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About the Guerrilla Marketing Report - The Guerrilla Marketing Trend Report tracks this growing marketing strategy. Much of the success of this type of marketing can be attributed to social media sites like Twitter and Facebook. Social media marketing makes it possible for a particular advertising agency to reach an ever-expanding audience via the Internet. Social marketing means that each marketing company has the potential to go viral with a simple and cost-effective idea, and keeping on top of such successful campaigns with a similar goal is now essential for every marketing manager.

Who It's For - Our research is ideal for any advertising or marketing company that seeks to track the latest successful attempts at grassroots marketing campaigns. By grasping what catches the attention of consumers, advertisers and merchandising managers can better understand what it takes for a brand to make a splash in the competitive marketplace.

The Guerrilla Marketing Trend Report will help advertising and marketing agencies foster a fundamental understanding of this important progression in the industry.

The Guerrilla Marketing Trend Report, last published on Aug 18, 2014, includes 252 PRO Trends and 2,598 examples of guerrilla marketing market research and guerrilla marketing consumer trends related to: social media, viral marketing, shockvertising, advertising strategies, flash mobs and guerrilla marketing trends.

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trend research methodology Methodology - Our guerrilla marketing research is based on Trend Hunter's 2,598 crowdsourced guerrilla marketing trends and 2,028,000,000 total views of data. [Learn More]

What You'll Get:
• 252 Page / Slide Presentation Guerrilla Marketing PDF Report Guerrilla Marketing PPT Report
• 252 Page In-Depth Reading Report Guerrilla Marketing PDF Report

Contents:
• 252 Guerrilla Marketing PRO Trends
• 2,598 Guerrilla Marketing Examples
• 364 Guerrilla Marketing Videos (Online) Guerrilla Marketing Videos
• 15,588 Guerrilla Marketing Images (Online) Guerrilla Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Guerrilla Marketing Pro Trends - Each Guerrilla Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online guerrilla marketing articles, videos and images. Examples:

Scientific Superiority Chemistry-inspired packaging is adopted by brands to convey reliability Implications - Consumers are drawn to items with an academic perception because of how it denotes reliability, which is being adopted by brands as an inspiration for packaging. This visual cues speak to the process behind production, which is perceived as being superior as a result.
Scientific Superiority
Chemistry-inspired packaging is adopted by brands to convey reliability
6 Examples + Score + Implications


Indulgent Marketing Food services turn to excessive activities for uninhibited exposure Implications - Taking a more uninhibited approach to marketing, brands and food services are offering consumers the chance to engage in spontaneous and shockingly indulgent activities. Providing contests and events that encourage messy and crude behavior, these marketing tactics reflect a rise in more casual consumer-brand engagements.
Indulgent Marketing
Food services turn to excessive activities for uninhibited exposure
4 Examples + Score + Implications


Biometric Capture Biometric technology becomes commonplace in wearable cameras and beyond Implications - Consumers are becoming comfortable with the implementation of biometric technology, which has prompted it to be introduced to the camera market. Utilizing human emotion and brainwaves as a basis to capture footage, this further connects consumers with technology on a basic, interactive level.
Biometric Capture
Biometric technology becomes commonplace in wearable cameras and beyond
5 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


Awkward Marketing Taking a realistic approach, ads reference awkward family situations Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
Awkward Marketing
Taking a realistic approach, ads reference awkward family situations
4 Examples + Score + Implications


Emotional Healthvertising Health campaigns target issues like self-esteem to instill motivation Implications - Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like body image, these marketing tactics incorporate personal hardships that consumers, particularly women, can relate to. Thus, creating a deeper psychological link with the viewer.
Emotional Healthvertising
Health campaigns target issues like self-esteem to instill motivation
4 Examples + Score + Implications


PLUS 246 more Guerrilla Marketing PRO Trends and 2,598 examples!



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