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About the Clutch Bag Report

The Clutch Bag Trend Report exhausts all the trends surrounding a woman's most coveted fashion accessory: the clutch. A cousin of the handbag and the purse, clutches have become a modern fashion staple. Our report examines the hottest clutches and other designer bags from fashion powerhouses like Chanel, Coach and Gucci. We also examine other female fashion must-have items like the wristlet, leather bags and other accessories that complement the clutch.

Who It's For

Not only for fashion designers, stylists and retailers, our report will assist a number of professionals looking for inspiration when it comes to the world of fashion accessories. Everyone from advertisers to brand innovators will gain insightful, crowd-sourced knowledge about trends affecting clutch bags, wallets, purses and related accessories.

With fashion styles constantly changing, it is imperative that businesses are aware of the trends that influence consumer preferences. Use our Clutch Bag Trend Report to stay informed on the emerging patterns in this flourishing industry.

The Clutch Bag Trend Report, last published on Oct 07, 2014, includes 74 PRO Trends and 370 examples of clutch bag market research and clutch bag consumer trends related to: purses, shoulder bags, leather bags, wristlets, designer bags and clutch bag trends.

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Methodology

Our clutch bag research is based on Trend Hunter's crowdsourced clutch bag articles and 2,112,000,000 total views of data. [Learn More]

Report Contents

• 74 Clutch Bag PRO Trends = 74 Powerpoint Pages Clutch Bag PPT Report
• 370 Clutch Bag Examples

Online Extras With Full Subscription

• 52 Clutch Bag Videos (Online) Clutch Bag Videos
• 2,220 Clutch Bag Images (Online) Clutch Bag Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Clutch Bag Pro Trends

Each Clutch Bag PRO Trend is on its own slide with implications, a quantified score, and examples linked to online clutch bag articles, videos and images. Examples:

Emergency Spoofing Brands attach literal urgency to products to convey importance Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
Emergency Spoofing
Brands attach literal urgency to products to convey importance
4 Examples + Score + Implications


Diversified Accessory Cutting costs, consumers add unexpected uses to fashion products Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation.
Diversified Accessory
Cutting costs, consumers add unexpected uses to fashion products
5 Examples + Score + Implications


Eco Vintage Eco fashion is blended with retro designs to literally merge the old with the new Implications - Consumers are becoming inherently aware of their effect on the environment, which is pushing them towards eco alternatives, but not at the expense of their personal style. The blending of retro styles and sustainability in fashion is driving the industry forward by allowing consumers to dress in vogue without guilt. This converges the patterns of retro resurgence and eco-fashion to satiate the consumer desire for rebirth in a more holistic way.
Eco Vintage
Eco fashion is blended with retro designs to literally merge the old with the new
5 Examples + Score + Implications


Commuter Fandom Public transportation becomes a point of pride for urban consumers Implications - As the shift of consumers living in urban communities increases, more people are reliant on public modes of transportation and are unable to own personal vehicles. Consumers are adapting to this shift by using public transportation as a means of self expression to convey patriotism to their city and a support for eco-friendly alternatives.
Commuter Fandom
Public transportation becomes a point of pride for urban consumers
7 Examples + Score + Implications


Dual-Purpose Capture Integrated camera devices offer a more pragmatic method of day-to-day usage Implications - Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage.
Dual-Purpose Capture
Integrated camera devices offer a more pragmatic method of day-to-day usage
4 Examples + Score + Implications


Nouveau Riche Guidance Elite look to luxury brand extensions for help with lifestyle choices Implications - A collaboration between luxury designers is nothing new, but a distinct shift to brands that are branching outward into new, unexpected areas are helping to fulfill consumer desire for complete lifestyle extensions. As the population of nouveau riche Millennials rises, an inexperience towards wealth is requiring household names in luxury to teach them the ways of how to create a lifestyle that suits the elite. The one-stop shop nature of the brand extensions are expanding luxury goods into new, unexpected territories and satisfying growing demand for lavish stylings.
Nouveau Riche Guidance
Elite look to luxury brand extensions for help with lifestyle choices
6 Examples + Score + Implications


3D Printed Clothing Demand for fast fashion gives rise to printed wares for quick distribution Implications - The fast fashion market has quick turnarounds to saturate the market in the latest wares in mere days, but as the globalization of clothing continues, so does the quest to deliver goods even faster. 3D printing has left few areas of production untouched and is being adopted by the fashion industry as a means to digitally send products as opposed to shipping. As online shopping takes more focus off of physical retailers, garment printing is evolving to be a staple process that could enter consumer homes sooner than anticipated for a 'purchase and print' style of shopping.
3D Printed Clothing
Demand for fast fashion gives rise to printed wares for quick distribution
11 Examples + Score + Implications


Infantile Auto Manufacturers inject cartoonish elements to appeal to young drivers Implications - Car manufacturers are utilizing pop culture cartoon references and modifications to give the stuffy auto market a youthful enhancement. This attention to younger demographics conveys that brands are paying attention to pop culture to better connect with consumers. This approach does double duty as it lures in children through modern media and appeals to older individuals with a nostalgic preference.
Infantile Auto
Manufacturers inject cartoonish elements to appeal to young drivers
7 Examples + Score + Implications


PLUS 68 more Clutch Bag PRO Trends and 370 examples!



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