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About the Bicycle Report

The Bicycle Trend Report includes the latest designs and developments in the cycling industry. With the rise in sustainable urban travel, bicycle manufacturing has expanded with electric bike innovations, creative cycling clothing and inventive BMX mountain bikes to meet consumer needs. Today’s bike racks and stylish helmets present a fresh take on traditional designs, and tours are now even offering tandem bicycles for a more extreme off-road experience.

Who It's For

Our crowd-sourced research is ideal for sports-oriented companies looking to develop their influence in the cycling industry. Businesses can use our Bicycle Trend Report to understand how major players such as Nike are adapting their products and services to reflect customer demands.

By using the Bicycle Trend Report, companies will understand how traditional products can receive an innovative makeover to please consumers looking for cutting-edge wares.

The Bicycle Trend Report, last published on May 20, 2015, includes 169 PRO Trends and 845 examples of bicycle market research and bicycle consumer trends related to: cycling, electric bike, mountain bikes, bike racks, pedals and bicycle trends.

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Methodology

Our bicycle research is based on Trend Hunter's crowdsourced bicycle articles and 2,370,000,000 total views of data. [Learn More]

Report Contents

• 169 Bicycle PRO Trends = 169 Powerpoint Pages Bicycle PPT Report
• 845 Bicycle Examples

Online Extras With Full Subscription

• 118 Bicycle Videos (Online) Bicycle Videos
• 5,070 Bicycle Images (Online) Bicycle Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Bicycle Pro Trends

Each Bicycle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bicycle articles, videos and images. Examples:

Compact Camper Lone travelers seek out a more practical mode of overnight accommodation Implications - Prioritizing practicality over space, travelers, particularly those travelling solo, are turning to small and compact campers for easy usage. Moving away from oversized campers or luxe amenities, travelers are seeking out attachments that are more suitable for single usage, reflecting a shift towards travel products that are not only more subtle, but also more functional.
Compact Camper
Lone travelers seek out a more practical mode of overnight accommodation
4 Examples + Score + Implications


Experiential Pop-Up Brands turn to experiential pop-up settings to enhance consumer engagement Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way.
Experiential Pop-Up
Brands turn to experiential pop-up settings to enhance consumer engagement
4 Examples + Score + Implications


Experiential Delivery Seeking to enhance experiences, brands integrate unexpected delivery formats Implications - Realizing the need to elevate consumers experiences, brands are turning to unexpected delivery formats for allure. Surprise and delighting consumers with packages that are sent via drones and social platforms, brands are helping to redefine typically mundane shipping procedures into more engaging activities.
Experiential Delivery
Seeking to enhance experiences, brands integrate unexpected delivery formats
6 Examples + Score + Implications


Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


Eco Commute Chinese consumers switch to greener forms of transportation Implications - In an effort to improve the air pollution epidemic in China, companies have come up with eco transportation solutions on both personal and public levels. Consumers' willingness to switch to greener forms of transportation suggests that they hold themselves, and public transit systems, to a certain standard of accountability in light of the current environmental crisis.
Eco Commute
Chinese consumers switch to greener forms of transportation
4 Examples + Score + Implications


Customized Festival Brands are customizing their products to appeal to festival-goers Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle.
Customized Festival
Brands are customizing their products to appeal to festival-goers
4 Examples + Score + Implications


Expressive Infant Artistic kids' clothing provides an outlet for parents' originality Implications - Adding a sense of individuality to infant wear, parents are turning to artistic clothing options for allure. Moving beyond pop culture references and designer labels, parents are seeking out apparel pieces reminiscent of artisan crafts and custom designs, reflecting a need to showcase originality even when it comes to the family.
Expressive Infant
Artistic kids' clothing provides an outlet for parents' originality
4 Examples + Score + Implications


Social Cycle Maintaining a social connection, commuters opt for digitally connected bikes Implications - Adding a social element to getting around, brands are turning to digital enhancements to make things like bicycles more attractive to the average consumer. Allowing riders to connect their mobile phones and social media accounts, these designs are showcasing the need for social interaction even among more solitary, outdoor activities.
Social Cycle
Maintaining a social connection, commuters opt for digitally connected bikes
4 Examples + Score + Implications


PLUS 163 more Bicycle PRO Trends and 845 examples!



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