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About the Flowers Report

The Flowers Trend Report uncovers floral trends that have crept their way into the worlds of fashion, design and advertising in recent years. While roses have always been a popular among consumers, wedding flowers like the hydrangea and the orchid are now becoming permanent fixtures in runway shows and in fashion designs all over the world. As fashion continues to be the biggest influence of flower trends, it is critical for companies to understand other important developments such as minimalist floral arrangements, digital flower delivery and DIY bouquet making. By doing so, they will be able to identify floral trends that will help with brand awareness in the market and direct the course of consumer products.

Who It's For

While suppliers to flower shops, florists and horticulturalists will benefit from our research, it is also aimed at advertisers, fashion designers, graphic designers and brand managers looking to capitalize on crowd-sourced data and spark innovation at their company.

Supercharge innovation and let creativity bloom within your organization by harnessing valuable consumer insight from Trend Hunter’s Flowers Trend Report.

The Flowers Trend Report, last published on Jun 17, 2015, includes 177 PRO Trends and 885 examples of flowers market research and flowers consumer trends related to: blooms, gardens, roses, floral, horticulture and flowers trends.

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trend research methodology

Methodology

Our flowers research is based on Trend Hunter's crowdsourced flowers articles and 2,403,000,000 total views of data. [Learn More]

Report Contents

• 177 Flowers PRO Trends = 177 Powerpoint Pages Flowers PPT Report
• 885 Flowers Examples

Online Extras With Full Subscription

• 124 Flowers Videos (Online) Flowers Videos
• 5,310 Flowers Images (Online) Flowers Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Flowers Pro Trends

Each Flowers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online flowers articles, videos and images. Examples:

Understated Delivery The share economy has resulted in low-key methods of delivery Implications - The rise of riseshare programs and carpooling services has not only revolutionized the way people travel, but also the way that goods are being transported. Many companies have reverted to low-key methods of shipment by replacing vehicular delivery with cyclists or crowdsourced couriers on foot. Cost-effective for both businesses and consumers, as well as aligned with consumers' growing preference for sharing and crowdsourcing, this understated approach signals that downsizing and out-sourcing of distribution will continue.
Understated Delivery
The share economy has resulted in low-key methods of delivery
5 Examples + Score + Implications


Groceraunts Supermarkets incorporate sit-down restaurants to retain clientele Implications - In an effort to reinvent the grocery store concept, retailers are expanding supermarket concepts to include gourmet in-store restaurants. This shift toward a more flexible and creative approach can be viewed as an effort by brands to win back consumers that have turned to delivery-based grocery services. In order to battle the convenience and efficiency of online shopping, brick and mortar chains need to provide experience.
Groceraunts
Supermarkets incorporate sit-down restaurants to retain clientele
5 Examples + Score + Implications


Organic Sweet Traditional candies are revamped with healthy alternatives for lighter enjoyment Implications - As the health movement expands, confectionery brands seek to rechannel negative public perception by producing organic alternatives to sugary treats. Replacing chemical components with all-natural ingredients, brands are seeking to convey a newly health-conscious commitment through food forms that both appeal to both kids and adults.
Organic Sweet
Traditional candies are revamped with healthy alternatives for lighter enjoyment
4 Examples + Score + Implications


Botanical Indulgence Dessert recipes mimic nature with floral and herbal additions Implications - Decadent desserts are moving more towards the natural side of baking with real floral ingredients. Crushed petals and green leaves help brands and pastry gurus step outside the ordinary confectionery box through unusual dishes that leave lasting impressions. This approach to cuisine is also appealing to health-conscious consumers.
Botanical Indulgence
Dessert recipes mimic nature with floral and herbal additions
4 Examples + Score + Implications


De-Sophistication More high-end edibles in various industries get more low-brow makeovers Implications - Food and drink choices are considered status items by many, however in today's hyper-public society, anything too ostentatious and opulent can be considered insensitive. As a result, high-end and low-end ideas are converging in the world of cuisine. This makes for an acceptable form of luxury that also opens sophisticated products to a bigger market.
De-Sophistication
More high-end edibles in various industries get more low-brow makeovers
6 Examples + Score + Implications


Iconic Illumination Celebrities are deified through tongue-in-cheek products Implications - DIY gurus are applying pop cultural elements to the design and packaging of candles. Reflective of the cult-like obsession with current and past celebrities, bringing recognizable faces to bathrooms, kitchens and living rooms in the interest of consumers looking to publicize their fandom as a means of defining themselves.
Iconic Illumination
Celebrities are deified through tongue-in-cheek products
4 Examples + Score + Implications


Scientific Self-Care An expanding men's cosmetics market uses unintimidating branding Implications - In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate. This is one small step in the widening of skincare as a necessity; a movement forwarded by the blogosphere.
Scientific Self-Care
An expanding men's cosmetics market uses unintimidating branding
5 Examples + Score + Implications


Eco Excursion Consumers turn to functional, eco-friendly travel products Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism.
Eco Excursion
Consumers turn to functional, eco-friendly travel products
5 Examples + Score + Implications


PLUS 171 more Flowers PRO Trends and 885 examples!



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