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About the Watercraft Report

Trend Hunter’s Watercraft Trend Report explores modern boating trends, covering everything from luxury boat rentals, exotic houseboats and pontoon fishing boats to innovative products from Yamaha, Jet Ski and Sea Doo. Even during economic instability it is clear that consumers are still attracted to personal watercraft vessels. Finding boats for sale is easier than ever before, and as technology improves performance and drives down costs, trailers become cheaper. Fuel costs may not be ideal, but businesses must still recognize that the aforementioned trends are still attracting consumers.

Who It's For

Boat manufacturers, marina operators, watercraft salespeople and boating marketers will be able to leverage our research to get a clear picture of what trends are driving consumer interest. This will result in new found inspiration and creativity that can bring your company to the next level.

Understand key changes and emerging patterns in the watercraft industry that are alluring to consumers with the Watercraft Trend Report.

The Watercraft Trend Report, last published on Mar 16, 2015, includes 54 PRO Trends and 270 examples of watercraft market research and watercraft consumer trends related to: boating trends, houseboats, yachts, sailboats, fishing boats, and watercraft trends.

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Methodology

Our watercraft research is based on Trend Hunter's crowdsourced watercraft articles and 2,406,000,000 total views of data. [Learn More]

Report Contents

• 54 Watercraft PRO Trends = 54 Powerpoint Pages Watercraft PPT Report
• 270 Watercraft Examples

Online Extras With Full Subscription

• 38 Watercraft Videos (Online) Watercraft Videos
• 1,620 Watercraft Images (Online) Watercraft Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Watercraft Pro Trends

Each Watercraft PRO Trend is on its own slide with implications, a quantified score, and examples linked to online watercraft articles, videos and images. Examples:

Remixed Nostalgia Consumers search for ways to enjoy past pop culture in new forms Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content.
Remixed Nostalgia
Consumers search for ways to enjoy past pop culture in new forms
6 Examples + Score + Implications


Unconventional Resilience Tech devices turn to unique protective features to heighten product care Implications - Moving beyond common water-resistant capabilities, devices like audio systems and smartphones are turning to more niche protective qualities for customized appeal. Adapting cases and material designs to be resilient to unconventional elements like sand, brands are seeking to make products more conducive to unexpected hazards, thus adding a heightened level of adaptability to the consumer experience.
Unconventional Resilience
Tech devices turn to unique protective features to heighten product care
4 Examples + Score + Implications


Lumberjack Obsession The antiquated profession permeates markets as a symbol of masculinity Implications - As movements like Movember continue to accelerate the appeal of masculinity, the image of the lumberjack is re-entering popular culture. This shift towards hyper-masculinity acknowledges male consumers using nostalgic, iconic imagery, and is most effectively being adopted as a way to market typically female-targeted products to men.
Lumberjack Obsession
The antiquated profession permeates markets as a symbol of masculinity
6 Examples + Score + Implications


Recreational Start-Up Promoting personal interests, entrepreneurs create businesses around leisure Implications - Finding inspiration within personal interests and hobbies, young entrepreneurs are seeking to integrate elements often associated with leisure into their business ventures. Creating start-ups around travel and networking, these ventures are allowing individuals to convert traditionally recreational activities into monetary enterprises.
Recreational Start-Up
Promoting personal interests, entrepreneurs create businesses around leisure
4 Examples + Score + Implications


Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


On-the-Go Beacon Making traveling easier, consumers turn to location-responsive aids Implications - Staying connected while on-the-go, consumers are turning to adaptable beacon devices to make travel more comfortable. Seeking to streamline experiences, consumers are turning to beacon technology to help automate and simplify things like car maintenance and outdoor navigation, providing a customized approach to travel experiences.
On-the-Go Beacon
Making traveling easier, consumers turn to location-responsive aids
6 Examples + Score + Implications


Specialized Spectacle As the demand for wearable tech increases, eyewear tech becomes specialized Implications - The popularity of Google Glass has piqued consumer interest in eyewear tech, which has resulted in a plethora of brands releasing specialized versions of smart glasses. As the varieties fill niche market segments to reach specific consumers, this shift signifies a preference for hyper-personalized conveniences as opposed to 'one size fits all' solutions.
Specialized Spectacle
As the demand for wearable tech increases, eyewear tech becomes specialized
8 Examples + Score + Implications


Participatory Curation Exhibits expand in scale to offer audiences a more interactive experience Implications - Extending exhibits beyond the comfort of confined spaces, artists are turning to grandiose installations to offer greater interactive appeal. Allowing spectators to become part of the exhibit itself, these art shows reflect a turn towards more physically engaging sources of art and culture.
Participatory Curation
Exhibits expand in scale to offer audiences a more interactive experience
6 Examples + Score + Implications


PLUS 48 more Watercraft PRO Trends and 270 examples!



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