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About the Bags Report

The Bags Trend Report offers consumer-based insight on a wide array of suitcases, purses and bags. From our crowd-sourced research, businesses can learn how hundreds of developments in handbags, rucksacks, designer bags, stylish laptop bags and backpacks have changed in recent years. Learn how companies such as Tumi and Jansport are developing their products to keep up with changing consumer needs.

Who It's For

Whether you are a boutique that distributes luggage bags or a designer producing men’s messenger bags, design companies will gain critical insight from our report.

Effectively gain inspiration to guide you in your design and marketing decisions with the Bags Trend Report.

The Bags Trend Report, last published on Aug 25, 2015, includes 480 PRO Trends and 2,400 examples of bags market research and bags consumer trends related to: suitcases, handbags, rucksacks, designer bags, laptop bags and bags trends.

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trend research methodology

Methodology

Our bags research is based on Trend Hunter's crowdsourced bags articles and 2,448,000,000 total views of data. [Learn More]

Report Contents

• 480 Bags PRO Trends = 480 Powerpoint Pages Bags PPT Report
• 2,400 Bags Examples

Online Extras With Full Subscription

• 336 Bags Videos (Online) Bags Videos
• 14,400 Bags Images (Online) Bags Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Bags Pro Trends

Each Bags PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bags articles, videos and images. Examples:

Typographic Provisions Bread and baked goods are marketed in font-focused packaging Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration.
Typographic Provisions
Bread and baked goods are marketed in font-focused packaging
5 Examples + Score + Implications


Experiential Sampling Drinking experiences are heightened with creative, interactive elements Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities.
Experiential Sampling
Drinking experiences are heightened with creative, interactive elements
4 Examples + Score + Implications


Maker Culture Romance Consumer interest in maker culture prompts a surge in DIY gifting Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits.
Maker Culture Romance
Consumer interest in maker culture prompts a surge in DIY gifting
5 Examples + Score + Implications


Playful Dairy Cheese packaging borrows from fun, young motifs for experience-oriented consumers Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms.
Playful Dairy
Cheese packaging borrows from fun, young motifs for experience-oriented consumers
5 Examples + Score + Implications


Beverage Ergonomics Refreshment concepts become safer and more comfortable for conscious consumers Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes of scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences.
Beverage Ergonomics
Refreshment concepts become safer and more comfortable for conscious consumers
4 Examples + Score + Implications


Upscaling Motherhood Brands targeting mothers turn to all things high end for modern parents Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.
Upscaling Motherhood
Brands targeting mothers turn to all things high end for modern parents
5 Examples + Score + Implications


Caffeinated Subscription Beverage delivery services offer up coffee goods for java enthusiasts Implications - Beverage delivery services are embracing the coffee market in an effort to meet the culinary tastes of beverage enthusiasts. This subscription sphere falls squarely within an emerging category of custom deliveries that, beyond drinks, provides convenient, tailored offerings. This is in line with the interests of young consumers, who expect a made-to-order approach.
Caffeinated Subscription
Beverage delivery services offer up coffee goods for java enthusiasts
4 Examples + Score + Implications


Effeminate Brew New tea products target the female demographic with women-specific ingredients Implications - New tea products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X an Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition.
Effeminate Brew
New tea products target the female demographic with women-specific ingredients
4 Examples + Score + Implications


PLUS 474 more Bags PRO Trends and 2,400 examples!



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