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About the Flowers Report

The Flowers Trend Report uncovers floral trends that have crept their way into the worlds of fashion, design and advertising in recent years. While roses have always been a popular among consumers, wedding flowers like the hydrangea and the orchid are now becoming permanent fixtures in runway shows and in fashion designs all over the world. As fashion continues to be the biggest influence of flower trends, it is critical for companies to understand other important developments such as minimalist floral arrangements, digital flower delivery and DIY bouquet making. By doing so, they will be able to identify floral trends that will help with brand awareness in the market and direct the course of consumer products.

Who It's For

While suppliers to flower shops, florists and horticulturalists will benefit from our research, it is also aimed at advertisers, fashion designers, graphic designers and brand managers looking to capitalize on crowd-sourced data and spark innovation at their company.

Supercharge innovation and let creativity bloom within your organization by harnessing valuable consumer insight from Trend Hunter’s Flowers Trend Report.

The Flowers Trend Report, last published on Jul 28, 2015, includes 190 PRO Trends and 950 examples of flowers market research and flowers consumer trends related to: blooms, gardens, roses, floral, horticulture and flowers trends.

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trend research methodology

Methodology

Our flowers research is based on Trend Hunter's crowdsourced flowers articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 190 Flowers PRO Trends = 190 Powerpoint Pages Flowers PPT Report
• 950 Flowers Examples

Online Extras With Full Subscription

• 133 Flowers Videos (Online) Flowers Videos
• 5,700 Flowers Images (Online) Flowers Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Flowers Pro Trends

Each Flowers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online flowers articles, videos and images. Examples:

Heartfelt Flashback Brands engage consumers emotionally by referencing the passing of time Implications - In an intriguing application of emotional marketing, brands are using nostalgia-charged montage commercials that sentimentally reference the passing of time to communicate their trustworthiness. By establishing themselves as longstanding catalysts in such periods of change, brands are able to connect with consumers, who in turn are able to access their own personal relationship with the product or service and how it has changed over time.
Heartfelt Flashback
Brands engage consumers emotionally by referencing the passing of time
4 Examples + Score + Implications


Herbal Slumber Consumers turn to low-cost, all-natural sleep aids Implications - Moving away from the host of technological sleep-tracking devices, many consumers are turning to low-cost, naturally derived sleep aids. Relying on ancient remedies and herbal infusions, this progression falls in line with DIY culture and digital detox efforts, as well as growing concerns around the lasting effects of prescription alternatives.
Herbal Slumber
Consumers turn to low-cost, all-natural sleep aids
5 Examples + Score + Implications


Branded Sampling Brands focus on sample sizes to offer consumers variety Implications - Realizing the importance of garnering consumer loyalty, brands have begun focusing on small, easy-to-sample product sizes for simpler consumption. By encouraging buyers to test out different options, brands avoid bombarding and pressuring consumers, and instead entice them with possibility and variety. In a society that fears missing out, this approach offers consumers a non-committal way to get to know both product and brand.
Branded Sampling
Brands focus on sample sizes to offer consumers variety
4 Examples + Score + Implications


Piquante Refresher Citrus flavors are blended with spicy ingredients to heighten flavor profiles Implications - As consumer palates' continue to evolve, distinctive flavors -- on their own -- are no longer enough to satisfy those seeking to tantalize their taste buds. As a result, consumers are turning towards recipes that combine tangy flavor profiles with spicy ingredients. The fusion of two bold flavors allows consumers to maintain healthy consumption in way that also satisfies adventurous preferences.
Piquante Refresher
Citrus flavors are blended with spicy ingredients to heighten flavor profiles
4 Examples + Score + Implications


Pixelated Perspective High-concept pixel art speaks to the modern consumer's digital mindset Implications - Deliberately pixelated designs have found their way into everything from packaging to public art in what can only be considered a direct reflection of the modern consumer's digital perspective. An efficient means for brands to communicate their forward-thinking vision, pixelated design represents the inherent intersection of the digital and natural worlds through the scope of the discerning consumer.
Pixelated Perspective
High-concept pixel art speaks to the modern consumer's digital mindset
6 Examples + Score + Implications


Digital Instrument Instruction Digital natives turn to high-tech solutions to learn to play music Implications - Brands are integrating technology to instrumental learning tools in order to streamline the learning process. As nearly all facets of life are being enhanced with smart systems, this educational niche comes as part of a broader move toward automation. This shift is appealing and more aligned with young digital natives.
Digital Instrument Instruction
Digital natives turn to high-tech solutions to learn to play music
4 Examples + Score + Implications


Surgical Mimicry Fashion brands focus on plastic surgery via over-the-top portrayals Implications - Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry. By acknowledging the role of the industry plays when it comes to establishing unrealistic beauty standards, these brands are able to better relate to consumers.
Surgical Mimicry
Fashion brands focus on plastic surgery via over-the-top portrayals
4 Examples + Score + Implications


Understated Delivery The share economy has resulted in low-key methods of delivery Implications - The rise of riseshare programs and carpooling services has not only revolutionized the way people travel, but also the way that goods are being transported. Many companies have reverted to low-key methods of shipment by replacing vehicular delivery with cyclists or crowdsourced couriers on foot. Cost-effective for both businesses and consumers, as well as aligned with consumers' growing preference for sharing and crowdsourcing, this understated approach signals that downsizing and out-sourcing of distribution will continue.
Understated Delivery
The share economy has resulted in low-key methods of delivery
5 Examples + Score + Implications


PLUS 184 more Flowers PRO Trends and 950 examples!



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