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About the Spring Fashion Report

The Spring Fashion Trend Report channels the best looks for the appropriate season, sourced from a global network of fashion consumers. When the winter months give way to longer, sunnier days, many consumers overhaul their wardrobes and prepare clothes for nicer weather. Our report investigates consumer trends and appeal towards items like skirts, sandals, raincoats and sunglasses. We also track popular women’s clothing for the spring, such as evening dresses and denim jackets, as well as vintage clothing ensembles and spring fashion for men.

Who It's For

The Spring Fashion Report is perfect for fashion photographers, designers, stylists, retailers, fashion boutiques and labels wanting more insight into the spring fashion trends shaping consumer tastes.

The Spring Fashion Report provides users with concise data that highlights emerging styles, allowing brands to adjust products that fit the needs of consumers.

The Spring Fashion Trend Report, last published on Jun 26, 2015, includes 297 PRO Trends and 1,485 examples of spring fashion market research and spring fashion consumer trends related to: skirts, sandals, denim jackets, evening dresses, fashion collections and spring fashion trends.

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trend research methodology

Methodology

Our spring fashion research is based on Trend Hunter's crowdsourced spring fashion articles and 2,400,000,000 total views of data. [Learn More]

Report Contents

• 297 Spring Fashion PRO Trends = 297 Powerpoint Pages Spring Fashion PPT Report
• 1,485 Spring Fashion Examples

Online Extras With Full Subscription

• 208 Spring Fashion Videos (Online) Spring Fashion Videos
• 8,910 Spring Fashion Images (Online) Spring Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Spring Fashion Pro Trends

Each Spring Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online spring fashion articles, videos and images. Examples:

Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


Urbane Child Kids fashion brands develop products featuring a metropolitan aesthetic Implications - Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status.
Urbane Child
Kids fashion brands develop products featuring a metropolitan aesthetic
4 Examples + Score + Implications


Modern Machismo Men's cosmetics receive revamped modern updates making for bold statements Implications - Male cosmetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities.
Modern Machismo
Men's cosmetics receive revamped modern updates making for bold statements
5 Examples + Score + Implications


Branded Challenge Brands use the mobile interface as a platform to challenge consumers Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Branded Challenge
Brands use the mobile interface as a platform to challenge consumers
5 Examples + Score + Implications


Branded Arcade Brands engage consumers through campaign-boosting gaming apps Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services.
Branded Arcade
Brands engage consumers through campaign-boosting gaming apps
4 Examples + Score + Implications


Incentivized Style Mobile fashion platforms promote loyalty services and rewards Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans.
Incentivized Style
Mobile fashion platforms promote loyalty services and rewards
4 Examples + Score + Implications


Dual-Purpose Scent Brands redefine how fragrances are deployed with dual-functioning properties Implications - Seeking to make the process of diffusing scents and fragrances more experiential, brands are turning to dual-purpose product formats for greater appeal. Turning traditional fragrance pieces into wearable devices and high-tech time pieces, brands are not only adding a more functional purpose, but they're also making the experience more interactive for consumers.
Dual-Purpose Scent
Brands redefine how fragrances are deployed with dual-functioning properties
4 Examples + Score + Implications


Revamped Retiree Positive views of aging are embraced with bold representations in media Implications - No longer a subject matter riddled with fear and anxiety, aging is being embraced with a lighthearted approach in media to showcase a growing consumer acceptance. Incorporating references to modern fashion and pop culture, this shift helps to put a more contemporary spotlight on what can be thought of as an out-of-touch generation. This suggests a shift towards a more positive view of old age.
Revamped Retiree
Positive views of aging are embraced with bold representations in media
4 Examples + Score + Implications


PLUS 291 more Spring Fashion PRO Trends and 1,485 examples!



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