ALL > Fashion > Handbags Trend Report


About the Handbags Report

The Handbags Trend Report explores a comprehensive compilation of the latest trends in clutches, designer bags, handbags and purses. Our crowd-sourced research offers insight into shifting consumer tastes, such as the growth in men’s handbags and murses. Recently, these products have skyrocketed in popularity and acceptance in this traditionally female-dominated industry. This report also dives into luxury leather handbags and tote bags. Companies will also gain access to how major competitors like Fendi, Chanel, Hermes and Coach Bags are progressing in the market with innovative designs and campaigns.

Who It's For

Designers from small boutiques to large labels will find the Handbag Trend Report beneficial for sparking innovation in their creative departments.

Cultivated from the largest collection of crowd-sourced research in the world, our Handbags Trend Report will help foster ideas for creative strategies and product development to stay ahead of competitors.

The Handbags Trend Report, last published on Mar 30, 2015, includes 78 PRO Trends and 390 examples of handbags market research and handbags consumer trends related to: clutches, designer bags, purses, leather handbags, tote bags and handbags trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our handbags research is based on Trend Hunter's crowdsourced handbags articles and 2,340,000,000 total views of data. [Learn More]

Report Contents

• 78 Handbags PRO Trends = 78 Powerpoint Pages Handbags PPT Report
• 390 Handbags Examples

Online Extras With Full Subscription

• 55 Handbags Videos (Online) Handbags Videos
• 2,340 Handbags Images (Online) Handbags Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Handbags Pro Trends

Each Handbags PRO Trend is on its own slide with implications, a quantified score, and examples linked to online handbags articles, videos and images. Examples:

Exotic Minimalism Consumers incorporate a streamlined touch of exoticism in their wardrobe Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences.
Exotic Minimalism
Consumers incorporate a streamlined touch of exoticism in their wardrobe
4 Examples + Score + Implications


Minimalist Tech Consumers search for fashionable tech products that are optimized for use Implications - Wearable tech has typically been designed in accordance to consumer's aesthetic preferences; now, the fashion industry is following suit, designing high-tech accessories in accordance to consumer's preferences. Emerging accessories that double as tech products feature a minimalist look, indicating not only a demand for dual-function products that cross industries, but a more streamlined approach to technology integration in general.
Minimalist Tech
Consumers search for fashionable tech products that are optimized for use
6 Examples + Score + Implications


Repurposed Fashion Brands make use of ethical materials to appeal to a multitude of demographics Implications - As the eco movement wavers on, consumers are looking for products that are sustainable and chic, which is being addressed with ethical animal materials in fashion. This shift resonates with consumers on the hunt for excess, but without the associated guilt of cruel or environmentally irresponsible goods.
Repurposed Fashion
Brands make use of ethical materials to appeal to a multitude of demographics
4 Examples + Score + Implications


Plastic Couture Concerns over waste levels sees recyclables transformed into quality fashions Implications - Fashion brands are beginning to distance themselves from materials like silk or cotton in favor of recycled plastic that can be cost effectively transformed into hip fashions. Using discarded plastic as the main material, these designs create an eco-friendly aesthetic that appeals to consumers while enhancing brand perception.
Plastic Couture
Concerns over waste levels sees recyclables transformed into quality fashions
5 Examples + Score + Implications


Branded Gifting Brands give back to consumers by offering presents for interaction Implications - Looking to foster a loyal following, brands are creating campaigns that offer consumers a gift for interacting with them. Blending aspects of loyalty programs and publicity stunts, the gift giving campaigns create a more community-based experience for current customers and broaden the appeal to new demographics.
Branded Gifting
Brands give back to consumers by offering presents for interaction
5 Examples + Score + Implications


Emergency Spoofing Brands attach literal urgency to products to convey importance Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
Emergency Spoofing
Brands attach literal urgency to products to convey importance
4 Examples + Score + Implications


Bespoke E-Commerce The demand for one-of-a-kind goods sparks an autonomous custom economy Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the lack of a physical shopping experience.
Bespoke E-Commerce
The demand for one-of-a-kind goods sparks an autonomous custom economy
11 Examples + Score + Implications


Diversified Accessory Cutting costs, consumers add unexpected uses to fashion products Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation.
Diversified Accessory
Cutting costs, consumers add unexpected uses to fashion products
5 Examples + Score + Implications


PLUS 72 more Handbags PRO Trends and 390 examples!



Boost your handbags consumer insight!
Three options to kick-start your innovation...


1. Handbags Trend Report

78 Handbags PRO Trends
Handbags Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Handbags & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%