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About the Handbags Report

The Handbags Trend Report explores a comprehensive compilation of the latest trends in clutches, designer bags, handbags and purses. Our crowd-sourced research offers insight into shifting consumer tastes, such as the growth in men’s handbags and murses. Recently, these products have skyrocketed in popularity and acceptance in this traditionally female-dominated industry. This report also dives into luxury leather handbags and tote bags. Companies will also gain access to how major competitors like Fendi, Chanel, Hermes and Coach Bags are progressing in the market with innovative designs and campaigns.

Who It's For

Designers from small boutiques to large labels will find the Handbag Trend Report beneficial for sparking innovation in their creative departments.

Cultivated from the largest collection of crowd-sourced research in the world, our Handbags Trend Report will help foster ideas for creative strategies and product development to stay ahead of competitors.

The Handbags Trend Report, last published on Oct 07, 2014, includes 74 PRO Trends and 370 examples of handbags market research and handbags consumer trends related to: clutches, designer bags, purses, leather handbags, tote bags and handbags trends.

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Methodology

Our handbags research is based on Trend Hunter's crowdsourced handbags articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 74 Handbags PRO Trends = 74 Powerpoint Pages Handbags PPT Report
• 370 Handbags Examples

Online Extras With Full Subscription

• 52 Handbags Videos (Online) Handbags Videos
• 2,220 Handbags Images (Online) Handbags Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Handbags Pro Trends

Each Handbags PRO Trend is on its own slide with implications, a quantified score, and examples linked to online handbags articles, videos and images. Examples:

Emergency Spoofing Brands attach literal urgency to products to convey importance Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
Emergency Spoofing
Brands attach literal urgency to products to convey importance
4 Examples + Score + Implications


Bespoke E-Commerce The demand for one-of-a-kind goods sparks an autonomous custom economy Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the the lack of a physical shopping experience.
Bespoke E-Commerce
The demand for one-of-a-kind goods sparks an autonomous custom economy
11 Examples + Score + Implications


Diversified Accessory Cutting costs, consumers add unexpected uses to fashion products Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation.
Diversified Accessory
Cutting costs, consumers add unexpected uses to fashion products
5 Examples + Score + Implications


Eco Vintage Eco fashion is blended with retro designs to literally merge the old with the new Implications - Consumers are becoming inherently aware of their effect on the environment, which is pushing them towards eco alternatives, but not at the expense of their personal style. The blending of retro styles and sustainability in fashion is driving the industry forward by allowing consumers to dress in vogue without guilt. This converges the patterns of retro resurgence and eco-fashion to satiate the consumer desire for rebirth in a more holistic way.
Eco Vintage
Eco fashion is blended with retro designs to literally merge the old with the new
5 Examples + Score + Implications


Commuter Fandom Public transportation becomes a point of pride for urban consumers Implications - As the shift of consumers living in urban communities increases, more people are reliant on public modes of transportation and are unable to own personal vehicles. Consumers are adapting to this shift by using public transportation as a means of self expression to convey patriotism to their city and a support for eco-friendly alternatives.
Commuter Fandom
Public transportation becomes a point of pride for urban consumers
7 Examples + Score + Implications


Dual-Purpose Capture Integrated camera devices offer a more pragmatic method of day-to-day usage Implications - Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage.
Dual-Purpose Capture
Integrated camera devices offer a more pragmatic method of day-to-day usage
4 Examples + Score + Implications


3D Printed Clothing Demand for fast fashion gives rise to printed wares for quick distribution Implications - The fast fashion market has quick turnarounds to saturate the market in the latest wares in mere days, but as the globalization of clothing continues, so does the quest to deliver goods even faster. 3D printing has left few areas of production untouched and is being adopted by the fashion industry as a means to digitally send products as opposed to shipping. As online shopping takes more focus off of physical retailers, garment printing is evolving to be a staple process that could enter consumer homes sooner than anticipated for a 'purchase and print' style of shopping.
3D Printed Clothing
Demand for fast fashion gives rise to printed wares for quick distribution
13 Examples + Score + Implications


Infantile Auto Manufacturers inject cartoonish elements to appeal to young drivers Implications - Car manufacturers are utilizing pop culture cartoon references and modifications to give the stuffy auto market a youthful enhancement. This attention to younger demographics conveys that brands are paying attention to pop culture to better connect with consumers. This approach does double duty as it lures in children through modern media and appeals to older individuals with a nostalgic preference.
Infantile Auto
Manufacturers inject cartoonish elements to appeal to young drivers
7 Examples + Score + Implications


PLUS 68 more Handbags PRO Trends and 370 examples!



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