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About the Knitwear Report - The Knitwear Trend Report is a review of the latest fashion innovations that incorporate wool into designer clothing like dresses, jackets and hats. Knitwear accounts for a large portion of the fashion market, and wardrobe staples like cashmere sweaters, pullovers and cardigans are reinvented each and every season. Vintage fashion looks with knit continue to be a fashionable staple in many consumer’s wardrobes.

Who It's For - Our research is valuable to anyone in the fashion design or textiles industries, including designers, fashion journalists and retail buyers.

Stay informed on the freshest trends in the knitted fashion world with the Knitwear Trend Report.

The Knitwear Trend Report, last published on Jul 15, 2014, includes 72 PRO Trends and 882 examples of knitwear market research and knitwear consumer trends related to: cashmere sweaters, wool jackets, designer clothing, vintage fashion, cardigans and knitwear trends.

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trend research methodology Methodology - Our knitwear research is based on Trend Hunter's 882 crowdsourced knitwear trends and 1,994,000,000 total views of data. [Learn More]

What You'll Get:
• 72 Page / Slide Presentation Knitwear PDF Report Knitwear PPT Report
• 72 Page In-Depth Reading Report Knitwear PDF Report

Contents:
• 72 Knitwear PRO Trends
• 882 Knitwear Examples
• 123 Knitwear Videos (Online) Knitwear Videos
• 5,292 Knitwear Images (Online) Knitwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Knitwear Pro Trends - Each Knitwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online knitwear articles, videos and images. Examples:

Wardrobe Reversal A growing emphasis on individuality sparks consumers to use pieces unexpectedly Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
Wardrobe Reversal
A growing emphasis on individuality sparks consumers to use pieces unexpectedly
4 Examples + Score + Implications


Social ChildGood Generation Z puts its best foot forward with youth-targeted philanthropy Implications - Unlike previous youth generations, Generation Z has knowledge of all sorts at its fingertips which, as evidenced by people like Tavi Gevinson and Cameron Cohen, allows them to acknowledge and contribute to global issues. As a result, many social organizations are targeting initiatives toward children to not only capitalize on the information age, but build a future generation of philanthropists.
Social ChildGood
Generation Z puts its best foot forward with youth-targeted philanthropy
5 Examples + Score + Implications


Commuter Fandom Public transportation becomes a point of pride for urban consumers Implications - As the shift of consumers living in urban communities increases, more people are reliant on public modes of transportation and are unable to own personal vehicles. Consumers are adapting to this shift by using public transportation as a means of self expression to convey patriotism to their city and a support for eco-friendly alternatives.
Commuter Fandom
Public transportation becomes a point of pride for urban consumers
6 Examples + Score + Implications


Integrated Audio Seeking functionality, consumers turn to audio-embedded fashion for convenience Implications - While on-the-go tech offers convenience, a desire for greater adaptability prompts the emergence of more integrated forms of technology. Adding everyday functionality to run-of-the-mill music players, consumers are turning to clothing and accessory pieces that seamlessly integrate audio devices, offering a way to incorporate the comfort of technology in a more subtle, accessible manner.
Integrated Audio
Seeking functionality, consumers turn to audio-embedded fashion for convenience
6 Examples + Score + Implications


Forced Adolescence Instead of having a childhood, children are becoming 'teens' faster than ever Implications - While the concept of childhood is something that has been created, it has, regardless, become a mainstay practice in Western culture for a child to experience a period of playful innocence. As the economic push for teens to become adults sooner than ever continues, the practice of pushing generations into the next phase prematurely is spreading to toddlers who are being targeted with products that simulate the events of adolescence. This shift of younger generations expected to mature beyond their years is helping to support the highly profitable "tween" market.
Forced Adolescence
Instead of having a childhood, children are becoming 'teens' faster than ever
8 Examples + Score + Implications


Quaint Kitsch Crochet moves from stale pastime to opportunity to express individuality Implications - Previously seen as a hobby for the agoraphobic, the art of crochet is being revamped as an easy means to express individuality. As the DIY wave picks up the pace, more methods of easy creation and customization are becoming popular. In an age where individuality reigns supreme, consumers respond well to the opportunity to express themselves.
Quaint Kitsch
Crochet moves from stale pastime to opportunity to express individuality
9 Examples + Score + Implications


PLUS 66 more Knitwear PRO Trends and 882 examples!



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