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About the Dress Report

The Dress Trend Report features the latest and most cutting edge fashion, from prom dresses to the classic cocktail dress. All research is sourced by consumers, and companies will have access to hundreds of trends covering the latest gowns, wedding dress designs, bridal wear and emerging bustier styles. Our report also features the innovations and marketing campaigns of BCBG, Chanel and more.

Who It's For

Whether you are a designer or creative director of an advertising agency, the Dress Trend Report will provide valuable insight for new product development and enhanced marketing strategies.

Use the Dress Trend Report to discover the latest innovations and consumer preferences in this area of fashion.

The Dress Trend Report, last published on May 19, 2015, includes 276 PRO Trends and 1,380 examples of dress market research and dress consumer trends related to: prom dresses, cocktail dress, gowns, wedding dress, bridal wear and dress trends.

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trend research methodology

Methodology

Our dress research is based on Trend Hunter's crowdsourced dress articles and 2,369,000,000 total views of data. [Learn More]

Report Contents

• 276 Dress PRO Trends = 276 Powerpoint Pages Dress PPT Report
• 1,380 Dress Examples

Online Extras With Full Subscription

• 193 Dress Videos (Online) Dress Videos
• 8,280 Dress Images (Online) Dress Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Dress Pro Trends

Each Dress PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dress articles, videos and images. Examples:

Incentivized Style Mobile fashion platforms promote loyalty services and rewards Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans.
Incentivized Style
Mobile fashion platforms promote loyalty services and rewards
4 Examples + Score + Implications


Meaty Libation The exploratory tone of foodie culture crosses boundaries into savory alcohol Implications - Foodie culture is a movement based in exploration and experience, which has moved beyond edibles and into alcohol beverages with flavor-reversal ideas such as meat-flavored alcohol. This particular idea points to a more hearty, comforting approach to drinking. The familiarity of the meat products allows consumer to explore within familiar boundaries.
Meaty Libation
The exploratory tone of foodie culture crosses boundaries into savory alcohol
5 Examples + Score + Implications


Prehistoric Aesthetic Brands adopt designs reminiscent of dinosaurs to satiate primordial interest Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago.
Prehistoric Aesthetic
Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
6 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Plus-Size Enterprise Plus-size fashion receives an overhaul spearheaded by consumers Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion.
Plus-Size Enterprise
Plus-size fashion receives an overhaul spearheaded by consumers
4 Examples + Score + Implications


Exotic Minimalism Consumers incorporate a streamlined touch of exoticism in their wardrobe Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences.
Exotic Minimalism
Consumers incorporate a streamlined touch of exoticism in their wardrobe
4 Examples + Score + Implications


Critter Kinder Animals are prominent in baby design Implications - Allowing new Instagram-age parents the opportunity to communicate creativity through their children, animal-themed infant clothing maintains a cute and conservative look that is de rigeur, yet still childlike. Diverging from the rising trend of dressing babies like chic adults, this pattern shows parents still want kids to be kids, but in a way that satisfies the desire for uniqueness.
Critter Kinder
Animals are prominent in baby design
5 Examples + Score + Implications


Deconstructed Couture Moving away from the mainstream, clothing is deconstructed for authenticity Implications - Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal.
Deconstructed Couture
Moving away from the mainstream, clothing is deconstructed for authenticity
4 Examples + Score + Implications


PLUS 270 more Dress PRO Trends and 1,380 examples!



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