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About the Watercraft Report

Trend Hunter’s Watercraft Trend Report explores modern boating trends, covering everything from luxury boat rentals, exotic houseboats and pontoon fishing boats to innovative products from Yamaha, Jet Ski and Sea Doo. Even during economic instability it is clear that consumers are still attracted to personal watercraft vessels. Finding boats for sale is easier than ever before, and as technology improves performance and drives down costs, trailers become cheaper. Fuel costs may not be ideal, but businesses must still recognize that the aforementioned trends are still attracting consumers.

Who It's For

Boat manufacturers, marina operators, watercraft salespeople and boating marketers will be able to leverage our research to get a clear picture of what trends are driving consumer interest. This will result in new found inspiration and creativity that can bring your company to the next level.

Understand key changes and emerging patterns in the watercraft industry that are alluring to consumers with the Watercraft Trend Report.

The Watercraft Trend Report, last published on Oct 07, 2014, includes 49 PRO Trends and 245 examples of watercraft market research and watercraft consumer trends related to: boating trends, houseboats, yachts, sailboats, fishing boats, and watercraft trends.

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Methodology

Our watercraft research is based on Trend Hunter's crowdsourced watercraft articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 49 Watercraft PRO Trends = 49 Powerpoint Pages Watercraft PPT Report
• 245 Watercraft Examples

Online Extras With Full Subscription

• 34 Watercraft Videos (Online) Watercraft Videos
• 1,470 Watercraft Images (Online) Watercraft Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Watercraft Pro Trends

Each Watercraft PRO Trend is on its own slide with implications, a quantified score, and examples linked to online watercraft articles, videos and images. Examples:

Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


Specialized Spectacle As the demand for wearable tech increases, eyewear tech becomes specialized Implications - The popularity of Google Glass has piqued consumer interest in eyewear tech, which has resulted in a plethora of brands releasing specialized versions of smart glasses. As the varieties fill niche market segments to reach specific consumers, this shift signifies a preference for hyper-personalized conveniences as opposed to 'one size fits all' solutions.
Specialized Spectacle
As the demand for wearable tech increases, eyewear tech becomes specialized
8 Examples + Score + Implications


Participatory Curation Exhibits expand in scale to offer audiences a more interactive experience Implications - Extending exhibits beyond the comfort of confined spaces, artists are turning to grandiose installations to offer greater interactive appeal. Allowing spectators to become part of the exhibit itself, these art shows reflect a turn towards more physically engaging sources of art and culture.
Participatory Curation
Exhibits expand in scale to offer audiences a more interactive experience
6 Examples + Score + Implications


Sustainable Rucksack The backpack gets an eco overhaul to satisfy fashion and lifestyle demands Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Sustainable Rucksack
The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
5 Examples + Score + Implications


Pervasive Portable As consumer schedules expand, compact versions of existing goods gain traction Implications - Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles.
Pervasive Portable
As consumer schedules expand, compact versions of existing goods gain traction
6 Examples + Score + Implications


Educational Excursion A spin on science and culture offers youths a more engaging way to learn Implications - Adding an interactive spin to education, parents are turning to excursions that promote both learning and physical engagement to enhance allure among kids. Offering children the chance to explore cultures and social enterprises through methods of exploration and adventure, these excursions combine educational endeavors with a need to influence youths on a more engaging, age-appropriate level.
Educational Excursion
A spin on science and culture offers youths a more engaging way to learn
4 Examples + Score + Implications


Regional Branding Brands use tradition-inspired products to bond with foreign markets Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Regional Branding
Brands use tradition-inspired products to bond with foreign markets
6 Examples + Score + Implications


Eco Transparency Blunt eco packaging caters to those who desire visual accountability Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
Eco Transparency
Blunt eco packaging caters to those who desire visual accountability
8 Examples + Score + Implications


PLUS 43 more Watercraft PRO Trends and 245 examples!



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