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About the Water Report

The Water Trend Report explores ongoing developments in the H20 industry, from inventive water parks to innovative uses of water in design. Explore how our expansive crowd-sourced research covering reusable water bottles, water fountains in Paris, fish ponds and more is being used to understand consumer needs and tastes.

Who It's For

The Water Report allows companies to track the developments of large businesses such as Sigg, Nalgene, Aquafina and Perrier. Businesses in the water bottle design industry and advertisers looking for new marketing strategies would benefit from this report.

Take advantage of consumer insight regarding water bottle aesthetics, tap water and water pollution to help spark innovative marketing and product design techniques.

The Water Trend Report, last published on Oct 22, 2014, includes 474 PRO Trends and 2,370 examples of water market research and water consumer trends related to: H20, water parks, reusable water bottles, water fountains, fish ponds and water trends.

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trend research methodology

Methodology

Our water research is based on Trend Hunter's crowdsourced water articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 474 Water PRO Trends = 474 Powerpoint Pages Water PPT Report
• 2,370 Water Examples

Online Extras With Full Subscription

• 332 Water Videos (Online) Water Videos
• 14,220 Water Images (Online) Water Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Water Pro Trends

Each Water PRO Trend is on its own slide with implications, a quantified score, and examples linked to online water articles, videos and images. Examples:

Sustainable Grocery Food retailers adopt sustainable practices to showcase eco awareness Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices.
Sustainable Grocery
Food retailers adopt sustainable practices to showcase eco awareness
4 Examples + Score + Implications


Climatic Excursion Prioritizing adventure, travelers seek out destinations with extreme climates Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Climatic Excursion
Prioritizing adventure, travelers seek out destinations with extreme climates
5 Examples + Score + Implications


Substitute Indulgence Desserts are given a healthy overhaul to maintain a sense of indulgence Implications - Healthy eating can be quite overwhelming, particularly for kids who are drawn to more indulgent everyday goods. Helping to make nutritional consumption more appealing, consumers are reinterpreting traditional desserts with health-conscious alternatives, combining familiar treats and flavors with a healthier ingredients.
Substitute Indulgence
Desserts are given a healthy overhaul to maintain a sense of indulgence
5 Examples + Score + Implications


Colleague Socialization Office interaction turns to apps and networks for social convenience Implications - Socializing, particularly in professional situations, can be challenging, prompting individuals to turn to apps and social platforms for help. Making connections easier to foster, businesses are adopting apps and networks that encourage workplace communication and the sharing of ideas, stimulating open discussion in a more efficient and tech-driven manner.
Colleague Socialization
Office interaction turns to apps and networks for social convenience
4 Examples + Score + Implications


Extreme Matrimony Elements of physical adventure are added to nuptials Implications - As the wedding customization wave rages on, consumers are seeking new ways to not only reflect their personalities in their ceremonies, but to add a lightheartedness to matrimony. Adding adventurous elements satiates this desire, while catering to an overall shift in what it means to wed. For the modern idealistic millennial, getting married is less ceremonious and more of an adventure in itself.
Extreme Matrimony
Elements of physical adventure are added to nuptials
5 Examples + Score + Implications


Urban Fitness Adding entertainment, health classes integrate cultural elements for appeal Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
4 Examples + Score + Implications


Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


Experimental Caffeine Coffee is brewed with unexpected ingredients to heighten taste buds Implications - Moving beyond the energy benefits of caffeinated products, brands are turning to unexpected flavor enhancements for heightened appeal. Infusing eclectic flavoring like bacon and lavender, coffee brands are seeking to add diversity to a traditionally single-purpose product, using unique ingredients to make caffeinated products more enticing.
Experimental Caffeine
Coffee is brewed with unexpected ingredients to heighten taste buds
4 Examples + Score + Implications


PLUS 468 more Water PRO Trends and 2,370 examples!



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