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About the Bicycle Report

The Bicycle Trend Report includes the latest designs and developments in the cycling industry. With the rise in sustainable urban travel, bicycle manufacturing has expanded with electric bike innovations, creative cycling clothing and inventive BMX mountain bikes to meet consumer needs. Today’s bike racks and stylish helmets present a fresh take on traditional designs, and tours are now even offering tandem bicycles for a more extreme off-road experience.

Who It's For

Our crowd-sourced research is ideal for sports-oriented companies looking to develop their influence in the cycling industry. Businesses can use our Bicycle Trend Report to understand how major players such as Nike are adapting their products and services to reflect customer demands.

By using the Bicycle Trend Report, companies will understand how traditional products can receive an innovative makeover to please consumers looking for cutting-edge wares.

The Bicycle Trend Report, last published on Oct 29, 2014, includes 147 PRO Trends and 735 examples of bicycle market research and bicycle consumer trends related to: cycling, electric bike, mountain bikes, bike racks, pedals and bicycle trends.

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Methodology

Our bicycle research is based on Trend Hunter's crowdsourced bicycle articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 147 Bicycle PRO Trends = 147 Powerpoint Pages Bicycle PPT Report
• 735 Bicycle Examples

Online Extras With Full Subscription

• 103 Bicycle Videos (Online) Bicycle Videos
• 4,410 Bicycle Images (Online) Bicycle Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Bicycle Pro Trends

Each Bicycle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bicycle articles, videos and images. Examples:

Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


Appified Sharing The peer-to-peer economy becomes supported by apps for travel or leisure Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership.
Appified Sharing
The peer-to-peer economy becomes supported by apps for travel or leisure
5 Examples + Score + Implications


Communal Architecture Architectural styles shift to support the rise of a share-friendly culture Implications - As consumers come to prefer sharing culture rather than ownership for large items like vehicles, that same mentality is shifting towards home ownership. Instead of purchasing a private dwelling, the shift towards owning a partially shared space is supporting a preference for communal living and enforced social interaction.
Communal Architecture
Architectural styles shift to support the rise of a share-friendly culture
5 Examples + Score + Implications


Footwear FUNctionality Drab products receive a stylized overhaul to blend purpose with fashion Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality.
Footwear FUNctionality
Drab products receive a stylized overhaul to blend purpose with fashion
6 Examples + Score + Implications


Altered Athleticism Athletic equipment is physically reinterpreted for consumer preference Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement.
Altered Athleticism
Athletic equipment is physically reinterpreted for consumer preference
4 Examples + Score + Implications


Digitized Pet Protection Seeking efficiency, owners turn to high-tech methods of pet safety Implications - As pet fandom continues to expand, owners are moving beyond materialistic goods to tech products that provide security and well-being. Seeking to provide care reflective of what humans would desire, pet owners are turning to altered leashes and clothing designs that fight against things like seasonal elements and strangers. These examples signify a shift toward pet products more reflective of the needs and wants of humans.
Digitized Pet Protection
Seeking efficiency, owners turn to high-tech methods of pet safety
4 Examples + Score + Implications


Extreme POV Wearable Camera footage is enhanced with adventurous and unexpected viewpoints Implications - With YouTube and social media encouraging user participation, video documentation is becoming more prevalent, causing a rise in more extreme and unusual video captures. Using devices like GoPro cameras to capture point of view shots of animals and sky-high adventures, these examples speak to a growing desire to record all aspects of life, from the extreme to the mundane.
Extreme POV
Wearable Camera footage is enhanced with adventurous and unexpected viewpoints
5 Examples + Score + Implications


Sophisticating Safety Protective gear receives a lavish overhaul to create consumer allure Implications - Adding an element of prestige to safety procedures, retailers are turning to lavish aesthetics to enhance products like helmets. Transforming traditionally unappealing or basic safety gear into fashionable accessories, these stylized products speak to a desire to maintain a sense of exclusivity.
Sophisticating Safety
Protective gear receives a lavish overhaul to create consumer allure
4 Examples + Score + Implications


PLUS 141 more Bicycle PRO Trends and 735 examples!



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