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Every day, top-tier innovators rely on our idea-filled autos reports to identify new opportunities, make better decisions and deep dive new markets.

About the Autos Report

The Autos Trend Report highlights some of the key auto trends taking place in the constantly changing car industry. A fascination with luxury sports cars, concept cars and superbikes have spawned a variety of car trends affecting the auto industry and the car consumer.

Who It's For

From major luxury automakers like Rolls Royce to auto parts manufacturers and businesses specializing in used cars, our research will provide insight into the changing world of car design, marketing, purchasing and use. It is for both lovers of 'Top Gear' and any business wishing to gain knowledge into the auto industry. Filled with information on every aspect of the car world, from Beamers to Bentleys, our Autos Trend Report will provide insightful knowledge into the changing needs of car buyers, and the emerging patterns in the car market.

You Might Consider Custom Autos Research...

For as little as $500 per custom deep dive, our team will curate custom Autos reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Autos trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our autos research is based on Trend Hunter's massive database of autos articles and 2,156,000,000 total views of data. [Learn More]

The Autos Report

Last published on Nov 21, 2014, the Autos Report includes 99 PRO Trends (99 Pages) and 495 examples of autos market research and autos consumer trends related to: sports cars, concept cars, auto parts, luxury cars, superbikes, Bentley, Rolls Royce, BMW, car advertising, auto industry and autos trends. The report includes all of our Autos research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 99 Autos PRO Trends = 99 Powerpoint Pages Autos PPT Report
• 495 Autos Examples
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!

Sample Autos Pro Trends

Each Autos PRO Trend is on its own slide with implications, a quantified score, and examples linked to online autos articles, videos and images. Examples:

Traveling Billboards Ads on buses and planes save money while expanding reach Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals.
Traveling Billboards
Ads on buses and planes save money while expanding reach
11 Examples + Score + Implications


Transformable Transportation Design concepts go overboard with dual features Implications - In reaction to the wallet-tightening of the economic downturn, post-recession, consumers and creators alike are going all out to show off extravagant designs. With so much choice in the consumer market, over-the-top transportation features are what get the most attention, especially those that allow transformations from car to yacht to pool and beyond.
Transformable Transportation
Design concepts go overboard with dual features
12 Examples + Score + Implications


Galacticization Spaceships become a major source of design inspiration Implications - Contemporary aesthetics, whether in furniture, retail space or boats, no longer meet the mark as more and more designs take on outer space proportions. In addition to flaunting luxury, these transformer- and spaceship-like designs are the modern consumer’s passage to imagination, creating a fantasy life where the cosmic and the earthbound may meet.
Galacticization
Spaceships become a major source of design inspiration
11 Examples + Score + Implications


Feminizing Auto The transportation industry is actively extending its target audience Implications - As previously perceived gender roles begin to deteriorate, industries catering to predominantly one sex over another are forced to change their strategy. This is most obvious in the automotive industry, as car manufacturers and the like begin creating more feminized products to expand their target audience.
Feminizing Auto
The transportation industry is actively extending its target audience
6 Examples + Score + Implications


Borrowed Luxury High-end rentals allow less affluent consumers temporary indulgences Implications - In 2009, we discovered 'Rental Culture,' in which consumers were renting everything from art to apparel in an effort to save money during the recession. Now, consumers have more discretionary income at their fingertips and are thus going bigger with their rentals. Renting a couture gown or luxury vehicle is less costly than actually purchasing it, which helps to alleviate feelings of buyer's remorse or guilt, and they also allow the less wealthy the chance to reward themselves with some much-deserved indulgence, if only for a day or two.
Borrowed Luxury
High-end rentals allow less affluent consumers temporary indulgences
7 Examples + Score + Implications


Monowheels Unicycles are a sleek, green and healthier way to ride through the city Implications - One-wheeled cycles and motorbikes are gaining in popularity among urban consumers. Much more aesthetically pleasing than the traditional unicycle, the modern one-wheeler is sleek in design, comprises more features such as electric power and multi-directional capability, and appeals to those eco-minded consumers who also want to live more active, healthy lifestyles.
Monowheels
Unicycles are a sleek, green and healthier way to ride through the city
7 Examples + Score + Implications


Ecommuting The rise of innovations that seek to balance lifestyle & eco-friendliness Implications - The rapid evolution of the electric bicycle indicates consumers are becoming more conscious of their carbon footprints, even if that means sacrificing style or comfort. Across various industries, the search is on for a middle ground between speed-efficiency, lifestyle and eco-friendliness.
Ecommuting
The rise of innovations that seek to balance lifestyle & eco-friendliness
7 Examples + Score + Implications


Kidmobiles The automotive industry expands its reach by catering to children Implications - Increasingly, children are becoming accustomed to, and interested in, adult aspects of life at younger and younger ages. Little luxury vehicles for kids are replacing the home-made soap box autos of the past, making a true statement on the speed of today’s youth culture. The future is approaching so fast that even children need a quicker way to get there.
Kidmobiles
The automotive industry expands its reach by catering to children
6 Examples + Score + Implications


Action Marketing Extreme sports themes catch the eyes of thrill seekers Implications - With attention spans at an all-time low, the challenge of any company is gaining and maintaining a customer’s attention. Extreme sports themes offer a way to catch the attention of a younger, risk-taking audience, something that brands like Nike and Mountain Dew are recognizing. In a similar vein, brands that specialize in snowboarding, biking and other sports-related products are seeing the benefits of upgrading their wares to include “extreme” features, which appeal to today’s increasing number of thrill seekers.
Action Marketing
Extreme sports themes catch the eyes of thrill seekers
7 Examples + Score + Implications


Soloriding Consumers hunt for independence in single-seater automobiles Implications - Single-seater transportation is making its way into the mainstream, appealing especially to the boomer generation. Consumers desire riding all by their lonesome, possibly to acquire much-needed time away from their busy and chaotic lives. As a source of relaxation, single-seater cars allow consumers to feel free and independent--if only for a quick ride.
Soloriding
Consumers hunt for independence in single-seater automobiles
8 Examples + Score + Implications


Motion Design Transportation concepts are infused with the feeling of forward movement Implications - When it comes to futuristic concepts of cars, boats and aircraft, sharp lines are giving way to fluid curves that instill a sense of movement. Sleek minimalism and sweeping contours that lend a feeling of forward direction have become the go-to of transportation designers, perhaps as a way to solidify the design’s actual speed specifications.
Motion Design
Transportation concepts are infused with the feeling of forward movement
11 Examples + Score + Implications


Aggressive Design Extreme, heavy-duty elements beef up ordinary muscle cars Implications - Auto designers are no longer stopping at powerful engines; the monstrous creations arising in today’s auto market come rife with hi-tech elements, in-your-face aesthetics and combat-ready functionality. Bridging the gap between fantasy and reality, these aggressive autos cater to those consumers who love showing off their manliness through their macho machines.
Aggressive Design
Extreme, heavy-duty elements beef up ordinary muscle cars
8 Examples + Score + Implications


PLUS 93 more Autos PRO Trends and 495 examples!



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