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About the Glasses Report

The Glasses Trend Report features the latest trends in eyewear, including 3D glasses, designer frames and sunglasses. With our crowd-sourced research, users will gain valuable insight into how pop culture icons influence consumer tastes and the shift to non-prescription eyewear being considered fashionable.

Who It's For

Our research is ideal for eyewear retailers, designers and those in advertising and marketing within the industry.

Gain access to the latest innovations by Ray Ban, Oakley and independent shops, and incite creativity with the Glasses Trend Report.

The Glasses Trend Report, last published on Oct 22, 2014, includes 111 PRO Trends and 555 examples of glasses market research and glasses consumer trends related to: eyewear, 3D glasses, designer frames, sunglasses, fashion and glasses trends.

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trend research methodology

Methodology

Our glasses research is based on Trend Hunter's crowdsourced glasses articles and 2,112,000,000 total views of data. [Learn More]

Report Contents

• 111 Glasses PRO Trends = 111 Powerpoint Pages Glasses PPT Report
• 555 Glasses Examples

Online Extras With Full Subscription

• 78 Glasses Videos (Online) Glasses Videos
• 3,330 Glasses Images (Online) Glasses Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Glasses Pro Trends

Each Glasses PRO Trend is on its own slide with implications, a quantified score, and examples linked to online glasses articles, videos and images. Examples:

Appified Sharing The peer-to-peer economy becomes supported by apps for travel or leisure Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership.
Appified Sharing
The peer-to-peer economy becomes supported by apps for travel or leisure
5 Examples + Score + Implications


Modernized Tradition Rituals associated with holidays are blended with pop culture and beyond Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable.
Modernized Tradition
Rituals associated with holidays are blended with pop culture and beyond
6 Examples + Score + Implications


Keepsake Branding Brands leave an impression by creating packaging that's meant to be kept Implications - Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home.
Keepsake Branding
Brands leave an impression by creating packaging that's meant to be kept
5 Examples + Score + Implications


Nail Refinement Seeking a professional aesthetic, consumers turn to custom nail kits and tools Implications - While DIY manicures are certainly not a new phenomenon, consumers are taking it one step further by using kits and professional products to create a more refined end result. Seeking to emulate what you would receive at high-end salons, consumers are replicating skill sets and techniques traditionally acquired through training, providing sophisticated aesthetics through more accessible, at-home means.
Nail Refinement
Seeking a professional aesthetic, consumers turn to custom nail kits and tools
4 Examples + Score + Implications


Automated Tracking Location apps integrate responsive technology to make tracking more streamlined Implications - Extending beyond traditional mapping services, tracking devices are using technology like iBeacon to monitor and locate items. Integrating responsive features into GPS products and locator apps, brands are providing consumers with tools to help locate eclectic features like eyeglasses and even people, reflecting a more automated approach to everyday routine.
Automated Tracking
Location apps integrate responsive technology to make tracking more streamlined
4 Examples + Score + Implications


Digital Hydration Consumers turn to technology for even the most rudimentary of tasks Implications - The saturation of the market in technology has acclimatized consumers to expect autonomy for everything, which is evident as hydration devices are implemented. As users prefer to rely more on technology than biological cues, the expansion of health automation beyond just drinking water will continue.
Digital Hydration
Consumers turn to technology for even the most rudimentary of tasks
6 Examples + Score + Implications


Uninhibited Youth The rise of unbridled teen culture is bluntly expressed in modern photography Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people.
Uninhibited Youth
The rise of unbridled teen culture is bluntly expressed in modern photography
6 Examples + Score + Implications


Animalistic Package Aiming to strike a loving chord with consumers, brands adopt animal elements Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption.
Animalistic Package
Aiming to strike a loving chord with consumers, brands adopt animal elements
7 Examples + Score + Implications


PLUS 105 more Glasses PRO Trends and 555 examples!



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