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About the Dress Report - The Dress Trend Report features the latest and most cutting edge fashion, from prom dresses to the classic cocktail dress. All research is sourced by consumers, and companies will have access to hundreds of trends covering the latest gowns, wedding dress designs, bridal wear and emerging bustier styles. Our report also features the innovations and marketing campaigns of BCBG, Chanel and more.

Who It's For - Whether you are a designer or creative director of an advertising agency, the Dress Trend Report will provide valuable insight for new product development and enhanced marketing strategies.

Use the Dress Trend Report to discover the latest innovations and consumer preferences in this area of fashion.

The Dress Trend Report, last published on Aug 27, 2014, includes 242 PRO Trends and 2,851 examples of dress market research and dress consumer trends related to: prom dresses, cocktail dress, gowns, wedding dress, bridal wear and dress trends.

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trend research methodology Methodology - Our dress research is based on Trend Hunter's 2,851 crowdsourced dress trends and 2,045,000,000 total views of data. [Learn More]

What You'll Get:
• 242 Page / Slide Presentation Dress PDF Report Dress PPT Report
• 242 Page In-Depth Reading Report Dress PDF Report

Contents:
• 242 Dress PRO Trends
• 2,851 Dress Examples
• 399 Dress Videos (Online) Dress Videos
• 17,106 Dress Images (Online) Dress Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Dress Pro Trends - Each Dress PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dress articles, videos and images. Examples:

Intentionally Rustic Consumers look to obviously upcycled design elements to convey originality Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes.
Intentionally Rustic
Consumers look to obviously upcycled design elements to convey originality
7 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Handicraft Aesthetic Crochet-like goods flood the market to meet consumer demand for authenticity Implications - Traditional pastimes like crocheting hold a nostalgic place in consumers' minds, which brands are using as design inspiration to resonate with consumers on an emotional level. This preference for a kitsch, handmade design highlights a shift backwards towards simplicity in design, and helps brands communicate a more trustworthy image.
Handicraft Aesthetic
Crochet-like goods flood the market to meet consumer demand for authenticity
7 Examples + Score + Implications


Clothing Casing Clothing elements are added to packaging designs for aesthetic appeal Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods.
Clothing Casing
Clothing elements are added to packaging designs for aesthetic appeal
4 Examples + Score + Implications


Celeb Embodiment A desire to emulate media icons has users turning to crafty forms of imitation Implications - Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality.
Celeb Embodiment
A desire to emulate media icons has users turning to crafty forms of imitation
4 Examples + Score + Implications


Portable Privacy Productivity in public space is achieved through solutions that foster privacy Implications - Technology has extended the office well beyond its stationary space, making the need for portable privacy more prevalent. As working consumers seek more freedom, innovations that promote privacy and the avoidance of distraction further enhance the experience for the satellite employee. This speaks to a new attitude toward work culture that focuses more on flexibilty and resourcefulness than simply completing the task at hand.
Portable Privacy
Productivity in public space is achieved through solutions that foster privacy
6 Examples + Score + Implications


PLUS 236 more Dress PRO Trends and 2,851 examples!



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242 Dress PRO Trends
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