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About the Denim Report - Our Denim Trend Report features the latest developments in this section of the fashion industry. The blue jean look has become a timeless addition to modern fashion, and our report will provide you with insight on further innovations formed by this popular material. Emerging developments in jeans for men, skinny jeans, jean jackets and other denim fashion designs are adapting to consumer tastes, and businesses can find out why with the Denim Trend Report.

Who It's For - Our crowd-sourced research is ideal for those in the fashion and design industries, as well as marketing and advertising. With coverage of product design and campaigns from brands like Levis, Edwin and G-Star, our report offers a wide range of insight for businesses to improve their wares.

Whether you are a large retailer or an independent designer, our Denim Trend Report will help users understand how marketing and fashion trends are evolving to meet consumer demands.

The Denim Trend Report, last published on Jul 29, 2014, includes 100 PRO Trends and 1,760 examples of denim market research and denim consumer trends related to: blue jeans, jeans for men, skinny jeans, jean jackets, fashion and denim trends.

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trend research methodology Methodology - Our denim research is based on Trend Hunter's 1,760 crowdsourced denim trends and 1,997,000,000 total views of data. [Learn More]

What You'll Get:
• 100 Page / Slide Presentation Denim PDF Report Denim PPT Report
• 100 Page In-Depth Reading Report Denim PDF Report

Contents:
• 100 Denim PRO Trends
• 1,760 Denim Examples
• 246 Denim Videos (Online) Denim Videos
• 10,560 Denim Images (Online) Denim Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Denim Pro Trends - Each Denim PRO Trend is on its own slide with implications, a quantified score, and examples linked to online denim articles, videos and images. Examples:

Clothing Casing Clothing elements are added to packaging designs for aesthetic appeal Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods.
Clothing Casing
Clothing elements are added to packaging designs for aesthetic appeal
4 Examples + Score + Implications


Rural Fascination Urban consumers become obsessed with the simplicity of farm life Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to.
Rural Fascination
Urban consumers become obsessed with the simplicity of farm life
6 Examples + Score + Implications


Sustainable Rucksack The backpack gets an eco overhaul to satisfy fashion and lifestyle demands Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Sustainable Rucksack
The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
5 Examples + Score + Implications


Experiential Shop The traveling shopper is targeted by global retailers with custom experiences Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide.
Experiential Shop
The traveling shopper is targeted by global retailers with custom experiences
4 Examples + Score + Implications


Custom Acquisition Personalization is brought back into stores to offer creative consumer input Implications - While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please.
Custom Acquisition
Personalization is brought back into stores to offer creative consumer input
5 Examples + Score + Implications


Glorified Retirement As Boomers grow scared of exiting the workforce, seniority gets an overhaul Implications - As the level of financial security amidst retirement age workers dwindles, aging employees are not simply staying in the workforce longer, but growing to fear retirement. Encouraging Boomers to embrace retired life, Gen X and Y are highlighting the joys associated with a life without work through photography and social media-based initiatives. The push towards emphasizing how to live past 60 in a positive, exciting and adventurous way is becoming far more pervasive than in previous generations.
Glorified Retirement
As Boomers grow scared of exiting the workforce, seniority gets an overhaul
8 Examples + Score + Implications


PLUS 94 more Denim PRO Trends and 1,760 examples!



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