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About the Magazine Report

The Magazine Trend Report features the cutting edge work and editorials of Vogue and National Geographic, and how these large corporations have successfully presented magazine articles and fashion spreads to capture consumer attention. With our crowd-sourced research, companies will have access to the most striking photoshoots, innovations in digital printing and how magazine companies are using alterations in layout and design to seize the interest of today’s media consumer.

Who It's For

Our report is ideal for professionals in media, marketing, advertising and any industry looking to track consumer tastes and preferences regarding pop culture. The report will provide inspiration for creative marketing campaigns, photographers looking for a new spin on fashion images, as well as other publications looking to revamp their style and readership.

Draw inspiration from the best and most innovative developments in the industry with the Magazine Trend Report.

The Magazine Trend Report, last published on Oct 22, 2014, includes 246 PRO Trends and 1,230 examples of magazine market research and magazine consumer trends related to: editorials, magazine articles, fashion spreads, photoshoots, digital printing and magazine trends.

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Methodology

Our magazine research is based on Trend Hunter's crowdsourced magazine articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 246 Magazine PRO Trends = 246 Powerpoint Pages Magazine PPT Report
• 1,230 Magazine Examples

Online Extras With Full Subscription

• 172 Magazine Videos (Online) Magazine Videos
• 7,380 Magazine Images (Online) Magazine Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Magazine Pro Trends

Each Magazine PRO Trend is on its own slide with implications, a quantified score, and examples linked to online magazine articles, videos and images. Examples:

Conscious Stay Adding awareness to travel destinations, hotels adopt social good tactics Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself.
Conscious Stay
Adding awareness to travel destinations, hotels adopt social good tactics
4 Examples + Score + Implications


Couture Comfort Luxe designs are added to traditionally low-key footwear for heightened appeal Implications - Adding an element of familiarity, brands are reinventing typically casual fashion items with luxe and sophisticated designs. Adding diamonds and exotic materials to comfort-focused footwear choices like loafers and clogs, brands are combining approachable apparel with more exclusive aesthetics, reflecting a turn toward products that balance luxury and comfort.
Couture Comfort
Luxe designs are added to traditionally low-key footwear for heightened appeal
4 Examples + Score + Implications


Functional Footwear Consumers embrace comfortable, more functional shoe designs Implications - As the health wave continues, consumers are choosing ergonomic shoes that negate perceptions of what's fashionable in favor of comfort. This move towards function over fashion proves that consumers are shifting to prefer comfort in design instead of choosing painful styles for status purposes.
Functional Footwear
Consumers embrace comfortable, more functional shoe designs
5 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Interactive Print Print campaigns are taken a step further with participatory engagement Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print.
Interactive Print
Print campaigns are taken a step further with participatory engagement
4 Examples + Score + Implications


Mixology Resurgence Classic bartending sees a revival as consumers crave nostalgic indulgence Implications - As a consumer desire for lavish, indulgent experiences rises, so too is classic bartending as a way to reintroduce a slower, more respectful approach to drinking. This preference to savor speaks to a preference for more detailed experiences across a breadth of industries, ranging from consumption to retail.
Mixology Resurgence
Classic bartending sees a revival as consumers crave nostalgic indulgence
6 Examples + Score + Implications


Shock Cosmetics Beauty standards are questioned as consumers praise bizarre makeovers Implications - Consumers are rebelling against the strict guidelines for beauty set out by cosmetic brands as they grow to covet the idea of gross or frightening beauty. This suggests a consumer preference for reality, relatable qualities and tongue-in-cheek awareness when it comes to modern marketing.
Shock Cosmetics
Beauty standards are questioned as consumers praise bizarre makeovers
5 Examples + Score + Implications


Unhinged Couture Fashion obsession is equated with madness as consumers covet high-end goods Implications - The luxury goods market is expanding at an exponential rate on a global level, and this obsession is being equated by brands to fashion madness as editorials focus on asylums and sanitariums. This shift towards dark, edgier aesthetics relates to consumers through shock, treating goods as a guilty pleasure they must attain.
Unhinged Couture
Fashion obsession is equated with madness as consumers covet high-end goods
4 Examples + Score + Implications


PLUS 240 more Magazine PRO Trends and 1,230 examples!



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1. Magazine Trend Report

246 Magazine PRO Trends
Magazine Trend Report This report is only available to full Trend Report subscribers

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$1,250

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