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About the Guerrilla Marketing Report

The Guerrilla Marketing Trend Report tracks this growing marketing strategy. Much of the success of this type of marketing can be attributed to social media sites like Twitter and Facebook. Social media marketing makes it possible for a particular advertising agency to reach an ever-expanding audience via the Internet. Social marketing means that each marketing company has the potential to go viral with a simple and cost-effective idea, and keeping on top of such successful campaigns with a similar goal is now essential for every marketing manager.

Who It's For

Our research is ideal for any advertising or marketing company that seeks to track the latest successful attempts at grassroots marketing campaigns. By grasping what catches the attention of consumers, advertisers and merchandising managers can better understand what it takes for a brand to make a splash in the competitive marketplace.

The Guerrilla Marketing Trend Report will help advertising and marketing agencies foster a fundamental understanding of this important progression in the industry.

The Guerrilla Marketing Trend Report, last published on Oct 10, 2014, includes 259 PRO Trends and 1,295 examples of guerrilla marketing market research and guerrilla marketing consumer trends related to: social media, viral marketing, shockvertising, advertising strategies, flash mobs and guerrilla marketing trends.

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Methodology

Our guerrilla marketing research is based on Trend Hunter's crowdsourced guerrilla marketing articles and 2,112,000,000 total views of data. [Learn More]

Report Contents

• 259 Guerrilla Marketing PRO Trends = 259 Powerpoint Pages Guerrilla Marketing PPT Report
• 1,295 Guerrilla Marketing Examples

Online Extras With Full Subscription

• 181 Guerrilla Marketing Videos (Online) Guerrilla Marketing Videos
• 7,770 Guerrilla Marketing Images (Online) Guerrilla Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Guerrilla Marketing Pro Trends

Each Guerrilla Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online guerrilla marketing articles, videos and images. Examples:

Snacking Prestige Junk food brands adopt a more refined aesthetic to create exclusive appeal Implications - Seeking to heighten ordinary snack food items, brands are adopting a more upscale look. Using packaging designs reminiscent of imagery seen in fashion and contemporary art, brands are adding elements associated with luxury goods to add a sense of sophistication to everyday snacking.
Snacking Prestige
Junk food brands adopt a more refined aesthetic to create exclusive appeal
4 Examples + Score + Implications


Communal Disconnect Consumers turn to public spaces to digitally detach Implications - Offering a social alternative to digital isolation, retailers are transforming public spaces into anti-internet zones for communal appeal. Seeking to maintain social interaction, consumers are turning to cafes and outdoor areas that block WiFi access and smartphone signals, allowing consumers to detach from online behavior without sacrificing peer-to-peer engagement.
Communal Disconnect
Consumers turn to public spaces to digitally detach
4 Examples + Score + Implications


Location-Prompted Promotion Campaigns turn to beacon technology for targeted reach-out tactics Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer.
Location-Prompted Promotion
Campaigns turn to beacon technology for targeted reach-out tactics
4 Examples + Score + Implications


Interactive Franchise Franchises bring elements of the big screen into real life situations Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience.
Interactive Franchise
Franchises bring elements of the big screen into real life situations
4 Examples + Score + Implications


Interactive Print Print campaigns are taken a step further with participatory engagement Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print.
Interactive Print
Print campaigns are taken a step further with participatory engagement
4 Examples + Score + Implications


Waste Currency Brands accept waste as a payment for goods to reinforce positive perceptions Implications - Consumers are becoming more aware of how their habits affect the environment, which a number of brands are taking in stride by accepting waste as a form of payment. This active push for recycling helps reinforce a positive image of the brand for consumers and align previously wasteful brands with eco-conscious customers.
Waste Currency
Brands accept waste as a payment for goods to reinforce positive perceptions
5 Examples + Score + Implications


Branding Whimsicality Surreal packaging offers consumers a temporary detachment from reality Implications - Moving away from descriptive aesthetics, brands are turning to whimsical imagery to enhance visual engagement. Referencing fairytales and childhood stories, these products offer a visual escape from reality, combining familiar imagery with the need for more relatable marketing tactics.
Branding Whimsicality
Surreal packaging offers consumers a temporary detachment from reality
4 Examples + Score + Implications


Scientific Superiority Chemistry-inspired packaging is adopted by brands to convey reliability Implications - Consumers are drawn to items with an academic perception because of how it denotes reliability, which is being adopted by brands as an inspiration for packaging. This visual cues speak to the process behind production, which is perceived as being superior as a result.
Scientific Superiority
Chemistry-inspired packaging is adopted by brands to convey reliability
6 Examples + Score + Implications


PLUS 253 more Guerrilla Marketing PRO Trends and 1,295 examples!



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