentivized Style
Mobile fashion platforms promote loyalty services and rewards
4 Examples + Score + Implications


Detoxifying Refreshment Health conscious individuals seek out earthy ingredients in raw juices Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars.
Detoxifying Refreshment
Health conscious individuals seek out earthy ingredients in raw juices
6 Examples + Score + Implications


Meme Confectionery Brands look to Internet culture in creating memorable Halloween campaigns Implications - While Halloween is undoubtedly a candy-centric holiday, brands are tasked with creating memorable marketing campaigns that help differentiate from the year round varieties in the mind of the consumer. Borrowing from Internet humor, clever, age-appropriate scares are laced with puns and dressed up in self-referential packaging that replicates the universality of meme culture.
Meme Confectionery
Brands look to Internet culture in creating memorable Halloween campaigns
6 Examples + Score + Implications


Productive Interior Office furniture overrides technology as the go-to efficiency aid Implications - The standing desk phenomenon introduced a new idea to office culture that shines a light on fitness; this same pattern is now being applies to productivity. This speaks to the growing consumer preference for ultimate effectiveness, while also pointing toward less tech-dependent solutions to everyday problems.
Productive Interior
Office furniture overrides technology as the go-to efficiency aid
5 Examples + Score + Implications


Nutty Obsession Beverages incorporate nut and similar flavors as a response to the health movement Implications - The health movement has placed nuts in a spotlight as a source of protein, which is reflected in the beverage sphere as well. Borrowing influences from the middle east and Asia, these often-alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors.
Nutty Obsession
Beverages incorporate nut and similar flavors as a response to the health movement
6 Examples + Score + Implications


Online Minimalism Streamlined web design helps foster a straightforward online experience Implications - Minimalism is an aesthetic that's made a huge comeback in the world of design and fashion, and more recently, is helping usher in a wave of easily navigable websites. Easy of use is a huge issue when it comes to creating an effective website, and a minimalist visual approach helps not only streamline user experience, but also communicates a more modern brand image.
Online Minimalism
Streamlined web design helps foster a straightforward online experience
4 Examples + Score + Implications


Curated Beverage Subscription services offer an easy introduction to alcoholic beverages Implications - Consumers without the time to educate themselves on the nuances of different beverages are turning to subscription services to streamline the process. This shift reveals two things; that consumers are interested in experimentation, but often don't have the time to carry it through themselves, and that they appreciate and rely on the advice of those whom they consider to be experts.
Curated Beverage
Subscription services offer an easy introduction to alcoholic beverages
5 Examples + Score + Implications


Exotic Experimentation A consumer preference for global flavor trumps traditional seasonal options Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay.
Exotic Experimentation
A consumer preference for global flavor trumps traditional seasonal options
6 Examples + Score + Implications


PLUS 354 more Fall Fashion PRO Trends and 1,800 examples!



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