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About the Glasses Report

The Glasses Trend Report features the latest trends in eyewear, including 3D glasses, designer frames and sunglasses. With our crowd-sourced research, users will gain valuable insight into how pop culture icons influence consumer tastes and the shift to non-prescription eyewear being considered fashionable.

Who It's For

Our research is ideal for eyewear retailers, designers and those in advertising and marketing within the industry.

Gain access to the latest innovations by Ray Ban, Oakley and independent shops, and incite creativity with the Glasses Trend Report.

The Glasses Trend Report, last published on Aug 11, 2015, includes 145 PRO Trends and 725 examples of glasses market research and glasses consumer trends related to: eyewear, 3D glasses, designer frames, sunglasses, fashion and glasses trends.

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trend research methodology

Methodology

Our glasses research is based on Trend Hunter's crowdsourced glasses articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 145 Glasses PRO Trends = 145 Powerpoint Pages Glasses PPT Report
• 725 Glasses Examples

Online Extras With Full Subscription

• 102 Glasses Videos (Online) Glasses Videos
• 4,350 Glasses Images (Online) Glasses Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Glasses Pro Trends

Each Glasses PRO Trend is on its own slide with implications, a quantified score, and examples linked to online glasses articles, videos and images. Examples:

Beverage Ergonomics Refreshment concepts become safer and more comfortable for conscious consumers Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes of scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences.
Beverage Ergonomics
Refreshment concepts become safer and more comfortable for conscious consumers
4 Examples + Score + Implications


Luminous Energy Consumers turn to high-tech light therapy to combat fatigue and jet lag Implications - Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods.
Luminous Energy
Consumers turn to high-tech light therapy to combat fatigue and jet lag
4 Examples + Score + Implications


Wearable Slumber Wearable devices provide enhanced sleep with advanced digital functions Implications - In response to millennials becoming increasingly preoccupied with health considerations, tech brands are developing wearable devices that target and improve sleep. Outside of the sleep sphere, the digitization of wellness is aligned with the current merging of personal care with tech tools suited to young audiences.
Wearable Slumber
Wearable devices provide enhanced sleep with advanced digital functions
5 Examples + Score + Implications


Augmented Military The influx of augmented and virtual reality tech finds combat applications Implications - Although a pattern that can be observed across industries, virtual and augmented reality technology has found a host of particularly effective applications for military personnel. Especially effective for replicating the emotional stresses of combat, virtual and augmented reality technology has seen militaristic applications for both in-field and training scenarios. Such uses of the technology serve to prove that these innovations are not a mere form of entertainment, but have essential and at times crucial industrial applications.
Augmented Military
The influx of augmented and virtual reality tech finds combat applications
4 Examples + Score + Implications


Streamlined Combat Tech solutions target in-field challenges in an effort to boost efficiency Implications - Unique tech innovations developed specifically as a response to challenges faced by soldiers during combat range from climate conditions to combative threats. Whether to better prepare individuals to face particular conditions or to streamline the use of specific tools, instruments that incorporate smart technology have the potential to revolutionize the reality of combat.
Streamlined Combat
Tech solutions target in-field challenges in an effort to boost efficiency
4 Examples + Score + Implications


Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


Iced Exoticism Beverage brands opt for accessible forms of exoticism in flavor Implications - Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste.
Iced Exoticism
Beverage brands opt for accessible forms of exoticism in flavor
5 Examples + Score + Implications


Sensory Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensory Dining
Multisensory gimmicks entice consumers looking for immersive engagement
7 Examples + Score + Implications


PLUS 139 more Glasses PRO Trends and 725 examples!



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