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About the Supercars Report

The Supercars Trend Report analyzes crowd-sourced information, highlighting revolutionary breakthroughs in this niche auto industry. Even in tough financial times, consumers still have a growing fascination with fast cars like Lamborghini, Aston Martin and Ferrari, demonstrating how customers still have a taste for opulence. Other aspects of the report cover popular sports like supercar racing and drifting trials. Whether it is a V-8 sports car or a luxury supercar, our Supercar Trend Report is filled with valuable data for companies looking to gain a competitive edge in the automobile industry.

Who It's For

The Supercar Trend Report will be useful for those in the sports car industry, such as designers, engineers and luxury automobile companies. Any person or business looking to gain insight into changing trends and evolving opportunities within the auto industry will benefit from our research.

In the high-speed world of supercars, there are many unique innovations constantly moving from the drawing board to the garage. Our Supercars Trend Report will give businesses useful consumer insight to leverage for a competitive advantage.

The Supercars Trend Report, last published on Nov 21, 2014, includes 29 PRO Trends and 145 examples of supercars market research and supercars consumer trends related to: sports cars, sedans, coupes, two-seaters, automobiles and supercars trends.

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Methodology

Our supercars research is based on Trend Hunter's crowdsourced supercars articles and 2,164,000,000 total views of data. [Learn More]

Report Contents

• 29 Supercars PRO Trends = 29 Powerpoint Pages Supercars PPT Report
• 145 Supercars Examples

Online Extras With Full Subscription

• 20 Supercars Videos (Online) Supercars Videos
• 870 Supercars Images (Online) Supercars Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Supercars Pro Trends

Each Supercars PRO Trend is on its own slide with implications, a quantified score, and examples linked to online supercars articles, videos and images. Examples:

Domestic Racer Sports cars receive a family-friendly redesign to satiate new generations Implications - Keeping in tow with a much more youthful and tech-centric generation of families, auto manufacturers are reinventing family-friendly transportation into a more contemporary experience. Customizing sports cars with spacious interiors and in-car modifications, brands are offering consumers the chance to maintain a sense of adventure and speed without sacrificing mature, adult responsibilities.
Domestic Racer
Sports cars receive a family-friendly redesign to satiate new generations
4 Examples + Score + Implications


Simulated Extravagance Giving consumers a taste of luxury, brands offer lavish simulations Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Simulated Extravagance
Giving consumers a taste of luxury, brands offer lavish simulations
4 Examples + Score + Implications


Artistic Auto Vehicles become utilized as a canvas for urban-inspired artistic expression Implications - Car culture is fanatical in itself, which is something that artists are using to their advantage by transforming vehicles into literal works of art. As mediums like graffiti and urban art gain mainstream acceptance, the re-conceptualization of the ordinary as abstract is garnering the attention of consumers for being familiar, but also distinctly original.
Artistic Auto
Vehicles become utilized as a canvas for urban-inspired artistic expression
6 Examples + Score + Implications


Infantile Auto Manufacturers inject cartoonish elements to appeal to young drivers Implications - Car manufacturers are utilizing pop culture cartoon references and modifications to give the stuffy auto market a youthful enhancement. This attention to younger demographics conveys that brands are paying attention to pop culture to better connect with consumers. This approach does double duty as it lures in children through modern media and appeals to older individuals with a nostalgic preference.
Infantile Auto
Manufacturers inject cartoonish elements to appeal to young drivers
7 Examples + Score + Implications


Modernizing Enforcement Futuristic police cars use sleek aesthetics to create a commanding feel Implications - With authoritative figures in society constantly looking for ways to make a commanding statement, opting for bold and striking visual appearances helps add allure and intrigue to the overall concept. Futuristic police cruisers that feature sleek exteriors and high-tech gadgets add aesthetically modern touches to an otherwise traditional vehicle, combining contemporary design with the need to regulate power through fearless visuals.
Modernizing Enforcement
Futuristic police cars use sleek aesthetics to create a commanding feel
7 Examples + Score + Implications


Gamer Drive Gamer concept cars allow adults to immerse themselves in youthful tendencies Implications - With the plethora of responsibilities that often come with adulthood, making sure to have some fun once in a while is key to maintaining overall happiness. Gamer car concepts allow drivers to express their personal preferences through a practical source of transportation, combining the need for adult experiences with the allure of playful childhood references.
Gamer Drive
Gamer concept cars allow adults to immerse themselves in youthful tendencies
5 Examples + Score + Implications


Green Luxury A market typically correlated with excess, luxury is given an eco update Implications - With the philanthropic world being dominated by the wealthy, the luxury market is evolving to cater to the green-minded elite with a preference for exclusivity. While the eco movement continues to shun elaborate and exotic indulgences, this development of a green luxury market expresses consumer commitment to eco-conscious alternatives, but also an inability to decrease consumption as a way to express wealth and prowess.
Green Luxury
A market typically correlated with excess, luxury is given an eco update
6 Examples + Score + Implications


Green Grandeur Luxurious eco innovations for the affluent environmentally minded consumer Implications - The idea of eco-friendly living is often accompanied by images of things like used clothing, recycled trash, rusty shipping containers and other non-luxurious innovation. This wrongly associates going green with a less opulent lifestyle, which many designers are striving to correct. Through the availability of high-end products, including extravagant bicycles, designer upcycled goods and even high-end shipping container housing, affluent eco-minded consumers can continue living their lives of luxury without assuming that a greener lifestyle means a thriftier one.
Green Grandeur
Luxurious eco innovations for the affluent environmentally minded consumer
9 Examples + Score + Implications


PLUS 23 more Supercars PRO Trends and 145 examples!



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