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Every day, top-tier innovators rely on our idea-filled design reports to identify new opportunities, make better decisions and deep dive new markets.

About the Design Report

Trend Hunter's Design Trend Report covers everything in the expansive and evolving world of design. New developments continue to arise in graphic design, interior design, room and house design and web design. For instance, the online landscape has changed the ways in which web designers must create sites and web graphics.

Who It's For

Designers, advertising creatives and online marketers alike would gain valuable insight from our insightful research, which comprises design trends that will give you ideas on how to approach your own design projects or company design strategies. A creative design idea is good; a design that resonates with customers' is better. Let the crowdsourced insight of our Design Trend Report guide you in design, innovation, marketing and strategy.

You Might Consider Custom Design Research...

For as little as $500 per custom deep dive, our team will curate custom Design reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Design trend report. [Learn More]

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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our design research is based on Trend Hunter's massive database of design articles and 2,161,000,000 total views of data. [Learn More]

The Design Report

Last published on Oct 27, 2014, the Design Report includes 335 PRO Trends (335 Pages) and 1,675 examples of design market research and design consumer trends related to: designs, creative design, designers, graphics, web design, artists, interior design, room design, home design and design trends. The report includes all of our Design research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 335 Design PRO Trends = 335 Powerpoint Pages Design PPT Report
• 1,675 Design Examples
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!

Sample Design Pro Trends

Each Design PRO Trend is on its own slide with implications, a quantified score, and examples linked to online design articles, videos and images. Examples:

Geriatric Couture Seniors become the anti-fashion inspiration for young people Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
Geriatric Couture
Seniors become the anti-fashion inspiration for young people
12 Examples + Score + Implications


Adult Playgrounds Play areas designed for grown-ups help to alleviate stress Implications - Who says jungle gyms are meant only for children? Adults need some playtime too. Designers are incorporating these grown-up jungle gyms into architecture and public spaces, offering the on-the-go consumer the opportunity to let loose and forget about everyday nuisances. Today’s consumer isn’t afraid to get in touch with his inner child, and with the fast-paced and hectic world in which we live, accessible adult-oriented playgrounds may be just what it takes to relieve stress.
Adult Playgrounds
Play areas designed for grown-ups help to alleviate stress
6 Examples + Score + Implications


Cottage Couture Cabin life conveys a toned-down opulence while emphasizing nature Implications - As cities increase more and more in population, the ability to get away from it all truly becomes a luxury. Once considered a vacation for those who couldn’t afford a trip overseas, cottages now serve as the ultimate nirvana. With the end of the recession, consumers make an attempt at being credit-savvy by showing off their money in a toned-down, eco-friendly manner.
Cottage Couture
Cabin life conveys a toned-down opulence while emphasizing nature
12 Examples + Score + Implications


Nostalgia Marketing Pop culture is fascinated with storybook nostalgia Implications - Storybook sentiment has gotten hold of consumers looking to escape their stresses and find a temporary refuge from adult responsibilities. Nostalgia marketing holds great appeal in times of uncertainty as it allows consumers to reminisce, bringing them back to simpler, more carefree times.
Nostalgia Marketing
Pop culture is fascinated with storybook nostalgia
12 Examples + Score + Implications


Artvertising Clever advertisers are turning unique packaging into works of art Implications - As ad agencies seek more inspiration from the art world, packaging is becoming more focused on creative design aesthetics. More brands are using art to appeal to visual pleasure centers, labels are becoming creative canvases and containers are morphing into sculptures.
Artvertising
Clever advertisers are turning unique packaging into works of art
10 Examples + Score + Implications


Artistic Selling Retailers apply art concepts to enhance customer experience Implications - More businesses are incorporating artful accents to their shops, realizing that customers are more likely to enter (and stay in) a store with artistic retail displays than one with basic white walls and grid-like shelves. Everything from oversized art installations to crafty storefronts are giving retailers attention-grabbing elements that are simply too eye-catching for a customer to ignore.
Artistic Selling
Retailers apply art concepts to enhance customer experience
8 Examples + Score + Implications


Sci-Fi Interiors Consumers find appeal in futuristic and tech-filled home designs Implications - Making note of the consumer intrigue towards futuristic technological concepts, designers are creating unique and space-age interior designs to appeal to those who are fascinated by the idea of science fiction. Considering the growing number of pop culture references to ultramodern ideas, it is likely that more companies will look into creating these modernistic interiors, in hopes to attract more individuals to their designs.
Sci-Fi Interiors
Consumers find appeal in futuristic and tech-filled home designs
5 Examples + Score + Implications


Glamorized Desolation Tribute is being paid to dilapidated structures and locations Implications - Consumer culture has become more polarized, with emphasis placed on the run-down and less fortunate. In particular, artists are documenting images of abandonment by seeking out desolate locations, structures and people, insinuating a societal need to withdraw from material possessions, extravagant lifestyles and the shiny and new.
Glamorized Desolation
Tribute is being paid to dilapidated structures and locations
12 Examples + Score + Implications


e-Waste Art Designers creating artwork out of electronic junk Implications - An increasing number of eco-minded artists are applying the method of upcycling to their creations, with e-waste -- used tech devices, old computer parts, telephone cables, keyboards and the like -- as the primary components of their artwork. Everything from furniture to portraits are being made out of electronic junk, which offers an eco-friendly alternative to the traditional disposal of tech products, and gives green consumers with a passion for technology a unique way to decorate their homes.
e-Waste Art
Designers creating artwork out of electronic junk
9 Examples + Score + Implications


Greenpliances Mini appliances that increase convenience and decrease our carbon footprint Implications - Cost-conscious consumers have moved toward multitasking appliances that increase the user's convenience. Accordingly, multifunctional designs that are aesthetically pleasing, energy-efficient and good for the environment combine for an irresistible deal that wins over nearly any buyer.
Greenpliances
Mini appliances that increase convenience and decrease our carbon footprint
6 Examples + Score + Implications


Dystopia Fascination Attracted to the faux reality of a repressive futuristic world Implications - Modern consumers are intrigued by the idea of a future dystopian world, as evidenced by the popularity of the recently released film The Hunger Games, as well as the prevalence of imagery, products and other innovations that suggest a repressive and controlled society operating under the guise of a utopian world. These innovations not only appeal to our fascination and wonder but also serve as reminders that the pursuit of utopia may not always be in our best interests.
Dystopia Fascination
Attracted to the faux reality of a repressive futuristic world
10 Examples + Score + Implications


Office Play Youthful expressionism in the office via toys for adults Implications - In search of youthful expressionism, consumers are able to indulge—if only for a minute—in desk accessories with a sense of humor. With less focus on hip design and decor, desk accessories have become more content-focused, featuring highly-functional, but witty, designs that strive to add excitement to the cubicle.
Office Play
Youthful expressionism in the office via toys for adults
8 Examples + Score + Implications


PLUS 329 more Design PRO Trends and 1,675 examples!



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