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About the Spring Fashion Report

The Spring Fashion Trend Report channels the best looks for the appropriate season, sourced from a global network of fashion consumers. When the winter months give way to longer, sunnier days, many consumers overhaul their wardrobes and prepare clothes for nicer weather. Our report investigates consumer trends and appeal towards items like skirts, sandals, raincoats and sunglasses. We also track popular women’s clothing for the spring, such as evening dresses and denim jackets, as well as vintage clothing ensembles and spring fashion for men.

Who It's For

The Spring Fashion Report is perfect for fashion photographers, designers, stylists, retailers, fashion boutiques and labels wanting more insight into the spring fashion trends shaping consumer tastes.

The Spring Fashion Report provides users with concise data that highlights emerging styles, allowing brands to adjust products that fit the needs of consumers.

The Spring Fashion Trend Report, last published on Jul 29, 2015, includes 305 PRO Trends and 1,525 examples of spring fashion market research and spring fashion consumer trends related to: skirts, sandals, denim jackets, evening dresses, fashion collections and spring fashion trends.

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trend research methodology

Methodology

Our spring fashion research is based on Trend Hunter's crowdsourced spring fashion articles and 2,429,000,000 total views of data. [Learn More]

Report Contents

• 305 Spring Fashion PRO Trends = 305 Powerpoint Pages Spring Fashion PPT Report
• 1,525 Spring Fashion Examples

Online Extras With Full Subscription

• 214 Spring Fashion Videos (Online) Spring Fashion Videos
• 9,150 Spring Fashion Images (Online) Spring Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Spring Fashion Pro Trends

Each Spring Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online spring fashion articles, videos and images. Examples:

Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Socialized Casting Style-focused campaigns apply social media tools to recruiting Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way.
Socialized Casting
Style-focused campaigns apply social media tools to recruiting
4 Examples + Score + Implications


Advertorial Vlogging Brands reach out to consumers through YouTube influencers Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Advertorial Vlogging
Brands reach out to consumers through YouTube influencers
5 Examples + Score + Implications


Extravagant Cinema Upscale movie theaters offer consumers affordable glamour Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Extravagant Cinema
Upscale movie theaters offer consumers affordable glamour
4 Examples + Score + Implications


Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


Refreshed Libation Citrus flavors are added to alcoholic beverages for a health-conscious twist Implications - As consumers continue to prioritize healthy living, typically indulgent beverages, like alcohol, are being updated with healthier ingredients as a means of catering to changing lifestyles. By adding bold citrus flavors to traditionally sugar-heavy cocktails, consumers are seeking not only to elevate alcoholic beverages with a lighter palate, but also maintain a health-conscious lifestyle without sacrificing high-calorie indulgences.
Refreshed Libation
Citrus flavors are added to alcoholic beverages for a health-conscious twist
6 Examples + Score + Implications


Citrus Infusion Consumers search for bold flavors that wont compromise health Implications - As consumers become more adventurous with their eating, they begin seeking bolder, more distinctive flavors; however, this adventurous eating is tempered with a growing concern for health. Citrus foods fulfill both these criteria -- its addition to meals allows for full flavor without unnecessary calories, signalling that consumers will choose flavors with a healthy perception over those without.
Citrus Infusion
Consumers search for bold flavors that wont compromise health
4 Examples + Score + Implications


Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


PLUS 299 more Spring Fashion PRO Trends and 1,525 examples!



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