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About the Glasses Report

The Glasses Trend Report features the latest trends in eyewear, including 3D glasses, designer frames and sunglasses. With our crowd-sourced research, users will gain valuable insight into how pop culture icons influence consumer tastes and the shift to non-prescription eyewear being considered fashionable.

Who It's For

Our research is ideal for eyewear retailers, designers and those in advertising and marketing within the industry.

Gain access to the latest innovations by Ray Ban, Oakley and independent shops, and incite creativity with the Glasses Trend Report.

The Glasses Trend Report, last published on Mar 30, 2015, includes 126 PRO Trends and 630 examples of glasses market research and glasses consumer trends related to: eyewear, 3D glasses, designer frames, sunglasses, fashion and glasses trends.

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trend research methodology

Methodology

Our glasses research is based on Trend Hunter's crowdsourced glasses articles and 2,333,000,000 total views of data. [Learn More]

Report Contents

• 126 Glasses PRO Trends = 126 Powerpoint Pages Glasses PPT Report
• 630 Glasses Examples

Online Extras With Full Subscription

• 88 Glasses Videos (Online) Glasses Videos
• 3,780 Glasses Images (Online) Glasses Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Glasses Pro Trends

Each Glasses PRO Trend is on its own slide with implications, a quantified score, and examples linked to online glasses articles, videos and images. Examples:

Travel-Optimized Wearable Wearable devices are optimized with travel-friendly features Implications - The latest in wearable technology includes devices that are developed with travel in mind. Consumers seek to simplify the less-than-glamorous aspects of travel, whether it's searching for flights and accommodations or reducing their time at the airport. The advancements in wearable travel indicates that consumers are turning to technology in order to make the most of their leisure time.
Travel-Optimized Wearable
Wearable devices are optimized with travel-friendly features
5 Examples + Score + Implications


Collective Coffee Millennials are seduced by the culture associated with coffee drinking Implications - Coffee is a beverage heavily associated with ritual and culture. As such, many millennial consumers are being initiated into coffee drinking by its cultural implications, which are being broadcast to them via social media. Ultimately, many young consumers want to be a part of something bigger than themselves, and once a product becomes representative of a lifestyle, it can be extremely seductive.
Collective Coffee
Millennials are seduced by the culture associated with coffee drinking
5 Examples + Score + Implications


Smart Sight Seeking more than just maintenance, consumers turn to dual-functioning lenses Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing.
Smart Sight
Seeking more than just maintenance, consumers turn to dual-functioning lenses
4 Examples + Score + Implications


Wearable Control Wearable tech expands to include gesture control capabilities Implications - The potential of wearable tech has broadened with the development of gesture control, providing an efficient, streamlined approach to staying connected, both on a personal and professional level. Gesture control incorporates human body language, changing the way users interact with their devices. This ease of interaction reflects a consumer desire for integrated connectivity, even when tactile control is not possible or safe.
Wearable Control
Wearable tech expands to include gesture control capabilities
4 Examples + Score + Implications


Vision Mimicry Ocular technology facilitates patterns of sight for the visually impaired Implications - Optical technology is advancing at a remarkable rate, offering improved sight to the blind and visually impaired. By implementing video, image scanning and augmented reality technology, health scientists are able to mimic human functions and perceptions, such as sight, with an acute accuracy. This reflects a shift towards increased expectations for technology when it comes to seemingly unsolvable medical conditions.
Vision Mimicry
Ocular technology facilitates patterns of sight for the visually impaired
4 Examples + Score + Implications


Self-Directed Vision Consumers take matters into their own hands when it comes to optical health Implications - Health-conscious consumers recognize that a dependency on technological devices can lead to eyestrain and vision reduction. Rather than relying on expensive health care professionals, consumers are taking action by monitoring their own optical health, modifying their devices and seeking at-home solutions. This reflects a greater trend towards autonomous, self-directed and preventative health care.
Self-Directed Vision
Consumers take matters into their own hands when it comes to optical health
4 Examples + Score + Implications


Experiential Gifting The ritual of opening presents is augmented to be interactive and exciting Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design.
Experiential Gifting
The ritual of opening presents is augmented to be interactive and exciting
5 Examples + Score + Implications


App-Connected Intimacy A prompt for convenience sees consumers turn to apps for pleasure Implications - While apps like Tinder have dominated the market for dating, a shift towards apps and products that aid intimacy in an on-demand fashion are on the rise. The connected consumer is accustom to instant gratification, which is being capitalized on with apps that deliver excitement at any moment.
App-Connected Intimacy
A prompt for convenience sees consumers turn to apps for pleasure
6 Examples + Score + Implications


PLUS 120 more Glasses PRO Trends and 630 examples!



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