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About the Denim Report - Our Denim Trend Report features the latest developments in this section of the fashion industry. The blue jean look has become a timeless addition to modern fashion, and our report will provide you with insight on further innovations formed by this popular material. Emerging developments in jeans for men, skinny jeans, jean jackets and other denim fashion designs are adapting to consumer tastes, and businesses can find out why with the Denim Trend Report.

Who It's For - Our crowd-sourced research is ideal for those in the fashion and design industries, as well as marketing and advertising. With coverage of product design and campaigns from brands like Levis, Edwin and G-Star, our report offers a wide range of insight for businesses to improve their wares.

Whether you are a large retailer or an independent designer, our Denim Trend Report will help users understand how marketing and fashion trends are evolving to meet consumer demands.

The Denim Trend Report, last published on Aug 20, 2014, includes 103 PRO Trends and 1,775 examples of denim market research and denim consumer trends related to: blue jeans, jeans for men, skinny jeans, jean jackets, fashion and denim trends.

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trend research methodology Methodology - Our denim research is based on Trend Hunter's 1,775 crowdsourced denim trends and 2,065,000,000 total views of data. [Learn More]

What You'll Get:
• 103 Page / Slide Presentation Denim PDF Report Denim PPT Report
• 103 Page In-Depth Reading Report Denim PDF Report

Contents:
• 103 Denim PRO Trends
• 1,775 Denim Examples
• 249 Denim Videos (Online) Denim Videos
• 10,650 Denim Images (Online) Denim Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Denim Pro Trends - Each Denim PRO Trend is on its own slide with implications, a quantified score, and examples linked to online denim articles, videos and images. Examples:

Refined Rebellion The concept of edgy is given a sophisticated overhaul to diversify appeal Implications - Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers.
Refined Rebellion
The concept of edgy is given a sophisticated overhaul to diversify appeal
5 Examples + Score + Implications


Messy Couture As brands aim to appear approachable, high fashion is given an unpolished overhaul Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Messy Couture
As brands aim to appear approachable, high fashion is given an unpolished overhaul
4 Examples + Score + Implications


Wanderlustvertising As consumers crave escape, brands answer with travel-focused depictions Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism.
Wanderlustvertising
As consumers crave escape, brands answer with travel-focused depictions
6 Examples + Score + Implications


Clothing Casing Clothing elements are added to packaging designs for aesthetic appeal Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods.
Clothing Casing
Clothing elements are added to packaging designs for aesthetic appeal
4 Examples + Score + Implications


Rural Fascination Urban consumers become obsessed with the simplicity of farm life Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to.
Rural Fascination
Urban consumers become obsessed with the simplicity of farm life
6 Examples + Score + Implications


Sustainable Rucksack The backpack gets an eco overhaul to satisfy fashion and lifestyle demands Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Sustainable Rucksack
The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
5 Examples + Score + Implications


PLUS 97 more Denim PRO Trends and 1,775 examples!



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103 Denim PRO Trends
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