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Every day, top-tier innovators rely on our idea-filled graffiti reports to identify new opportunities, make better decisions and deep dive new markets.

About the Graffiti Report

Trend Hunter's Graffiti Trend Report takes us through the world of street art. Not only an art form found in alley ways, graffiti is modernizing the use of spray paint with innovations in graffiti font, clothing and culture. We’ve seen a rise in graffiti artists like Banksy who appeal to consumer emotion, and more corporations using street artists and graffiti art as part of their marketing efforts. Large, personalized murals and graffiti-inspired décor have also made their way into homes.

Who It's For

Whether you work in the art & design industry, or need insight for your next big marketing, fashion or design project, you will benefit from our research. Don't underestimate graffiti art. Use our Graffiti Trend Report to understand the changes in this creative culture to uncover new opportunities within your industry.

You Might Consider Custom Graffiti Research...

For as little as $500 per custom deep dive, our team will curate custom Graffiti reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Graffiti trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our graffiti research is based on Trend Hunter's massive database of graffiti articles and 2,112,000,000 total views of data. [Learn More]

The Graffiti Report

Last published on Sep 23, 2014, the Graffiti Report includes 19 PRO Trends (19 Pages) and 95 examples of graffiti market research and graffiti consumer trends related to: art, street art, murals, art galleries, spray paint, graffiti font, graffiti artists, street artists, and graffiti trends. The report includes all of our Graffiti research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 19 Graffiti PRO Trends = 19 Powerpoint Pages Graffiti PPT Report
• 95 Graffiti Examples
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!

Sample Graffiti Pro Trends

Each Graffiti PRO Trend is on its own slide with implications, a quantified score, and examples linked to online graffiti articles, videos and images. Examples:

Digital Graffiti Revolutionizing street art through digital mediums Implications - You can do much more with digital art software than you can do with a can of spray paint. While most infamous street artists are happy to stick to their traditional mediums, other artists, as well as many consumers, are taking to virtual and digital tools to create graffiti art. Whether it is light graffiti or simulated street art via a projector, digital graffiti is changing the traditional definition of street art, and encouraging the participation of those who may have otherwise struggled with a real spray can.
Digital Graffiti
Revolutionizing street art through digital mediums
8 Examples + Score + Implications


Street Artvertising Urban guerilla art prevails as a means for marketing and awareness Implications - As a channel of communication that tends to draw instant attention and viewer engagement, guerrilla street art is affecting various forms of marketing. Unique urban art is becoming an avenue for all areas of promotion, including artist self-marketing, social awareness campaigns and corporate brand building.
Street Artvertising
Urban guerilla art prevails as a means for marketing and awareness
7 Examples + Score + Implications


Mega Murals Large-scale artwork goes beyond community viewership Implications - Traditional outdoor graffiti murals intended for the general public are making their way into home decor and design concepts, a reaction to the consumer demand for larger-than-life—literally—pieces of bewitching art. For both the community and interior design, mega murals make the most of the materials that are readily available by having paint applied directly onto flat surfaces.
Mega Murals
Large-scale artwork goes beyond community viewership
8 Examples + Score + Implications


Branded Graffiti Street artists join forces with brands for an ironic twist on fashion Implications - Graffiti used to be a form of self-expression and commentary; now, it may be a commercial force to be reckoned with. Recognizing the cultural phenomenon of graffiti, major brands—especially footwear brands—are collaborating with popular and infamous street artists on designs, providing customers with items that speak to rebellion, individualism and expression. The purpose of graffiti may never have been to sell products, but that is exactly what it’s doing.
Branded Graffiti
Street artists join forces with brands for an ironic twist on fashion
5 Examples + Score + Implications


Organized Graffiti Products that bear surfaces intended for doodling encourage creativity Implications - Defacing public property is a taboo act that most of the population would never dream of doing. Consumers now, however, can indulge in products that were made intentionally for destruction through doodling. Some of the most practical, humdrum products now bear surfaces to draw on, which permits any rule-abiding consumer to delight in a little bad behavior.
Organized Graffiti
Products that bear surfaces intended for doodling encourage creativity
7 Examples + Score + Implications


Street Artvertising Using graffiti-inspired campaigns to capture attention Implications - Last year, Trend Hunter noted how shoe brands are teaming up with famous street artists to create eye-catching and unique graffiti-like designs for their products. Now, brands are going one step further and taking street art into their own hands, creating large public displays that take on stunning visual effects or look as if they could have been executed by Banksy. This method of artvertising allows a brand to align itself with street culture, appealing to consumers who love public art statements and tend to ignore more traditional branding and marketing displays.
Street Artvertising
Using graffiti-inspired campaigns to capture attention
7 Examples + Score + Implications


Polite Graffiti Urban art is viewed less as vandalism, thanks to semi-permanent alternatives Implications - The negative connotation behind street art is being alleviated with the development of semi-permanent alternatives. Though graffiti is a respected art form among many consumer groups, some still view it as vandalism, and alternative methods of urban marking serve as a more “polite” way to create graffiti. As such, this far-reaching urban subculture needs not to change, but to adapt.
Polite Graffiti
Urban art is viewed less as vandalism, thanks to semi-permanent alternatives
8 Examples + Score + Implications


Interpretive Doodling Self-expression comes in the form of personalized artwork Implications - Through the incorporation of doodles and scribbles that hark back to grade school, the art and design industry is producing personalized art that convey a free-spirited form of self-expression. Despite their chaotic appearance, doodles and scribbles provide for a comforting and therapeutic outlet.
Interpretive Doodling
Self-expression comes in the form of personalized artwork
12 Examples + Score + Implications


Conspicuous Camouflage Artists show that blending in can mean standing out Implications - Artists are using camouflage to depict subjects that are supposed to blend in but in actuality jump off their canvases. The images allude to a continuous, internal human conflict: to blend in or stand out? They highlight the consumer desire to “fit in” with the rest of society, yet also set himself apart as an individual. Such a concept can be translated to mass-produced goods that also offer customization options or individual attention-grabbing accents—these let the consumer blend in with her peers but express herself at the same time.
Conspicuous Camouflage
Artists show that blending in can mean standing out
4 Examples + Score + Implications


Edgy Environmentalism Consumers are responding to more subversive calls to action Implications - Though the dialogue around environmentalism has never been more ubiquitous, those invested in the cause are turning to more unexpected ways of getting the message across, like graffiti. This edgy approach is not only more intriguing to viewers, but creates an appealing air of exclusivity to those invested in environmentalism by attaching itself to a sub-culture.
Edgy Environmentalism
Consumers are responding to more subversive calls to action
7 Examples + Score + Implications


Graffiti Art Celebrity artists like Banksy are commercializing graffiti Implications - In the past, graffiti has typically been associated with public vandalism and disrespect. Today, graffitists are recognized for artistic talent, some even being commissioned to design art for public spaces, selling their personal books or being hired by advertising agencies.
Graffiti Art
Celebrity artists like Banksy are commercializing graffiti
12 Examples + Score + Implications


Privatized Urban Art Graffiti moves from the streets into the home Implications - Urban art forms draw controversy due to their methods of display; however, graffiti is now being used as a form of personalization for private property. It is transcending the subversive and entering the accepted mainstream, decorating everything from bikes to pottery and inspiring other forms of art and design.
Privatized Urban Art
Graffiti moves from the streets into the home
7 Examples + Score + Implications


PLUS 13 more Graffiti PRO Trends and 95 examples!



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