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About the Bags Report

The Bags Trend Report offers consumer-based insight on a wide array of suitcases, purses and bags. From our crowd-sourced research, businesses can learn how hundreds of developments in handbags, rucksacks, designer bags, stylish laptop bags and backpacks have changed in recent years. Learn how companies such as Tumi and Jansport are developing their products to keep up with changing consumer needs.

Who It's For

Whether you are a boutique that distributes luggage bags or a designer producing men’s messenger bags, design companies will gain critical insight from our report.

Effectively gain inspiration to guide you in your design and marketing decisions with the Bags Trend Report.

The Bags Trend Report, last published on Jun 23, 2015, includes 437 PRO Trends and 2,185 examples of bags market research and bags consumer trends related to: suitcases, handbags, rucksacks, designer bags, laptop bags and bags trends.

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trend research methodology

Methodology

Our bags research is based on Trend Hunter's crowdsourced bags articles and 2,399,000,000 total views of data. [Learn More]

Report Contents

• 437 Bags PRO Trends = 437 Powerpoint Pages Bags PPT Report
• 2,185 Bags Examples

Online Extras With Full Subscription

• 306 Bags Videos (Online) Bags Videos
• 13,110 Bags Images (Online) Bags Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Bags Pro Trends

Each Bags PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bags articles, videos and images. Examples:

Eastern Infusion Cold tea beverages incorporate Eastern taste profiles for consumer allure Implications - Spicy, ethnic flavors hailing from the East have been making their way into traditionally sweeter fare, such as desserts and coffee, in order to satisfy a growing consumer desire for flavor reversal. Cold beverages are following suit, adding a spicy kick to an otherwise refreshing experience, while simultaneously providing North American consumers with international variations of iced drinks. The expansion of fusion from food to beverage signifies a consumer appreciation for new incarnations of familiar flavors.
Eastern Infusion
Cold tea beverages incorporate Eastern taste profiles for consumer allure
4 Examples + Score + Implications


Sustainable Produce Produce packaging adopts eco-friendly designs to showcase awareness Implications - Showcasing a commitment to sustainable standards, fruit and vegetable brands are turning to eco-friendly packaging designs for authenticity. Wrapping produce in packages that are biodegradable or easy to reuse, brands are seeking to not only participate in sustainable business tactics, but do so in a way that encourages consumer involvement and support.
Sustainable Produce
Produce packaging adopts eco-friendly designs to showcase awareness
4 Examples + Score + Implications


Ingredient Omission Brands promote alternative dining with recipes eliminating key food items Implications - A current preference for alternative eating is informing numerous food products that are swapping out key ingredients with unusual substitutes. The removal of essential elements from recipes reflects a drive to re-position edibles in the interest of consumers desiring unconventional dining experiences, while showing a shift in health food away from excessive additives, and toward restriction.
Ingredient Omission
Brands promote alternative dining with recipes eliminating key food items
5 Examples + Score + Implications


Ideogram Fashion Fashion labels take on expressive digital features through emoticons Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.
Ideogram Fashion
Fashion labels take on expressive digital features through emoticons
4 Examples + Score + Implications


Atmospheric Marketing Marketing campaigns incorporate seasonal conditions to enhance experience Implications - Seasonal marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane.
Atmospheric Marketing
Marketing campaigns incorporate seasonal conditions to enhance experience
4 Examples + Score + Implications


Sustainable Takeout To-go food packaging focuses on environmentally friendly designs and concepts Implications - Popular food packaging is becoming all the more responsible with sustainable takeout concepts. Despite the disposable one-time nature of these goods, companies are finding ways to reduce their environmental impact. By extension, brands are able to deepen relationships with consumers who value eco-friendliness.
Sustainable Takeout
To-go food packaging focuses on environmentally friendly designs and concepts
4 Examples + Score + Implications


Handcrafted Patriotism Brands encourage consumers to artistically depict national sentiment Implications - Consumers are being encouraged to express their takes on American patriotism through individually tailored DIY designs. These themed Independence Day activities help foster artistic expression among those with deep ties to the holiday. This in turn spurs creative relationships that endure beyond blog pages or checkout counters.
Handcrafted Patriotism
Brands encourage consumers to artistically depict national sentiment
4 Examples + Score + Implications


Eco Excursion Consumers turn to functional, eco-friendly travel products Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism.
Eco Excursion
Consumers turn to functional, eco-friendly travel products
5 Examples + Score + Implications


PLUS 431 more Bags PRO Trends and 2,185 examples!



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