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About the Water Report

The Water Trend Report explores ongoing developments in the H20 industry, from inventive water parks to innovative uses of water in design. Explore how our expansive crowd-sourced research covering reusable water bottles, water fountains in Paris, fish ponds and more is being used to understand consumer needs and tastes.

Who It's For

The Water Report allows companies to track the developments of large businesses such as Sigg, Nalgene, Aquafina and Perrier. Businesses in the water bottle design industry and advertisers looking for new marketing strategies would benefit from this report.

Take advantage of consumer insight regarding water bottle aesthetics, tap water and water pollution to help spark innovative marketing and product design techniques.

The Water Trend Report, last published on May 21, 2015, includes 555 PRO Trends and 2,775 examples of water market research and water consumer trends related to: H20, water parks, reusable water bottles, water fountains, fish ponds and water trends.

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trend research methodology

Methodology

Our water research is based on Trend Hunter's crowdsourced water articles and 2,369,000,000 total views of data. [Learn More]

Report Contents

• 555 Water PRO Trends = 555 Powerpoint Pages Water PPT Report
• 2,775 Water Examples

Online Extras With Full Subscription

• 389 Water Videos (Online) Water Videos
• 16,650 Water Images (Online) Water Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Water Pro Trends

Each Water PRO Trend is on its own slide with implications, a quantified score, and examples linked to online water articles, videos and images. Examples:

Portable Projection Customers opt for convenient and compact screening devices Implications - Consumers are choosing portable projection devices that showcase digital content in a convenient, easy-to-use manner. These mobile tools help brands serve clients desiring entertainment products that best serve today's tech-savvy on-the-go lifestyles. The mobile features also expand the reach of designs as they can be used in large and compact spaces.
Portable Projection
Customers opt for convenient and compact screening devices
5 Examples + Score + Implications


Experiential Trailer Automobile trailers receive a update with unexpected added functions Implications - Seeking to heighten on-the-road experiences, drivers are seeking out trailers that provide more than just extra space and storage. Doubling as portable saunas, kitchens and even living spaces, these automobile attachments give travelers the chance to not only enjoy comforts of home, but also elevate the travel experiences with specialized forms of entertainment.
Experiential Trailer
Automobile trailers receive a update with unexpected added functions
4 Examples + Score + Implications


Assisted Conservation Consumers consider ways to conserve water in their daily lives Implications - Fresh water may be a renewable resource, but the fact that the earth's supply of groundwater is steadily decreasing remains worrisome. Many eco-conscious consumers already take their water consumption into consideration, but in light of drought situations across the globe, even less eco-conscious consumers are considering ways to conserve water in their daily routines.
Assisted Conservation
Consumers consider ways to conserve water in their daily lives
4 Examples + Score + Implications


Systematic Scent Seeking to heighten ambiance, consumers turn to systems that circulate scents Implications - Moving beyond traditional air fresheners and scented candles, home owners are turning to high-tech fragrance systems to heighten appeal. Opting for automated solutions that integrate elements like Piezo technology, consumers are able to disperse and deliver scents around the house without the need to monitor. This speaks to a need to improve one's surroundings in a more autonomous and subtle way.
Systematic Scent
Seeking to heighten ambiance, consumers turn to systems that circulate scents
4 Examples + Score + Implications


Minimalist Barchitecture Cocktail and bar lounges opt for subdued, understated layouts Implications - Bar and lounge owners are adopting a minimalist approach to architecture. This gets around the need for space in cramped city cores, and provides patrons with a sense of visual serenity. Moreover, this approach to bar design allows for bars to exist on a smaller scale without compromising on consumer comfort.
Minimalist Barchitecture
Cocktail and bar lounges opt for subdued, understated layouts
4 Examples + Score + Implications


Detoxifying Refreshment Health conscious individuals seek out earthy ingredients in raw juices Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars.
Detoxifying Refreshment
Health conscious individuals seek out earthy ingredients in raw juices
6 Examples + Score + Implications


Touchless Cosmetic Self care is applied without actual human touch to streamline the process Implications - With consumers focusing on their health, ditching chemicals, and making their own cosmetics, it's not surprise that the puritan approach to self care continues with touchless cosmetic. Omitting hands from the equation entirely, products and gadgets that allow consumers to apply products without contaminating them communicate a feel of freshness.
Touchless Cosmetic
Self care is applied without actual human touch to streamline the process
6 Examples + Score + Implications


Pouch Obsession Portability is pushed to new levels with pouches for adult use Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Pouch Obsession
Portability is pushed to new levels with pouches for adult use
6 Examples + Score + Implications


PLUS 549 more Water PRO Trends and 2,775 examples!



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