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About the Bags Report

The Bags Trend Report offers consumer-based insight on a wide array of suitcases, purses and bags. From our crowd-sourced research, businesses can learn how hundreds of developments in handbags, rucksacks, designer bags, stylish laptop bags and backpacks have changed in recent years. Learn how companies such as Tumi and Jansport are developing their products to keep up with changing consumer needs.

Who It's For

Whether you are a boutique that distributes luggage bags or a designer producing men’s messenger bags, design companies will gain critical insight from our report.

Effectively gain inspiration to guide you in your design and marketing decisions with the Bags Trend Report.

The Bags Trend Report, last published on May 21, 2015, includes 430 PRO Trends and 2,150 examples of bags market research and bags consumer trends related to: suitcases, handbags, rucksacks, designer bags, laptop bags and bags trends.

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trend research methodology

Methodology

Our bags research is based on Trend Hunter's crowdsourced bags articles and 2,374,000,000 total views of data. [Learn More]

Report Contents

• 430 Bags PRO Trends = 430 Powerpoint Pages Bags PPT Report
• 2,150 Bags Examples

Online Extras With Full Subscription

• 301 Bags Videos (Online) Bags Videos
• 12,900 Bags Images (Online) Bags Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Bags Pro Trends

Each Bags PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bags articles, videos and images. Examples:

Eco Excursion Consumers turn to functional, eco-friendly travel products Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism.
Eco Excursion
Consumers turn to functional, eco-friendly travel products
5 Examples + Score + Implications


Convertible Carrier Seeking functionality, travellers turn to bags that are dual-functioning Implications - Seeking to make travel expeditions a little more comfortable, consumers are turning to dual-purpose carriers for added convenience. Easily transformed into products that mimic furnishings like desks or tables, these bags give travelers access to certain conveniences of home in a more compact and easy-to-transport model.
Convertible Carrier
Seeking functionality, travellers turn to bags that are dual-functioning
4 Examples + Score + Implications


Flatpack Carrier Making traveling easier, consumers turn to easy-fold carriers Implications - Seeking to avoid over-sized bags and bulky carriers, travelers are turning to alternative luggage solutions that can fold and collapse into smaller shapes. Travel bags that can be easily tucked and stored in tight spaces reflect a growing consumer need for products that are more accommodating and space-conscious, especially for on-the-go use.
Flatpack Carrier
Making traveling easier, consumers turn to easy-fold carriers
4 Examples + Score + Implications


Branded Challenge Brands use the mobile interface as a platform to challenge consumers Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Branded Challenge
Brands use the mobile interface as a platform to challenge consumers
5 Examples + Score + Implications


Branded Arcade Brands engage consumers through campaign-boosting gaming apps Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services.
Branded Arcade
Brands engage consumers through campaign-boosting gaming apps
4 Examples + Score + Implications


Incentivized Style Mobile fashion platforms promote loyalty services and rewards Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans.
Incentivized Style
Mobile fashion platforms promote loyalty services and rewards
4 Examples + Score + Implications


Designed Dessert Consumers search for efficient forms of personalization in food Implications - DIY culture may be thriving, but many consumers don't have the time to make their own goods. Not wanting to miss out on the opportunity for customization, consumers are turning to services that let them design, as opposed to make, their own desserts. Ultimately, consumers still want to be involved, on some level, in the creation of their goods.
Designed Dessert
Consumers search for efficient forms of personalization in food
5 Examples + Score + Implications


Alternative Alerts Companies adopt atypical tech-enabled notifications to stay top-of-mind Implications - Companies are developing alternative alert systems for members apart of tech-based services and systems. Replacing standard pop-up notifications are tools that incorporate audio, timed content and interactive visual elements. These unconventional features help brands garner the attention of consumers, who can then be reminded of offers, products and services in memorable ways.
Alternative Alerts
Companies adopt atypical tech-enabled notifications to stay top-of-mind
5 Examples + Score + Implications


PLUS 424 more Bags PRO Trends and 2,150 examples!



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