TREND Reports Logo

ALL > Autos > Watercraft Trend Report


About the Watercraft Report - Trend Hunter’s Watercraft Trend Report explores modern boating trends, covering everything from luxury boat rentals, exotic houseboats and pontoon fishing boats to innovative products from Yamaha, Jet Ski and Sea Doo. Even during economic instability it is clear that consumers are still attracted to personal watercraft vessels. Finding boats for sale is easier than ever before, and as technology improves performance and drives down costs, trailers become cheaper. Fuel costs may not be ideal, but businesses must still recognize that the aforementioned trends are still attracting consumers.

Who It's For - Boat manufacturers, marina operators, watercraft salespeople and boating marketers will be able to leverage our research to get a clear picture of what trends are driving consumer interest. This will result in new found inspiration and creativity that can bring your company to the next level.

Understand key changes and emerging patterns in the watercraft industry that are alluring to consumers with the Watercraft Trend Report.

The Watercraft Trend Report, last published on Jul 16, 2014, includes 46 PRO Trends and 424 examples of watercraft market research and watercraft consumer trends related to: boating trends, houseboats, yachts, sailboats, fishing boats, and watercraft trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our watercraft research is based on Trend Hunter's 424 crowdsourced watercraft trends and 1,993,000,000 total views of data. [Learn More]

What You'll Get:
• 46 Page / Slide Presentation Watercraft PDF Report Watercraft PPT Report
• 46 Page In-Depth Reading Report Watercraft PDF Report

Contents:
• 46 Watercraft PRO Trends
• 424 Watercraft Examples
• 59 Watercraft Videos (Online) Watercraft Videos
• 2,544 Watercraft Images (Online) Watercraft Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Watercraft Pro Trends - Each Watercraft PRO Trend is on its own slide with implications, a quantified score, and examples linked to online watercraft articles, videos and images. Examples:

Sustainable Rucksack The backpack gets an eco overhaul to satisfy fashion and lifestyle demands Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Sustainable Rucksack
The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
5 Examples + Score + Implications


Pervasive Portable As consumer schedules expand, compact versions of existing goods gain traction Implications - Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles.
Pervasive Portable
As consumer schedules expand, compact versions of existing goods gain traction
6 Examples + Score + Implications


Educational Excursion A spin on science and culture offers youths a more engaging way to learn Implications - Adding an interactive spin to education, parents are turning to excursions that promote both learning and physical engagement to enhance allure among kids. Offering children the chance to explore cultures and social enterprises through methods of exploration and adventure, these excursions combine educational endeavors with a need to influence youths on a more engaging, age-appropriate level.
Educational Excursion
A spin on science and culture offers youths a more engaging way to learn
4 Examples + Score + Implications


Regional Branding Brands use tradition-inspired products to bond with foreign markets Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Regional Branding
Brands use tradition-inspired products to bond with foreign markets
6 Examples + Score + Implications


Eco Transparency Blunt eco packaging caters to those who desire visual accountability Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
Eco Transparency
Blunt eco packaging caters to those who desire visual accountability
8 Examples + Score + Implications


Paper Play Looking to instill a sense of awareness, parents turn to papercraft toys Implications - As youths continue to depend on technological devices for entertainment, the reliance on materialistic goods often prevents exposure to more diverse, and thought-provoking concepts. Seeking to add a sense of intellectual engagement to sources of play, parents are turning to papercraft toys to expand the environmental awareness of children, while simultaneously utilizing cost-effective techniques. Paper-made toys reflects a turn away from digitally distracting gadgets, toward more enlightening, and customized methods of enjoyment.
Paper Play
Looking to instill a sense of awareness, parents turn to papercraft toys
6 Examples + Score + Implications


PLUS 40 more Watercraft PRO Trends and 424 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into watercraft or any other category.


Boost your watercraft consumer insight!
Three options to kick-start your innovation...


1. Watercraft Trend Report

46 Watercraft PRO Trends
Watercraft Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Watercraft & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%