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Every day, top-tier innovators rely on our idea-filled customization reports, trend report library, customizable dashboard and dedicated advisors to identify new opportunities, make better decisions and deep dive new markets.

About the Customization Report - Trend Hunter's Customization Trend Report shows just how customization has affected design, marketing and manufacturing of mass-produced products. Custom made, modified and personalized goods and services are growing in popularity among consumers who desire completely individualized products and services. Everything from personalized gifts to large, custom built creations like custom homes has appeared, illustrating the changes taking place in many different industries.

Who It's For - Whether you are a designer, product manager or engineer, or a brand specializing in custom products, you will find this research beneficial to planning the next steps of your company. The Customization Trend Report is a valuable tool for any brand looking for information in cutting edge custom trends. Gain insight from our research to stay ahead of your competitors.

You might also consider our CUSTOM Customization research - For as little as $500 per custom deep dive, our team will curate custom Customization reports for your project, customer segments and brand. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Customization trend report. [Learn More]

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trend research methodology Methodology - Unlike our competitors, who rely on gut instinct, our customization research is based on Trend Hunter's 4,886 crowdsourced customization trends and 2,031,000,000 total views of data. [Learn More]

The Customization Report
Last published on May 07, 2014, the Customization Report includes 24 PRO Trends (24 Pages) and 193 examples of customization market research and customization consumer trends related to: custom trends, custom homes, custom made products, personalized gifts and customization trends. The report includes all of our Customization research collected over the last few years.

What You'll Get:
• 24 Page / Slide Presentation Customization PPT Report

Contents:
• 24 Customization PRO Trends
• 193 Customization Examples
• 27 Customization Videos (Online) Customization Videos
• 1,158 Customization Images (Online) Customization Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!


Sample Customization Pro Trends - Each Customization PRO Trend is on its own slide with implications, a quantified score, and examples linked to online customization articles, videos and images. Examples:

Tangible Personalization (UPDATE) Customization adds a deeper feeling of ownership Implications - The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more covetable than those offered by the competition by offering a feeling of augmented ownership.
Tangible Personalization (UPDATE)
Customization adds a deeper feeling of ownership
12 Examples + Score + Implications


Human Dollification Immortalization through figurines based on everyday people Implications - Everyone seeks to matter, to feel important, and some even seek to immortalize themselves in some way. Celebrities, politicians, criminals and ordinary people are seeking to preserve their likeness through custom-made memorabilia.
Human Dollification
Immortalization through figurines based on everyday people
12 Examples + Score + Implications


Digital Eating Interactivity becomes essential in the culinary experience Implications - Because competition in the food service industry calls for players to be on top of the latest innovations, more and more restaurants are combining computers and cuisine to provide patrons with an interactive, digital experience every time they visit. Apps and other digital devices are being applied to menus, wait staff and more, adding a modern touch to mealtime to enhance engagement and brand loyalty among customers.
Digital Eating
Interactivity becomes essential in the culinary experience
6 Examples + Score + Implications


Apocalyptic Architecture Converted bunkers resonate with 2012 fears and eco-economic hedging Implications - In areas that have been affected by war, bunkers are symbols of protection amid chaos. Savvy architects have converted these structures into hotels, homes and off-the-grid fortresses to woo environmentalists, history buffs and those who have taken a survivalist recession attitude in one fell swoop.
Apocalyptic Architecture
Converted bunkers resonate with 2012 fears and eco-economic hedging
8 Examples + Score + Implications


Old-Fashioned Distraction Once a “grandma” pastime, knitting becomes a stylish hobby Implications - Although traditionally considered an activity for grandmothers, knitting is quickly becoming an avant-garde hobby. Generation Y-ers are grabbing knitting needles and embracing crochet, perhaps due to the irony knitting represents. In addition to crochet fashions, today’s crochet pieces often bear a humorous form, including food, animals and pop culture characters.
Old-Fashioned Distraction
Once a “grandma” pastime, knitting becomes a stylish hobby
8 Examples + Score + Implications


Organized Graffiti Products that bear surfaces intended for doodling encourage creativity Implications - Defacing public property is a taboo act that most of the population would never dream of doing. Consumers now, however, can indulge in products that were made intentionally for destruction through doodling. Some of the most practical, humdrum products now bear surfaces to draw on, which permits any rule-abiding consumer to delight in a little bad behavior.
Organized Graffiti
Products that bear surfaces intended for doodling encourage creativity
7 Examples + Score + Implications


PLUS 18 more Customization PRO Trends and 193 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into customization or any other category.


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1. Customization Trend Report

24 Customization PRO Trends
Customization Trend Report This report is available to full Trend Report subscribers

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