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About the Bicycle Report

The Bicycle Trend Report includes the latest designs and developments in the cycling industry. With the rise in sustainable urban travel, bicycle manufacturing has expanded with electric bike innovations, creative cycling clothing and inventive BMX mountain bikes to meet consumer needs. Today’s bike racks and stylish helmets present a fresh take on traditional designs, and tours are now even offering tandem bicycles for a more extreme off-road experience.

Who It's For

Our crowd-sourced research is ideal for sports-oriented companies looking to develop their influence in the cycling industry. Businesses can use our Bicycle Trend Report to understand how major players such as Nike are adapting their products and services to reflect customer demands.

By using the Bicycle Trend Report, companies will understand how traditional products can receive an innovative makeover to please consumers looking for cutting-edge wares.

The Bicycle Trend Report, last published on Aug 17, 2015, includes 196 PRO Trends and 980 examples of bicycle market research and bicycle consumer trends related to: cycling, electric bike, mountain bikes, bike racks, pedals and bicycle trends.

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Methodology

Our bicycle research is based on Trend Hunter's crowdsourced bicycle articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 196 Bicycle PRO Trends = 196 Powerpoint Pages Bicycle PPT Report
• 980 Bicycle Examples

Online Extras With Full Subscription

• 137 Bicycle Videos (Online) Bicycle Videos
• 5,880 Bicycle Images (Online) Bicycle Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Bicycle Pro Trends

Each Bicycle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bicycle articles, videos and images. Examples:

Culinary Tracking Tech-enabled meal ordering systems concentrate on monitoring food in real time Implications - In order to match the growing sophistication of digitally savvy consumers, food brands are concentrating on ordering systems that allow users to track meal items in real time. This tech focus matches digital natives who are in the information age, which prompts an expectation of up-to-the-minute knowledge and updates in all aspects of life. Across many industries, the front end digitization of content will be appreciated by this young group.
Culinary Tracking
Tech-enabled meal ordering systems concentrate on monitoring food in real time
4 Examples + Score + Implications


Retail Community Stores offer value beyond mere products by serving as community hubs Implications - Tapping into the modern consumer's emotional need to connect to a larger cause, brands are beginning to re-imagine the retail experience as a place for building relationships and cultivating community. The re-positioning of retail destinations as centers of local culture also speaks to the consumer interest in seeking out opportunities for sparking real-world connections in an ever-increasing digital era.
Retail Community
Stores offer value beyond mere products by serving as community hubs
5 Examples + Score + Implications


Automated Safety Breathalyzers receive modern, digital updates for tech-savvy consumers Implications - Although breathalyzers were first introduced in the 1960s, the established breath sampling system is receiving a modern makeover with high end, technological updates. Smart handheld systems have the potential to revamp time-honored products and services in a way that makes brands more appealing to young, connected consumers.
Automated Safety
Breathalyzers receive modern, digital updates for tech-savvy consumers
5 Examples + Score + Implications


Conservationist Marketing Conscientious advertising draws attention to water conservation Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic.
Conservationist Marketing
Conscientious advertising draws attention to water conservation
4 Examples + Score + Implications


Cargo Cycling Contemporary bicycles offer expansive storage features for eco-conscious millennials Implications - Emerging bicycle designs are offering a variety of enhanced and expanded cargo components for busy cyclists looking to transport more than just themselves from one point to another. This serves the urban millennial, who has exhibited an affinity for an active lifestyle with an eco-friendly focus.
Cargo Cycling
Contemporary bicycles offer expansive storage features for eco-conscious millennials
4 Examples + Score + Implications


Appified Accessibility Those with disabilities turn to mobile applications for easier navigation Implications - With accessibility for wheelchair users and the disabled still lacking in most public areas, mobile apps are emerging to provide a more efficient way for users to plan out solutions. Providing users with navigation systems and maps that showcase the most accommodating routes, these apps reflect the growing desire to make accessibility in the public sphere more readily available and streamlined.
Appified Accessibility
Those with disabilities turn to mobile applications for easier navigation
4 Examples + Score + Implications


Accommodated Accessibility Wheelchair designs are updated for more dynamic use Implications - Many wheelchairs are stiff and unsympathetic to the fact that their users are confined to their seat. In the interest of increasing both comfort and mobility, many wheelchair companies have updated their designs to offer greater customization. The ability to modify according to preference empowers disabled people to navigate the world around them with ease and convenience.
Accommodated Accessibility
Wheelchair designs are updated for more dynamic use
4 Examples + Score + Implications


Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


PLUS 190 more Bicycle PRO Trends and 980 examples!



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