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About the Bicycle Report

The Bicycle Trend Report includes the latest designs and developments in the cycling industry. With the rise in sustainable urban travel, bicycle manufacturing has expanded with electric bike innovations, creative cycling clothing and inventive BMX mountain bikes to meet consumer needs. Today’s bike racks and stylish helmets present a fresh take on traditional designs, and tours are now even offering tandem bicycles for a more extreme off-road experience.

Who It's For

Our crowd-sourced research is ideal for sports-oriented companies looking to develop their influence in the cycling industry. Businesses can use our Bicycle Trend Report to understand how major players such as Nike are adapting their products and services to reflect customer demands.

By using the Bicycle Trend Report, companies will understand how traditional products can receive an innovative makeover to please consumers looking for cutting-edge wares.

The Bicycle Trend Report, last published on Sep 30, 2014, includes 143 PRO Trends and 715 examples of bicycle market research and bicycle consumer trends related to: cycling, electric bike, mountain bikes, bike racks, pedals and bicycle trends.

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Methodology

Our bicycle research is based on Trend Hunter's crowdsourced bicycle articles and 2,107,000,000 total views of data. [Learn More]

Report Contents

• 143 Bicycle PRO Trends = 143 Powerpoint Pages Bicycle PPT Report
• 715 Bicycle Examples

Online Extras With Full Subscription

• 100 Bicycle Videos (Online) Bicycle Videos
• 4,290 Bicycle Images (Online) Bicycle Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Bicycle Pro Trends

Each Bicycle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bicycle articles, videos and images. Examples:

Altered Athleticism Athletic equipment is physically reinterpreted for consumer preference Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement.
Altered Athleticism
Athletic equipment is physically reinterpreted for consumer preference
4 Examples + Score + Implications


Digitized Pet Protection Seeking efficiency, owners turn to high-tech methods of pet safety Implications - As pet fandom continues to expand, owners are moving beyond materialistic goods to tech products that provide security and well-being. Seeking to provide care reflective of what humans would desire, pet owners are turning to altered leashes and clothing designs that fight against things like seasonal elements and strangers. These examples signify a shift toward pet products more reflective of the needs and wants of humans.
Digitized Pet Protection
Seeking efficiency, owners turn to high-tech methods of pet safety
4 Examples + Score + Implications


Extreme POV Wearable Camera footage is enhanced with adventurous and unexpected viewpoints Implications - With YouTube and social media encouraging user participation, video documentation is becoming more prevalent, causing a rise in more extreme and unusual video captures. Using devices like GoPro cameras to capture point of view shots of animals and sky-high adventures, these examples speak to a growing desire to record all aspects of life, from the extreme to the mundane.
Extreme POV
Wearable Camera footage is enhanced with adventurous and unexpected viewpoints
5 Examples + Score + Implications


Sophisticating Safety Protective gear receives a lavish overhaul to create consumer allure Implications - Adding an element of prestige to safety procedures, retailers are turning to lavish aesthetics to enhance products like helmets. Transforming traditionally unappealing or basic safety gear into fashionable accessories, these stylized products speak to a desire to maintain a sense of exclusivity.
Sophisticating Safety
Protective gear receives a lavish overhaul to create consumer allure
4 Examples + Score + Implications


Unexpected Durable Products become more rugged to the delight of scrupulous consumers Implications - While weatherproof designs are typically reserved for intense activity products, we're seeing a rise in the ways brands are augmenting even everyday items to be durable. Traditionally mundane products are receiving a rugged overhaul as consumers become more concerned with how long a product will last.
Unexpected Durable
Products become more rugged to the delight of scrupulous consumers
4 Examples + Score + Implications


Connected Security As safety concerns rise, tech-connected locks take rise Implications - Consumer trust and reliance on smartphones and technology in general is greater than ever, and as a result, keys and codes are replaced by apps connected to smart locks. This level of smart security becomes more sophisticated as the connected home become a more in-demand concept for consumers.
Connected Security
As safety concerns rise, tech-connected locks take rise
6 Examples + Score + Implications


Sustainable Exercise Consumers opt for more eco-friendly ways to get exercise Implications - Instead of opting for an energy-hogging gym, consumers are turning to solutions that are either dual-purpose or sustainable. This shift towards a green design marks a consumer preference for guilt-free means of maintaining activities in their daily routine.
Sustainable Exercise
Consumers opt for more eco-friendly ways to get exercise
5 Examples + Score + Implications


Automated Security Safety tactics are taken one step further with robotic protection methods Implications - Eliminating the chance for error, consumers are turning to robotic security devices for automated protection. Providing safe-guarding techniques without the need for human involvement, these robotic security devices combine external aids with the desire to maintain a sense of autonomy.
Automated Security
Safety tactics are taken one step further with robotic protection methods
5 Examples + Score + Implications


PLUS 137 more Bicycle PRO Trends and 715 examples!



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