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About the Bicycle Report

The Bicycle Trend Report includes the latest designs and developments in the cycling industry. With the rise in sustainable urban travel, bicycle manufacturing has expanded with electric bike innovations, creative cycling clothing and inventive BMX mountain bikes to meet consumer needs. Today’s bike racks and stylish helmets present a fresh take on traditional designs, and tours are now even offering tandem bicycles for a more extreme off-road experience.

Who It's For

Our crowd-sourced research is ideal for sports-oriented companies looking to develop their influence in the cycling industry. Businesses can use our Bicycle Trend Report to understand how major players such as Nike are adapting their products and services to reflect customer demands.

By using the Bicycle Trend Report, companies will understand how traditional products can receive an innovative makeover to please consumers looking for cutting-edge wares.

The Bicycle Trend Report, last published on Jun 18, 2015, includes 176 PRO Trends and 880 examples of bicycle market research and bicycle consumer trends related to: cycling, electric bike, mountain bikes, bike racks, pedals and bicycle trends.

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Methodology

Our bicycle research is based on Trend Hunter's crowdsourced bicycle articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 176 Bicycle PRO Trends = 176 Powerpoint Pages Bicycle PPT Report
• 880 Bicycle Examples

Online Extras With Full Subscription

• 123 Bicycle Videos (Online) Bicycle Videos
• 5,280 Bicycle Images (Online) Bicycle Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Bicycle Pro Trends

Each Bicycle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bicycle articles, videos and images. Examples:

Urban Marketing Marketing campaigns turn to urban environments for heightened engagement Implications - Many brands have begun using city environments as more than just a backdrop to marketing efforts, in an attempt to create real-world campaigns that resonate with consumers. Taking advantage of the urban context in an interactive way, marketers are able to engage consumers with both their natural surroundings, as well as the brand in question. By taking something familiar and making it new, marketers are able to surprise and delight consumers, as well as reach a wider audience.
Urban Marketing
Marketing campaigns turn to urban environments for heightened engagement
4 Examples + Score + Implications


Office Expedition Modern workplaces integrate extracurricular activities to encourage bonding Implications - Recognizing the importance of workplace bonding, employers are integrating activities and expeditions that go outside the office for experiential appeal. Bringing employees to out-of-office destinations for leisurely activity as opposed to work-related events, employers are showcasing a willingness to reward their staff while also encouraging a sense of communication among fellow peers.
Office Expedition
Modern workplaces integrate extracurricular activities to encourage bonding
4 Examples + Score + Implications


Understated Delivery The share economy has resulted in low-key methods of delivery Implications - The rise of riseshare programs and carpooling services has not only revolutionized the way people travel, but also the way that goods are being transported. Many companies have reverted to low-key methods of shipment by replacing vehicular delivery with cyclists or crowdsourced couriers on foot. Cost-effective for both businesses and consumers, as well as aligned with consumers' growing preference for sharing and crowdsourcing, this understated approach signals that downsizing and out-sourcing of distribution will continue.
Understated Delivery
The share economy has resulted in low-key methods of delivery
5 Examples + Score + Implications


Groceraunts Supermarkets incorporate sit-down restaurants to retain clientele Implications - In an effort to reinvent the grocery store concept, retailers are expanding supermarket concepts to include gourmet in-store restaurants. This shift toward a more flexible and creative approach can be viewed as an effort by brands to win back consumers that have turned to delivery-based grocery services. In order to battle the convenience and efficiency of online shopping, brick and mortar chains need to provide experience.
Groceraunts
Supermarkets incorporate sit-down restaurants to retain clientele
5 Examples + Score + Implications


Domesticated Cycling Bike rack designs accommodate two-wheelers within interior spaces Implications - The rise of cycling seen in spin classes and urban bike rental systems is making its way into the interior design sector. Through cycling racks with aesthetic features, companies are catering to this decorative sporting niche. On a broader level, the crossover between homes and athleticism reflects consumer interest in products promoting health and the treatment of fitness as a lifestyle, instead of a hobby.
Domesticated Cycling
Bike rack designs accommodate two-wheelers within interior spaces
4 Examples + Score + Implications


Urban Awareness Public furnishings adopt green features to showcase environmental awareness Implications - Recognizing a growth in sustainable living, companies in the public sector are adopting green features to showcase a sense of awareness. Transforming furnishings like park benches and public seating into areas that promote eco living, companies are seeking to not only engage consumers, but do so in a way that aligns with developing social concerns. Such public forms of expression reflect a willingness among consumers to become more involved with their community for the sake of social good.
Urban Awareness
Public furnishings adopt green features to showcase environmental awareness
4 Examples + Score + Implications


Communal Participation Public furniture is designed with interaction in mind Implications - It's often that, when in public, people withdraw into the comfort of their devices. To counteract this form of tech-assisted isolation, designers have begun designing furniture that encourages social interaction in public spaces. Achieving this level of engagement and participation ensures these spaces appear lively and engaging, drawing in more people, and thus, more business.
Communal Participation
Public furniture is designed with interaction in mind
4 Examples + Score + Implications


Compact Camper Lone travelers seek out a more practical mode of overnight accommodation Implications - Prioritizing practicality over space, travelers, particularly those travelling solo, are turning to small and compact campers for easy usage. Moving away from oversized campers or luxe amenities, travelers are seeking out attachments that are more suitable for single usage, reflecting a shift towards travel products that are not only more subtle, but also more functional.
Compact Camper
Lone travelers seek out a more practical mode of overnight accommodation
4 Examples + Score + Implications


PLUS 170 more Bicycle PRO Trends and 880 examples!



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