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About the Bottle Report

The Bottle Trend Report provides an extensive look into bottle design and packaging. Glass wine bottles, military canteen jars, beer bottles and even custom water bottles are becoming more minimalist, as consumers are looking for less clutter in their lives. Additionally, consumers are making eco-friendly purchasing choices, favoring glass bottles over plastic bottles in recent months. With a recent surge of liquor bottles featuring simplistic patterns, it is essential for businesses to track and identify these patterns to follow customer tendencies.

Who It's For

Any company involved in bottle manufacturing can use our report to identify trends in the industry. Furthermore, marketing strategists, brand directors and innovation leaders within the bottling industry stand to benefit from our consumer-cultivated data.

Enhance innovation at your company by honing in on consumer preferences with crowd-sourced research found in the Bottle Trend Report.

The Bottle Trend Report, last published on Jul 14, 2015, includes 324 PRO Trends and 1,620 examples of bottle market research and bottle consumer trends related to: beer bottles, glass bottles, wine bottles, jars, plastic bottles and bottle trends.

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trend research methodology

Methodology

Our bottle research is based on Trend Hunter's crowdsourced bottle articles and 2,418,000,000 total views of data. [Learn More]

Report Contents

• 324 Bottle PRO Trends = 324 Powerpoint Pages Bottle PPT Report
• 1,620 Bottle Examples

Online Extras With Full Subscription

• 227 Bottle Videos (Online) Bottle Videos
• 9,720 Bottle Images (Online) Bottle Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Bottle Pro Trends

Each Bottle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bottle articles, videos and images. Examples:

Floral Refreshment Organic teas are enhanced with flavorful floral elements Implications - Purveyors of organic teas are increasingly highlighting floral elements contained in their products in order to entice consumers looking for a refreshing yet healthful way to stay hydrated. Also falling in line with the expanding view of tea as a specialty food, unique combinations of flower-based ingredients serve to enhance flavor while adhering to the organic mandate.
Floral Refreshment
Organic teas are enhanced with flavorful floral elements
5 Examples + Score + Implications


Adolescent Initiative Environmental initiatives turn to educational tactics to help inspire kids Implications - Realizing the need to instill a sense of environmental awareness among younger generations, eco initiatives are turning to workshops and toys that help educate children about social causes. Providing a platform where kids can learn about environmental issues and how to mitigate them, these techniques recognize the importance of youth engagement and strive to make the learning process as enjoyable and interactive as possible.
Adolescent Initiative
Environmental initiatives turn to educational tactics to help inspire kids
4 Examples + Score + Implications


Militant Masculinity Army-inspired imagery is used to personify the classic man in marketing Implications - Diverging from the more flexible concept of masculinity seen recently, military-inspired marketing paints a picture of the classic male figure. Though this image is antiquated for some, that nostalgia adds to the charm. This points to the meaning of military -- discipline, loyalty, and measured aggression -- and its connection to manhood in the eyes of consumers.
Militant Masculinity
Army-inspired imagery is used to personify the classic man in marketing
4 Examples + Score + Implications


Connected Protection Consumers turn to mobile apps for protection against harmful elements Implications - As consumers seek a more convenient method of maintaining health, mobile apps are emerging that help detect and monitor concerns over issues like skincare. Speaking to concerns over UV rays and cancer, brands are offering apps that help screen and analyze potential harms. The use of such applications reflects a shift toward more connected forms of health.
Connected Protection
Consumers turn to mobile apps for protection against harmful elements
4 Examples + Score + Implications


Sensorial Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensorial Dining
Multisensory gimmicks entice consumers looking for immersive engagement
6 Examples + Score + Implications


Scientific Spice Companies develop products that apply empirical designs to seasonings Implications - Seasoning brands are capturing the precision of home cooking through scientific-style packaging. On a broader scale, the use of test tubes and beakers speaks to an expanding niche of culinary professionals delivering food products in alternative ways. This draws in customers looking for custom cooking experiences.
Scientific Spice
Companies develop products that apply empirical designs to seasonings
4 Examples + Score + Implications


Portable Projection Customers opt for convenient and compact screening devices Implications - Consumers are choosing portable projection devices that showcase digital content in a convenient, easy-to-use manner. These mobile tools help brands serve clients desiring entertainment products that best serve today's tech-savvy on-the-go lifestyles. The mobile features also expand the reach of designs as they can be used in large and compact spaces.
Portable Projection
Customers opt for convenient and compact screening devices
5 Examples + Score + Implications


Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


PLUS 318 more Bottle PRO Trends and 1,620 examples!



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