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About the Denim Report

Our Denim Trend Report features the latest developments in this section of the fashion industry. The blue jean look has become a timeless addition to modern fashion, and our report will provide you with insight on further innovations formed by this popular material. Emerging developments in jeans for men, skinny jeans, jean jackets and other denim fashion designs are adapting to consumer tastes, and businesses can find out why with the Denim Trend Report.

Who It's For

Our crowd-sourced research is ideal for those in the fashion and design industries, as well as marketing and advertising. With coverage of product design and campaigns from brands like Levis, Edwin and G-Star, our report offers a wide range of insight for businesses to improve their wares.

Whether you are a large retailer or an independent designer, our Denim Trend Report will help users understand how marketing and fashion trends are evolving to meet consumer demands.

The Denim Trend Report, last published on Jul 07, 2015, includes 130 PRO Trends and 650 examples of denim market research and denim consumer trends related to: blue jeans, jeans for men, skinny jeans, jean jackets, fashion and denim trends.

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Methodology

Our denim research is based on Trend Hunter's crowdsourced denim articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 130 Denim PRO Trends = 130 Powerpoint Pages Denim PPT Report
• 650 Denim Examples

Online Extras With Full Subscription

• 91 Denim Videos (Online) Denim Videos
• 3,900 Denim Images (Online) Denim Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Denim Pro Trends

Each Denim PRO Trend is on its own slide with implications, a quantified score, and examples linked to online denim articles, videos and images. Examples:

Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


Shoppable Video Brands convert video content into direct sales channels Implications - In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase.
Shoppable Video
Brands convert video content into direct sales channels
5 Examples + Score + Implications


Footwear Androgyny Brands hone in on gender bending shoe lines for the modern consumer Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender.
Footwear Androgyny
Brands hone in on gender bending shoe lines for the modern consumer
4 Examples + Score + Implications


Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


Targeted Youth Kids clothing gets the customized treatment with specifically targeted labels Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Targeted Youth
Kids clothing gets the customized treatment with specifically targeted labels
4 Examples + Score + Implications


Handcrafted Patriotism Brands encourage consumers to artistically depict national sentiment Implications - Consumers are being encouraged to express their takes on American patriotism through individually tailored DIY designs. These themed Independence Day activities help foster artistic expression among those with deep ties to the holiday. This in turn spurs creative relationships that endure beyond blog pages or checkout counters.
Handcrafted Patriotism
Brands encourage consumers to artistically depict national sentiment
4 Examples + Score + Implications


Branding Approachability Fashion brands adapt to be more accessible to the "every man" Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle.
Branding Approachability
Fashion brands adapt to be more accessible to the "every man"
5 Examples + Score + Implications


Disguised Tech Tech packaging takes on an obscure aesthetic to pique interest Implications - Going beyond typical designs and labeling, brands, like those in the tech industry, are turning to obscure aesthetics to add a sense of intrigue. Integrating designs that disguise tech products as food items or pieces of clothing, retailers are using deceptive imagery to not only visually enhance packaging, but also make the process of opening goods more experiential.
Disguised Tech
Tech packaging takes on an obscure aesthetic to pique interest
4 Examples + Score + Implications


PLUS 124 more Denim PRO Trends and 650 examples!



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130 Denim PRO Trends
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