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About the Spring Fashion Report

The Spring Fashion Trend Report channels the best looks for the appropriate season, sourced from a global network of fashion consumers. When the winter months give way to longer, sunnier days, many consumers overhaul their wardrobes and prepare clothes for nicer weather. Our report investigates consumer trends and appeal towards items like skirts, sandals, raincoats and sunglasses. We also track popular women’s clothing for the spring, such as evening dresses and denim jackets, as well as vintage clothing ensembles and spring fashion for men.

Who It's For

The Spring Fashion Report is perfect for fashion photographers, designers, stylists, retailers, fashion boutiques and labels wanting more insight into the spring fashion trends shaping consumer tastes.

The Spring Fashion Report provides users with concise data that highlights emerging styles, allowing brands to adjust products that fit the needs of consumers.

The Spring Fashion Trend Report, last published on May 20, 2015, includes 294 PRO Trends and 1,470 examples of spring fashion market research and spring fashion consumer trends related to: skirts, sandals, denim jackets, evening dresses, fashion collections and spring fashion trends.

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Methodology

Our spring fashion research is based on Trend Hunter's crowdsourced spring fashion articles and 2,370,000,000 total views of data. [Learn More]

Report Contents

• 294 Spring Fashion PRO Trends = 294 Powerpoint Pages Spring Fashion PPT Report
• 1,470 Spring Fashion Examples

Online Extras With Full Subscription

• 206 Spring Fashion Videos (Online) Spring Fashion Videos
• 8,820 Spring Fashion Images (Online) Spring Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Spring Fashion Pro Trends

Each Spring Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online spring fashion articles, videos and images. Examples:

Branded Challenge Brands use the mobile interface as a platform to challenge consumers Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Branded Challenge
Brands use the mobile interface as a platform to challenge consumers
5 Examples + Score + Implications


Branded Arcade Brands engage consumers through campaign-boosting gaming apps Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services.
Branded Arcade
Brands engage consumers through campaign-boosting gaming apps
4 Examples + Score + Implications


Incentivized Style Mobile fashion platforms promote loyalty services and rewards Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans.
Incentivized Style
Mobile fashion platforms promote loyalty services and rewards
4 Examples + Score + Implications


Dual-Purpose Scent Brands redefine how fragrances are deployed with dual-functioning properties Implications - Seeking to make the process of diffusing scents and fragrances more experiential, brands are turning to dual-purpose product formats for greater appeal. Turning traditional fragrance pieces into wearable devices and high-tech time pieces, brands are not only adding a more functional purpose, but they're also making the experience more interactive for consumers.
Dual-Purpose Scent
Brands redefine how fragrances are deployed with dual-functioning properties
4 Examples + Score + Implications


Revamped Retiree Positive views of aging are embraced with bold representations in media Implications - No longer a subject matter riddled with fear and anxiety, aging is being embraced with a lighthearted approach in media to showcase a growing consumer acceptance. Incorporating references to modern fashion and pop culture, this shift helps to put a more contemporary spotlight on what can be thought of as an out-of-touch generation. This suggests a shift towards a more positive view of old age.
Revamped Retiree
Positive views of aging are embraced with bold representations in media
4 Examples + Score + Implications


Nature Mimicry Beauty products reference natural elements in their packaging Implications - Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature.
Nature Mimicry
Beauty products reference natural elements in their packaging
4 Examples + Score + Implications


Motion Branding Consumers are responding to fashion marketing that highlights products in motion Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
Motion Branding
Consumers are responding to fashion marketing that highlights products in motion
4 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


PLUS 288 more Spring Fashion PRO Trends and 1,470 examples!



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