TREND Reports Logo

ALL > Marketing > Guerrilla Marketing Trend Report


About the Guerrilla Marketing Report - The Guerrilla Marketing Trend Report tracks this growing marketing strategy. Much of the success of this type of marketing can be attributed to social media sites like Twitter and Facebook. Social media marketing makes it possible for a particular advertising agency to reach an ever-expanding audience via the Internet. Social marketing means that each marketing company has the potential to go viral with a simple and cost-effective idea, and keeping on top of such successful campaigns with a similar goal is now essential for every marketing manager.

Who It's For - Our research is ideal for any advertising or marketing company that seeks to track the latest successful attempts at grassroots marketing campaigns. By grasping what catches the attention of consumers, advertisers and merchandising managers can better understand what it takes for a brand to make a splash in the competitive marketplace.

The Guerrilla Marketing Trend Report will help advertising and marketing agencies foster a fundamental understanding of this important progression in the industry.

The Guerrilla Marketing Trend Report, last published on Jul 21, 2014, includes 247 PRO Trends and 2,574 examples of guerrilla marketing market research and guerrilla marketing consumer trends related to: social media, viral marketing, shockvertising, advertising strategies, flash mobs and guerrilla marketing trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our guerrilla marketing research is based on Trend Hunter's 2,574 crowdsourced guerrilla marketing trends and 1,991,000,000 total views of data. [Learn More]

What You'll Get:
• 247 Page / Slide Presentation Guerrilla Marketing PDF Report Guerrilla Marketing PPT Report
• 247 Page In-Depth Reading Report Guerrilla Marketing PDF Report

Contents:
• 247 Guerrilla Marketing PRO Trends
• 2,574 Guerrilla Marketing Examples
• 360 Guerrilla Marketing Videos (Online) Guerrilla Marketing Videos
• 15,444 Guerrilla Marketing Images (Online) Guerrilla Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Guerrilla Marketing Pro Trends - Each Guerrilla Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online guerrilla marketing articles, videos and images. Examples:

Emotional Healthvertising Health campaigns target issues like self-esteem to instill motivation Implications - Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like body image, these marketing tactics incorporate personal hardships that consumers, particularly women, can relate to. Thus, creating a deeper psychological link with the viewer.
Emotional Healthvertising
Health campaigns target issues like self-esteem to instill motivation
4 Examples + Score + Implications


Shopping Independence High-tech retail locations offer single shoppers a streamlined experience Implications - Consumers often opt to shop with companions, but as daily demands rise and many shop solo, brands are offering assistance through technological innovations. This shift towards catering to the individual shopper is drawing consumers who would otherwise shop online back into stores, and offers an experience that suits their schedule.
Shopping Independence
High-tech retail locations offer single shoppers a streamlined experience
6 Examples + Score + Implications


Constructing Empathy Programs to train youth in social business ensure a bright future Implications - Though children in the Internet age have the means to learn about social causes, that doesn't necessarily grant them the skill to know how to make a difference. Ensuring their potential is taken full advantage of, youth training programs dedicated to philanthropic literacy and understanding of community can be observed. This rings true to the old adage, "it takes a village to raise a child."
Constructing Empathy
Programs to train youth in social business ensure a bright future
5 Examples + Score + Implications


Cultured Condiments Seasoning receives a pop culture overhaul to reinvent flavor in a modern light Implications - Bringing traditional condiments into the 21st century, brands are incorporating pop culture references into the packaging designs to provide aesthetics that consumers, particularly youths, can relate to. Going beyond the mere allure of flavor, these condiments reference literary classics and cult TV shows to broaden consumer appeal, transforming traditionally secondary cuisine products into more mainstream, consumer-influenced goods.
Cultured Condiments
Seasoning receives a pop culture overhaul to reinvent flavor in a modern light
4 Examples + Score + Implications


Eco Transparency Blunt eco packaging caters to those who desire visual accountability Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
Eco Transparency
Blunt eco packaging caters to those who desire visual accountability
8 Examples + Score + Implications


Elemental Branding A visual emphasis is placed on ingredients to reflect product composition Implications - While counting calories and dietary restrictions help encourage health-conscious living, condensed product labeling can make deciphering ingredients quite a challenge. Seeking to offer greater accountability, brands are turning to aesthetics to boldly emphasize the flavor and fundamental makeup. This reflects a shift from traditional typographic assurance towards more blatant, and easily distinguishable forms of product sincerity.
Elemental Branding
A visual emphasis is placed on ingredients to reflect product composition
5 Examples + Score + Implications


PLUS 241 more Guerrilla Marketing PRO Trends and 2,574 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into guerrilla marketing or any other category.


Boost your guerrilla marketing consumer insight!
Three options to kick-start your innovation...


1. Guerrilla Marketing Trend Report

247 Guerrilla Marketing PRO Trends
Guerrilla Marketing Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Guerrilla Marketing & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%