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About the Guerrilla Marketing Report - The Guerrilla Marketing Trend Report tracks this growing marketing strategy. Much of the success of this type of marketing can be attributed to social media sites like Twitter and Facebook. Social media marketing makes it possible for a particular advertising agency to reach an ever-expanding audience via the Internet. Social marketing means that each marketing company has the potential to go viral with a simple and cost-effective idea, and keeping on top of such successful campaigns with a similar goal is now essential for every marketing manager.

Who It's For - Our research is ideal for any advertising or marketing company that seeks to track the latest successful attempts at grassroots marketing campaigns. By grasping what catches the attention of consumers, advertisers and merchandising managers can better understand what it takes for a brand to make a splash in the competitive marketplace.

The Guerrilla Marketing Trend Report will help advertising and marketing agencies foster a fundamental understanding of this important progression in the industry.

The Guerrilla Marketing Trend Report, last published on Apr 09, 2014, includes 230 PRO Trends and 2,471 examples of guerrilla marketing market research and guerrilla marketing consumer trends related to: social media, viral marketing, shockvertising, advertising strategies, flash mobs and guerrilla marketing trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our guerrilla marketing research is based on Trend Hunter's 2,471 crowdsourced guerrilla marketing trends and 1,910,000,000 total views of data. [Learn More]

What You'll Get:
• 230 Page / Slide Presentation Guerrilla Marketing PDF Report Guerrilla Marketing PPT Report
• 230 Page In-Depth Reading Report Guerrilla Marketing PDF Report

Contents:
• 230 Guerrilla Marketing PRO Trends
• 2,471 Guerrilla Marketing Examples
• 346 Guerrilla Marketing Videos (Online) Guerrilla Marketing Videos
• 14,826 Guerrilla Marketing Images (Online) Guerrilla Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Guerrilla Marketing Pro Trends - Each Guerrilla Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online guerrilla marketing articles, videos and images. Examples:

Nutritional Transparency A need for nutritional credibility prompts more organic juice packaging Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health.
Nutritional Transparency
A need for nutritional credibility prompts more organic juice packaging
7 Examples + Score + Implications


Regimented Decadence Cosmetics employ food-inspired packaging to communicate indulgence Implications - Considering skincare products are already associated with decadence, it come as no surprise that this concept is taken literally with food-inspired cosmetics packaging. In an attempt to communicate luxury without the use of dated, "traditionally pretty" packaging aesthetics, cosmetics companies of today are aiming for a level of kitsch that will satisfy both those seeking quality products and fun.
Regimented Decadence
Cosmetics employ food-inspired packaging to communicate indulgence
6 Examples + Score + Implications


Instantaneous Cuisine Vending machines move beyond snacks to provide more convenient indulgences Implications - While eateries offer consumers a fun and social dining experience, time-strapped individuals too busy for leisurely activities are looking to more creative ways to make meals more convenient. Moving away from the traditional pre-packaged snacks, vending machines are turning to meal-based food options to offer on-the-go consumers diversified eating opportunities. The expansion of vending items to hot meals and fast food reflects a move toward more instantaneous forms of consumption.
Instantaneous Cuisine
Vending machines move beyond snacks to provide more convenient indulgences
7 Examples + Score + Implications


Engaging Commute Interactive subway ads reflect a need for more integrated marketing tactics Implications - While brands often seek out more open and exposed forms of product placement, blatant ad campaigns are often ignored by consumers too busy to pay attention. Seeking to catch consumer interest through more habitual day-to-day techniques, brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level. Turning average commuter settings into engaging campaigns allows brands to connect with individuals in a setting that feels more convenient than intrusive.
Engaging Commute
Interactive subway ads reflect a need for more integrated marketing tactics
7 Examples + Score + Implications


Comical Stuntvertising Brands turn to humorous publicity stunts to socially engage consumers Implications - Looking to attract consumers through more interactive marketing tactics, brands are turning to humorous pranks to encourage more of an immediate response from individuals. Marketing stunts that utilize eccentric and over-the-top antics add a playfully engaging aspect to the overall campaign, creating an approachable link between the consumer and brand.
Comical Stuntvertising
Brands turn to humorous publicity stunts to socially engage consumers
7 Examples + Score + Implications


Abstract Rebranding Notable beverage brands are turning to artistic imagery to stay relevant Implications - While establishing an iconic brand image and logo is key to maintaining consumer loyalty and recognition, sticking to traditional imagery often results in buyers looking elsewhere for more enticing and inventive aesthetics. In an attempt to preserve and expand consumer interest, iconic brands such as Coca-Cola are rebranding their classic logos for more abstract imagery, combining artistic influences with the need to expand beyond conventional designs.
Abstract Rebranding
Notable beverage brands are turning to artistic imagery to stay relevant
7 Examples + Score + Implications


PLUS 224 more Guerrilla Marketing PRO Trends and 2,471 examples!


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