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About the Airline Report

The Airline Trend Report follows innovations in commercial aviation services, from the latest inflight entertainment features and airline seating to exciting new smartphone applications that help streamline check-ins. Our research tracks different flight services and routes offered by international companies like British Airways, Virgin Airlines and Ryanair, as well as services that aim to find cheap flights, fares and tickets so that busy consumers don’t have to.

Who It's For

Our report will benefit travel agencies and publications, aviation vehicle manufacturers, brand innovators and those working in the tourism industry looking to reinvigorate their company’s services to meet the desires of today’s consumer.

Stay informed on the latest air travel trends shaping consumer habits with the Airline Trend Report.

The Airline Trend Report, last published on Jul 28, 2015, includes 78 PRO Trends and 390 examples of airline market research and airline consumer trends related to: aviation, air travel, cheap flights, travel agencies, tourism and airline trends.

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Methodology

Our airline research is based on Trend Hunter's crowdsourced airline articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 78 Airline PRO Trends = 78 Powerpoint Pages Airline PPT Report
• 390 Airline Examples

Online Extras With Full Subscription

• 55 Airline Videos (Online) Airline Videos
• 2,340 Airline Images (Online) Airline Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Airline Pro Trends

Each Airline PRO Trend is on its own slide with implications, a quantified score, and examples linked to online airline articles, videos and images. Examples:

Marketing Whimsicality Consumers respond to brands that bring fantasy to life Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Marketing Whimsicality
Consumers respond to brands that bring fantasy to life
4 Examples + Score + Implications


Incentivized Gaming Brands engage consumers with mobile games that offer tangible rewards Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer.
Incentivized Gaming
Brands engage consumers with mobile games that offer tangible rewards
4 Examples + Score + Implications


Customized Sentiment Brands evoke emotional responses with personalized holiday stunts Implications - In executing heartfelt holiday campaigns that celebrate and reward the consumer, brands are able to communicate the ways in which they value them. This can also be seen as a covert way of pushing back against the notion that larger corporations may see customers as numbers. Rather than committing to bigger picture charitable pursuits that may not resonate with individual consumers, brands in this case showcase their ability to customize their service in a way that speaks to the heart of each customer.
Customized Sentiment
Brands evoke emotional responses with personalized holiday stunts
4 Examples + Score + Implications


Airline Entertainment Airlines create an enjoyable traveler experience by revamping required tasks Implications - Looking to breathe life into the mundane routines of air travel, airlines are adding an entertaining twist to activities like safety procedures. This change not only serves to create a more positive experience for customers, but also allows these brands to develop a more approachable feel.
Airline Entertainment
Airlines create an enjoyable traveler experience by revamping required tasks
5 Examples + Score + Implications


In-Flight Customization Airlines integrate custom features to heighten passenger experiences Implications - Recognizing the need to cater consumers in a more targeted way, airline services are turning to in-flight customization tactics for individual allure. Allowing passengers to creatively adjust everything from the temperature to their seating arrangements, this shift in service helps add an experiential quality to travel. Such enhancements reflect a shift toward more flexibility when it comes to customer service, particularly during travel.
In-Flight Customization
Airlines integrate custom features to heighten passenger experiences
5 Examples + Score + Implications


Sensory Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensory Dining
Multisensory gimmicks entice consumers looking for immersive engagement
6 Examples + Score + Implications


Flexible Membership Transferable passes encourage consumers to try new businesses Implications - Given the unpredictable schedule of the modern consumer, transferable membership passes that offer unlimited uses at various businesses offer flexibility and a higher value for cost. This emergence of transferable memberships also ties into the renewed interest in supporting local businesses, rather than subscribing to a large conglomerate brand, as well as adhering better to the ever-evolving lifestyle of millennials.
Flexible Membership
Transferable passes encourage consumers to try new businesses
4 Examples + Score + Implications


Evocative Eating Restaurans create sentimental dining experiences through nostalgic designs Implications - Restaurants are meeting a yearning for simpler times through old fashioned interior decor. In addition to providing an alternative and memorable dining experience, these nostalgic concepts also provide a highly sought after source of disconnect from constant communication and modern connectivity.
Evocative Eating
Restaurans create sentimental dining experiences through nostalgic designs
4 Examples + Score + Implications


PLUS 72 more Airline PRO Trends and 390 examples!



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