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About the Flowers Report

The Flowers Trend Report uncovers floral trends that have crept their way into the worlds of fashion, design and advertising in recent years. While roses have always been a popular among consumers, wedding flowers like the hydrangea and the orchid are now becoming permanent fixtures in runway shows and in fashion designs all over the world. As fashion continues to be the biggest influence of flower trends, it is critical for companies to understand other important developments such as minimalist floral arrangements, digital flower delivery and DIY bouquet making. By doing so, they will be able to identify floral trends that will help with brand awareness in the market and direct the course of consumer products.

Who It's For

While suppliers to flower shops, florists and horticulturalists will benefit from our research, it is also aimed at advertisers, fashion designers, graphic designers and brand managers looking to capitalize on crowd-sourced data and spark innovation at their company.

Supercharge innovation and let creativity bloom within your organization by harnessing valuable consumer insight from Trend Hunter’s Flowers Trend Report.

The Flowers Trend Report, last published on May 19, 2015, includes 166 PRO Trends and 830 examples of flowers market research and flowers consumer trends related to: blooms, gardens, roses, floral, horticulture and flowers trends.

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trend research methodology

Methodology

Our flowers research is based on Trend Hunter's crowdsourced flowers articles and 2,370,000,000 total views of data. [Learn More]

Report Contents

• 166 Flowers PRO Trends = 166 Powerpoint Pages Flowers PPT Report
• 830 Flowers Examples

Online Extras With Full Subscription

• 116 Flowers Videos (Online) Flowers Videos
• 4,980 Flowers Images (Online) Flowers Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Flowers Pro Trends

Each Flowers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online flowers articles, videos and images. Examples:

Galactic Couture Fashion brands adopt interstellar references for mass pop cultural appeal Implications - Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal. By referencing otherworldly themes and space-age styles, brands are capitalizing on the popularity of futuristic aesthetics to not only add visual allure, but also connect with buyers in a more contemporary way.
Galactic Couture
Fashion brands adopt interstellar references for mass pop cultural appeal
4 Examples + Score + Implications


Scented Slumber Companies offer scents to help consumers doze naturally Implications - New lines of aromatherapy products are helping users sleep with shut eye-inducing scents. These products speak to a surge in clients looking to naturally enhance sleep through ingredients such as essential oils and botanical extracts. Brands in this industry are capitalizing on the value placed on "natural" approaches to health issues by offering non-medicinal solutions.
Scented Slumber
Companies offer scents to help consumers doze naturally
4 Examples + Score + Implications


Atomized Care Spray applications take over self-care to lend to efficiency Implications - Time is of the essence for consumers who have become accustomed to the instant gratification of the Internet. This creates a need for streamlining in all aspects of life, including self care. Atomization is a response to that, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time.
Atomized Care
Spray applications take over self-care to lend to efficiency
5 Examples + Score + Implications


Kid-Friendly Cultivation Brands are catering to younger demographics via niche gardening concepts Implications - Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power.
Kid-Friendly Cultivation
Brands are catering to younger demographics via niche gardening concepts
4 Examples + Score + Implications


Emoji Branding Younger consumers respond enthusiastically to visual branding tactics Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation.
Emoji Branding
Younger consumers respond enthusiastically to visual branding tactics
5 Examples + Score + Implications


Architectural Greenery Taking an artistic approach, homeowners turn to abstract planter shapes Implications - Adding a visual statement to traditional eco activities, modern consumers are turning to unconventionally abstract planter designs for sensory appeal. Opting for vases and planters with architectural designs and shapes, consumers are redefining how traditional greenery is perceived, reflecting a turn toward a more modern approach to gardening.
Architectural Greenery
Taking an artistic approach, homeowners turn to abstract planter shapes
5 Examples + Score + Implications


Geometric Packaging Brands adopt unique packaging shapes for cultural appeal Implications - Moving beyond traditional aesthetic design, brands, particularly those emerging from Asia, are turning to unique packaging forms and shapes for visual intrigue. Crafting packages to reference origami figures and intricate floral shapes, brands are seeking to not only showcase a sense of cultural origin, but also enhance traditional consumer-brand experiences with heightened sensory appeal.
Geometric Packaging
Brands adopt unique packaging shapes for cultural appeal
5 Examples + Score + Implications


Fresh Vending Brands shift to offer fresh items through vending machines Implications - Vending machines have expanded to include items with a limited life-span, such as flowers or fresh produce, proving that the platform is not limited to preserved goods. Freshness vending not only reveals that the retail possibilities of vending machines are growing, but also that consumers are interested in prioritizing convenience, even when it comes to specialty products.
Fresh Vending
Brands shift to offer fresh items through vending machines
4 Examples + Score + Implications


PLUS 160 more Flowers PRO Trends and 830 examples!



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