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About the Bags Report

The Bags Trend Report offers consumer-based insight on a wide array of suitcases, purses and bags. From our crowd-sourced research, businesses can learn how hundreds of developments in handbags, rucksacks, designer bags, stylish laptop bags and backpacks have changed in recent years. Learn how companies such as Tumi and Jansport are developing their products to keep up with changing consumer needs.

Who It's For

Whether you are a boutique that distributes luggage bags or a designer producing men’s messenger bags, design companies will gain critical insight from our report.

Effectively gain inspiration to guide you in your design and marketing decisions with the Bags Trend Report.

The Bags Trend Report, last published on Oct 24, 2014, includes 382 PRO Trends and 1,910 examples of bags market research and bags consumer trends related to: suitcases, handbags, rucksacks, designer bags, laptop bags and bags trends.

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trend research methodology

Methodology

Our bags research is based on Trend Hunter's crowdsourced bags articles and 2,123,000,000 total views of data. [Learn More]

Report Contents

• 382 Bags PRO Trends = 382 Powerpoint Pages Bags PPT Report
• 1,910 Bags Examples

Online Extras With Full Subscription

• 267 Bags Videos (Online) Bags Videos
• 11,460 Bags Images (Online) Bags Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Bags Pro Trends

Each Bags PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bags articles, videos and images. Examples:

Grotesque Confection Seeking to unnerve rather than scare, consumers create grotesque confections Implications - As the normality of violence and gore increases, aspects traditionally associated with scary and frightening imagery are becoming mundane. Adding a humorous twist to dark holidays like Halloween, consumers turning to sweets and desserts reminiscent of abject objects, reflecting a turn toward more shocking ways to celebrate holidays.
Grotesque Confection
Seeking to unnerve rather than scare, consumers create grotesque confections
4 Examples + Score + Implications


Sustainable Grocery Food retailers adopt sustainable practices to showcase eco awareness Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices.
Sustainable Grocery
Food retailers adopt sustainable practices to showcase eco awareness
4 Examples + Score + Implications


Simulated Travel Instead of actually taking a trip, consumers turn to virtual reality for escape Implications - Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment.
Simulated Travel
Instead of actually taking a trip, consumers turn to virtual reality for escape
4 Examples + Score + Implications


Humorous Hygiene A desire for novelty has consumers seeking out eclectic hygiene products Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks.
Humorous Hygiene
A desire for novelty has consumers seeking out eclectic hygiene products
5 Examples + Score + Implications


Seasonal Customization Consumers opt for DIY techniques to add personal touches to holiday decor Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner.
Seasonal Customization
Consumers opt for DIY techniques to add personal touches to holiday decor
6 Examples + Score + Implications


Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Modernized Tradition Rituals associated with holidays are blended with pop culture and beyond Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable.
Modernized Tradition
Rituals associated with holidays are blended with pop culture and beyond
6 Examples + Score + Implications


Upscaling Takeout Fast food brands use upscale marketing to negate industry stereotypes Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
Upscaling Takeout
Fast food brands use upscale marketing to negate industry stereotypes
5 Examples + Score + Implications


PLUS 376 more Bags PRO Trends and 1,910 examples!



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