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About the Swimwear Report

The Swimwear Trend Report is a collection of crowd-sourced information that inspects contemporary swimsuit developments. By examining the latest in one piece swimsuits, bikinis, men’s bathing suits, cross-branded swimming trunks and vintage swimwear, companies can gain insight into consumer demands.

Who It's For

Big name clothing brands will find our data beneficial due to its expansive nature. Additionally, designers and fashion gurus looking to forge innovation at their company will find our research lucrative, as it contains everything from sports swimwear for men to more risky, minimalist swimsuits for women.

Discover how swimwear is influencing everything from fashion to branding. Spot, analyze and integrate swimwear trends into business strategy and product development with the Swimwear Trend Report.

The Swimwear Trend Report, last published on Jun 29, 2015, includes 27 PRO Trends and 135 examples of swimwear market research and swimwear consumer trends related to: bathing suits, bikinis, vintage swimwear, fashion, bathing shorts and swimwear trends.

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Methodology

Our swimwear research is based on Trend Hunter's crowdsourced swimwear articles and 2,426,000,000 total views of data. [Learn More]

Report Contents

• 27 Swimwear PRO Trends = 27 Powerpoint Pages Swimwear PPT Report
• 135 Swimwear Examples

Online Extras With Full Subscription

• 19 Swimwear Videos (Online) Swimwear Videos
• 810 Swimwear Images (Online) Swimwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Swimwear Pro Trends

Each Swimwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online swimwear articles, videos and images. Examples:

Wearable Skincare High-tech wearables take the guess work out of sun protection Implications - As concerns around exposure to UV rays continue to grow, high-tech wearables and smart clothing are emerging that provide guidance to consumers regarding application of sunscreen in reference to their climate. In enabling customized skincare advice, such wearable technology affords consumers peace of mind by empowering them to take control of their skincare concerns in a scientific and calculated way.
Wearable Skincare
High-tech wearables take the guess work out of sun protection
4 Examples + Score + Implications


Iconic Infant Contemporary children's fashion takes on the classic appeal of it-crowd looks Implications - Ultra chic adult-inspired styles are informing the children's fashion domain. These iconic, celebrity-inspired looks reflect the preemptive maturation of today's child who is hyper-aware of older lifestyles via early social media exposure. On a broader level, the emulation of these lifestyles is consistent with the viral spread of digital content.
Iconic Infant
Contemporary children's fashion takes on the classic appeal of it-crowd looks
4 Examples + Score + Implications


Rustic Pop-Up Pop-up shops channel a sense of homespun charisma with rustic modern interiors Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops can entice consumers with the accessibility of the rustic design.
Rustic Pop-Up
Pop-up shops channel a sense of homespun charisma with rustic modern interiors
6 Examples + Score + Implications


Branding Approachability Fashion brands adapt to be more accessible to the "every man" Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle.
Branding Approachability
Fashion brands adapt to be more accessible to the "every man"
5 Examples + Score + Implications


Plus-Size Positivism Consumers search for unique ways to feel good about their bodies Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Plus-Size Positivism
Consumers search for unique ways to feel good about their bodies
7 Examples + Score + Implications


Kidcentric Aesthetic The glamorization of the childlike infiltrates aesthetics across industries Implications - In today's chaotic, information-saturated society, a childlike, bias-free perspective is something to strive toward. Expanding beyond a child-inspired attitude, design across industries is taking on a more childlike look. This kidcentric aesthetic speaks to a desire for less serious, more imaginative and lighthearted products and services.
Kidcentric Aesthetic
The glamorization of the childlike infiltrates aesthetics across industries
12 Examples + Score + Implications


Rebranding Workouts Getting in shape is rebranded as an in vogue lifestyle Implications - For the modern consumer, strength communicates status more than adornment, which is being adopted by high fashion brands that are replacing lounging models for ones that work out. As pervasive social media users desire to look their best at all times, healthy living becomes a means to look good, and fitness becomes less niche than before.
Rebranding Workouts
Getting in shape is rebranded as an in vogue lifestyle
6 Examples + Score + Implications


Digital Training Sports-specific tech enables an individual to train themselves Implications - The goal of many gadgets and apps is complete self-sufficiency, a concept that is infiltrating even the world of athletics. The once-exclusive realm of professional athletics is more attainable for the average consumer with technological assistance, serving as an accelerated version of the idea that anyone can learn to be talented given the right equipment.
Digital Training
Sports-specific tech enables an individual to train themselves
7 Examples + Score + Implications


PLUS 21 more Swimwear PRO Trends and 135 examples!



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