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About the Ready-To-Wear Report

The Ready-To-Wear Trend Report examines “off the rack” fashion trends, covering the hottest looks at fashion shows, on runways and in magazine spreads. Ready wear is mass produced clothing with a standardized fit, making it easily affordable and extremely practical for consumers. Our research investigates various outfits, clothes and shoes made to wear on everyday occasions, as well as fashion websites, blogs and magazines that highlight new styles and fashion for more formal events. Finally, we look at how ready wear collections differ from season to season and how spring wear can influence fall fashion looks.

Who It's For

From fashion designers and stylists to large retailers, our research can benefit professionals and companies in the massive fashion industry that are looking for a new source of inspiration to create innovative products, campaigns and strategies.

Stay on top of popular ready wear collections and new forms of style with the Ready-To-Wear Trend Report.

The Ready-To-Wear Trend Report, last published on Sep 03, 2014, includes 27 PRO Trends and 135 examples of ready-to-wear market research and ready-to-wear consumer trends related to: fashion week, magazine spreads, retailers, fashion blogs, runways and ready-to-wear trends.

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Methodology

Our ready-to-wear research is based on Trend Hunter's crowdsourced ready-to-wear articles and 2,113,000,000 total views of data. [Learn More]

Report Contents

• 27 Ready-To-Wear PRO Trends = 27 Powerpoint Pages Ready-To-Wear PPT Report
• 135 Ready-To-Wear Examples

Online Extras With Full Subscription

• 19 Ready-To-Wear Videos (Online) Ready-To-Wear Videos
• 810 Ready-To-Wear Images (Online) Ready-To-Wear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Ready-To-Wear Pro Trends

Each Ready-To-Wear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online ready-to-wear articles, videos and images. Examples:

Bespoke E-Commerce The demand for one-of-a-kind goods sparks an autonomous custom economy Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the the lack of a physical shopping experience.
Bespoke E-Commerce
The demand for one-of-a-kind goods sparks an autonomous custom economy
5 Examples + Score + Implications


Haute Teavertising Tea time is rebranded from stuffy to hip for a new generation of brewers Implications - Relatively shrouded in tradition, the act of drinking tea is being rebranded as a hip alternative to coffee that suits the 20-something drinkers that not only crave a more organic beverage, but also one that's more multifaceted in composition. As magazine spreads and department stores depict tea time as a fashionable pastime, the beverage is given an aesthetically pleasing makeover to make it more lifestyle-centric for the Gen X and Y consumer. An increase in niche tea shops supports this rise in consumption, but also a distinct attention to consumer desire for healthy living as perceived health benefits outweigh that of a packaged refreshment.
Haute Teavertising
Tea time is rebranded from stuffy to hip for a new generation of brewers
7 Examples + Score + Implications


Disposable Couture Fleeting nature of fashion has consumers looking for less costly alternatives Implications - Fashion is fickle; the fact that it is constantly changing means that those who want to look stylish and trendy must invest in new apparel and accessories each season. However, services and alternatives that allow style-savvy consumers to enjoy fashion without having to commit large amounts of cash are on the rise. Ranging from rentable couture and apparel-swapping sites to monthly clothing subscriptions, these alternatives provide budget fashionistas with a way to look on-trend and consistently obtain new outfits without having to break the bank.
Disposable Couture
Fleeting nature of fashion has consumers looking for less costly alternatives
8 Examples + Score + Implications


Shoppertainment Engaging customers through an exciting and entertaining retail experience Implications - To grab the attention of today's shoppers, retailers are looking for more innovative ways to create an exciting in-store shopping experience. Thus, the era of "shoppertainment" is born, in which stores are readily adding interactive and exciting elements such as theaters, musical displays, digital showrooms and more. IKEA, for example, even hosts slumber parties at its Essex store, giving customers a night of movies, food, manicures and more. Amidst heated competition and tightening wallets, it's no surprise that retailers are pulling all the stops to when it comes to giving customers an experience to remember.
Shoppertainment
Engaging customers through an exciting and entertaining retail experience
7 Examples + Score + Implications


Camouflaged Couture Concealing fashions and themes give consumers a playful disguise Implications - In a time when consumers want to stand out, not fit in, an interesting direction is taking place in fashion media. Fashion editors and photographers are creating editorials centered on concealment and camouflage. In these spreads, the couture becomes part of the background, which hides the model and the clothes they don. By disguising the fashion and the subjects, these offbeat editorials offer a play on our obsession with conspicuousness by showcasing exactly the opposite.
Camouflaged Couture
Concealing fashions and themes give consumers a playful disguise
8 Examples + Score + Implications


Cavalier Couture Medieval-inspired fashions offer a whimsical European edge Implications - Fashion consistently takes cues from the past, and the Middle Ages is one period in which designers are increasingly looking for inspiration. Runways and editorials are showcasing everything from chain mail accoutrements to armor-like apparel, and just as the Middle Ages represented a divergence from classical learning, so too do today's Medieval inspirations represent a desire to break apart from the more classic, conservative apparel prevalent in recent fashion.
Cavalier Couture
Medieval-inspired fashions offer a whimsical European edge
7 Examples + Score + Implications


Pop Culture Couture Iconic cartoons provide the premise for high-end fashion design Implications - Designers will look to anything for inspiration, and in the past many have looked to pop culture for elements that can potentially be translated into fashion, whether it be a color, symbol, image, etc. Today, designers are translating pop culture into fashion in a most literal sense, infusing creations with blatant references to iconic cartoons and characters. This provides a quirky and novel appeal not often associated with high-end fashion items while also offering consumers a touch of nostalgia.
Pop Culture Couture
Iconic cartoons provide the premise for high-end fashion design
7 Examples + Score + Implications


Style Streaming Live online runway shows cater to a global audience Implications - While Fashion Week is still a much-anticipated event in the cities in which they are hosted, they leave out an entire population of fashion-loving consumers whose geographical location or financial position prevent their attendance. And although in the past, fashion shows were meant for retail buyers and high fashion consumers only, today’s fashion market has broadened substantially, meaning that every customer is an important one. As such, live stream fashion shows provide designers with the ability to reach all of their customers, regardless of geography or budget.
Style Streaming
Live online runway shows cater to a global audience
5 Examples + Score + Implications


PLUS 21 more Ready-To-Wear PRO Trends and 135 examples!



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