ALL > Fashion > Knitwear Trend Report


About the Knitwear Report

The Knitwear Trend Report is a review of the latest fashion innovations that incorporate wool into designer clothing like dresses, jackets and hats. Knitwear accounts for a large portion of the fashion market, and wardrobe staples like cashmere sweaters, pullovers and cardigans are reinvented each and every season. Vintage fashion looks with knit continue to be a fashionable staple in many consumer’s wardrobes.

Who It's For

Our research is valuable to anyone in the fashion design or textiles industries, including designers, fashion journalists and retail buyers.

Stay informed on the freshest trends in the knitted fashion world with the Knitwear Trend Report.

The Knitwear Trend Report, last published on Sep 30, 2014, includes 79 PRO Trends and 395 examples of knitwear market research and knitwear consumer trends related to: cashmere sweaters, wool jackets, designer clothing, vintage fashion, cardigans and knitwear trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our knitwear research is based on Trend Hunter's crowdsourced knitwear articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 79 Knitwear PRO Trends = 79 Powerpoint Pages Knitwear PPT Report
• 395 Knitwear Examples

Online Extras With Full Subscription

• 55 Knitwear Videos (Online) Knitwear Videos
• 2,370 Knitwear Images (Online) Knitwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Knitwear Pro Trends

Each Knitwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online knitwear articles, videos and images. Examples:

Multisensory Marketing A desire to connect with consumers has brands targeting different senses Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
Multisensory Marketing
A desire to connect with consumers has brands targeting different senses
5 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Footwear Efficiency Aesthetic and function are married as shoes boast an all-in-one design Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style.
Footwear Efficiency
Aesthetic and function are married as shoes boast an all-in-one design
5 Examples + Score + Implications


Heeled Humor High heels adopt a more comical aesthetic as consumers prioritize individuality Implications - Seeking to highlight individuality, consumers are turning to comical footwear designs for customized appeal. Adding eclectic references to typically sophisticated shoes like heels, consumers are able to divert from mass-produced designs, reflecting the need for more personalized consumer goods.
Heeled Humor
High heels adopt a more comical aesthetic as consumers prioritize individuality
6 Examples + Score + Implications


Refined Rebellion The concept of edgy is given a sophisticated overhaul to diversify appeal Implications - Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers.
Refined Rebellion
The concept of edgy is given a sophisticated overhaul to diversify appeal
5 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Handicraft Aesthetic Crochet-like goods flood the market to meet consumer demand for authenticity Implications - Traditional pastimes like crocheting hold a nostalgic place in consumers' minds, which brands are using as design inspiration to resonate with consumers on an emotional level. This preference for a kitsch, handmade design highlights a shift backwards towards simplicity in design, and helps brands communicate a more trustworthy image.
Handicraft Aesthetic
Crochet-like goods flood the market to meet consumer demand for authenticity
7 Examples + Score + Implications


Wardrobe Reversal A growing emphasis on individuality sparks consumers to use pieces unexpectedly Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
Wardrobe Reversal
A growing emphasis on individuality sparks consumers to use pieces unexpectedly
4 Examples + Score + Implications


PLUS 73 more Knitwear PRO Trends and 395 examples!



Boost your knitwear consumer insight!
Three options to kick-start your innovation...


1. Knitwear Trend Report

79 Knitwear PRO Trends
Knitwear Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Knitwear & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%