ALL > Fashion > Dress Trend Report


About the Dress Report

The Dress Trend Report features the latest and most cutting edge fashion, from prom dresses to the classic cocktail dress. All research is sourced by consumers, and companies will have access to hundreds of trends covering the latest gowns, wedding dress designs, bridal wear and emerging bustier styles. Our report also features the innovations and marketing campaigns of BCBG, Chanel and more.

Who It's For

Whether you are a designer or creative director of an advertising agency, the Dress Trend Report will provide valuable insight for new product development and enhanced marketing strategies.

Use the Dress Trend Report to discover the latest innovations and consumer preferences in this area of fashion.

The Dress Trend Report, last published on Nov 18, 2014, includes 259 PRO Trends and 1,295 examples of dress market research and dress consumer trends related to: prom dresses, cocktail dress, gowns, wedding dress, bridal wear and dress trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our dress research is based on Trend Hunter's crowdsourced dress articles and 2,154,000,000 total views of data. [Learn More]

Report Contents

• 259 Dress PRO Trends = 259 Powerpoint Pages Dress PPT Report
• 1,295 Dress Examples

Online Extras With Full Subscription

• 181 Dress Videos (Online) Dress Videos
• 7,770 Dress Images (Online) Dress Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Dress Pro Trends

Each Dress PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dress articles, videos and images. Examples:

Conventional Blogging Customizing online expression, users blog about eclectic daily elements Implications - Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression.
Conventional Blogging
Customizing online expression, users blog about eclectic daily elements
4 Examples + Score + Implications


Character Emulation Style inspiration shifts from celebrities to fictional, on-screen characters Implications - As pop culture fandom expands, elements found on the big and small screen are being creatively imitated among consumers. Using cult TV and movie characters as a source for style, consumers are seeking to showcase their admiration for pop culture awareness in a more practical, day-to-day manner. Making subtle nods to shows like Doctor Who and Saturday Night Live, consumers are using clever on-screen references to embody cult characters in a visually stimulating manner.
Character Emulation
Style inspiration shifts from celebrities to fictional, on-screen characters
4 Examples + Score + Implications


Blatant Faux Fake fur provides mental and physical comfort in more than just clothing Implications - Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism.
Blatant Faux
Fake fur provides mental and physical comfort in more than just clothing
7 Examples + Score + Implications


Grown-Up Celebration Adult consumers turn to more refined products to celebrate the holidays Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot.
Grown-Up Celebration
Adult consumers turn to more refined products to celebrate the holidays
5 Examples + Score + Implications


Upgrading Apparel Consumers use tutorials and DIYs to make accessories hyper-personalized Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety.
Upgrading Apparel
Consumers use tutorials and DIYs to make accessories hyper-personalized
9 Examples + Score + Implications


Juvenile Couture Children's footwear is given a luxe overhaul for fashion-conscious parents Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury.
Juvenile Couture
Children's footwear is given a luxe overhaul for fashion-conscious parents
4 Examples + Score + Implications


Adaptable Workout Fitness attire receives a stylish overhaul for easy, on-the-go efficiency Implications - Providing more than just physical adaptability, workout wear is shifting toward more design-conscious apparel to offer greater versatility. Offering busy consumers the chance to use their fitness gear in situations beyond just the gym, these transitional clothing pieces reflect a growing desire for a more streamlined and easily integrated method of maintaining health.
Adaptable Workout
Fitness attire receives a stylish overhaul for easy, on-the-go efficiency
4 Examples + Score + Implications


Cultured Play Toys go from kitschy to sophisticated to create cultured kids Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play.
Cultured Play
Toys go from kitschy to sophisticated to create cultured kids
9 Examples + Score + Implications


PLUS 253 more Dress PRO Trends and 1,295 examples!



Boost your dress consumer insight!
Three options to kick-start your innovation...


1. Dress Trend Report

259 Dress PRO Trends
Dress Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Dress & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%