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About the Dress Report - The Dress Trend Report features the latest and most cutting edge fashion, from prom dresses to the classic cocktail dress. All research is sourced by consumers, and companies will have access to hundreds of trends covering the latest gowns, wedding dress designs, bridal wear and emerging bustier styles. Our report also features the innovations and marketing campaigns of BCBG, Chanel and more.

Who It's For - Whether you are a designer or creative director of an advertising agency, the Dress Trend Report will provide valuable insight for new product development and enhanced marketing strategies.

Use the Dress Trend Report to discover the latest innovations and consumer preferences in this area of fashion.

The Dress Trend Report, last published on Apr 05, 2014, includes 217 PRO Trends and 2,659 examples of dress market research and dress consumer trends related to: prom dresses, cocktail dress, gowns, wedding dress, bridal wear and dress trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our dress research is based on Trend Hunter's 2,659 crowdsourced dress trends and 1,905,000,000 total views of data. [Learn More]

What You'll Get:
• 217 Page / Slide Presentation Dress PDF Report Dress PPT Report
• 217 Page In-Depth Reading Report Dress PDF Report

Contents:
• 217 Dress PRO Trends
• 2,659 Dress Examples
• 372 Dress Videos (Online) Dress Videos
• 15,954 Dress Images (Online) Dress Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Dress Pro Trends - Each Dress PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dress articles, videos and images. Examples:

Offspring Geekification Parents express niche culture adoration through their children Implications - Imposing cultural tastes onto the next generation, parents are taking their niche obsessions to the next level with garments specifically designed for their offspring. Sci-fi films and metal band preferences are emblazoned proudly for young, hip parents to show off their pride in a 21st-century way.
Offspring Geekification
Parents express niche culture adoration through their children
6 Examples + Score + Implications


Grassroots Humor As Hollywood comedy loses panache, consumers opt for cheap versions of comedy Implications - The comedy industry spends copious amounts of money each year trying to garner the attention of highly critical consumers both on and offline, but a desire for something less formalized and more grassroots is bringing about a genuine preference for low budget comedic endeavours. Charmed by the quirk of shoddy scenery and poor acting, consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and would prefer seeing actors go for coffee or the struggling comedian perform for fans on Chatroulette.
Grassroots Humor
As Hollywood comedy loses panache, consumers opt for cheap versions of comedy
7 Examples + Score + Implications


Familial Selling As families become more disconnected, brands respond with kin-based branding Implications - As the family home becomes increasingly digitalized, the disconnection between members of a household is creating a generation that lacks the same familial relationships of years past. Attempting to speak to this longing for more intimacy with family members, brands are highlighting siblings and families as a means of marketing to correlate product consumption to filling emotional voids. Family households aside, the stark increase in those living alone over the age of 30 in North America is creating a disconnect that brands are scrambling to appeal to.
Familial Selling
As families become more disconnected, brands respond with kin-based branding
7 Examples + Score + Implications


Infantilized Matrimony As more couples put off marriage, brands scramble to encourage unions Implications - Like buying a car or a house, marriage is viewed as a rite of passage into adulthood, but a distinct decrease in unions amidst Millennial couples is forcing brands to tailor wedding-centric goods to be more carefree and youthful as a way to encourage vow exchanges and tokens of affection. Providing cost-effective alternatives to lavish wares, brands are de-formalizing to be a more realistic option for Generation Y. As younger couples experience the hardships of job insecurity and longer time at home in the new millennium, brands are having no choice but to augment marriage to be more casual and personalized.
Infantilized Matrimony
As more couples put off marriage, brands scramble to encourage unions
9 Examples + Score + Implications


Tech Trinkets Reflecting a youthful reliance on technology, USB jewelry offers modern integration Implications - With the information age resulting in a shift towards more digitally based content and communication, convenient access to sources of technology has become increasingly important, particularity for tech-savvy youths. Aiming to satisfy a consumer need for increased tech accessibility, brands are merging such products as USBs with other market areas like jewelry to incorporate technology on a more routine level. The blending of tech and fashion reflects a move toward more diversified methods of digital attainability.
Tech Trinkets
Reflecting a youthful reliance on technology, USB jewelry offers modern integration
7 Examples + Score + Implications


Haute Teavertising Tea time is rebranded from stuffy to hip for a new generation of brewers Implications - Relatively shrouded in tradition, the act of drinking tea is being rebranded as a hip alternative to coffee that suits the 20-something drinkers that not only crave a more organic beverage, but also one that's more multifaceted in composition. As magazine spreads and department stores depict tea time as a fashionable pastime, the beverage is given an aesthetically pleasing makeover to make it more lifestyle-centric for the Gen X and Y consumer. An increase in niche tea shops supports this rise in consumption, but also a distinct attention to consumer desire for healthy living as perceived health benefits outweigh that of a packaged refreshment.
Haute Teavertising
Tea time is rebranded from stuffy to hip for a new generation of brewers
7 Examples + Score + Implications


PLUS 211 more Dress PRO Trends and 2,659 examples!


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217 Dress PRO Trends
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