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About the Glasses Report

The Glasses Trend Report features the latest trends in eyewear, including 3D glasses, designer frames and sunglasses. With our crowd-sourced research, users will gain valuable insight into how pop culture icons influence consumer tastes and the shift to non-prescription eyewear being considered fashionable.

Who It's For

Our research is ideal for eyewear retailers, designers and those in advertising and marketing within the industry.

Gain access to the latest innovations by Ray Ban, Oakley and independent shops, and incite creativity with the Glasses Trend Report.

The Glasses Trend Report, last published on Nov 26, 2014, includes 118 PRO Trends and 590 examples of glasses market research and glasses consumer trends related to: eyewear, 3D glasses, designer frames, sunglasses, fashion and glasses trends.

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trend research methodology

Methodology

Our glasses research is based on Trend Hunter's crowdsourced glasses articles and 2,162,000,000 total views of data. [Learn More]

Report Contents

• 118 Glasses PRO Trends = 118 Powerpoint Pages Glasses PPT Report
• 590 Glasses Examples

Online Extras With Full Subscription

• 83 Glasses Videos (Online) Glasses Videos
• 3,540 Glasses Images (Online) Glasses Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Glasses Pro Trends

Each Glasses PRO Trend is on its own slide with implications, a quantified score, and examples linked to online glasses articles, videos and images. Examples:

Workplace Humor Campaigns turn to workplace satire to appeal to stressed consumers Implications - Connecting with consumers on a more approachable level, marketers are using familiar settings like offices for mass appeal. Addressing common issues like stress with satire and comedic elements, brands are using humor to target everyday consumer experiences, speaking to a shift toward more lighthearted consumer-targeted marketing tactics.
Workplace Humor
Campaigns turn to workplace satire to appeal to stressed consumers
4 Examples + Score + Implications


Experiential Soiree Brands adopt informal, party-like environments to enhance consumer engagement Implications - Prioritizing a sense of freedom and adventure, brands are using social events like parties to create a youthful correlation with their products. Setting up lavish celebrations and outdoor gatherings, brands, like those in the alcohol industry, are offering a more immersive product experience, creating an informal yet engaging consumer experience.
Experiential Soiree
Brands adopt informal, party-like environments to enhance consumer engagement
4 Examples + Score + Implications


Grown-Up Celebration Adult consumers turn to more refined products to celebrate the holidays Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot.
Grown-Up Celebration
Adult consumers turn to more refined products to celebrate the holidays
5 Examples + Score + Implications


Sippable Exotic Intriguing beverage flavors make for small doses of culinary adventure Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base.
Sippable Exotic
Intriguing beverage flavors make for small doses of culinary adventure
7 Examples + Score + Implications


Contoured TV A demand for immersive entertainment sees curved screens popularized Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism.
Contoured TV
A demand for immersive entertainment sees curved screens popularized
6 Examples + Score + Implications


Oversized Entertainment Despite a shift towards mobile tech, TV size grows to meet consumer demand Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices.
Oversized Entertainment
Despite a shift towards mobile tech, TV size grows to meet consumer demand
7 Examples + Score + Implications


Appified Sharing The peer-to-peer economy becomes supported by apps for travel or leisure Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership.
Appified Sharing
The peer-to-peer economy becomes supported by apps for travel or leisure
5 Examples + Score + Implications


Modernized Tradition Rituals associated with holidays are blended with pop culture and beyond Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable.
Modernized Tradition
Rituals associated with holidays are blended with pop culture and beyond
6 Examples + Score + Implications


PLUS 112 more Glasses PRO Trends and 590 examples!



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