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About the Water Report

The Water Trend Report explores ongoing developments in the H20 industry, from inventive water parks to innovative uses of water in design. Explore how our expansive crowd-sourced research covering reusable water bottles, water fountains in Paris, fish ponds and more is being used to understand consumer needs and tastes.

Who It's For

The Water Report allows companies to track the developments of large businesses such as Sigg, Nalgene, Aquafina and Perrier. Businesses in the water bottle design industry and advertisers looking for new marketing strategies would benefit from this report.

Take advantage of consumer insight regarding water bottle aesthetics, tap water and water pollution to help spark innovative marketing and product design techniques.

The Water Trend Report, last published on Jun 29, 2015, includes 579 PRO Trends and 2,895 examples of water market research and water consumer trends related to: H20, water parks, reusable water bottles, water fountains, fish ponds and water trends.

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trend research methodology

Methodology

Our water research is based on Trend Hunter's crowdsourced water articles and 2,400,000,000 total views of data. [Learn More]

Report Contents

• 579 Water PRO Trends = 579 Powerpoint Pages Water PPT Report
• 2,895 Water Examples

Online Extras With Full Subscription

• 405 Water Videos (Online) Water Videos
• 17,370 Water Images (Online) Water Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Water Pro Trends

Each Water PRO Trend is on its own slide with implications, a quantified score, and examples linked to online water articles, videos and images. Examples:

Wearable Skincare High-tech wearables take the guess work out of sun protection Implications - As concerns around exposure to UV rays continue to grow, high-tech wearables and smart clothing are emerging that provide guidance to consumers regarding application of sunscreen in reference to their climate. In enabling customized skincare advice, such wearable technology affords consumers peace of mind by empowering them to take control of their skincare concerns in a scientific and calculated way.
Wearable Skincare
High-tech wearables take the guess work out of sun protection
4 Examples + Score + Implications


Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


Eastern Infusion Cold tea beverages incorporate Eastern taste profiles for consumer allure Implications - Spicy, ethnic flavors hailing from the East have been making their way into traditionally sweeter fare, such as desserts and coffee, in order to satisfy a growing consumer desire for flavor reversal. Cold beverages are following suit, adding a spicy kick to an otherwise refreshing experience, while simultaneously providing North American consumers with international variations of iced drinks. The expansion of fusion from food to beverage signifies a consumer appreciation for new incarnations of familiar flavors.
Eastern Infusion
Cold tea beverages incorporate Eastern taste profiles for consumer allure
4 Examples + Score + Implications


Restorative Refreshment Iced tea drinks emphasize pure flavors to lure health-conscious consumers Implications - Consumers' interest in health and wellness caused a spike in the production of cold-pressed and raw juices. Taking note of the desire for detoxification as well as refreshment, ready-to-drink tea manufacturers are prioritizing natural and fresh ingredients that convey a commitment to health through the purity of flavor.
Restorative Refreshment
Iced tea drinks emphasize pure flavors to lure health-conscious consumers
4 Examples + Score + Implications


Elemental Protection Organic, all-natural sunscreen options appeal to chemical-weary consumers Implications - Organic and natural sunscreen products provide consumers with alternative options that are perceived to be easier on both the skin and the environment. Aligning with consumer concerns around chemical consumption in any form, concerned individuals take solace in the natural formulation of preventative skincare products.
Elemental Protection
Organic, all-natural sunscreen options appeal to chemical-weary consumers
4 Examples + Score + Implications


Conservationist Catering Social gatherings and events are tended to via ecological methodologies Implications - Big social events and gatherings are being approached by catering companies with explicit attention to environmentalism. This mirrors a desire for green living among millennials, no matter the engagement. At the same time, it is also consistent with a turn away from over-consumption, and towards enhanced sustainability.
Conservationist Catering
Social gatherings and events are tended to via ecological methodologies
4 Examples + Score + Implications


Futuristic Kitchen Kitchen appliances adopt abstract form and function for the future Implications - Redefining the cooking process, kitchenware brands are creating appliances that cater to evolving consumer needs in new and unconventional ways. Combining abstract aesthetics with integrated tech and mobile features, these products not only add a creative element to the kitchen, they also predict and prepare for what everyday routines in the future will look like.
Futuristic Kitchen
Kitchen appliances adopt abstract form and function for the future
5 Examples + Score + Implications


Connected Prep Traditional kitchen appliances are adapted for high-tech allure Implications - Taking a more efficient approach to meal preparation, tech-savvy consumers are turning to smart cooking appliances for automated appeal. Adding the ability to track, monitor and digitally connect appliances, brands are seeking to not only streamline the cooking process, but modernize traditional kitchen tools for the both digital age and digital consumer.
Connected Prep
Traditional kitchen appliances are adapted for high-tech allure
5 Examples + Score + Implications


PLUS 573 more Water PRO Trends and 2,895 examples!



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