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About the Plaid Report - The Plaid Trend Report tracks the various uses of plaid and tartan fabrics in fashion and design. As a style, plaid is continuously reinvented and redefined in terms of clothing, like plaid shirts or plaid skirts and kilts, and with home decor items such as curtains and upholstery. Remain informed on the cutting edge of plaid fashion with our crowd-sourced research.

Who It's For - Those working in the fashion design, interior design or textiles industries will find this research beneficial for maintaining a grasp on the mainstream aesthetic uses of plaid. Graphic designers and artists will also find inspiration in the Plaid Trend Report.

Use the Plaid Trend Report to track the latest tartan fashion and design trends.

The Plaid Trend Report, last published on Sep 10, 2014, includes 40 PRO Trends and 692 examples of plaid market research and plaid consumer trends related to: tartan fashion, flannel shirts, plaid pants, home decor, fabrics and plaid trends.

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trend research methodology Methodology - Our plaid research is based on Trend Hunter's 692 crowdsourced plaid trends and 2,064,000,000 total views of data. [Learn More]

What You'll Get:
• 40 Page / Slide Presentation Plaid PDF Report Plaid PPT Report
• 40 Page In-Depth Reading Report Plaid PDF Report

Contents:
• 40 Plaid PRO Trends
• 692 Plaid Examples
• 97 Plaid Videos (Online) Plaid Videos
• 4,152 Plaid Images (Online) Plaid Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Plaid Pro Trends - Each Plaid PRO Trend is on its own slide with implications, a quantified score, and examples linked to online plaid articles, videos and images. Examples:

Sensory Branding Brands enhance sensory experiences through abstract packaging materials Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products.
Sensory Branding
Brands enhance sensory experiences through abstract packaging materials
6 Examples + Score + Implications


Messy Couture As brands aim to appear approachable, high fashion is given an unpolished overhaul Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Messy Couture
As brands aim to appear approachable, high fashion is given an unpolished overhaul
4 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Wanderlustvertising As consumers crave escape, brands answer with travel-focused depictions Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism.
Wanderlustvertising
As consumers crave escape, brands answer with travel-focused depictions
6 Examples + Score + Implications


Rudimentary Packaging Brands turn to rustic design tactics to offer approachability Implications - Seeking to entice consumers in a manner more approachable than their cold, contemporary counterparts, branding strategies are turning to rustic design tactics that are reminiscent of rural living and organic aesthetics. Rudimentary branding techniques reflect a shift toward more traditional, and fundamentally familiar forms of consumer enticement.
Rudimentary Packaging
Brands turn to rustic design tactics to offer approachability
8 Examples + Score + Implications


Anatomical Aesthetic Mortality is addressed for consumers through images of the human body Implications - As face-to-face interaction dwindles, consumers are spending more time by themselves and subsequently dealing with mortality individually. This darker mindset is being escalated with anatomical aesthetics that force them to think more directly about mortality. This speaks to a shift in the consumer mindset, regarding simple humanity as something to be celebrated.
Anatomical Aesthetic
Mortality is addressed for consumers through images of the human body
6 Examples + Score + Implications


PLUS 34 more Plaid PRO Trends and 692 examples!



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