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About the Plaid Report

The Plaid Trend Report tracks the various uses of plaid and tartan fabrics in fashion and design. As a style, plaid is continuously reinvented and redefined in terms of clothing, like plaid shirts or plaid skirts and kilts, and with home decor items such as curtains and upholstery. Remain informed on the cutting edge of plaid fashion with our crowd-sourced research.

Who It's For

Those working in the fashion design, interior design or textiles industries will find this research beneficial for maintaining a grasp on the mainstream aesthetic uses of plaid. Graphic designers and artists will also find inspiration in the Plaid Trend Report.

Use the Plaid Trend Report to track the latest tartan fashion and design trends.

The Plaid Trend Report, last published on Nov 18, 2014, includes 41 PRO Trends and 205 examples of plaid market research and plaid consumer trends related to: tartan fashion, flannel shirts, plaid pants, home decor, fabrics and plaid trends.

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trend research methodology

Methodology

Our plaid research is based on Trend Hunter's crowdsourced plaid articles and 2,161,000,000 total views of data. [Learn More]

Report Contents

• 41 Plaid PRO Trends = 41 Powerpoint Pages Plaid PPT Report
• 205 Plaid Examples

Online Extras With Full Subscription

• 29 Plaid Videos (Online) Plaid Videos
• 1,230 Plaid Images (Online) Plaid Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Plaid Pro Trends

Each Plaid PRO Trend is on its own slide with implications, a quantified score, and examples linked to online plaid articles, videos and images. Examples:

Outwerwear Eccentricity A desire for individuality prompts outerwear with personality Implications - As the luxury market continues to expand and consumers focus more on aesthetic than function, brands are looking to fill the gap with garments designed with eccentric style and warmth in mind. This shift towards functional fashion with a sense of personality speaks to a desire for individuality and quirk.
Outwerwear Eccentricity
A desire for individuality prompts outerwear with personality
8 Examples + Score + Implications


Sensory Branding Brands enhance sensory experiences through abstract packaging materials Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products.
Sensory Branding
Brands enhance sensory experiences through abstract packaging materials
6 Examples + Score + Implications


Haute Unkempt As brands aim to appear approachable, high fashion is given an unpolished overhaul Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Haute Unkempt
As brands aim to appear approachable, high fashion is given an unpolished overhaul
4 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Wanderlustvertising As consumers crave escape, brands answer with travel-focused depictions Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism.
Wanderlustvertising
As consumers crave escape, brands answer with travel-focused depictions
6 Examples + Score + Implications


Rudimentary Packaging Brands turn to rustic design tactics to offer approachability Implications - Seeking to entice consumers in a manner more approachable than their cold, contemporary counterparts, branding strategies are turning to rustic design tactics that are reminiscent of rural living and organic aesthetics. Rudimentary branding techniques reflect a shift toward more traditional, and fundamentally familiar forms of consumer enticement.
Rudimentary Packaging
Brands turn to rustic design tactics to offer approachability
8 Examples + Score + Implications


Anatomical Aesthetic Mortality is addressed for consumers through images of the human body Implications - As face-to-face interaction dwindles, consumers are spending more time by themselves and subsequently dealing with mortality individually. This darker mindset is being escalated with anatomical aesthetics that force them to think more directly about mortality. This speaks to a shift in the consumer mindset, regarding simple humanity as something to be celebrated.
Anatomical Aesthetic
Mortality is addressed for consumers through images of the human body
6 Examples + Score + Implications


Upscaled Sedentary Brands adapt clothing styles to be ready for the office or the couch Implications - The notion of a sedentary lifestyle is being accelerated by subscription services and in-home entertainment, which is subsequently augmenting consumers to spend more time than ever indoors. Brands are responding with styles that look office appropriate, but offer comfort to satisfy consumer desire to shift between activities with minimal effort.
Upscaled Sedentary
Brands adapt clothing styles to be ready for the office or the couch
6 Examples + Score + Implications


PLUS 35 more Plaid PRO Trends and 205 examples!



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