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About the Fall Fashion Report

The Fall Fashion Report investigates the latest fashion and style trends for chilly weather conditions. In our report, we feature casual clothing items like sweaters, jackets and vests that are a staple during the cooler months. Our research also examines clothing accessories like hats, scarves and leather gloves. Finally, we look at the influence of New York Fashion Week shows and how fashion blogs help shape consumer opinion.

Who It's For

Not only for designers, retailers and boutique owners, our research can benefit marketing executives and brand managers that want to isolate trends and create new campaigns that speak to consumer appeal.

Use the Fall Fashion Trend Report to stay informed on the fashion trends taking place this year.

The Fall Fashion Trend Report, last published on Oct 14, 2014, includes 313 PRO Trends and 1,565 examples of fall fashion market research and fall fashion consumer trends related to: plaid, sweaters, fashion accessories, leather, style and fall fashion trends.

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Methodology

Our fall fashion research is based on Trend Hunter's crowdsourced fall fashion articles and 2,107,000,000 total views of data. [Learn More]

Report Contents

• 313 Fall Fashion PRO Trends = 313 Powerpoint Pages Fall Fashion PPT Report
• 1,565 Fall Fashion Examples

Online Extras With Full Subscription

• 219 Fall Fashion Videos (Online) Fall Fashion Videos
• 9,390 Fall Fashion Images (Online) Fall Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Fall Fashion Pro Trends

Each Fall Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fall fashion articles, videos and images. Examples:

Functional Footwear Consumers embrace comfortable, more functional shoe designs Implications - As the health wave continues, consumers are choosing ergonomic shoes that negate perceptions of what's fashionable in favor of comfort. This move towards function over fashion proves that consumers are shifting to prefer comfort in design instead of choosing painful styles for status purposes.
Functional Footwear
Consumers embrace comfortable, more functional shoe designs
5 Examples + Score + Implications


Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


Niche Fandom Celeb merchandise takes an eclectic turn as consumers crave customization Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
Niche Fandom
Celeb merchandise takes an eclectic turn as consumers crave customization
4 Examples + Score + Implications


Multisensory Marketing A desire to connect with consumers has brands targeting different senses Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
Multisensory Marketing
A desire to connect with consumers has brands targeting different senses
5 Examples + Score + Implications


Indulgent Superfood Seeking nutritional benefits, consumers add antioxidants to meals in new ways Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption.
Indulgent Superfood
Seeking nutritional benefits, consumers add antioxidants to meals in new ways
4 Examples + Score + Implications


Crocheted Play Going back to basics, retailers turn to handmade techniques for sincerity Implications - Keeping away from the cold appearance of mass-produced goods, retailers are incorporating handmade-inspired aesthetics into toys to communicate authenticity. Using techniques such as crocheting, this take on toys offers consumers an approachable touch to store-bought goods.
Crocheted Play
Going back to basics, retailers turn to handmade techniques for sincerity
4 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Extreme POV Wearable Camera footage is enhanced with adventurous and unexpected viewpoints Implications - With YouTube and social media encouraging user participation, video documentation is becoming more prevalent, causing a rise in more extreme and unusual video captures. Using devices like GoPro cameras to capture point of view shots of animals and sky-high adventures, these examples speak to a growing desire to record all aspects of life, from the extreme to the mundane.
Extreme POV
Wearable Camera footage is enhanced with adventurous and unexpected viewpoints
5 Examples + Score + Implications


PLUS 307 more Fall Fashion PRO Trends and 1,565 examples!



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