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About the Bikini Report

Discover which key beachwear trends are moulding consumer tastes with Trend Hunter’s Bikini Trend Report. Today’s fashion consumer is not only savvy, but they are well aware of certain styles and designs that work for their beach bodies. From plus size swimwear for women to one piece swimsuits like the micro bikini, the multitude of fashion and fitness trends that influence consumers must be recognized. We also look at industry leading brands such as Venus, Roxy, Billabong and Victoria’s Secret.

Who It's For

Lifestyle brands that focus on beachwear fashion will benefit most from our research, as it reveals insightful data from a consumer perspective. Furthermore, this research can assist tourism boards and travel agencies that want to use provocative advertising campaigns and visually stimulating imagery to enhance consumer awareness.

Identify the forces behind popular beachwear consumer trends and gain cutting-edge insight with the Bikini Trend Report.

The Bikini Trend Report, last published on May 22, 2014, includes 37 PRO Trends and 185 examples of bikini market research and bikini consumer trends related to: vintage swimwear, two pieces, swimsuits, micro bikinis, beach accessories and bikini trends.

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Methodology

Our bikini research is based on Trend Hunter's crowdsourced bikini articles and 2,107,000,000 total views of data. [Learn More]

Report Contents

• 37 Bikini PRO Trends = 37 Powerpoint Pages Bikini PPT Report
• 185 Bikini Examples

Online Extras With Full Subscription

• 26 Bikini Videos (Online) Bikini Videos
• 1,110 Bikini Images (Online) Bikini Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Bikini Pro Trends

Each Bikini PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bikini articles, videos and images. Examples:

Sensory Enticement Hotels turn to immersive installations to lure in travelers Implications - With travel offering the chance to explore the unknown, consumers are looking beyond mere practicality and comfort to make travel stays more thrilling. Going beyond mere functionality, hotels are incorporating interactive and immersive elements to combine artistic fascination with methods of sensory engagement. Hypnotic hotel installations reflect a move towards more thought-provoking, and aesthetically engaging methods of consumer engagement.
Sensory Enticement
Hotels turn to immersive installations to lure in travelers
4 Examples + Score + Implications


Affordable Couture Seeking to broaden appeal, designers turn to collaborations to entice consumers Implications - With high-end fashion often marketed to a very niche and restricted market audience, efforts to expand consumer interest has prompted couture labels to move toward more accessible marketing tactics. In an effort to broaden overall market appeal, haute fashion labels are turning to collaborative projects to create more affordable designs that people of all classes can enjoy. The merging of high and low-end designs allow brands to expand beyond traditional buyers, combining sophisticated aesthetics with the need for more affordable everyday goods.
Affordable Couture
Seeking to broaden appeal, designers turn to collaborations to entice consumers
9 Examples + Score + Implications


Fearless Expression Racy fashion demonstrates a shift toward more confident consumer interests Implications - With sexual imagery constantly bombarding consumers through diverse media outlets, pressures concerning body image have become increasingly more prevalent. As consumers become more health-conscious and physically active, revealing fashion offers them a chance to showcase their new found confidence in life. This illustrates the increasing consumer demand for products that exude fearlessness.
Fearless Expression
Racy fashion demonstrates a shift toward more confident consumer interests
7 Examples + Score + Implications


Feminized Gangs This dangerous mentality takes on a more feminine skew Implications - The Harmony Korine film 'Spring Breakers' showcases young girls taking on a form of behavior more commonly associated with inner-city men. This introduced pop culture to a new form of modern gangster that skews toward a female demographic. This is the ultimate declaration of female independence, as self-criminalizing girls represent a magnified version of the modern woman: a tough, independent person who looks after her own needs.
Feminized Gangs
This dangerous mentality takes on a more feminine skew
6 Examples + Score + Implications


Sensationalized Smoking Cigarettes become a chic and sexy prop in fashion once again Implications - Consumers have been so accustomed to seeing anti-smoking photography and PSAs that a display of the opposite is definitely attention-grabbing. Perhaps this is the reason for the rise of fashion editorials that sensationalize the act of smoking, displaying cigarettes as a glamorous, chic and sexy prop. Whether just a way to complement the sexy and seductive clothing and/or models in the photos, the blatant show of smoking is sure to evoke a reaction from the reader and audience -- and any reaction is a good reaction.
Sensationalized Smoking
Cigarettes become a chic and sexy prop in fashion once again
8 Examples + Score + Implications


Reduce, ReNEWS, Recycle Upcycling newspaper into more long-lasting items Implications - The lifespan of a newspaper is typically no more than a few days (if that), which amounts to plenty of waste. Recycling newspaper is one thing, but more crafty designers are seeing the potential of newspaper as an art material and upcycling it to create new and more long-lasting products, including apparel, furniture and decor. This approach to reinventing a simple, everyday item not only benefits the environment but also provides commentary on the fact that newspapers themselves are becoming a dying breed in this era of technological advancement and might prove more useful as the foundation for other innovations.
Reduce, ReNEWS, Recycle
Upcycling newspaper into more long-lasting items
8 Examples + Score + Implications


Odd Dietovation Weird weight loss helpers for fighting those extra pounds Implications - Although a nutritious diet and frequent exercise are the keys to effective weight loss, committing to a healthy regimen requires patience and time, both of which are hard to come by for today's busy consumers. So, eccentric diet innovations are popping up that offer other ways to shed the pounds. For example, now consumers can "massage" the weight away or lose weight simply by wearing a pair of underpants! While the jury is still out on whether these innovations can truly help you regulate your weight, for the time being they offer a quick solution, however bizarre they may be.
Odd Dietovation
Weird weight loss helpers for fighting those extra pounds
10 Examples + Score + Implications


Amplified Indulgence Chocolate goes from luxury treat to design inspiration & material Implications - Chocolate is one of society's most coveted indulgences and now it's not only limited to edible, sugary treats. Going beyond confectionery goods, designers are using chocolate as inspiration and material to design everything from furniture to fashion, a direction that allows sweet-toothed consumers to indulge in more ways than one.
Amplified Indulgence
Chocolate goes from luxury treat to design inspiration & material
6 Examples + Score + Implications


PLUS 31 more Bikini PRO Trends and 185 examples!



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