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About the Clutch Bag Report

The Clutch Bag Trend Report exhausts all the trends surrounding a woman's most coveted fashion accessory: the clutch. A cousin of the handbag and the purse, clutches have become a modern fashion staple. Our report examines the hottest clutches and other designer bags from fashion powerhouses like Chanel, Coach and Gucci. We also examine other female fashion must-have items like the wristlet, leather bags and other accessories that complement the clutch.

Who It's For

Not only for fashion designers, stylists and retailers, our report will assist a number of professionals looking for inspiration when it comes to the world of fashion accessories. Everyone from advertisers to brand innovators will gain insightful, crowd-sourced knowledge about trends affecting clutch bags, wallets, purses and related accessories.

With fashion styles constantly changing, it is imperative that businesses are aware of the trends that influence consumer preferences. Use our Clutch Bag Trend Report to stay informed on the emerging patterns in this flourishing industry.

The Clutch Bag Trend Report, last published on Mar 30, 2015, includes 78 PRO Trends and 390 examples of clutch bag market research and clutch bag consumer trends related to: purses, shoulder bags, leather bags, wristlets, designer bags and clutch bag trends.

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Methodology

Our clutch bag research is based on Trend Hunter's crowdsourced clutch bag articles and 2,369,000,000 total views of data. [Learn More]

Report Contents

• 78 Clutch Bag PRO Trends = 78 Powerpoint Pages Clutch Bag PPT Report
• 390 Clutch Bag Examples

Online Extras With Full Subscription

• 55 Clutch Bag Videos (Online) Clutch Bag Videos
• 2,340 Clutch Bag Images (Online) Clutch Bag Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Clutch Bag Pro Trends

Each Clutch Bag PRO Trend is on its own slide with implications, a quantified score, and examples linked to online clutch bag articles, videos and images. Examples:

Exotic Minimalism Consumers incorporate a streamlined touch of exoticism in their wardrobe Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences.
Exotic Minimalism
Consumers incorporate a streamlined touch of exoticism in their wardrobe
4 Examples + Score + Implications


Minimalist Tech Consumers search for fashionable tech products that are optimized for use Implications - Wearable tech has typically been designed in accordance to consumer's aesthetic preferences; now, the fashion industry is following suit, designing high-tech accessories in accordance to consumer's preferences. Emerging accessories that double as tech products feature a minimalist look, indicating not only a demand for dual-function products that cross industries, but a more streamlined approach to technology integration in general.
Minimalist Tech
Consumers search for fashionable tech products that are optimized for use
6 Examples + Score + Implications


Repurposed Fashion Brands make use of ethical materials to appeal to a multitude of demographics Implications - As the eco movement wavers on, consumers are looking for products that are sustainable and chic, which is being addressed with ethical animal materials in fashion. This shift resonates with consumers on the hunt for excess, but without the associated guilt of cruel or environmentally irresponsible goods.
Repurposed Fashion
Brands make use of ethical materials to appeal to a multitude of demographics
4 Examples + Score + Implications


Plastic Couture Concerns over waste levels sees recyclables transformed into quality fashions Implications - Fashion brands are beginning to distance themselves from materials like silk or cotton in favor of recycled plastic that can be cost effectively transformed into hip fashions. Using discarded plastic as the main material, these designs create an eco-friendly aesthetic that appeals to consumers while enhancing brand perception.
Plastic Couture
Concerns over waste levels sees recyclables transformed into quality fashions
5 Examples + Score + Implications


Branded Gifting Brands give back to consumers by offering presents for interaction Implications - Looking to foster a loyal following, brands are creating campaigns that offer consumers a gift for interacting with them. Blending aspects of loyalty programs and publicity stunts, the gift giving campaigns create a more community-based experience for current customers and broaden the appeal to new demographics.
Branded Gifting
Brands give back to consumers by offering presents for interaction
5 Examples + Score + Implications


Emergency Spoofing Brands attach literal urgency to products to convey importance Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
Emergency Spoofing
Brands attach literal urgency to products to convey importance
4 Examples + Score + Implications


Bespoke E-Commerce The demand for one-of-a-kind goods sparks an autonomous custom economy Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the lack of a physical shopping experience.
Bespoke E-Commerce
The demand for one-of-a-kind goods sparks an autonomous custom economy
11 Examples + Score + Implications


Diversified Accessory Cutting costs, consumers add unexpected uses to fashion products Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation.
Diversified Accessory
Cutting costs, consumers add unexpected uses to fashion products
5 Examples + Score + Implications


PLUS 72 more Clutch Bag PRO Trends and 390 examples!



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