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About the Watercraft Report - Trend Hunter’s Watercraft Trend Report explores modern boating trends, covering everything from luxury boat rentals, exotic houseboats and pontoon fishing boats to innovative products from Yamaha, Jet Ski and Sea Doo. Even during economic instability it is clear that consumers are still attracted to personal watercraft vessels. Finding boats for sale is easier than ever before, and as technology improves performance and drives down costs, trailers become cheaper. Fuel costs may not be ideal, but businesses must still recognize that the aforementioned trends are still attracting consumers.

Who It's For - Boat manufacturers, marina operators, watercraft salespeople and boating marketers will be able to leverage our research to get a clear picture of what trends are driving consumer interest. This will result in new found inspiration and creativity that can bring your company to the next level.

Understand key changes and emerging patterns in the watercraft industry that are alluring to consumers with the Watercraft Trend Report.

The Watercraft Trend Report, last published on Mar 10, 2014, includes 39 PRO Trends and 380 examples of watercraft market research and watercraft consumer trends related to: boating trends, houseboats, yachts, sailboats, fishing boats, and watercraft trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our watercraft research is based on Trend Hunter's 380 crowdsourced watercraft trends and 1,908,000,000 total views of data. [Learn More]

What You'll Get:
• 39 Page / Slide Presentation Watercraft PDF Report Watercraft PPT Report
• 39 Page In-Depth Reading Report Watercraft PDF Report

Contents:
• 39 Watercraft PRO Trends
• 380 Watercraft Examples
• 53 Watercraft Videos (Online) Watercraft Videos
• 2,280 Watercraft Images (Online) Watercraft Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Watercraft Pro Trends - Each Watercraft PRO Trend is on its own slide with implications, a quantified score, and examples linked to online watercraft articles, videos and images. Examples:

Affectionate Seating Two-seater furniture caters to consumers looking to foster close-knit bonds Implications - Seeking to express emotions beyond the cold and stoic qualities of verbal communication, consumers are turning to more visual representations of love to represent their feelings in a more heartfelt manner. Furnishings that encourage close contact interaction allows individuals to engage in affectionate bonding through more accessible everyday decor. This reflects the consumer need for methods of expression that foster deeper physical bonds.
Affectionate Seating
Two-seater furniture caters to consumers looking to foster close-knit bonds
7 Examples + Score + Implications


Inedible Vegan The natural food movement extends beyond food and into lifestyle Implications - Those who follow a vegan diet will profess that it is a lifestyle, not just a way of eating. Recently, this statement is taken in a more literal direction as consumers seek vegan, vegetarian and natural products for various facets of life. This speaks to the magnitude of the naturalist movement, proving that it is here to stay.
Inedible Vegan
The natural food movement extends beyond food and into lifestyle
7 Examples + Score + Implications


Interactive Bonding Assembly-required toys allow bonds to be created through communal play Implications - With technology and digital devices often resulting in youths becoming easily detached from engaging with others, parents are turning to more physically engaging playtime options to enable closer physical ties. Toys that require building allow tots to enhance their cognitive capacities while simultaneously engaging with adults and other infants, combining interactive activities with the need to foster bonds through communal experiences.
Interactive Bonding
Assembly-required toys allow bonds to be created through communal play
7 Examples + Score + Implications


Climate Novelty Enticing weather apps help make forecasting climate digitally convenient Implications - In a generation where technology has become something that youths constantly rely on, retailers are looking to digitize even the most mundane experiences as a means to cater to tech-savvy consumers. Visually engaging weather apps provide a way to predict potential climate conditions without having to step outside, combining the need to anticipate circumstances with convenient digital devices.
Climate Novelty
Enticing weather apps help make forecasting climate digitally convenient
7 Examples + Score + Implications


Occult Obsession Rising witchcraft fascination shows acceptance for counterculture by consumers Implications - As hipster culture continues to be augmented by consumers looking to stand out, brands are taking notice by highlighting an ethereal, outcast aesthetic as a new way to express individualism. The correlation between a culture shrouded in darkness and counterculture fashion speaks to consumer desire to straddle the line between acceptance and hip, outcast rebel.
Occult Obsession
Rising witchcraft fascination shows acceptance for counterculture by consumers
7 Examples + Score + Implications


Lawn Luxury Contemporary design moves from interior to the great outdoors Implications - A new pattern shows that consumers are willing to put as much effort into the design of their outdoor property as they are in their interior. This is due to the visibility of the outdoor space; lawns are publicly viewed spaces, so extra maintenance of them allows for consumers to exhibit their success and taste for design. Ultimately, today's consumer relishes in the opportunity to boast about their status.
Lawn Luxury
Contemporary design moves from interior to the great outdoors
6 Examples + Score + Implications


PLUS 33 more Watercraft PRO Trends and 380 examples!


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