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About the Guerrilla Marketing Report

The Guerrilla Marketing Trend Report tracks this growing marketing strategy. Much of the success of this type of marketing can be attributed to social media sites like Twitter and Facebook. Social media marketing makes it possible for a particular advertising agency to reach an ever-expanding audience via the Internet. Social marketing means that each marketing company has the potential to go viral with a simple and cost-effective idea, and keeping on top of such successful campaigns with a similar goal is now essential for every marketing manager.

Who It's For

Our research is ideal for any advertising or marketing company that seeks to track the latest successful attempts at grassroots marketing campaigns. By grasping what catches the attention of consumers, advertisers and merchandising managers can better understand what it takes for a brand to make a splash in the competitive marketplace.

The Guerrilla Marketing Trend Report will help advertising and marketing agencies foster a fundamental understanding of this important progression in the industry.

The Guerrilla Marketing Trend Report, last published on Jun 23, 2015, includes 337 PRO Trends and 1,685 examples of guerrilla marketing market research and guerrilla marketing consumer trends related to: social media, viral marketing, shockvertising, advertising strategies, flash mobs and guerrilla marketing trends.

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Methodology

Our guerrilla marketing research is based on Trend Hunter's crowdsourced guerrilla marketing articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 337 Guerrilla Marketing PRO Trends = 337 Powerpoint Pages Guerrilla Marketing PPT Report
• 1,685 Guerrilla Marketing Examples

Online Extras With Full Subscription

• 236 Guerrilla Marketing Videos (Online) Guerrilla Marketing Videos
• 10,110 Guerrilla Marketing Images (Online) Guerrilla Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Guerrilla Marketing Pro Trends

Each Guerrilla Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online guerrilla marketing articles, videos and images. Examples:

Peer-to-Peer Luxury Unique apps leverage the peer-to-peer economy for typically high-end services Implications - The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative.
Peer-to-Peer Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services
5 Examples + Score + Implications


Digitized Database In-store digital catalogs add interactive customization to sports gear shopping Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer.
Digitized Database
In-store digital catalogs add interactive customization to sports gear shopping
5 Examples + Score + Implications


Exhibitionist Browsing Retail concepts include active elements that empower consumers Implications - In blurring the line between retail location and athletic complex, brands and merchandisers can empower the consumer to visualize applications of the product in their daily life, regardless of their self-accessed athletic acumen. This progression speaks to the interest in customization, while also creating a dynamic in-store experience that makes high-performance athletic gear accessible to newcomers.
Exhibitionist Browsing
Retail concepts include active elements that empower consumers
4 Examples + Score + Implications


Cause Networking Social media becomes an avenue for philanthropic change Implications - Social media has revolutionized philanthropic work by offering countless new channels on which to promote activism and social good. Social platforms, whether pre-existing or invented for a cause, are a great way to engage consumers who otherwise might never involve themselves. By speaking the same language as digital natives, charities are able to reach and empower more people, as well as build stronger communities.
Cause Networking
Social media becomes an avenue for philanthropic change
4 Examples + Score + Implications


Urban Marketing Marketing campaigns turn to urban environments for heightened engagement Implications - Many brands have begun using city environments as more than just a backdrop to marketing efforts, in an attempt to create real-world campaigns that resonate with consumers. Taking advantage of the urban context in an interactive way, marketers are able to engage consumers with both their natural surroundings, as well as the brand in question. By taking something familiar and making it new, marketers are able to surprise and delight consumers, as well as reach a wider audience.
Urban Marketing
Marketing campaigns turn to urban environments for heightened engagement
4 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Culinary Conservation Consumer demand to eliminate food spoilage prompts waste minimization apps Implications - Brands are developing systems that minimize environmental devastation through digital features. This is especially attractive to the millennial shopper who is tech-savvy and interested in green living due to heightened exposure to ecological information via the Internet. Moreover, by incorporating technology, new conservationist concepts are also of mass appeal to young demographics with a preference for handheld convenience.
Culinary Conservation
Consumer demand to eliminate food spoilage prompts waste minimization apps
4 Examples + Score + Implications


Branded Holiday Brands seek to create organic buzz online with product-centered dates Implications - In an effort to carve out a place in the minds of consumers, brands create product-centered holidays that give individuals a reason to engage with the product. This progression can also be seen as a natural extension of emotive marketing in its effort to cultivate a sentimental or nostalgic moment that consumers can feel a part of.
Branded Holiday
Brands seek to create organic buzz online with product-centered dates
4 Examples + Score + Implications


PLUS 331 more Guerrilla Marketing PRO Trends and 1,685 examples!



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