ALL > Fashion > Glasses Trend Report


About the Glasses Report

The Glasses Trend Report features the latest trends in eyewear, including 3D glasses, designer frames and sunglasses. With our crowd-sourced research, users will gain valuable insight into how pop culture icons influence consumer tastes and the shift to non-prescription eyewear being considered fashionable.

Who It's For

Our research is ideal for eyewear retailers, designers and those in advertising and marketing within the industry.

Gain access to the latest innovations by Ray Ban, Oakley and independent shops, and incite creativity with the Glasses Trend Report.

The Glasses Trend Report, last published on Jun 26, 2015, includes 133 PRO Trends and 665 examples of glasses market research and glasses consumer trends related to: eyewear, 3D glasses, designer frames, sunglasses, fashion and glasses trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our glasses research is based on Trend Hunter's crowdsourced glasses articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 133 Glasses PRO Trends = 133 Powerpoint Pages Glasses PPT Report
• 665 Glasses Examples

Online Extras With Full Subscription

• 93 Glasses Videos (Online) Glasses Videos
• 3,990 Glasses Images (Online) Glasses Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Glasses Pro Trends

Each Glasses PRO Trend is on its own slide with implications, a quantified score, and examples linked to online glasses articles, videos and images. Examples:

Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


Iced Exoticism Beverage brands opt for accessible forms of exoticism in flavor Implications - Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste.
Iced Exoticism
Beverage brands opt for accessible forms of exoticism in flavor
5 Examples + Score + Implications


Sensorial Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensorial Dining
Multisensory gimmicks entice consumers looking for immersive engagement
6 Examples + Score + Implications


Experiential Trailer Automobile trailers receive a update with unexpected added functions Implications - Seeking to heighten on-the-road experiences, drivers are seeking out trailers that provide more than just extra space and storage. Doubling as portable saunas, kitchens and even living spaces, these automobile attachments give travelers the chance to not only enjoy comforts of home, but also elevate the travel experiences with specialized forms of entertainment.
Experiential Trailer
Automobile trailers receive a update with unexpected added functions
4 Examples + Score + Implications


Detoxifying Refreshment Health conscious individuals seek out earthy ingredients in raw juices Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars.
Detoxifying Refreshment
Health conscious individuals seek out earthy ingredients in raw juices
6 Examples + Score + Implications


Kidult Celebration Child-centric celebrations are given a makeover with mature decor Implications - No longer considered just for kids, seasonal celebrations like Halloween are being proudly adopted by adults through more refined decor. Trading in cartoonish aesthetics for macabre style, consumers are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes.
Kidult Celebration
Child-centric celebrations are given a makeover with mature decor
5 Examples + Score + Implications


Travel-Optimized Wearable Wearable devices are optimized with travel-friendly features Implications - The latest in wearable technology includes devices that are developed with travel in mind. Consumers seek to simplify the less-than-glamorous aspects of travel, whether it's searching for flights and accommodations or reducing their time at the airport. The advancements in wearable travel indicates that consumers are turning to technology in order to make the most of their leisure time.
Travel-Optimized Wearable
Wearable devices are optimized with travel-friendly features
5 Examples + Score + Implications


Collective Coffee Millennials are seduced by the culture associated with coffee drinking Implications - Coffee is a beverage heavily associated with ritual and culture. As such, many millennial consumers are being initiated into coffee drinking by its cultural implications, which are being broadcast to them via social media. Ultimately, many young consumers want to be a part of something bigger than themselves, and once a product becomes representative of a lifestyle, it can be extremely seductive.
Collective Coffee
Millennials are seduced by the culture associated with coffee drinking
5 Examples + Score + Implications


PLUS 127 more Glasses PRO Trends and 665 examples!



Boost your glasses consumer insight!
Three options to kick-start your innovation...


1. Glasses Trend Report

133 Glasses PRO Trends
Glasses Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Glasses & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%