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About the Flowers Report

The Flowers Trend Report uncovers floral trends that have crept their way into the worlds of fashion, design and advertising in recent years. While roses have always been a popular among consumers, wedding flowers like the hydrangea and the orchid are now becoming permanent fixtures in runway shows and in fashion designs all over the world. As fashion continues to be the biggest influence of flower trends, it is critical for companies to understand other important developments such as minimalist floral arrangements, digital flower delivery and DIY bouquet making. By doing so, they will be able to identify floral trends that will help with brand awareness in the market and direct the course of consumer products.

Who It's For

While suppliers to flower shops, florists and horticulturalists will benefit from our research, it is also aimed at advertisers, fashion designers, graphic designers and brand managers looking to capitalize on crowd-sourced data and spark innovation at their company.

Supercharge innovation and let creativity bloom within your organization by harnessing valuable consumer insight from Trend Hunter’s Flowers Trend Report.

The Flowers Trend Report, last published on Sep 30, 2014, includes 141 PRO Trends and 705 examples of flowers market research and flowers consumer trends related to: blooms, gardens, roses, floral, horticulture and flowers trends.

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Methodology

Our flowers research is based on Trend Hunter's crowdsourced flowers articles and 2,107,000,000 total views of data. [Learn More]

Report Contents

• 141 Flowers PRO Trends = 141 Powerpoint Pages Flowers PPT Report
• 705 Flowers Examples

Online Extras With Full Subscription

• 99 Flowers Videos (Online) Flowers Videos
• 4,230 Flowers Images (Online) Flowers Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Flowers Pro Trends

Each Flowers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online flowers articles, videos and images. Examples:

Multisensory Marketing A desire to connect with consumers has brands targeting different senses Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
Multisensory Marketing
A desire to connect with consumers has brands targeting different senses
5 Examples + Score + Implications


Cultured Play Toys go from kitschy to sophisticated to create cultured kids Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play.
Cultured Play
Toys go from kitschy to sophisticated to create cultured kids
9 Examples + Score + Implications


Feminized Collectible Action figures are no longer treated as boy-centric toys Implications - Action figures are often seen as more serious, less feminine versions of toys that are not to be played with, but collected. As gender stereotypes change, however, so to does the action figure and all it represents. Femalecentric collectibles are battling their men-specific predecessors signifying a shift in how little (and big) girls play.
Feminized Collectible
Action figures are no longer treated as boy-centric toys
4 Examples + Score + Implications


Vitamin Prestige An emphasis on healthy living has brands giving supplements a stylish overhaul Implications - As the health-conscious movement continues, wellness products are incorporating more refined aesthetics as a means to heighten appeal. Offering nutritional supplements through artistic and sophisticated packaging, brands are able to combine aspects of healthy living with a sense of exclusive appeal..
Vitamin Prestige
An emphasis on healthy living has brands giving supplements a stylish overhaul
4 Examples + Score + Implications


Reusable Packaging Offering a fun, eco alternative, brands focus on use after consumption Implications - A product design that is too disposable is being panned by consumers for the harsh effect it can have on the environment, which has resulted in packaging designed for a second use or purpose. This shift appeals to the eco-friendly consumer, but also those interested in novel product design and function.
Reusable Packaging
Offering a fun, eco alternative, brands focus on use after consumption
5 Examples + Score + Implications


Digital De-Stress As overworking becomes commonplace, consumers look to tech for comfort Implications - As consumers become anxious as a result of constant connectivity, the subsequent reliance has many looking to technology for relief. The rise of tech-based anxiety management and monitoring denotes a preference for quick, familiar conveniences over those requiring additional time or resources.
Digital De-Stress
As overworking becomes commonplace, consumers look to tech for comfort
6 Examples + Score + Implications


Handicraft Aesthetic Crochet-like goods flood the market to meet consumer demand for authenticity Implications - Traditional pastimes like crocheting hold a nostalgic place in consumers' minds, which brands are using as design inspiration to resonate with consumers on an emotional level. This preference for a kitsch, handmade design highlights a shift backwards towards simplicity in design, and helps brands communicate a more trustworthy image.
Handicraft Aesthetic
Crochet-like goods flood the market to meet consumer demand for authenticity
7 Examples + Score + Implications


Cultured Sweets Traditional junk food recipes are given an artistic overhaul Implications - Adding a cultural aspect, consumers are enhancing sweets and junk food varieties with an artistic edge. Turning favorites like marshmallows and cupcakes into petite works of art, these revamped desserts speak to a desire to maintain childhood indulgences while engaging in more creative and mature forms of expression.
Cultured Sweets
Traditional junk food recipes are given an artistic overhaul
8 Examples + Score + Implications


PLUS 135 more Flowers PRO Trends and 705 examples!



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