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About the Bottle Report - The Bottle Trend Report provides an extensive look into bottle design and packaging. Glass wine bottles, military canteen jars, beer bottles and even custom water bottles are becoming more minimalist, as consumers are looking for less clutter in their lives. Additionally, consumers are making eco-friendly purchasing choices, favoring glass bottles over plastic bottles in recent months. With a recent surge of liquor bottles featuring simplistic patterns, it is essential for businesses to track and identify these patterns to follow customer tendencies.

Who It's For - Any company involved in bottle manufacturing can use our report to identify trends in the industry. Furthermore, marketing strategists, brand directors and innovation leaders within the bottling industry stand to benefit from our consumer-cultivated data.

Enhance innovation at your company by honing in on consumer preferences with crowd-sourced research found in the Bottle Trend Report.

The Bottle Trend Report, last published on Jul 25, 2014, includes 234 PRO Trends and 2,712 examples of bottle market research and bottle consumer trends related to: beer bottles, glass bottles, wine bottles, jars, plastic bottles and bottle trends.

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trend research methodology Methodology - Our bottle research is based on Trend Hunter's 2,712 crowdsourced bottle trends and 2,001,000,000 total views of data. [Learn More]

What You'll Get:
• 234 Page / Slide Presentation Bottle PDF Report Bottle PPT Report
• 234 Page In-Depth Reading Report Bottle PDF Report

Contents:
• 234 Bottle PRO Trends
• 2,712 Bottle Examples
• 380 Bottle Videos (Online) Bottle Videos
• 16,272 Bottle Images (Online) Bottle Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Bottle Pro Trends - Each Bottle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bottle articles, videos and images. Examples:

Canned Cocktail A desire for convenience has alcoholic brands turning to more accessible packaging Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption.
Canned Cocktail
A desire for convenience has alcoholic brands turning to more accessible packaging
5 Examples + Score + Implications


Sophisticated Mundane Consumers who can't afford luxury opt for luxe-branded regular products Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise.
Sophisticated Mundane
Consumers who can't afford luxury opt for luxe-branded regular products
5 Examples + Score + Implications


Adaptable Sommelier Wine accessories recieve practical enhancements as convenience is prioritized Implications - Opting for convenience over aesthetic, wine drinkers are turning to more customized methods of alcoholic consumption. Offering features such as self-chilling and rubberized handles, these wine accessories prioritize practicality, reflecting a shift away from desires of prestige toward more personal conveniences.
Adaptable Sommelier
Wine accessories recieve practical enhancements as convenience is prioritized
5 Examples + Score + Implications


Unexpected Prepackaged Traditionally gourmet and homemade products undergo a reformatting Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification.
Unexpected Prepackaged
Traditionally gourmet and homemade products undergo a reformatting
7 Examples + Score + Implications


Alcohol Nutrition Brands make unexpected alcohol infusions to convey health-consciousness Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet.
Alcohol Nutrition
Brands make unexpected alcohol infusions to convey health-consciousness
5 Examples + Score + Implications


Playtime Packaging Brands augment products to be toy-like to entertain before even opening Implications - Consumers are overwhelmed with product choice in store aisles, which is why a number of brands are using a toy-like packaging aesthetic to instill a positive experience. By creating an immersive experience, brands use notions of childhood simplicity and interactivity to provide consumers with a break from the mundanity of daily life.
Playtime Packaging
Brands augment products to be toy-like to entertain before even opening
5 Examples + Score + Implications


PLUS 228 more Bottle PRO Trends and 2,712 examples!



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