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About the Airline Report

The Airline Trend Report follows innovations in commercial aviation services, from the latest inflight entertainment features and airline seating to exciting new smartphone applications that help streamline check-ins. Our research tracks different flight services and routes offered by international companies like British Airways, Virgin Airlines and Ryanair, as well as services that aim to find cheap flights, fares and tickets so that busy consumers don’t have to.

Who It's For

Our report will benefit travel agencies and publications, aviation vehicle manufacturers, brand innovators and those working in the tourism industry looking to reinvigorate their company’s services to meet the desires of today’s consumer.

Stay informed on the latest air travel trends shaping consumer habits with the Airline Trend Report.

The Airline Trend Report, last published on May 26, 2015, includes 69 PRO Trends and 345 examples of airline market research and airline consumer trends related to: aviation, air travel, cheap flights, travel agencies, tourism and airline trends.

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Methodology

Our airline research is based on Trend Hunter's crowdsourced airline articles and 2,372,000,000 total views of data. [Learn More]

Report Contents

• 69 Airline PRO Trends = 69 Powerpoint Pages Airline PPT Report
• 345 Airline Examples

Online Extras With Full Subscription

• 48 Airline Videos (Online) Airline Videos
• 2,070 Airline Images (Online) Airline Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Airline Pro Trends

Each Airline PRO Trend is on its own slide with implications, a quantified score, and examples linked to online airline articles, videos and images. Examples:

Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Eco Excursion Consumers turn to functional, eco-friendly travel products Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism.
Eco Excursion
Consumers turn to functional, eco-friendly travel products
5 Examples + Score + Implications


Branded Challenge Brands use the mobile interface as a platform to challenge consumers Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Branded Challenge
Brands use the mobile interface as a platform to challenge consumers
5 Examples + Score + Implications


In-Flight Relief Travelers overcome anxieties with apps that offer unique safety features Implications - When it comes to travelling, particularly overseas, there are certain anxieties that can be hard to overcome, prompting individuals to turn to apps and mobile technology to help sooth those fears. Using apps to help protect passports and ease in-flight fears, consumers are extending mobile usage beyond entertainment to create a more comfortable and relaxing travel experience.
In-Flight Relief
Travelers overcome anxieties with apps that offer unique safety features
4 Examples + Score + Implications


Appified Luggage Travel carriers are made easier to track and monitor with the use of mobile tech Implications - Taking a preventative approach to lost or misplaced luggage's, travelers are turning to mobile technology to help monitor their belongings in a more efficient way. Using apps and beacon technology to track, lock and even weight travel carriers, consumers are using mobile technology to conquer and essentially eliminate certain hassles of travelling that fall outside their control.
Appified Luggage
Travel carriers are made easier to track and monitor with the use of mobile tech
5 Examples + Score + Implications


In-Flight Beacon Consumers look for ways to stay in-the-know during travel Implications - Location-based beacon technology has the power to transform the travel industry by ensuring consumers are notified of every opportunity or promotion available to them. Its implementation in major airports and airlines suggests that consumers not only want to streamline the travel process, but specifically customize it to their needs.
In-Flight Beacon
Consumers look for ways to stay in-the-know during travel
4 Examples + Score + Implications


Appified Travel The travel industry adapts to the digital age with tech-optimized services Implications - Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty.
Appified Travel
The travel industry adapts to the digital age with tech-optimized services
4 Examples + Score + Implications


Travel-Optimized Wearable Wearable devices are optimized with travel-friendly features Implications - The latest in wearable technology includes devices that are developed with travel in mind. Consumers seek to simplify the less-than-glamorous aspects of travel, whether it's searching for flights and accommodations or reducing their time at the airport. The advancements in wearable travel indicates that consumers are turning to technology in order to make the most of their leisure time.
Travel-Optimized Wearable
Wearable devices are optimized with travel-friendly features
5 Examples + Score + Implications


PLUS 63 more Airline PRO Trends and 345 examples!



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