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Every day, top-tier innovators rely on our idea-filled customization reports to identify new opportunities, make better decisions and deep dive new markets.

About the Customization Report

Trend Hunter's Customization Trend Report shows just how customization has affected design, marketing and manufacturing of mass-produced products. Custom made, modified and personalized goods and services are growing in popularity among consumers who desire completely individualized products and services. Everything from personalized gifts to large, custom built creations like custom homes has appeared, illustrating the changes taking place in many different industries.

Who It's For

Whether you are a designer, product manager or engineer, or a brand specializing in custom products, you will find this research beneficial to planning the next steps of your company. The Customization Trend Report is a valuable tool for any brand looking for information in cutting edge custom trends. Gain insight from our research to stay ahead of your competitors.

You Might Consider Custom Customization Research...

For as little as $500 per custom deep dive, our team will curate custom Customization reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Customization trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our customization research is based on Trend Hunter's massive database of customization articles and 2,123,000,000 total views of data. [Learn More]

The Customization Report

Last published on Oct 17, 2014, the Customization Report includes 30 PRO Trends (30 Pages) and 150 examples of customization market research and customization consumer trends related to: custom trends, custom homes, custom made products, personalized gifts and customization trends. The report includes all of our Customization research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 30 Customization PRO Trends = 30 Powerpoint Pages Customization PPT Report
• 150 Customization Examples
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!

Sample Customization Pro Trends

Each Customization PRO Trend is on its own slide with implications, a quantified score, and examples linked to online customization articles, videos and images. Examples:

Tangible Personalization (UPDATE) Customization adds a deeper feeling of ownership Implications - The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more covetable than those offered by the competition by offering a feeling of augmented ownership.
Tangible Personalization (UPDATE)
Customization adds a deeper feeling of ownership
12 Examples + Score + Implications


Human Dollification Immortalization through figurines based on everyday people Implications - Everyone seeks to matter, to feel important, and some even seek to immortalize themselves in some way. Celebrities, politicians, criminals and ordinary people are seeking to preserve their likeness through custom-made memorabilia.
Human Dollification
Immortalization through figurines based on everyday people
12 Examples + Score + Implications


Digital Eating Interactivity becomes essential in the culinary experience Implications - Because competition in the food service industry calls for players to be on top of the latest innovations, more and more restaurants are combining computers and cuisine to provide patrons with an interactive, digital experience every time they visit. Apps and other digital devices are being applied to menus, wait staff and more, adding a modern touch to mealtime to enhance engagement and brand loyalty among customers.
Digital Eating
Interactivity becomes essential in the culinary experience
6 Examples + Score + Implications


Apocalyptic Architecture Converted bunkers resonate with 2012 fears and eco-economic hedging Implications - In areas that have been affected by war, bunkers are symbols of protection amid chaos. Savvy architects have converted these structures into hotels, homes and off-the-grid fortresses to woo environmentalists, history buffs and those who have taken a survivalist recession attitude in one fell swoop.
Apocalyptic Architecture
Converted bunkers resonate with 2012 fears and eco-economic hedging
8 Examples + Score + Implications


Old-Fashioned Distraction Once a “grandma” pastime, knitting becomes a stylish hobby Implications - Although traditionally considered an activity for grandmothers, knitting is quickly becoming an avant-garde hobby. Generation Y-ers are grabbing knitting needles and embracing crochet, perhaps due to the irony knitting represents. In addition to crochet fashions, today’s crochet pieces often bear a humorous form, including food, animals and pop culture characters.
Old-Fashioned Distraction
Once a “grandma” pastime, knitting becomes a stylish hobby
8 Examples + Score + Implications


Organized Graffiti Products that bear surfaces intended for doodling encourage creativity Implications - Defacing public property is a taboo act that most of the population would never dream of doing. Consumers now, however, can indulge in products that were made intentionally for destruction through doodling. Some of the most practical, humdrum products now bear surfaces to draw on, which permits any rule-abiding consumer to delight in a little bad behavior.
Organized Graffiti
Products that bear surfaces intended for doodling encourage creativity
7 Examples + Score + Implications


FUNiture Playfully bold furnishings suggest the end of minimalism in design Implications - Minimalism has reigned supreme in interior design for some time now; however, consumers are beginning to overthrow this sobering style movement by choosing playful furnishings that serve more fun than function. Allowing an adult’s inner child to come out, bold colors and outlandish designs not only apply to furniture, but can translate into every aspect of living, including clothing, gadgets, and even cars.
FUNiture
Playfully bold furnishings suggest the end of minimalism in design
8 Examples + Score + Implications


Steampunk Design Sci-fi fantasy sculptures as a creative reflection of Geek Culture Implications - Cyborg insects reflect the continued fascination with steampunk, a pseudo-Victorian mechanical genre that has reemerged in literature, art and design. Steampunked creations could become the new crystal figurines as people further embrace Geek Culture and robots become more glamorized.
Steampunk Design
Sci-fi fantasy sculptures as a creative reflection of Geek Culture
11 Examples + Score + Implications


Customcessories Modular, adaptable jewelry & accessories give consumers more bang for their buck Implications - Customization and modularity have become prevalent in furniture design and now they are making their way to jewelry and accessories. Convertible clothing is a growing element in fashion design, and growing with it are customizable baubles, purses and shoes that have been designed to offer customers multiple looks in one package. With this burgeoning direction in accessories, today's fashion consumer can get not only more for her money but also unique looks suited to her personal style.
Customcessories
Modular, adaptable jewelry & accessories give consumers more bang for their buck
6 Examples + Score + Implications


Novel Reinvention Literature's dying print form takes on new meaning through alternative use Implications - Increased digitalization and the rising popularity of eBooks may be concerning those with rooted preferences in print publishing. While the function of print is being overshadowed by electronic mediums, consumers still have an appreciation for the romanticism and nostalgia of books printed on paper. This lasting affection for the traditional novel is proven through art, furniture and other innovative creations using books as a medium.
Novel Reinvention
Literature's dying print form takes on new meaning through alternative use
7 Examples + Score + Implications


Craft Culture Consumers are seeking to stand out and bring back the personal touch Implications - The creation of fashion and product designs is being increasingly automated. Those seeking novelty and personalization outside big-box stores are developing their own craft skills to create homemade goods. The DIY movement reflects a social urge to offset sameness and bring back sentiment.
Craft Culture
Consumers are seeking to stand out and bring back the personal touch
12 Examples + Score + Implications


Malleable Mania Products are now literally bending to the will of the consumer Implications - The vision of a completely customized lifestyle is one that is highly sought after. Looking for products that can be tailored to the exact taste of the individual, consumers are asserting their desire for uniqueness by demanding products that are malleable in form and customizable according to taste and lifestyle.
Malleable Mania
Products are now literally bending to the will of the consumer
6 Examples + Score + Implications


PLUS 24 more Customization PRO Trends and 150 examples!



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