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About the Knitwear Report

The Knitwear Trend Report is a review of the latest fashion innovations that incorporate wool into designer clothing like dresses, jackets and hats. Knitwear accounts for a large portion of the fashion market, and wardrobe staples like cashmere sweaters, pullovers and cardigans are reinvented each and every season. Vintage fashion looks with knit continue to be a fashionable staple in many consumer’s wardrobes.

Who It's For

Our research is valuable to anyone in the fashion design or textiles industries, including designers, fashion journalists and retail buyers.

Stay informed on the freshest trends in the knitted fashion world with the Knitwear Trend Report.

The Knitwear Trend Report, last published on Jun 12, 2015, includes 92 PRO Trends and 460 examples of knitwear market research and knitwear consumer trends related to: cashmere sweaters, wool jackets, designer clothing, vintage fashion, cardigans and knitwear trends.

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Methodology

Our knitwear research is based on Trend Hunter's crowdsourced knitwear articles and 2,444,000,000 total views of data. [Learn More]

Report Contents

• 92 Knitwear PRO Trends = 92 Powerpoint Pages Knitwear PPT Report
• 460 Knitwear Examples

Online Extras With Full Subscription

• 64 Knitwear Videos (Online) Knitwear Videos
• 2,760 Knitwear Images (Online) Knitwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Knitwear Pro Trends

Each Knitwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online knitwear articles, videos and images. Examples:

Urbane Child Kids fashion brands develop products featuring a metropolitan aesthetic Implications - Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status.
Urbane Child
Kids fashion brands develop products featuring a metropolitan aesthetic
5 Examples + Score + Implications


Critter Kinder Animals are prominent in baby design Implications - Allowing new Instagram-age parents the opportunity to communicate creativity through their children, animal-themed infant clothing maintains a cute and conservative look that is de rigeur, yet still childlike. Diverging from the rising trend of dressing babies like chic adults, this pattern shows parents still want kids to be kids, but in a way that satisfies the desire for uniqueness.
Critter Kinder
Animals are prominent in baby design
5 Examples + Score + Implications


Artisan Infant Handmade clothing for infants adds a more trustworthy feel Implications - Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing.
Artisan Infant
Handmade clothing for infants adds a more trustworthy feel
5 Examples + Score + Implications


Deconstructed Couture Moving away from the mainstream, clothing is deconstructed for authenticity Implications - Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal.
Deconstructed Couture
Moving away from the mainstream, clothing is deconstructed for authenticity
4 Examples + Score + Implications


Expressive Infant Artistic kids' clothing provides an outlet for parents' originality Implications - Adding a sense of individuality to infant wear, parents are turning to artistic clothing options for allure. Moving beyond pop culture references and designer labels, parents are seeking out apparel pieces reminiscent of artisan crafts and custom designs, reflecting a need to showcase originality even when it comes to the family.
Expressive Infant
Artistic kids' clothing provides an outlet for parents' originality
4 Examples + Score + Implications


Realistic Representation Children look for more accurate representations of themselves in toys Implications - Virtual and augmented reality technology has lead to the creation of immersive toys that allow children to partake in worlds of fantasy. However, more and more frequently, children -- especially girls -- are looking for more genuine representations of themselves in their toys. Whether it's physical resemblance or behavioral imitation, realistic toys reflect a desire in children for more accurate portrayals of their identity.
Realistic Representation
Children look for more accurate representations of themselves in toys
6 Examples + Score + Implications


Pop Culture Vintage Retro elements of the entertainment world enter the fashion market Implications - Looking to profess pop culture prowess, consumers are expressing their knowledge of the entertainment world with retro imagery. This blending of cultural elements denotes demand for nostalgia in fashion for cohesive products that are custom to the consumers' individual taste and preference.
Pop Culture Vintage
Retro elements of the entertainment world enter the fashion market
7 Examples + Score + Implications


Fashionable Functionality Materials for active lifestyles become a mainstay in the industry Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind.
Fashionable Functionality
Materials for active lifestyles become a mainstay in the industry
6 Examples + Score + Implications


PLUS 86 more Knitwear PRO Trends and 460 examples!



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