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About the Graphics Report

Stay on the cutting edge of web design with the Graphics Trend Report, a comprehensive review of innovations in graphic design and web image details. From decals, stickers and signs to clipart, backgrounds and icons, our research analyzes the art of visual communication and unique examples of groundbreaking graphic design work.

Who It's For

As a graphic or web designer, advertising or publication specialist, one will benefit from the Graphics Trend Report as a one-stop review of the latest graphic techniques and resources.

Maintain your grasp on the fast-evolving world of graphic design with Trend Hunter’s Graphics Trend Report.

The Graphics Trend Report, last published on May 25, 2015, includes 294 PRO Trends and 1,470 examples of graphics market research and graphics consumer trends related to: graphic design, logos, brand images, visual communication, web design and graphics trends.

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Methodology

Our graphics research is based on Trend Hunter's crowdsourced graphics articles and 2,370,000,000 total views of data. [Learn More]

Report Contents

• 294 Graphics PRO Trends = 294 Powerpoint Pages Graphics PPT Report
• 1,470 Graphics Examples

Online Extras With Full Subscription

• 206 Graphics Videos (Online) Graphics Videos
• 8,820 Graphics Images (Online) Graphics Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Graphics Pro Trends

Each Graphics PRO Trend is on its own slide with implications, a quantified score, and examples linked to online graphics articles, videos and images. Examples:

Minimalist Workplace Consumers opt for transparent office supplies to maximize space Implications - In an effort to de-clutter their workspaces, consumers are turning to transparent or reflective technology that effectively "disappears" when it's not in use. By pursuing visual transparency in the office place, consumers are not only revealing that curating their environments is important to them, but also that a minimalist aesthetic is preferred in an office context.
Minimalist Workplace
Consumers opt for transparent office supplies to maximize space
4 Examples + Score + Implications


Workplace Kitsch Office decor moves toward quirky aesthetics for individual allure Implications - Seeking to add a personal touch to the workplace environment, employees are turning to comical stationery sets to showcase a sense of individuality. Opting for notepads and accessories that mimic everything from food to bathroom accessories, consumers are using humorous designs to not only make a statement, but also to create a more casual and welcoming office atmosphere.
Workplace Kitsch
Office decor moves toward quirky aesthetics for individual allure
6 Examples + Score + Implications


Origin Branding Designers implement region-specific packaging as a form of celebration Implications - Many Chinese designers are opting for packaging that references their roots. Whether it's being introduced within or outside of China, this referential form of packaging is a nod to the country's rich culture, history and heritage. This suggests that consumers want a back story when it comes to their products, both as a form of engagement and as a representation of cultural authenticity.
Origin Branding
Designers implement region-specific packaging as a form of celebration
4 Examples + Score + Implications


Narcissistic Tradition Consumers turn to self-promotion tactics as a mode of personal branding Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion.
Narcissistic Tradition
Consumers turn to self-promotion tactics as a mode of personal branding
5 Examples + Score + Implications


Kidult Celebration Child-centric celebrations are given a makeover with mature decor Implications - No longer considered just for kids, seasonal celebrations like Halloween are being proudly adopted by adults through more refined decor. Trading in cartoonish aesthetics for macabre style, consumers are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes.
Kidult Celebration
Child-centric celebrations are given a makeover with mature decor
5 Examples + Score + Implications


Emoji Branding Younger consumers respond enthusiastically to visual branding tactics Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation.
Emoji Branding
Younger consumers respond enthusiastically to visual branding tactics
5 Examples + Score + Implications


Exotic Brew Tea packaging adopts bold, abstract designs to reflect unique ingredients Implications - Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty.
Exotic Brew
Tea packaging adopts bold, abstract designs to reflect unique ingredients
4 Examples + Score + Implications


Motion Branding Consumers are responding to fashion marketing that highlights products in motion Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
Motion Branding
Consumers are responding to fashion marketing that highlights products in motion
4 Examples + Score + Implications


PLUS 288 more Graphics PRO Trends and 1,470 examples!



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