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About the Graphics Report

Stay on the cutting edge of web design with the Graphics Trend Report, a comprehensive review of innovations in graphic design and web image details. From decals, stickers and signs to clipart, backgrounds and icons, our research analyzes the art of visual communication and unique examples of groundbreaking graphic design work.

Who It's For

As a graphic or web designer, advertising or publication specialist, one will benefit from the Graphics Trend Report as a one-stop review of the latest graphic techniques and resources.

Maintain your grasp on the fast-evolving world of graphic design with Trend Hunter’s Graphics Trend Report.

The Graphics Trend Report, last published on Aug 14, 2015, includes 344 PRO Trends and 1,720 examples of graphics market research and graphics consumer trends related to: graphic design, logos, brand images, visual communication, web design and graphics trends.

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Methodology

Our graphics research is based on Trend Hunter's crowdsourced graphics articles and 2,444,000,000 total views of data. [Learn More]

Report Contents

• 344 Graphics PRO Trends = 344 Powerpoint Pages Graphics PPT Report
• 1,720 Graphics Examples

Online Extras With Full Subscription

• 241 Graphics Videos (Online) Graphics Videos
• 10,320 Graphics Images (Online) Graphics Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Graphics Pro Trends

Each Graphics PRO Trend is on its own slide with implications, a quantified score, and examples linked to online graphics articles, videos and images. Examples:

Maker Culture Romance Consumer interest in maker culture prompts a surge in DIY gifting Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits.
Maker Culture Romance
Consumer interest in maker culture prompts a surge in DIY gifting
5 Examples + Score + Implications


Playful Dairy Cheese packaging borrows from fun, young motifs for experience-oriented consumers Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms.
Playful Dairy
Cheese packaging borrows from fun, young motifs for experience-oriented consumers
5 Examples + Score + Implications


Prescription Packaging Modern branding boasts a clinical design for health-conscious consumers Implications - New approaches to branding are boasting a clinical approach to design that puts traditional pharmaceutical layouts at the fore of non-medicinal products. Even if primarily ironic, physically minded takes on packaging suit young generations concerned with health and wellness. By addressing this reality in a striking manner, companies can captivate busy Gen Y and Z consumers.
Prescription Packaging
Modern branding boasts a clinical design for health-conscious consumers
5 Examples + Score + Implications


Occult Branding Moody, clandestine imagery aims to inspire product-driven ritual in consumers Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions.
Occult Branding
Moody, clandestine imagery aims to inspire product-driven ritual in consumers
5 Examples + Score + Implications


Reinterpreted Branding Iconic logos are re-envisioned with anti-corporate sentiment Implications - Instantly recognizable, iconic logos are being reinterpreted with new, modern twists that tweak well-known symbols. The re-envisioning of these images mirrors budding anti-corporate sentiment among young consumers who, being a socially conscious group, are often concerned with corporate irresponsibility.
Reinterpreted Branding
Iconic logos are re-envisioned with anti-corporate sentiment
4 Examples + Score + Implications


Authentic Aesthetic Fashion labels opt for traditional designs with historical elements Implications - Fashion labels are drawing from traditional, historic aesthetic motifs, and are generating an impressive amount of interest. On the purchasing end, this is being received well among consumers who have expressed a craving for authenticity, especially in response to associations made between technology and artificiality.
Authentic Aesthetic
Fashion labels opt for traditional designs with historical elements
4 Examples + Score + Implications


Pixelated Perspective High-concept pixel art speaks to the modern consumer's digital mindset Implications - Deliberately pixelated designs have found their way into everything from packaging to public art in what can only be considered a direct reflection of the modern consumer's digital perspective. An efficient means for brands to communicate their forward-thinking vision, pixelated design represents the inherent intersection of the digital and natural worlds through the scope of the discerning consumer.
Pixelated Perspective
High-concept pixel art speaks to the modern consumer's digital mindset
6 Examples + Score + Implications


LGBT Exclusivity LGBT-friendly services provide the queer community with positive environments Implications - The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs.
LGBT Exclusivity
LGBT-friendly services provide the queer community with positive environments
5 Examples + Score + Implications


PLUS 338 more Graphics PRO Trends and 1,720 examples!



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