ALL > Autos > Airline Trend Report


About the Airline Report

The Airline Trend Report follows innovations in commercial aviation services, from the latest inflight entertainment features and airline seating to exciting new smartphone applications that help streamline check-ins. Our research tracks different flight services and routes offered by international companies like British Airways, Virgin Airlines and Ryanair, as well as services that aim to find cheap flights, fares and tickets so that busy consumers don’t have to.

Who It's For

Our report will benefit travel agencies and publications, aviation vehicle manufacturers, brand innovators and those working in the tourism industry looking to reinvigorate their company’s services to meet the desires of today’s consumer.

Stay informed on the latest air travel trends shaping consumer habits with the Airline Trend Report.

The Airline Trend Report, last published on Jun 24, 2015, includes 75 PRO Trends and 375 examples of airline market research and airline consumer trends related to: aviation, air travel, cheap flights, travel agencies, tourism and airline trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our airline research is based on Trend Hunter's crowdsourced airline articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 75 Airline PRO Trends = 75 Powerpoint Pages Airline PPT Report
• 375 Airline Examples

Online Extras With Full Subscription

• 53 Airline Videos (Online) Airline Videos
• 2,250 Airline Images (Online) Airline Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Airline Pro Trends

Each Airline PRO Trend is on its own slide with implications, a quantified score, and examples linked to online airline articles, videos and images. Examples:

Airline Entertainment Airlines create an enjoyable traveler experience by revamping required tasks Implications - Looking to breathe life into the mundane routines of air travel, airlines are adding an entertaining twist to activities like safety procedures. This change not only serves to create a more positive experience for customers, but also allows these brands to develop a more approachable feel.
Airline Entertainment
Airlines create an enjoyable traveler experience by revamping required tasks
5 Examples + Score + Implications


In-Flight Customization Airlines integrate custom features to heighten passenger experiences Implications - Recognizing the need to cater consumers in a more targeted way, airline services are turning to in-flight customization tactics for individual allure. Allowing passengers to creatively adjust everything from the temperature to their seating arrangements, this shift in service helps add an experiential quality to travel. Such enhancements reflect a shift toward more flexibility when it comes to customer service, particularly during travel.
In-Flight Customization
Airlines integrate custom features to heighten passenger experiences
5 Examples + Score + Implications


Sensorial Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensorial Dining
Multisensory gimmicks entice consumers looking for immersive engagement
6 Examples + Score + Implications


Flexible Membership Transferable passes encourage consumers to try new businesses Implications - Given the unpredictable schedule of the modern consumer, transferable membership passes that offer unlimited uses at various businesses offer flexibility and a higher value for cost. This emergence of transferable memberships also ties into the renewed interest in supporting local businesses, rather than subscribing to a large conglomerate brand, as well as adhering better to the ever-evolving lifestyle of millennials.
Flexible Membership
Transferable passes encourage consumers to try new businesses
4 Examples + Score + Implications


Evocative Eating Restaurans create sentimental dining experiences through nostalgic designs Implications - Restaurants are meeting a yearning for simpler times through old fashioned interior decor. In addition to providing an alternative and memorable dining experience, these nostalgic concepts also provide a highly sought after source of disconnect from constant communication and modern connectivity.
Evocative Eating
Restaurans create sentimental dining experiences through nostalgic designs
4 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Eco Excursion Consumers turn to functional, eco-friendly travel products Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism.
Eco Excursion
Consumers turn to functional, eco-friendly travel products
5 Examples + Score + Implications


Branded Challenge Brands use the mobile interface as a platform to challenge consumers Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Branded Challenge
Brands use the mobile interface as a platform to challenge consumers
5 Examples + Score + Implications


PLUS 69 more Airline PRO Trends and 375 examples!



Boost your airline consumer insight!
Three options to kick-start your innovation...


1. Airline Trend Report

75 Airline PRO Trends
Airline Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Airline & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%