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About the Water Report - The Water Trend Report explores ongoing developments in the H20 industry, from inventive water parks to innovative uses of water in design. Explore how our expansive crowd-sourced research covering reusable water bottles, water fountains in Paris, fish ponds and more is being used to understand consumer needs and tastes.

Who It's For - The Water Report allows companies to track the developments of large businesses such as Sigg, Nalgene, Aquafina and Perrier. Businesses in the water bottle design industry and advertisers looking for new marketing strategies would benefit from this report.

Take advantage of consumer insight regarding water bottle aesthetics, tap water and water pollution to help spark innovative marketing and product design techniques.

The Water Trend Report, last published on Apr 15, 2014, includes 383 PRO Trends and 4,814 examples of water market research and water consumer trends related to: H20, water parks, reusable water bottles, water fountains, fish ponds and water trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our water research is based on Trend Hunter's 4,814 crowdsourced water trends and 1,907,000,000 total views of data. [Learn More]

What You'll Get:
• 383 Page / Slide Presentation Water PDF Report Water PPT Report
• 383 Page In-Depth Reading Report Water PDF Report

Contents:
• 383 Water PRO Trends
• 4,814 Water Examples
• 674 Water Videos (Online) Water Videos
• 28,884 Water Images (Online) Water Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Water Pro Trends - Each Water PRO Trend is on its own slide with implications, a quantified score, and examples linked to online water articles, videos and images. Examples:

Snackable Brew A desire for customization prompts the addition of food to drinkable goods Implications - As the DIY craze continues to dominate, techniques of customization are becoming more common, prompting consumers to add personalized touches to everyday goods. Seeking to make ordinary beverages more alluring, consumers are topping both sweet and alcoholic drinks with food to enhance texture and aesthetic appeal. Edible beverage toppings combine the extravagance of food accents with the need to improve everyday indulgences with more convenient, tailor-made approaches.
Snackable Brew
A desire for customization prompts the addition of food to drinkable goods
5 Examples + Score + Implications


Interior Transparency Lucite and transparent furnishings diverge from extravagance Implications - In an attempt to take minimalism a step further, those within in interior decor industry are adorning everything from bathrooms to nurseries in see-through decor. A backlash from the increasingly extravagant decor wave, this ultra-minimalism speaks to a desire to do away with hard attempts at ornamentation in favor of simplicity and effortlessness.
Interior Transparency
Lucite and transparent furnishings diverge from extravagance
5 Examples + Score + Implications


Simplified Caffeine Seeking to de-techify the kitchen, consumers go for powerless coffee brewing Implications - While the number of smart solutions for the kitchen is rising each day, consumers are opting for simplified ways to brew coffee that enhance both the chore and the taste. Ritualistic in many respects, the solutions satisfy connoisseurs concerned with quality as well as naysayers who negate the unnecessary use of technology for simple tasks. Powerless operation methods satiate the eco-conscious and decrease dependancy on electrical grids.
Simplified Caffeine
Seeking to de-techify the kitchen, consumers go for powerless coffee brewing
9 Examples + Score + Implications


Disposable Luxury Expensive products designed to be discarded mark an acceptance of excess Implications - The notion of disposable income has a new meaning as the luxury-obsessed opt for single use products that feature lavish stylings. This statement of ultra-excess pushes against luxury goods as investments and acknowledges the lengths retailers must reach to satiate international luxury product demand.
Disposable Luxury
Expensive products designed to be discarded mark an acceptance of excess
6 Examples + Score + Implications


Cocktail Nourishment Fruit-infused alcohol satiates a need for healthy living through adult habits Implications - As nutritional urgency expands due to more prominent health issues, consumers are turning to altered sources of indulgence to make healthy living more convenient. Seeking nutritional benefits without sacrificing personal extravagances, adult consumers are turning to alcoholic beverages that incorporate citrus fruits and juices, combining nutrients with the desire to maintain a comfortable, mature lifestyle.
Cocktail Nourishment
Fruit-infused alcohol satiates a need for healthy living through adult habits
7 Examples + Score + Implications


Produce Repackaged Brands use innovative packaging to breathe life into hard-to-update foods Implications - Tackling the issue of marketing products that are largely stagnant, updating packaging for produce is a way brands have been able to reinvigorate interest in the good. Because packaging itself isn't the norm when it comes to much of the fresh produce market, any shift in this direction helps companies stand out on the shelf.
Produce Repackaged
Brands use innovative packaging to breathe life into hard-to-update foods
5 Examples + Score + Implications


PLUS 377 more Water PRO Trends and 4,814 examples!


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383 Water PRO Trends
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