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About the Bicycle Report

The Bicycle Trend Report includes the latest designs and developments in the cycling industry. With the rise in sustainable urban travel, bicycle manufacturing has expanded with electric bike innovations, creative cycling clothing and inventive BMX mountain bikes to meet consumer needs. Today’s bike racks and stylish helmets present a fresh take on traditional designs, and tours are now even offering tandem bicycles for a more extreme off-road experience.

Who It's For

Our crowd-sourced research is ideal for sports-oriented companies looking to develop their influence in the cycling industry. Businesses can use our Bicycle Trend Report to understand how major players such as Nike are adapting their products and services to reflect customer demands.

By using the Bicycle Trend Report, companies will understand how traditional products can receive an innovative makeover to please consumers looking for cutting-edge wares.

The Bicycle Trend Report, last published on Jul 14, 2015, includes 181 PRO Trends and 905 examples of bicycle market research and bicycle consumer trends related to: cycling, electric bike, mountain bikes, bike racks, pedals and bicycle trends.

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Methodology

Our bicycle research is based on Trend Hunter's crowdsourced bicycle articles and 2,421,000,000 total views of data. [Learn More]

Report Contents

• 181 Bicycle PRO Trends = 181 Powerpoint Pages Bicycle PPT Report
• 905 Bicycle Examples

Online Extras With Full Subscription

• 127 Bicycle Videos (Online) Bicycle Videos
• 5,430 Bicycle Images (Online) Bicycle Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Bicycle Pro Trends

Each Bicycle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bicycle articles, videos and images. Examples:

Cargo Cycling Contemporary bicycles offer expansive storage features for eco-conscious millennials Implications - Emerging bicycle designs are offering a variety of enhanced and expanded cargo components for busy cyclists looking to transport more than just themselves from one point to another. This serves the urban millennial, who has exhibited an affinity for an active lifestyle with an eco-friendly focus.
Cargo Cycling
Contemporary bicycles offer expansive storage features for eco-conscious millennials
4 Examples + Score + Implications


Appified Accessibility Those with disabilities turn to mobile applications for easier navigation Implications - With accessibility for wheelchair users and the disabled still lacking in most public areas, mobile apps are emerging to provide a more efficient way for users to plan out solutions. Providing users with navigation systems and maps that showcase the most accommodating routes, these apps reflect the growing desire to make accessibility in the public sphere more readily available and streamlined.
Appified Accessibility
Those with disabilities turn to mobile applications for easier navigation
4 Examples + Score + Implications


Accommodated Accessibility Wheelchair designs are updated for more dynamic use Implications - Many wheelchairs are stiff and unsympathetic to the fact that their users are confined to their seat. In the interest of increasing both comfort and mobility, many wheelchair companies have updated their designs to offer greater customization. The ability to modify according to preference empowers disabled people to navigate the world around them with ease and convenience.
Accommodated Accessibility
Wheelchair designs are updated for more dynamic use
4 Examples + Score + Implications


Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


Pub Impermanence Contemporary bars are reinterpreted with transient, temporary designs Implications - Bars are entering the mobile sphere with a series of transient, temporary designs. By tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, bars are staying relevant while also delivering an attractive experience with minimal time and space commitment.
Pub Impermanence
Contemporary bars are reinterpreted with transient, temporary designs
4 Examples + Score + Implications


Urban Marketing Marketing campaigns turn to urban environments for heightened engagement Implications - Many brands have begun using city environments as more than just a backdrop to marketing efforts, in an attempt to create real-world campaigns that resonate with consumers. Taking advantage of the urban context in an interactive way, marketers are able to engage consumers with both their natural surroundings, as well as the brand in question. By taking something familiar and making it new, marketers are able to surprise and delight consumers, as well as reach a wider audience.
Urban Marketing
Marketing campaigns turn to urban environments for heightened engagement
4 Examples + Score + Implications


Office Expedition Modern workplaces integrate extracurricular activities to encourage bonding Implications - Recognizing the importance of workplace bonding, employers are integrating activities and expeditions that go outside the office for experiential appeal. Bringing employees to out-of-office destinations for leisurely activity as opposed to work-related events, employers are showcasing a willingness to reward their staff while also encouraging a sense of communication among fellow peers.
Office Expedition
Modern workplaces integrate extracurricular activities to encourage bonding
4 Examples + Score + Implications


Understated Delivery The share economy has resulted in low-key methods of delivery Implications - The rise of riseshare programs and carpooling services has not only revolutionized the way people travel, but also the way that goods are being transported. Many companies have reverted to low-key methods of shipment by replacing vehicular delivery with cyclists or crowdsourced couriers on foot. Cost-effective for both businesses and consumers, as well as aligned with consumers' growing preference for sharing and crowdsourcing, this understated approach signals that downsizing and out-sourcing of distribution will continue.
Understated Delivery
The share economy has resulted in low-key methods of delivery
5 Examples + Score + Implications


PLUS 175 more Bicycle PRO Trends and 905 examples!



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