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About the Dress Report - The Dress Trend Report features the latest and most cutting edge fashion, from prom dresses to the classic cocktail dress. All research is sourced by consumers, and companies will have access to hundreds of trends covering the latest gowns, wedding dress designs, bridal wear and emerging bustier styles. Our report also features the innovations and marketing campaigns of BCBG, Chanel and more.

Who It's For - Whether you are a designer or creative director of an advertising agency, the Dress Trend Report will provide valuable insight for new product development and enhanced marketing strategies.

Use the Dress Trend Report to discover the latest innovations and consumer preferences in this area of fashion.

The Dress Trend Report, last published on Jul 22, 2014, includes 237 PRO Trends and 2,818 examples of dress market research and dress consumer trends related to: prom dresses, cocktail dress, gowns, wedding dress, bridal wear and dress trends.

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trend research methodology Methodology - Our dress research is based on Trend Hunter's 2,818 crowdsourced dress trends and 1,993,000,000 total views of data. [Learn More]

What You'll Get:
• 237 Page / Slide Presentation Dress PDF Report Dress PPT Report
• 237 Page In-Depth Reading Report Dress PDF Report

Contents:
• 237 Dress PRO Trends
• 2,818 Dress Examples
• 395 Dress Videos (Online) Dress Videos
• 16,908 Dress Images (Online) Dress Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Dress Pro Trends - Each Dress PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dress articles, videos and images. Examples:

Portable Privacy Productivity in public space is achieved through solutions that foster privacy Implications - Technology has extended the office well beyond its stationary space, making the need for portable privacy more prevalent. As working consumers seek more freedom, innovations that promote privacy and the avoidance of distraction further enhance the experience for the satellite employee. This speaks to a new attitude toward work culture that focuses more on flexibilty and resourcefulness than simply completing the task at hand.
Portable Privacy
Productivity in public space is achieved through solutions that foster privacy
6 Examples + Score + Implications


Wardrobe Reversal A growing emphasis on individuality sparks consumers to use pieces unexpectedly Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
Wardrobe Reversal
A growing emphasis on individuality sparks consumers to use pieces unexpectedly
4 Examples + Score + Implications


Playtime Packaging Brands augment products to be toy-like to entertain before even opening Implications - Consumers are overwhelmed with product choice in store aisles, which is why a number of brands are using a toy-like packaging aesthetic to instill a positive experience. By creating an immersive experience, brands use notions of childhood simplicity and interactivity to provide consumers with a break from the mundanity of daily life.
Playtime Packaging
Brands augment products to be toy-like to entertain before even opening
5 Examples + Score + Implications


Experiential Shop The traveling shopper is targeted by global retailers with custom experiences Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide.
Experiential Shop
The traveling shopper is targeted by global retailers with custom experiences
4 Examples + Score + Implications


Holiday Matured Holiday merchandise gets an upscale overhaul to appeal to adults Implications - Holidays have long since been focused on children, but as the number of DINKs (double income, no kids) rises in North America, brands are augmenting holidays to be more appropriate for adult consumers. Often placing a darker spin on celebrations, these innovations create something more mundane and appealing for the nine-to-five demographic.
Holiday Matured
Holiday merchandise gets an upscale overhaul to appeal to adults
6 Examples + Score + Implications


Referential Formal Wear A desire for individuality prompts a rise in eclectic prom ensembles Implications - Turning experiences like Prom into opportunities for personal expression, consumers are turning to cinematic references and quirky material. This reflects a move beyond the traditionally attractive and into a realm where a person's value is based on personality and individualism.
Referential Formal Wear
A desire for individuality prompts a rise in eclectic prom ensembles
5 Examples + Score + Implications


PLUS 231 more Dress PRO Trends and 2,818 examples!



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237 Dress PRO Trends
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