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About the Airline Report

The Airline Trend Report follows innovations in commercial aviation services, from the latest inflight entertainment features and airline seating to exciting new smartphone applications that help streamline check-ins. Our research tracks different flight services and routes offered by international companies like British Airways, Virgin Airlines and Ryanair, as well as services that aim to find cheap flights, fares and tickets so that busy consumers don’t have to.

Who It's For

Our report will benefit travel agencies and publications, aviation vehicle manufacturers, brand innovators and those working in the tourism industry looking to reinvigorate their company’s services to meet the desires of today’s consumer.

Stay informed on the latest air travel trends shaping consumer habits with the Airline Trend Report.

The Airline Trend Report, last published on Jul 29, 2014, includes 56 PRO Trends and 280 examples of airline market research and airline consumer trends related to: aviation, air travel, cheap flights, travel agencies, tourism and airline trends.

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Methodology

Our airline research is based on Trend Hunter's crowdsourced airline articles and 2,110,000,000 total views of data. [Learn More]

Report Contents

• 56 Airline PRO Trends = 56 Powerpoint Pages Airline PPT Report
• 280 Airline Examples

Online Extras With Full Subscription

• 39 Airline Videos (Online) Airline Videos
• 1,680 Airline Images (Online) Airline Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Airline Pro Trends

Each Airline PRO Trend is on its own slide with implications, a quantified score, and examples linked to online airline articles, videos and images. Examples:

Breakfast Efficiency Morning meal makers are modified to deliver edibles at an accelerated rate Implications - Consumers are constantly looking for ways to improve efficiency, which has resulted in brands answering in kind with morning meal makers that cook quickly. This shift towards fast, at-home meals helps to satisfy consumers who are accustomed to prepackaged food, but are looking to decrease dependence on eating out.
Breakfast Efficiency
Morning meal makers are modified to deliver edibles at an accelerated rate
5 Examples + Score + Implications


Portable Privacy Productivity in public space is achieved through solutions that foster privacy Implications - Technology has extended the office well beyond its stationary space, making the need for portable privacy more prevalent. As working consumers seek more freedom, innovations that promote privacy and the avoidance of distraction further enhance the experience for the satellite employee. This speaks to a new attitude toward work culture that focuses more on flexibilty and resourcefulness than simply completing the task at hand.
Portable Privacy
Productivity in public space is achieved through solutions that foster privacy
6 Examples + Score + Implications


Homespun Travel Airport services receive a more domestic overhaul as travelers seek familiarity Implications - As consumers become more reliant on ease and accessibility, a need to access comforting services while on-the-go becomes commonplace. Providing a sense of familiarity, airports are incorporating services that are reminiscent of home, offering yoga classes and cycling stations to help travelers maximize time through more domestic, day-to-day activities.
Homespun Travel
Airport services receive a more domestic overhaul as travelers seek familiarity
4 Examples + Score + Implications


Socialized Flight Seeking thrills, travelers turn to in-flight networking apps for entertainment Implications - As consumers turn to travel for a release from the mundane, traditional sources of leisure are getting re-invented to satiate a desire for exploration and excitement. Keeping in tow with a generation immersed in digital technology, in-flight networking apps allow travelers to interact with strangers in a safe, yet intriguing manner. Offering an alternative source of entertainment, socializing apps speak to a desire for more exploratory, yet digitally efficient methods of on-the-go enjoyment.
Socialized Flight
Seeking thrills, travelers turn to in-flight networking apps for entertainment
4 Examples + Score + Implications


Safeguarding Travel Seeking security, consumers turn to high-tech travel accessories for comfort Implications - With the value of material belongings increasing, consumers are looking to more safe and secure travel options to add stability to their leisurely activities. Seeking to engage in adventurous experiences without the potential risks of theft or lost belongings, safety-conscious consumers -- boomers, especially -- are turning to technologically efficient travel devices that feature enhanced security and trackable features. This speaks to a shift in what it means to relax, as consumers show they are willing to do a little extra planning in exchange for peace of mind.
Safeguarding Travel
Seeking security, consumers turn to high-tech travel accessories for comfort
5 Examples + Score + Implications


Artisanal Authenticity The young urbanite, craving luxury and transparency, shifts to the startup Implications - A growing preference for authenticity meshed with exclusivity is supporting the more niche, artisan brand over the conglomerate. Packaging designs that have a bespoke feel and have enhanced product description satiate craving for trustworthiness. This also works to create an air of exclusivity that’s in-line with urban lifestyles.
Artisanal Authenticity
The young urbanite, craving luxury and transparency, shifts to the startup
6 Examples + Score + Implications


Participatory Packaging Brands seek closer consumer ties through modes of interaction Implications - With the conveniences of modern technology, consumers are becoming increasingly impatient and easily distracted, prompting retailers to look beyond exterior aesthetics to create an impression. In an effort to build ties with consumers, companies are turning to product designs that require participation, prompting individuals to become more deeply invested. Packaging that encourages user input or customization allow consumers to connect with products on a more interactive level, reflecting a turn towards more personally engaging marketing tactics.
Participatory Packaging
Brands seek closer consumer ties through modes of interaction
8 Examples + Score + Implications


Sentimental Transport Romantic transport aesthetics add emotional allure to methods of travel Implications - While there is a plethora of possible destinations to visit around the globe, having beautiful scenery or architecture is simply not enough to attract modern consumers who desire personal satisfaction from their purchases. Seeking to appeal to travelers' need for companionship, heartfelt visual aesthetics and on-the-move matchmaking services give the promise of loneliness remedied in times when most communication is brief and impersonal.
Sentimental Transport
Romantic transport aesthetics add emotional allure to methods of travel
7 Examples + Score + Implications


PLUS 50 more Airline PRO Trends and 280 examples!



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