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About the Spring Fashion Report

The Spring Fashion Trend Report channels the best looks for the appropriate season, sourced from a global network of fashion consumers. When the winter months give way to longer, sunnier days, many consumers overhaul their wardrobes and prepare clothes for nicer weather. Our report investigates consumer trends and appeal towards items like skirts, sandals, raincoats and sunglasses. We also track popular women’s clothing for the spring, such as evening dresses and denim jackets, as well as vintage clothing ensembles and spring fashion for men.

Who It's For

The Spring Fashion Report is perfect for fashion photographers, designers, stylists, retailers, fashion boutiques and labels wanting more insight into the spring fashion trends shaping consumer tastes.

The Spring Fashion Report provides users with concise data that highlights emerging styles, allowing brands to adjust products that fit the needs of consumers.

The Spring Fashion Trend Report, last published on Aug 27, 2015, includes 316 PRO Trends and 1,580 examples of spring fashion market research and spring fashion consumer trends related to: skirts, sandals, denim jackets, evening dresses, fashion collections and spring fashion trends.

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trend research methodology

Methodology

Our spring fashion research is based on Trend Hunter's crowdsourced spring fashion articles and 2,453,000,000 total views of data. [Learn More]

Report Contents

• 316 Spring Fashion PRO Trends = 316 Powerpoint Pages Spring Fashion PPT Report
• 1,580 Spring Fashion Examples

Online Extras With Full Subscription

• 221 Spring Fashion Videos (Online) Spring Fashion Videos
• 9,480 Spring Fashion Images (Online) Spring Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Spring Fashion Pro Trends

Each Spring Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online spring fashion articles, videos and images. Examples:

Creative Classtime Children gravitate towards school products that offer them creative freedom Implications - In an effort to encourage creativity within education, many school suppliers are designing products with an artful flair. By bucking convention and offering children more creative licence, these manufacturers transform school supplies from strictly functional products, to something children actually want to use.
Creative Classtime
Children gravitate towards school products that offer them creative freedom
4 Examples + Score + Implications


Upscaling Fantasy Iconic superhero designs are given stylish makeovers for devoted cult followings Implications - Influential followings surrounding iconic superheroes are influencing higher end styles modeled after ubiquitous fantasy narratives. The popularity of this fashion niche represents the power of fiction, which has the potential to influence unpredictable spin off products. On top of apparel, branded emphasis placed on cultural phenomenons in several categories will entice devoted, passionate consumers.
Upscaling Fantasy
Iconic superhero designs are given stylish makeovers for devoted cult followings
4 Examples + Score + Implications


Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Socialized Casting Style-focused campaigns apply social media tools to recruiting Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way.
Socialized Casting
Style-focused campaigns apply social media tools to recruiting
4 Examples + Score + Implications


Advertorial Vlogging Brands reach out to consumers through YouTube influencers Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Advertorial Vlogging
Brands reach out to consumers through YouTube influencers
5 Examples + Score + Implications


Mainstreaming Matcha Consumers turn to the ancient properties of matcha for healthful refreshment Implications - Linked to the emergence of health consciousness, consumers are turning to the ancient properties of matcha green tea to infuse their beverages with a beneficial boost of caffeine. Containing rare amino acids and properties that support metabolic function, matcha is being integrated into a range of consumer packaged goods, while individuals are also turning to making their own batches at home.
Mainstreaming Matcha
Consumers turn to the ancient properties of matcha for healthful refreshment
5 Examples + Score + Implications


Extravagant Cinema Upscale movie theaters offer consumers affordable glamour Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Extravagant Cinema
Upscale movie theaters offer consumers affordable glamour
4 Examples + Score + Implications


Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


PLUS 310 more Spring Fashion PRO Trends and 1,580 examples!



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