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About the Sailing Report

The Sailing Trend Report is an audit of watercraft trends ranging from multimillion dollar sailboats, extravagant yacht cruises and sailing tours to viral parasailing and yacht racing videos. Even in tough financial times, consumers are still intrigued by watercrafts and water sport activities. However, the financial crisis has lowered the cost of sailing lessons, resulting in more consumers flocking to their local boat shop. To round out our research, we look at secondary sailing items, such as sails and dinghy boats, to see how technology is incorporated into their design features.

Who It's For

This report will be valuable to boat manufacturers, water sport brands, and even automobile companies that want to extract consumer-based insight to implement into their business strategies.

With the Sailing Trend Report, you can leverage the collective insight from boating enthusiasts to drive creativity and be more competitive in a market that is starting to rebound.

The Sailing Trend Report, last published on Mar 16, 2015, includes 54 PRO Trends and 270 examples of sailing market research and sailing consumer trends related to: boating, yachts, watercrafts, cruises, sailboats and sailing trends.

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trend research methodology

Methodology

Our sailing research is based on Trend Hunter's crowdsourced sailing articles and 2,342,000,000 total views of data. [Learn More]

Report Contents

• 54 Sailing PRO Trends = 54 Powerpoint Pages Sailing PPT Report
• 270 Sailing Examples

Online Extras With Full Subscription

• 38 Sailing Videos (Online) Sailing Videos
• 1,620 Sailing Images (Online) Sailing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Sailing Pro Trends

Each Sailing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sailing articles, videos and images. Examples:

Remixed Nostalgia Consumers search for ways to enjoy past pop culture in new forms Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content.
Remixed Nostalgia
Consumers search for ways to enjoy past pop culture in new forms
6 Examples + Score + Implications


Unconventional Resilience Tech devices turn to unique protective features to heighten product care Implications - Moving beyond common water-resistant capabilities, devices like audio systems and smartphones are turning to more niche protective qualities for customized appeal. Adapting cases and material designs to be resilient to unconventional elements like sand, brands are seeking to make products more conducive to unexpected hazards, thus adding a heightened level of adaptability to the consumer experience.
Unconventional Resilience
Tech devices turn to unique protective features to heighten product care
4 Examples + Score + Implications


Lumberjack Obsession The antiquated profession permeates markets as a symbol of masculinity Implications - As movements like Movember continue to accelerate the appeal of masculinity, the image of the lumberjack is re-entering popular culture. This shift towards hyper-masculinity acknowledges male consumers using nostalgic, iconic imagery, and is most effectively being adopted as a way to market typically female-targeted products to men.
Lumberjack Obsession
The antiquated profession permeates markets as a symbol of masculinity
6 Examples + Score + Implications


Recreational Start-Up Promoting personal interests, entrepreneurs create businesses around leisure Implications - Finding inspiration within personal interests and hobbies, young entrepreneurs are seeking to integrate elements often associated with leisure into their business ventures. Creating start-ups around travel and networking, these ventures are allowing individuals to convert traditionally recreational activities into monetary enterprises.
Recreational Start-Up
Promoting personal interests, entrepreneurs create businesses around leisure
4 Examples + Score + Implications


Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


On-the-Go Beacon Making traveling easier, consumers turn to location-responsive aids Implications - Staying connected while on-the-go, consumers are turning to adaptable beacon devices to make travel more comfortable. Seeking to streamline experiences, consumers are turning to beacon technology to help automate and simplify things like car maintenance and outdoor navigation, providing a customized approach to travel experiences.
On-the-Go Beacon
Making traveling easier, consumers turn to location-responsive aids
6 Examples + Score + Implications


Specialized Spectacle As the demand for wearable tech increases, eyewear tech becomes specialized Implications - The popularity of Google Glass has piqued consumer interest in eyewear tech, which has resulted in a plethora of brands releasing specialized versions of smart glasses. As the varieties fill niche market segments to reach specific consumers, this shift signifies a preference for hyper-personalized conveniences as opposed to 'one size fits all' solutions.
Specialized Spectacle
As the demand for wearable tech increases, eyewear tech becomes specialized
8 Examples + Score + Implications


Participatory Curation Exhibits expand in scale to offer audiences a more interactive experience Implications - Extending exhibits beyond the comfort of confined spaces, artists are turning to grandiose installations to offer greater interactive appeal. Allowing spectators to become part of the exhibit itself, these art shows reflect a turn towards more physically engaging sources of art and culture.
Participatory Curation
Exhibits expand in scale to offer audiences a more interactive experience
6 Examples + Score + Implications


PLUS 48 more Sailing PRO Trends and 270 examples!



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