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About the Magazine Report

The Magazine Trend Report features the cutting edge work and editorials of Vogue and National Geographic, and how these large corporations have successfully presented magazine articles and fashion spreads to capture consumer attention. With our crowd-sourced research, companies will have access to the most striking photoshoots, innovations in digital printing and how magazine companies are using alterations in layout and design to seize the interest of today’s media consumer.

Who It's For

Our report is ideal for professionals in media, marketing, advertising and any industry looking to track consumer tastes and preferences regarding pop culture. The report will provide inspiration for creative marketing campaigns, photographers looking for a new spin on fashion images, as well as other publications looking to revamp their style and readership.

Draw inspiration from the best and most innovative developments in the industry with the Magazine Trend Report.

The Magazine Trend Report, last published on Aug 11, 2015, includes 283 PRO Trends and 1,415 examples of magazine market research and magazine consumer trends related to: editorials, magazine articles, fashion spreads, photoshoots, digital printing and magazine trends.

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trend research methodology

Methodology

Our magazine research is based on Trend Hunter's crowdsourced magazine articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 283 Magazine PRO Trends = 283 Powerpoint Pages Magazine PPT Report
• 1,415 Magazine Examples

Online Extras With Full Subscription

• 198 Magazine Videos (Online) Magazine Videos
• 8,490 Magazine Images (Online) Magazine Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Magazine Pro Trends

Each Magazine PRO Trend is on its own slide with implications, a quantified score, and examples linked to online magazine articles, videos and images. Examples:

Parenting Authenticity Brands connect with millennial parents through marketing transparency Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting.
Parenting Authenticity
Brands connect with millennial parents through marketing transparency
6 Examples + Score + Implications


Appified Subscription Subscription services turn to mobile apps to heighten accessibility Implications - Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with.
Appified Subscription
Subscription services turn to mobile apps to heighten accessibility
4 Examples + Score + Implications


Marketing Benevolence Brands position themselves as stakeholders in consumer health Implications - Rather than engaging consumers to adopt healthy habits in order to access free merchandise, brands are using programs that incentivize wellness as a means to proving their amiability. By establishing themselves in the mind of individual consumers as a partner in the pursuit of health and happiness, brands are able to position themselves as necessary catalysts in the process of positive change, which encourages trust and loyalty.
Marketing Benevolence
Brands position themselves as stakeholders in consumer health
5 Examples + Score + Implications


Customized Sentiment Brands evoke emotional responses with personalized stunts Implications - In executing heartfelt campaigns that celebrate and reward the consumer, brands are able to communicate the ways in which they value them. This can also be seen as a covert way of pushing back against the notion that larger corporations may see customers as numbers. Rather than committing to bigger picture charitable pursuits that may not resonate with individual consumers, brands in this case showcase their ability to customize their service in a way that speaks to the heart of each customer.
Customized Sentiment
Brands evoke emotional responses with personalized stunts
9 Examples + Score + Implications


Personalized Press Media platforms opt for custom, individually tailored features Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.
Personalized Press
Media platforms opt for custom, individually tailored features
4 Examples + Score + Implications


Interactive Protection Skincare brands engage consumers with memorable, sun-powered campaigns Implications - In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health.
Interactive Protection
Skincare brands engage consumers with memorable, sun-powered campaigns
4 Examples + Score + Implications


In-Flight Customization Airlines integrate custom features to heighten passenger experiences Implications - Recognizing the need to cater consumers in a more targeted way, airline services are turning to in-flight customization tactics for individual allure. Allowing passengers to creatively adjust everything from the temperature to their seating arrangements, this shift in service helps add an experiential quality to travel. Such enhancements reflect a shift toward more flexibility when it comes to customer service, particularly during travel.
In-Flight Customization
Airlines integrate custom features to heighten passenger experiences
4 Examples + Score + Implications


Peer-to-Peer Luxury Unique apps leverage the peer-to-peer economy for typically high-end services Implications - The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative.
Peer-to-Peer Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services
5 Examples + Score + Implications


PLUS 277 more Magazine PRO Trends and 1,415 examples!



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283 Magazine PRO Trends
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