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About the Magazine Report

The Magazine Trend Report features the cutting edge work and editorials of Vogue and National Geographic, and how these large corporations have successfully presented magazine articles and fashion spreads to capture consumer attention. With our crowd-sourced research, companies will have access to the most striking photoshoots, innovations in digital printing and how magazine companies are using alterations in layout and design to seize the interest of today’s media consumer.

Who It's For

Our report is ideal for professionals in media, marketing, advertising and any industry looking to track consumer tastes and preferences regarding pop culture. The report will provide inspiration for creative marketing campaigns, photographers looking for a new spin on fashion images, as well as other publications looking to revamp their style and readership.

Draw inspiration from the best and most innovative developments in the industry with the Magazine Trend Report.

The Magazine Trend Report, last published on Apr 14, 2015, includes 259 PRO Trends and 1,295 examples of magazine market research and magazine consumer trends related to: editorials, magazine articles, fashion spreads, photoshoots, digital printing and magazine trends.

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Methodology

Our magazine research is based on Trend Hunter's crowdsourced magazine articles and 2,334,000,000 total views of data. [Learn More]

Report Contents

• 259 Magazine PRO Trends = 259 Powerpoint Pages Magazine PPT Report
• 1,295 Magazine Examples

Online Extras With Full Subscription

• 181 Magazine Videos (Online) Magazine Videos
• 7,770 Magazine Images (Online) Magazine Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Magazine Pro Trends

Each Magazine PRO Trend is on its own slide with implications, a quantified score, and examples linked to online magazine articles, videos and images. Examples:

Plus-Size Positivism Consumers search for unique ways to feel good about their bodies Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Plus-Size Positivism
Consumers search for unique ways to feel good about their bodies
8 Examples + Score + Implications


Crowdsourced Philanthropy Seeking funding, social good enterprises turn to crowdlending techniques Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives.
Crowdsourced Philanthropy
Seeking funding, social good enterprises turn to crowdlending techniques
5 Examples + Score + Implications


Plus-Size Enterprise Plus-size fashion receives an overhaul spearheaded by consumers Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion.
Plus-Size Enterprise
Plus-size fashion receives an overhaul spearheaded by consumers
4 Examples + Score + Implications


Mascot Adapation Keeping consistency, yet remaining current means evolving brand representatives Implications - For decades, mascots have proven an effective way to establish brand presence; however, this idea may be dated for consumers seeking a more personable, customized connection from brands. Battling this means adapting mascots to mimic the times. This provides both novelty, and a topical connection.
Mascot Adapation
Keeping consistency, yet remaining current means evolving brand representatives
5 Examples + Score + Implications


Experimental Hearty Consumers are experimenting with inventive new soup flavors Implications - Looking for ways to invigorate a classic meal, consumers are turning to creative soup recipes. Whether it's combining unique flavors or updating a classic taste in a new form, this shift reveals a consumer desire for a sense of novelty even when it comes to familiar foods. Beyond health-consciousness and affordability, the growing interest in soup is based on ease of experimentation with flavor.
Experimental Hearty
Consumers are experimenting with inventive new soup flavors
5 Examples + Score + Implications


Customized Communication Consumers search for ways to customize their visual online communication Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests.
Customized Communication
Consumers search for ways to customize their visual online communication
10 Examples + Score + Implications


Mass Male Feminist The fight for gender equality crosses a new surprising boundary Implications - Though the fight for gender equality has made huge bounds in the last few years, women are still under-earning their male counterparts. An important step to take in the evolution of feminism is the inclusion of men in the conversation. This shows a shift in what it means to be a feminist, as well as a shift in what it means to be a man.
Mass Male Feminist
The fight for gender equality crosses a new surprising boundary
5 Examples + Score + Implications


Branded Selfie Brands are embracing and heightening the selfie phenomenon to an art form Implications - Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture.
Branded Selfie
Brands are embracing and heightening the selfie phenomenon to an art form
6 Examples + Score + Implications


PLUS 253 more Magazine PRO Trends and 1,295 examples!



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259 Magazine PRO Trends
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