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Every day, top-tier innovators rely on our idea-filled diy reports to identify new opportunities, make better decisions and deep dive new markets.

About the DIY Report

The DIY Trend Report examines the wide range of Do It Yourself projects, from small craftsmanship to large home renovation. No DIY project is too big or bold; DIY crafts include DIY wedding and DIY fashion projects, DIY audio creations and DIY solar gadgets.

Who It's For

Marketers, artists and companies alike can use our research to innovate and obtain ideas on the world of DIY. Our research can help any brand figure out how to market to crafty consumers who love customizing and personalizing products. While it was the recession that gave rise to DIY projects, it looks like this industry is gaining ground. Stay ahead of your competitors by using our DIY Trend Report to get crowdsourced insight and innovative ideas.

You Might Consider Custom DIY Research...

For as little as $500 per custom deep dive, our team will curate custom DIY reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf DIY trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our diy research is based on Trend Hunter's massive database of diy articles and 2,163,000,000 total views of data. [Learn More]

The DIY Report

Last published on Oct 17, 2014, the DIY Report includes 63 PRO Trends (63 Pages) and 315 examples of diy market research and diy consumer trends related to: "Do It Yourself," home renovation, DIY weddings, DIY fashion, DIY crafts, craftmanship and diy trends. The report includes all of our DIY research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 63 DIY PRO Trends = 63 Powerpoint Pages DIY PPT Report
• 315 DIY Examples
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!

Sample DIY Pro Trends

Each DIY PRO Trend is on its own slide with implications, a quantified score, and examples linked to online diy articles, videos and images. Examples:

DIY Sci-Fi The word "impossible" no longer applies with scientifically advanced home projects Implications - The "geeky" consumer group is growing increasingly tech-savvy, embarking on advanced DIY projects centered around objects that were once deemed fictional. Today's tech consumers is going above and beyond with these DIY projects, creating functional, non-fictional sci-fi tools to defy the laws of physics and prove their status as the future Bill Gates.
DIY Sci-Fi
The word "impossible" no longer applies with scientifically advanced home projects
6 Examples + Score + Implications


DIY Weddings Couples create customized weddings as a response to the state of the economy Implications - Though extravagant weddings are beautiful, they can be costly and impersonal, resulting in a wave of DIY weddings. Aside from the frugality aspect, DIY ceremonies allow for more customization than the average wedding. Giving the couple full creative precedence means the matrimonial ceremony becomes that much more intimate, which is of high value to today's idealistic consumer.
DIY Weddings
Couples create customized weddings as a response to the state of the economy
6 Examples + Score + Implications


DIY Decor Credit-crunched consumers embrace recycled materials for home décor Implications - DIY art is the perfect fix for those who are credit crunched. Decorating your home has never been so affordable with a surplus of creative ideas rising to the mainstream concerning art projects for your home. People are embracing the green movement, recycling existing materials and saving money while they do it.
DIY Decor
Credit-crunched consumers embrace recycled materials for home décor
9 Examples + Score + Implications


Brand-Happy Hacks Brand-loyal consumers turn to custom looks to emphasize logos Implications - An attraction to customization for many is that it offsets flashy branding; however, a new wave of brand-flaunting DIY projects embraces and even emphasizes icons and logos. Particularly with popular brands, consumers are pushing to draw as much attention as possible to their products.
Brand-Happy Hacks
Brand-loyal consumers turn to custom looks to emphasize logos
8 Examples + Score + Implications


DIY Techlarations Circuit boards as a craft medium are a declaration of technological savvy Implications - In today’s digital age, technological savvy is no longer the mark of a social outcast, but a sought-after asset. The use of computer parts in fashion and art display a consumer’s love of all things digital in a unique way, while serving to mark a consumer’s particular subculture or behavioral “tribe.”
DIY Techlarations
Circuit boards as a craft medium are a declaration of technological savvy
7 Examples + Score + Implications


Old-Fashioned Distraction Once a “grandma” pastime, knitting becomes a stylish hobby Implications - Although traditionally considered an activity for grandmothers, knitting is quickly becoming an avant-garde hobby. Generation Y-ers are grabbing knitting needles and embracing crochet, perhaps due to the irony knitting represents. In addition to crochet fashions, today’s crochet pieces often bear a humorous form, including food, animals and pop culture characters.
Old-Fashioned Distraction
Once a “grandma” pastime, knitting becomes a stylish hobby
8 Examples + Score + Implications


DIY Luxury Investing more money, time and effort as a sign of luxury Implications - Rather than getting crafty to save a penny, these items cost more to DIY, but therein lies their appeal. While adding a personal touch could be a way to tighten the purse strings, in the case of these DIY luxuries, the focus is on putting time, money and effort into guaranteeing uniqueness--a luxury not all can afford.
DIY Luxury
Investing more money, time and effort as a sign of luxury
7 Examples + Score + Implications


Tirecycling Rubber from old tires becomes a valuable eco-friendly resource Implications - Tires are one of the world's largest sources of waste, a fact that isn't going unnoticed by consumers. Many are taking it upon themselves to reuse and recycle the problematic rubber material through DIY crafts, or are contributing to the growing market by purchasing products made out of scrap rubber.
Tirecycling
Rubber from old tires becomes a valuable eco-friendly resource
8 Examples + Score + Implications


Home Brew DIY booze innovations make drinking convenient and simple Implications - One area where consumers love experimenting is homemade booze, and an increasing number of products are becoming available to help consumers with this hobby. Making a brew at home offers not only convenience but customization and novelty, and DIY kits like this—whether they are for making liquor or other types of indulgences—are a great way to provide people with a fun way to enjoy themselves in the comfort of their own homes.
Home Brew
DIY booze innovations make drinking convenient and simple
7 Examples + Score + Implications


Organized Graffiti Products that bear surfaces intended for doodling encourage creativity Implications - Defacing public property is a taboo act that most of the population would never dream of doing. Consumers now, however, can indulge in products that were made intentionally for destruction through doodling. Some of the most practical, humdrum products now bear surfaces to draw on, which permits any rule-abiding consumer to delight in a little bad behavior.
Organized Graffiti
Products that bear surfaces intended for doodling encourage creativity
7 Examples + Score + Implications


Trashion Wearing recycled fashions to reflect eco-conscious lifestyle choices Implications - Turning one man's trash into another person's couture is a fashion statement reflecting eco-consciousness rather than affluence. While having a thick wallet isn't achievable to all, going green is; thus consumers of all economic backgrounds are trying to reflect their lifestyle values in their wardrobes.
Trashion
Wearing recycled fashions to reflect eco-conscious lifestyle choices
12 Examples + Score + Implications


Upcycled Broken This design phenomenon sees an update with shattered aesthetics Implications - The art of taking found objects and turning them into something completely new has been perfected by members of the DIY behavioral tribe. This aesthetic phenomenon sees an update with upcycled broken. Instead of giving old products a makeover, upcyclers are purposely seeking flawed materials, incorporating their brokenness into the design and satisfying the need for truly unique pieces.
Upcycled Broken
This design phenomenon sees an update with shattered aesthetics
7 Examples + Score + Implications


PLUS 57 more DIY PRO Trends and 315 examples!



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