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About the Sailing Report - The Sailing Trend Report is an audit of watercraft trends ranging from multimillion dollar sailboats, extravagant yacht cruises and sailing tours to viral parasailing and yacht racing videos. Even in tough financial times, consumers are still intrigued by watercrafts and water sport activities. However, the financial crisis has lowered the cost of sailing lessons, resulting in more consumers flocking to their local boat shop. To round out our research, we look at secondary sailing items, such as sails and dinghy boats, to see how technology is incorporated into their design features.

Who It's For - This report will be valuable to boat manufacturers, water sport brands, and even automobile companies that want to extract consumer-based insight to implement into their business strategies.

With the Sailing Trend Report, you can leverage the collective insight from boating enthusiasts to drive creativity and be more competitive in a market that is starting to rebound.

The Sailing Trend Report, last published on Mar 10, 2014, includes 39 PRO Trends and 380 examples of sailing market research and sailing consumer trends related to: boating, yachts, watercrafts, cruises, sailboats and sailing trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our sailing research is based on Trend Hunter's 380 crowdsourced sailing trends and 1,908,000,000 total views of data. [Learn More]

What You'll Get:
• 39 Page / Slide Presentation Sailing PDF Report Sailing PPT Report
• 39 Page In-Depth Reading Report Sailing PDF Report

Contents:
• 39 Sailing PRO Trends
• 380 Sailing Examples
• 53 Sailing Videos (Online) Sailing Videos
• 2,280 Sailing Images (Online) Sailing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Sailing Pro Trends - Each Sailing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sailing articles, videos and images. Examples:

Affectionate Seating Two-seater furniture caters to consumers looking to foster close-knit bonds Implications - Seeking to express emotions beyond the cold and stoic qualities of verbal communication, consumers are turning to more visual representations of love to represent their feelings in a more heartfelt manner. Furnishings that encourage close contact interaction allows individuals to engage in affectionate bonding through more accessible everyday decor. This reflects the consumer need for methods of expression that foster deeper physical bonds.
Affectionate Seating
Two-seater furniture caters to consumers looking to foster close-knit bonds
7 Examples + Score + Implications


Inedible Vegan The natural food movement extends beyond food and into lifestyle Implications - Those who follow a vegan diet will profess that it is a lifestyle, not just a way of eating. Recently, this statement is taken in a more literal direction as consumers seek vegan, vegetarian and natural products for various facets of life. This speaks to the magnitude of the naturalist movement, proving that it is here to stay.
Inedible Vegan
The natural food movement extends beyond food and into lifestyle
7 Examples + Score + Implications


Interactive Bonding Assembly-required toys allow bonds to be created through communal play Implications - With technology and digital devices often resulting in youths becoming easily detached from engaging with others, parents are turning to more physically engaging playtime options to enable closer physical ties. Toys that require building allow tots to enhance their cognitive capacities while simultaneously engaging with adults and other infants, combining interactive activities with the need to foster bonds through communal experiences.
Interactive Bonding
Assembly-required toys allow bonds to be created through communal play
7 Examples + Score + Implications


Climate Novelty Enticing weather apps help make forecasting climate digitally convenient Implications - In a generation where technology has become something that youths constantly rely on, retailers are looking to digitize even the most mundane experiences as a means to cater to tech-savvy consumers. Visually engaging weather apps provide a way to predict potential climate conditions without having to step outside, combining the need to anticipate circumstances with convenient digital devices.
Climate Novelty
Enticing weather apps help make forecasting climate digitally convenient
7 Examples + Score + Implications


Occult Obsession Rising witchcraft fascination shows acceptance for counterculture by consumers Implications - As hipster culture continues to be augmented by consumers looking to stand out, brands are taking notice by highlighting an ethereal, outcast aesthetic as a new way to express individualism. The correlation between a culture shrouded in darkness and counterculture fashion speaks to consumer desire to straddle the line between acceptance and hip, outcast rebel.
Occult Obsession
Rising witchcraft fascination shows acceptance for counterculture by consumers
7 Examples + Score + Implications


Lawn Luxury Contemporary design moves from interior to the great outdoors Implications - A new pattern shows that consumers are willing to put as much effort into the design of their outdoor property as they are in their interior. This is due to the visibility of the outdoor space; lawns are publicly viewed spaces, so extra maintenance of them allows for consumers to exhibit their success and taste for design. Ultimately, today's consumer relishes in the opportunity to boast about their status.
Lawn Luxury
Contemporary design moves from interior to the great outdoors
6 Examples + Score + Implications


PLUS 33 more Sailing PRO Trends and 380 examples!


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39 Sailing PRO Trends
Sailing Trend Report This report is only available to full Trend Report subscribers

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