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About the Plaid Report - The Plaid Trend Report tracks the various uses of plaid and tartan fabrics in fashion and design. As a style, plaid is continuously reinvented and redefined in terms of clothing, like plaid shirts or plaid skirts and kilts, and with home decor items such as curtains and upholstery. Remain informed on the cutting edge of plaid fashion with our crowd-sourced research.

Who It's For - Those working in the fashion design, interior design or textiles industries will find this research beneficial for maintaining a grasp on the mainstream aesthetic uses of plaid. Graphic designers and artists will also find inspiration in the Plaid Trend Report.

Use the Plaid Trend Report to track the latest tartan fashion and design trends.

The Plaid Trend Report, last published on May 28, 2014, includes 36 PRO Trends and 669 examples of plaid market research and plaid consumer trends related to: tartan fashion, flannel shirts, plaid pants, home decor, fabrics and plaid trends.

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trend research methodology Methodology - Our plaid research is based on Trend Hunter's 669 crowdsourced plaid trends and 1,991,000,000 total views of data. [Learn More]

What You'll Get:
• 36 Page / Slide Presentation Plaid PDF Report Plaid PPT Report
• 36 Page In-Depth Reading Report Plaid PDF Report

Contents:
• 36 Plaid PRO Trends
• 669 Plaid Examples
• 94 Plaid Videos (Online) Plaid Videos
• 4,014 Plaid Images (Online) Plaid Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Plaid Pro Trends - Each Plaid PRO Trend is on its own slide with implications, a quantified score, and examples linked to online plaid articles, videos and images. Examples:

Rudimentary Packaging Brands turn to rustic design tactics to offer approachability Implications - Seeking to entice consumers in a manner more approachable than their cold, contemporary counterparts, branding strategies are turning to rustic design tactics that are reminiscent of rural living and organic aesthetics. Rudimentary branding techniques reflect a shift toward more traditional, and fundamentally familiar forms of consumer enticement.
Rudimentary Packaging
Brands turn to rustic design tactics to offer approachability
8 Examples + Score + Implications


Anatomical Aesthetic Mortality is addressed for consumers through images of the human body Implications - As face-to-face interaction dwindles, consumers are spending more time by themselves and subsequently dealing with mortality individually. This darker mindset is being escalated with anatomical aesthetics that force them to think more directly about mortality. This speaks to a shift in the consumer mindset, regarding simple humanity as something to be celebrated.
Anatomical Aesthetic
Mortality is addressed for consumers through images of the human body
6 Examples + Score + Implications


Upscaled Sedentary Brands adapt clothing styles to be ready for the office or the couch Implications - The notion of a sedentary lifestyle is being accelerated by subscription services and in-home entertainment, which is subsequently augmenting consumers to spend more time than ever indoors. Brands are responding with styles that look office appropriate, but offer comfort to satisfy consumer desire to shift between activities with minimal effort.
Upscaled Sedentary
Brands adapt clothing styles to be ready for the office or the couch
6 Examples + Score + Implications


Absorbent Adaptation Hectic consumer schedules call for dual-function cleaning products Implications - Today's fast-pace times call for multi-purpose products, especially in the realm of hygiene. Products that simultaneously clean and serve an alternate purpose are popping up as a result. Particularly helpful in a home with children, absorbent material functioning as standard fabric introduces the idea of cleaning on the go, speaking to a desire for ultra convenience.
Absorbent Adaptation
Hectic consumer schedules call for dual-function cleaning products
6 Examples + Score + Implications


Cinematic Nostalgia Tributes to classic cult movies aim to open up nostalgic features to new eras Implications - While new and improved innovations in tech and media often provide a refreshing take, futuristic concepts are often hard for consumers to relate or connect with. Utilizing cult movie classics as promotional mechanisms or packaging techniques provides a sense of familiarity that consumers can instantly recognize, combining nostalgic pop culture references with the need to market through more emotional means.
Cinematic Nostalgia
Tributes to classic cult movies aim to open up nostalgic features to new eras
12 Examples + Score + Implications


Gamification Video game decor showcases a turn toward broader product appeal Implications - With businesses looking to expand their market audiences beyond projected demographics, techniques of merging designs into other retail areas offer ways to gain mass appeal. Video game references in home decor meets a demand for both nostalgic references and eclectic decor, opening up the video game market to more than one audience. This showcases the constant expansion of products into diverse markets.
Gamification
Video game decor showcases a turn toward broader product appeal
7 Examples + Score + Implications


PLUS 30 more Plaid PRO Trends and 669 examples!



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