ALL > Marketing > Bottle Trend Report


About the Bottle Report

The Bottle Trend Report provides an extensive look into bottle design and packaging. Glass wine bottles, military canteen jars, beer bottles and even custom water bottles are becoming more minimalist, as consumers are looking for less clutter in their lives. Additionally, consumers are making eco-friendly purchasing choices, favoring glass bottles over plastic bottles in recent months. With a recent surge of liquor bottles featuring simplistic patterns, it is essential for businesses to track and identify these patterns to follow customer tendencies.

Who It's For

Any company involved in bottle manufacturing can use our report to identify trends in the industry. Furthermore, marketing strategists, brand directors and innovation leaders within the bottling industry stand to benefit from our consumer-cultivated data.

Enhance innovation at your company by honing in on consumer preferences with crowd-sourced research found in the Bottle Trend Report.

The Bottle Trend Report, last published on Oct 22, 2014, includes 263 PRO Trends and 1,315 examples of bottle market research and bottle consumer trends related to: beer bottles, glass bottles, wine bottles, jars, plastic bottles and bottle trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our bottle research is based on Trend Hunter's crowdsourced bottle articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 263 Bottle PRO Trends = 263 Powerpoint Pages Bottle PPT Report
• 1,315 Bottle Examples

Online Extras With Full Subscription

• 184 Bottle Videos (Online) Bottle Videos
• 7,890 Bottle Images (Online) Bottle Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Bottle Pro Trends

Each Bottle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bottle articles, videos and images. Examples:

Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Interactive Nutrition Making health foods fun, brands adopt engaging packaging designs for allure Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption.
Interactive Nutrition
Making health foods fun, brands adopt engaging packaging designs for allure
4 Examples + Score + Implications


Seasonal Customization Consumers opt for DIY techniques to add personal touches to holiday decor Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner.
Seasonal Customization
Consumers opt for DIY techniques to add personal touches to holiday decor
6 Examples + Score + Implications


Keepsake Branding Brands leave an impression by creating packaging that's meant to be kept Implications - Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home.
Keepsake Branding
Brands leave an impression by creating packaging that's meant to be kept
5 Examples + Score + Implications


Experimental Caffeine Coffee is brewed with unexpected ingredients to heighten taste buds Implications - Moving beyond the energy benefits of caffeinated products, brands are turning to unexpected flavor enhancements for heightened appeal. Infusing eclectic flavoring like bacon and lavender, coffee brands are seeking to add diversity to a traditionally single-purpose product, using unique ingredients to make caffeinated products more enticing.
Experimental Caffeine
Coffee is brewed with unexpected ingredients to heighten taste buds
4 Examples + Score + Implications


Nostalgia Brew As consumers shift to prioritize convenience, coffee culture sees a backlash Implications - The term 'coffee connoisseur' is being taken a step further with consumers opting for time-heavy methods to making the perfect cup. Despite convenience culture seeing an increase in popularity, this shift to archaic or tedious methods of preparation denote consumer preference for quality over quantity.
Nostalgia Brew
As consumers shift to prioritize convenience, coffee culture sees a backlash
4 Examples + Score + Implications


Automated Discount Consumers turn to mobile shopping aids to make coupons easier to find Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience.
Automated Discount
Consumers turn to mobile shopping aids to make coupons easier to find
4 Examples + Score + Implications


Alcoholic Imitation Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look.
Alcoholic Imitation
Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
4 Examples + Score + Implications


PLUS 257 more Bottle PRO Trends and 1,315 examples!



Boost your bottle consumer insight!
Three options to kick-start your innovation...


1. Bottle Trend Report

263 Bottle PRO Trends
Bottle Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Bottle & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%