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About the Sailing Report

The Sailing Trend Report is an audit of watercraft trends ranging from multimillion dollar sailboats, extravagant yacht cruises and sailing tours to viral parasailing and yacht racing videos. Even in tough financial times, consumers are still intrigued by watercrafts and water sport activities. However, the financial crisis has lowered the cost of sailing lessons, resulting in more consumers flocking to their local boat shop. To round out our research, we look at secondary sailing items, such as sails and dinghy boats, to see how technology is incorporated into their design features.

Who It's For

This report will be valuable to boat manufacturers, water sport brands, and even automobile companies that want to extract consumer-based insight to implement into their business strategies.

With the Sailing Trend Report, you can leverage the collective insight from boating enthusiasts to drive creativity and be more competitive in a market that is starting to rebound.

The Sailing Trend Report, last published on Oct 07, 2014, includes 49 PRO Trends and 245 examples of sailing market research and sailing consumer trends related to: boating, yachts, watercrafts, cruises, sailboats and sailing trends.

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Methodology

Our sailing research is based on Trend Hunter's crowdsourced sailing articles and 2,112,000,000 total views of data. [Learn More]

Report Contents

• 49 Sailing PRO Trends = 49 Powerpoint Pages Sailing PPT Report
• 245 Sailing Examples

Online Extras With Full Subscription

• 34 Sailing Videos (Online) Sailing Videos
• 1,470 Sailing Images (Online) Sailing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Sailing Pro Trends

Each Sailing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sailing articles, videos and images. Examples:

Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


Specialized Spectacle As the demand for wearable tech increases, eyewear tech becomes specialized Implications - The popularity of Google Glass has piqued consumer interest in eyewear tech, which has resulted in a plethora of brands releasing specialized versions of smart glasses. As the varieties fill niche market segments to reach specific consumers, this shift signifies a preference for hyper-personalized conveniences as opposed to 'one size fits all' solutions.
Specialized Spectacle
As the demand for wearable tech increases, eyewear tech becomes specialized
8 Examples + Score + Implications


Participatory Curation Exhibits expand in scale to offer audiences a more interactive experience Implications - Extending exhibits beyond the comfort of confined spaces, artists are turning to grandiose installations to offer greater interactive appeal. Allowing spectators to become part of the exhibit itself, these art shows reflect a turn towards more physically engaging sources of art and culture.
Participatory Curation
Exhibits expand in scale to offer audiences a more interactive experience
6 Examples + Score + Implications


Sustainable Rucksack The backpack gets an eco overhaul to satisfy fashion and lifestyle demands Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Sustainable Rucksack
The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
5 Examples + Score + Implications


Pervasive Portable As consumer schedules expand, compact versions of existing goods gain traction Implications - Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles.
Pervasive Portable
As consumer schedules expand, compact versions of existing goods gain traction
6 Examples + Score + Implications


Educational Excursion A spin on science and culture offers youths a more engaging way to learn Implications - Adding an interactive spin to education, parents are turning to excursions that promote both learning and physical engagement to enhance allure among kids. Offering children the chance to explore cultures and social enterprises through methods of exploration and adventure, these excursions combine educational endeavors with a need to influence youths on a more engaging, age-appropriate level.
Educational Excursion
A spin on science and culture offers youths a more engaging way to learn
4 Examples + Score + Implications


Regional Branding Brands use tradition-inspired products to bond with foreign markets Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Regional Branding
Brands use tradition-inspired products to bond with foreign markets
6 Examples + Score + Implications


Eco Transparency Blunt eco packaging caters to those who desire visual accountability Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
Eco Transparency
Blunt eco packaging caters to those who desire visual accountability
8 Examples + Score + Implications


PLUS 43 more Sailing PRO Trends and 245 examples!



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