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About the Water Report

The Water Trend Report explores ongoing developments in the H20 industry, from inventive water parks to innovative uses of water in design. Explore how our expansive crowd-sourced research covering reusable water bottles, water fountains in Paris, fish ponds and more is being used to understand consumer needs and tastes.

Who It's For

The Water Report allows companies to track the developments of large businesses such as Sigg, Nalgene, Aquafina and Perrier. Businesses in the water bottle design industry and advertisers looking for new marketing strategies would benefit from this report.

Take advantage of consumer insight regarding water bottle aesthetics, tap water and water pollution to help spark innovative marketing and product design techniques.

The Water Trend Report, last published on Aug 19, 2015, includes 626 PRO Trends and 3,130 examples of water market research and water consumer trends related to: H20, water parks, reusable water bottles, water fountains, fish ponds and water trends.

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trend research methodology

Methodology

Our water research is based on Trend Hunter's crowdsourced water articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 626 Water PRO Trends = 626 Powerpoint Pages Water PPT Report
• 3,130 Water Examples

Online Extras With Full Subscription

• 438 Water Videos (Online) Water Videos
• 18,780 Water Images (Online) Water Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Water Pro Trends

Each Water PRO Trend is on its own slide with implications, a quantified score, and examples linked to online water articles, videos and images. Examples:

Subversive Wildlife Wildlife photographers trade in shock value for more honest depictions Implications - Many wildlife photographers are foregoing shock tactics in favor of a more authentic way of depicting their subjects. By photographing animals, insects and sea creatures in unique contexts that are often up-close and personal, these artists are offering alternative narratives that attract audience engagement. This approach serves as a breath of fresh air for viewers who are over-saturated with content produced solely to shock.
Subversive Wildlife
Wildlife photographers trade in shock value for more honest depictions
4 Examples + Score + Implications


Architectural Kiosk Brands favor remarkable kiosk designs in spite of short time frames Implications - Despite the fleeting come-and-go nature of kiosks, brands are choosing to move ahead with architecturally striking booth designs. By creating a more stimulating ordering process for shoppers, this development contributes to an emerging obsession with experiential consumer engagement. No matter the application, what remains appealing is the ability to impart lasting impressions.
Architectural Kiosk
Brands favor remarkable kiosk designs in spite of short time frames
4 Examples + Score + Implications


Blunt Romanticism Contemporary expressions of affection take on a frank tone Implications - In contrast to flowery, over-the-top expressions of affection is an emerging segment of blunt romanticism boasting a notably frank tone. A turn towards all things forthright is being well-received by Generation Z consumers, who tend to hold more realistic worldviews. A fondness for realism among digital natives holds great opportunity for brands wishing to communicate with and connect to this group.
Blunt Romanticism
Contemporary expressions of affection take on a frank tone
5 Examples + Score + Implications


Beverage Ergonomics Refreshment concepts become safer and more comfortable for conscious consumers Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes of scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences.
Beverage Ergonomics
Refreshment concepts become safer and more comfortable for conscious consumers
4 Examples + Score + Implications


Cross-Platform Purchasing Brands encourage recurring transactions by eliminating buying barriers Implications - Programmable devices that recognize and learn from patterns of behavior are enabling custom automatic transactions for individual consumers. By reducing multi-step task into an simple single action, pre-authorized tools encourage recurring transactions and brand loyalty with customized presets and a seamless ordering process for the customer.
Cross-Platform Purchasing
Brands encourage recurring transactions by eliminating buying barriers
4 Examples + Score + Implications


Appified Lifestyle Millennials turn to apps that cater to their distinct lifestyle needs Implications - Catering to a generation of young people who prioritize individuality, mobile apps are offering content that caters to specific types of lifestyles and interests. Covering diverse categories such as fashion, fitness and even relationships, apps of this nature not only meet specific needs, but they also reflect a growing desire for targeted content, particularly among young people.
Appified Lifestyle
Millennials turn to apps that cater to their distinct lifestyle needs
5 Examples + Score + Implications


Homespun Spray Consumers take a DIY approach to pests and insects Implications - As consumers continue to become more aware of the chemical content in certain products, they turn to custom, homemade alternatives to ensure greater peace of mind. Creating insect repellent and sprays from scratch, consumers are seeking to not only replace chemical-heavy products, but to do so in a way that is cost-effective.
Homespun Spray
Consumers take a DIY approach to pests and insects
5 Examples + Score + Implications


Insecticide Automation Traditional insect repellent concepts receive modern, digitized updates Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers.
Insecticide Automation
Traditional insect repellent concepts receive modern, digitized updates
4 Examples + Score + Implications


PLUS 620 more Water PRO Trends and 3,130 examples!



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