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About the Graphics Report

Stay on the cutting edge of web design with the Graphics Trend Report, a comprehensive review of innovations in graphic design and web image details. From decals, stickers and signs to clipart, backgrounds and icons, our research analyzes the art of visual communication and unique examples of groundbreaking graphic design work.

Who It's For

As a graphic or web designer, advertising or publication specialist, one will benefit from the Graphics Trend Report as a one-stop review of the latest graphic techniques and resources.

Maintain your grasp on the fast-evolving world of graphic design with Trend Hunter’s Graphics Trend Report.

The Graphics Trend Report, last published on Apr 23, 2015, includes 288 PRO Trends and 1,440 examples of graphics market research and graphics consumer trends related to: graphic design, logos, brand images, visual communication, web design and graphics trends.

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Methodology

Our graphics research is based on Trend Hunter's crowdsourced graphics articles and 2,341,000,000 total views of data. [Learn More]

Report Contents

• 288 Graphics PRO Trends = 288 Powerpoint Pages Graphics PPT Report
• 1,440 Graphics Examples

Online Extras With Full Subscription

• 202 Graphics Videos (Online) Graphics Videos
• 8,640 Graphics Images (Online) Graphics Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Graphics Pro Trends

Each Graphics PRO Trend is on its own slide with implications, a quantified score, and examples linked to online graphics articles, videos and images. Examples:

Motion Branding Consumers are responding to fashion marketing that highlights products in motion Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
Motion Branding
Consumers are responding to fashion marketing that highlights products in motion
4 Examples + Score + Implications


Doodle Packaging Brands turn to packaging designs reminiscent of kids artwork and drawings Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner.
Doodle Packaging
Brands turn to packaging designs reminiscent of kids artwork and drawings
4 Examples + Score + Implications


Monstrous Marketing Childrens' brands stand out with bizarre, animalistic packaging Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic.
Monstrous Marketing
Childrens' brands stand out with bizarre, animalistic packaging
5 Examples + Score + Implications


Ethical Couture Consumers are choosing sustainability over luxury in terms of packaging Implications - Fashion packaging has often centered around offering consumers a luxury experience. However, many retailers have been making the switch to eco-friendly packaging alternatives that are less about delighting consumers, and more about communicating a sense of ethics. This shift indicates that premium products are becoming less about a luxury aesthetic, and more about a powerful ethos.
Ethical Couture
Consumers are choosing sustainability over luxury in terms of packaging
4 Examples + Score + Implications


Conscious Libation Alcohol brands adopt green branding techniques to showcase awareness Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes.
Conscious Libation
Alcohol brands adopt green branding techniques to showcase awareness
5 Examples + Score + Implications


Plus-Size Positivism Consumers search for unique ways to feel good about their bodies Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Plus-Size Positivism
Consumers search for unique ways to feel good about their bodies
7 Examples + Score + Implications


Tech Mimicry Consumers opt for packaging that references the style of technology brands Implications - Industries outside of the technology sphere, such as food or fashion, have adopted a tech-focused style of packaging in order to better appeal to the modern consumer. This shift in packaging reveals not only the universality of technology, but the cult-like status it has achieved among consumers, who closely identify with the aesthetics of their favorite brands.
Tech Mimicry
Consumers opt for packaging that references the style of technology brands
4 Examples + Score + Implications


Product Mimicry POS displays are designed to reference the product within Implications - Because the majority of purchasing decisions are made in-store, point of sale retail displays have become an important factor for brands to consider. POS displays have effectively evolved into three-dimensional billboards for the product inside, either by directly referencing the contents of the product or the brand. This saves consumers the time of guesswork and lets the product speak for itself, battling the big-brand skepticism that comes with too many bells and whistles.
Product Mimicry
POS displays are designed to reference the product within
4 Examples + Score + Implications


PLUS 282 more Graphics PRO Trends and 1,440 examples!



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