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About the Dress Report

The Dress Trend Report features the latest and most cutting edge fashion, from prom dresses to the classic cocktail dress. All research is sourced by consumers, and companies will have access to hundreds of trends covering the latest gowns, wedding dress designs, bridal wear and emerging bustier styles. Our report also features the innovations and marketing campaigns of BCBG, Chanel and more.

Who It's For

Whether you are a designer or creative director of an advertising agency, the Dress Trend Report will provide valuable insight for new product development and enhanced marketing strategies.

Use the Dress Trend Report to discover the latest innovations and consumer preferences in this area of fashion.

The Dress Trend Report, last published on Jun 12, 2015, includes 281 PRO Trends and 1,405 examples of dress market research and dress consumer trends related to: prom dresses, cocktail dress, gowns, wedding dress, bridal wear and dress trends.

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trend research methodology

Methodology

Our dress research is based on Trend Hunter's crowdsourced dress articles and 2,399,000,000 total views of data. [Learn More]

Report Contents

• 281 Dress PRO Trends = 281 Powerpoint Pages Dress PPT Report
• 1,405 Dress Examples

Online Extras With Full Subscription

• 197 Dress Videos (Online) Dress Videos
• 8,430 Dress Images (Online) Dress Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Dress Pro Trends

Each Dress PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dress articles, videos and images. Examples:

Iconic Infant Contemporary children's fashion takes on the classic appeal of it-crowd looks Implications - Ultra chic adult-inspired styles are informing the children's fashion domain. These iconic, celebrity-inspired looks reflect the preemptive maturation of today's child who is hyper-aware of older lifestyles via early social media exposure. On a broader level, the emulation of these lifestyles is consistent with the viral spread of digital content.
Iconic Infant
Contemporary children's fashion takes on the classic appeal of it-crowd looks
4 Examples + Score + Implications


Ideogram Fashion Fashion labels take on expressive digital features through emoticons Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.
Ideogram Fashion
Fashion labels take on expressive digital features through emoticons
4 Examples + Score + Implications


Flagship E-Commerce Successful e-tailers extend their presence into the physical world Implications - Referred to as a 'clicks to bricks' business model, e-commerce brands are increasingly expanding their presence to include physical flagship locations in addition to prominent web marketplaces. This adapted model is an example of the evolving nature of the retail experience and the steadfast desire of consumers for a customized, face-to-face encounter.
Flagship E-Commerce
Successful e-tailers extend their presence into the physical world
5 Examples + Score + Implications


De-Sophistication More high-end edibles in various industries get more low-brow makeovers Implications - Food and drink choices are considered status items by many, however in today's hyper-public society, anything too ostentatious and opulent can be considered insensitive. As a result, high-end and low-end ideas are converging in the world of cuisine. This makes for an acceptable form of luxury that also opens sophisticated products to a bigger market.
De-Sophistication
More high-end edibles in various industries get more low-brow makeovers
6 Examples + Score + Implications


Incentivized Style Mobile fashion platforms promote loyalty services and rewards Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans.
Incentivized Style
Mobile fashion platforms promote loyalty services and rewards
4 Examples + Score + Implications


Meaty Libation The exploratory tone of foodie culture crosses boundaries into savory alcohol Implications - Foodie culture is a movement based in exploration and experience, which has moved beyond edibles and into alcohol beverages with flavor-reversal ideas such as meat-flavored alcohol. This particular idea points to a more hearty, comforting approach to drinking. The familiarity of the meat products allows consumer to explore within familiar boundaries.
Meaty Libation
The exploratory tone of foodie culture crosses boundaries into savory alcohol
5 Examples + Score + Implications


Prehistoric Aesthetic Brands adopt designs reminiscent of dinosaurs to satiate primordial interest Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago.
Prehistoric Aesthetic
Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
6 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


PLUS 275 more Dress PRO Trends and 1,405 examples!



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