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About the Magazine Report

The Magazine Trend Report features the cutting edge work and editorials of Vogue and National Geographic, and how these large corporations have successfully presented magazine articles and fashion spreads to capture consumer attention. With our crowd-sourced research, companies will have access to the most striking photoshoots, innovations in digital printing and how magazine companies are using alterations in layout and design to seize the interest of today’s media consumer.

Who It's For

Our report is ideal for professionals in media, marketing, advertising and any industry looking to track consumer tastes and preferences regarding pop culture. The report will provide inspiration for creative marketing campaigns, photographers looking for a new spin on fashion images, as well as other publications looking to revamp their style and readership.

Draw inspiration from the best and most innovative developments in the industry with the Magazine Trend Report.

The Magazine Trend Report, last published on Jul 21, 2015, includes 268 PRO Trends and 1,340 examples of magazine market research and magazine consumer trends related to: editorials, magazine articles, fashion spreads, photoshoots, digital printing and magazine trends.

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Methodology

Our magazine research is based on Trend Hunter's crowdsourced magazine articles and 2,421,000,000 total views of data. [Learn More]

Report Contents

• 268 Magazine PRO Trends = 268 Powerpoint Pages Magazine PPT Report
• 1,340 Magazine Examples

Online Extras With Full Subscription

• 188 Magazine Videos (Online) Magazine Videos
• 8,040 Magazine Images (Online) Magazine Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Magazine Pro Trends

Each Magazine PRO Trend is on its own slide with implications, a quantified score, and examples linked to online magazine articles, videos and images. Examples:

Advertorial Vlogging Brands reach out to consumers through YouTube influencers Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Advertorial Vlogging
Brands reach out to consumers through YouTube influencers
5 Examples + Score + Implications


Appified Subscription Subscription services turn to mobile apps to heighten accessibility Implications - Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with.
Appified Subscription
Subscription services turn to mobile apps to heighten accessibility
4 Examples + Score + Implications


Marketing Benevolence Brands position themselves as stakeholders in consumer health Implications - Rather than engaging consumers to adopt healthy habits in order to access free merchandise, brands are using programs that incentivize wellness as a means to proving their amiability. By establishing themselves in the mind of individual consumers as a partner in the pursuit of health and happiness, brands are able to position themselves as necessary catalysts in the process of positive change, which encourages trust and loyalty.
Marketing Benevolence
Brands position themselves as stakeholders in consumer health
5 Examples + Score + Implications


Personalized Press Media platforms opt for custom, individually tailored features Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.
Personalized Press
Media platforms opt for custom, individually tailored features
4 Examples + Score + Implications


Interactive Protection Skincare brands engage consumers with memorable, sun-powered campaigns Implications - In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health.
Interactive Protection
Skincare brands engage consumers with memorable, sun-powered campaigns
4 Examples + Score + Implications


In-Flight Customization Airlines integrate custom features to heighten passenger experiences Implications - Recognizing the need to cater consumers in a more targeted way, airline services are turning to in-flight customization tactics for individual allure. Allowing passengers to creatively adjust everything from the temperature to their seating arrangements, this shift in service helps add an experiential quality to travel. Such enhancements reflect a shift toward more flexibility when it comes to customer service, particularly during travel.
In-Flight Customization
Airlines integrate custom features to heighten passenger experiences
5 Examples + Score + Implications


Peer-to-Peer Luxury Unique apps leverage the peer-to-peer economy for typically high-end services Implications - The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative.
Peer-to-Peer Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services
5 Examples + Score + Implications


Gender Transparency The transgender community establishes a mainstream presence Implications - In recent years, the transgender community has risen to the forefront of LGBTQ efforts with the help of celebrity advocacy and a growing presence in the mainstream media. This is not only an indication of the evolving attitudes towards gender representation, but also an effort on behalf of the transgender community to educate the public by sharing their own personal experiences.
Gender Transparency
The transgender community establishes a mainstream presence
5 Examples + Score + Implications


PLUS 262 more Magazine PRO Trends and 1,340 examples!



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1. Magazine Trend Report

268 Magazine PRO Trends
Magazine Trend Report This report is only available to full Trend Report subscribers

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2013 Trend Report
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