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About the Dress Report - The Dress Trend Report features the latest and most cutting edge fashion, from prom dresses to the classic cocktail dress. All research is sourced by consumers, and companies will have access to hundreds of trends covering the latest gowns, wedding dress designs, bridal wear and emerging bustier styles. Our report also features the innovations and marketing campaigns of BCBG, Chanel and more.

Who It's For - Whether you are a designer or creative director of an advertising agency, the Dress Trend Report will provide valuable insight for new product development and enhanced marketing strategies.

Use the Dress Trend Report to discover the latest innovations and consumer preferences in this area of fashion.

The Dress Trend Report, last published on Aug 13, 2014, includes 241 PRO Trends and 2,844 examples of dress market research and dress consumer trends related to: prom dresses, cocktail dress, gowns, wedding dress, bridal wear and dress trends.

Custom Trend Reports Platform
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trend research methodology Methodology - Our dress research is based on Trend Hunter's 2,844 crowdsourced dress trends and 2,037,000,000 total views of data. [Learn More]

What You'll Get:
• 241 Page / Slide Presentation Dress PDF Report Dress PPT Report
• 241 Page In-Depth Reading Report Dress PDF Report

Contents:
• 241 Dress PRO Trends
• 2,844 Dress Examples
• 398 Dress Videos (Online) Dress Videos
• 17,064 Dress Images (Online) Dress Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Dress Pro Trends - Each Dress PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dress articles, videos and images. Examples:

Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Handicraft Aesthetic Crochet-like goods flood the market to meet consumer demand for authenticity Implications - Traditional pastimes like crocheting hold a nostalgic place in consumers' minds, which brands are using as design inspiration to resonate with consumers on an emotional level. This preference for a kitsch, handmade design highlights a shift backwards towards simplicity in design, and helps brands communicate a more trustworthy image.
Handicraft Aesthetic
Crochet-like goods flood the market to meet consumer demand for authenticity
7 Examples + Score + Implications


Clothing Casing Clothing elements are added to packaging designs for aesthetic appeal Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods.
Clothing Casing
Clothing elements are added to packaging designs for aesthetic appeal
4 Examples + Score + Implications


Celeb Embodiment A desire to emulate media icons has users turning to crafty forms of imitation Implications - Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality.
Celeb Embodiment
A desire to emulate media icons has users turning to crafty forms of imitation
4 Examples + Score + Implications


Portable Privacy Productivity in public space is achieved through solutions that foster privacy Implications - Technology has extended the office well beyond its stationary space, making the need for portable privacy more prevalent. As working consumers seek more freedom, innovations that promote privacy and the avoidance of distraction further enhance the experience for the satellite employee. This speaks to a new attitude toward work culture that focuses more on flexibilty and resourcefulness than simply completing the task at hand.
Portable Privacy
Productivity in public space is achieved through solutions that foster privacy
6 Examples + Score + Implications


Wardrobe Reversal A growing emphasis on individuality sparks consumers to use pieces unexpectedly Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
Wardrobe Reversal
A growing emphasis on individuality sparks consumers to use pieces unexpectedly
4 Examples + Score + Implications


PLUS 235 more Dress PRO Trends and 2,844 examples!



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241 Dress PRO Trends
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