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About the Bottle Report

The Bottle Trend Report provides an extensive look into bottle design and packaging. Glass wine bottles, military canteen jars, beer bottles and even custom water bottles are becoming more minimalist, as consumers are looking for less clutter in their lives. Additionally, consumers are making eco-friendly purchasing choices, favoring glass bottles over plastic bottles in recent months. With a recent surge of liquor bottles featuring simplistic patterns, it is essential for businesses to track and identify these patterns to follow customer tendencies.

Who It's For

Any company involved in bottle manufacturing can use our report to identify trends in the industry. Furthermore, marketing strategists, brand directors and innovation leaders within the bottling industry stand to benefit from our consumer-cultivated data.

Enhance innovation at your company by honing in on consumer preferences with crowd-sourced research found in the Bottle Trend Report.

The Bottle Trend Report, last published on Aug 18, 2015, includes 351 PRO Trends and 1,755 examples of bottle market research and bottle consumer trends related to: beer bottles, glass bottles, wine bottles, jars, plastic bottles and bottle trends.

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trend research methodology

Methodology

Our bottle research is based on Trend Hunter's crowdsourced bottle articles and 2,448,000,000 total views of data. [Learn More]

Report Contents

• 351 Bottle PRO Trends = 351 Powerpoint Pages Bottle PPT Report
• 1,755 Bottle Examples

Online Extras With Full Subscription

• 246 Bottle Videos (Online) Bottle Videos
• 10,530 Bottle Images (Online) Bottle Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Bottle Pro Trends

Each Bottle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bottle articles, videos and images. Examples:

Designer Dairy Milk and cheese products get added appeal with conceptual forms Implications - Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis.
Designer Dairy
Milk and cheese products get added appeal with conceptual forms
4 Examples + Score + Implications


Beverage Ergonomics Refreshment concepts become safer and more comfortable for conscious consumers Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes of scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences.
Beverage Ergonomics
Refreshment concepts become safer and more comfortable for conscious consumers
4 Examples + Score + Implications


Upscaling Motherhood Brands targeting mothers turn to all things high end for modern parents Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.
Upscaling Motherhood
Brands targeting mothers turn to all things high end for modern parents
5 Examples + Score + Implications


Occult Branding Moody, clandestine imagery aims to inspire product-driven ritual in consumers Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions.
Occult Branding
Moody, clandestine imagery aims to inspire product-driven ritual in consumers
5 Examples + Score + Implications


Hyper-Targeted Festival Festivals cater to individual interests and markets to expand interest Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customize experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry.
Hyper-Targeted Festival
Festivals cater to individual interests and markets to expand interest
5 Examples + Score + Implications


Homespun Spray Consumers take a DIY approach to pests and insects Implications - As consumers continue to become more aware of the chemical content in certain products, they turn to custom, homemade alternatives to ensure greater peace of mind. Creating insect repellent and sprays from scratch, consumers are seeking to not only replace chemical-heavy products, but to do so in a way that is cost-effective.
Homespun Spray
Consumers take a DIY approach to pests and insects
5 Examples + Score + Implications


Insecticide Automation Traditional insect repellent concepts receive modern, digitized updates Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers.
Insecticide Automation
Traditional insect repellent concepts receive modern, digitized updates
4 Examples + Score + Implications


Cosmetic Healing Beauty brands are integrating essential oils as a form of specialized care Implications - As consumers become aware of the nuance and intricacy of their skin, they begin seeking products that are more specialized in nature. Due to their gentle constitution and healing properties, essential oils are being favored by both consumers and brands. More than just a niche ingredient currently enjoying mainstream success, facial oils have the capacity to become a separate, stand-alone product to be added to beauty regimes that are steadily growing more complex.
Cosmetic Healing
Beauty brands are integrating essential oils as a form of specialized care
4 Examples + Score + Implications


PLUS 345 more Bottle PRO Trends and 1,755 examples!



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