ALL > Marketing > Guerrilla Marketing Trend Report


About the Guerrilla Marketing Report

The Guerrilla Marketing Trend Report tracks this growing marketing strategy. Much of the success of this type of marketing can be attributed to social media sites like Twitter and Facebook. Social media marketing makes it possible for a particular advertising agency to reach an ever-expanding audience via the Internet. Social marketing means that each marketing company has the potential to go viral with a simple and cost-effective idea, and keeping on top of such successful campaigns with a similar goal is now essential for every marketing manager.

Who It's For

Our research is ideal for any advertising or marketing company that seeks to track the latest successful attempts at grassroots marketing campaigns. By grasping what catches the attention of consumers, advertisers and merchandising managers can better understand what it takes for a brand to make a splash in the competitive marketplace.

The Guerrilla Marketing Trend Report will help advertising and marketing agencies foster a fundamental understanding of this important progression in the industry.

The Guerrilla Marketing Trend Report, last published on Aug 18, 2015, includes 379 PRO Trends and 1,895 examples of guerrilla marketing market research and guerrilla marketing consumer trends related to: social media, viral marketing, shockvertising, advertising strategies, flash mobs and guerrilla marketing trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our guerrilla marketing research is based on Trend Hunter's crowdsourced guerrilla marketing articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 379 Guerrilla Marketing PRO Trends = 379 Powerpoint Pages Guerrilla Marketing PPT Report
• 1,895 Guerrilla Marketing Examples

Online Extras With Full Subscription

• 265 Guerrilla Marketing Videos (Online) Guerrilla Marketing Videos
• 11,370 Guerrilla Marketing Images (Online) Guerrilla Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Guerrilla Marketing Pro Trends

Each Guerrilla Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online guerrilla marketing articles, videos and images. Examples:

Experiential Sampling Drinking experiences are heightened with creative, interactive elements Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities.
Experiential Sampling
Drinking experiences are heightened with creative, interactive elements
4 Examples + Score + Implications


Abstract Insecticide Insect repellent adopts unconventional forms for experiential allure Implications - Adding a experiential aspect to traditional insecticide, brands are turning to unconventional materials and product forms for consumer intrigue. Moving away from typical sprays, brands are offering things like insect repellent in the form of clothing and edible products, reflecting a need for consumer goods that are both effective and experiential.
Abstract Insecticide
Insect repellent adopts unconventional forms for experiential allure
5 Examples + Score + Implications


Promotional Authenticity Brands take a traditional approach to commercials and marketing Implications - Approaches to marketing via commercials are shifting away from modern, virtual themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for constant connectivity and the digitization of industry.
Promotional Authenticity
Brands take a traditional approach to commercials and marketing
4 Examples + Score + Implications


Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Analog Awareness Brands get noticed with emotive, tech-free campaigns focused on values Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers.
Analog Awareness
Brands get noticed with emotive, tech-free campaigns focused on values
4 Examples + Score + Implications


Hispanic Storytelling Brands woo Latin consumers by inviting them to contribute campaign content Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Hispanic Storytelling
Brands woo Latin consumers by inviting them to contribute campaign content
4 Examples + Score + Implications


Socialized Casting Style-focused campaigns apply social media tools to recruiting Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way.
Socialized Casting
Style-focused campaigns apply social media tools to recruiting
4 Examples + Score + Implications


Social Stuntvertising Brands mix digital engagement with experiential forms of marketing Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers.
Social Stuntvertising
Brands mix digital engagement with experiential forms of marketing
4 Examples + Score + Implications


PLUS 373 more Guerrilla Marketing PRO Trends and 1,895 examples!



Boost your guerrilla marketing consumer insight!
Three options to kick-start your innovation...


1. Guerrilla Marketing Trend Report

379 Guerrilla Marketing PRO Trends
Guerrilla Marketing Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Guerrilla Marketing & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%