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About the Denim Report

Our Denim Trend Report features the latest developments in this section of the fashion industry. The blue jean look has become a timeless addition to modern fashion, and our report will provide you with insight on further innovations formed by this popular material. Emerging developments in jeans for men, skinny jeans, jean jackets and other denim fashion designs are adapting to consumer tastes, and businesses can find out why with the Denim Trend Report.

Who It's For

Our crowd-sourced research is ideal for those in the fashion and design industries, as well as marketing and advertising. With coverage of product design and campaigns from brands like Levis, Edwin and G-Star, our report offers a wide range of insight for businesses to improve their wares.

Whether you are a large retailer or an independent designer, our Denim Trend Report will help users understand how marketing and fashion trends are evolving to meet consumer demands.

The Denim Trend Report, last published on Jun 30, 2015, includes 120 PRO Trends and 600 examples of denim market research and denim consumer trends related to: blue jeans, jeans for men, skinny jeans, jean jackets, fashion and denim trends.

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Methodology

Our denim research is based on Trend Hunter's crowdsourced denim articles and 2,404,000,000 total views of data. [Learn More]

Report Contents

• 120 Denim PRO Trends = 120 Powerpoint Pages Denim PPT Report
• 600 Denim Examples

Online Extras With Full Subscription

• 84 Denim Videos (Online) Denim Videos
• 3,600 Denim Images (Online) Denim Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Denim Pro Trends

Each Denim PRO Trend is on its own slide with implications, a quantified score, and examples linked to online denim articles, videos and images. Examples:

Footwear Androgyny Brands hone in on gender bending shoe lines for the modern consumer Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender.
Footwear Androgyny
Brands hone in on gender bending shoe lines for the modern consumer
4 Examples + Score + Implications


Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


Targeted Youth Kids clothing gets the customized treatment with specifically targeted labels Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Targeted Youth
Kids clothing gets the customized treatment with specifically targeted labels
4 Examples + Score + Implications


Handcrafted Patriotism Brands encourage consumers to artistically depict national sentiment Implications - Consumers are being encouraged to express their takes on American patriotism through individually tailored DIY designs. These themed Independence Day activities help foster artistic expression among those with deep ties to the holiday. This in turn spurs creative relationships that endure beyond blog pages or checkout counters.
Handcrafted Patriotism
Brands encourage consumers to artistically depict national sentiment
4 Examples + Score + Implications


Branding Approachability Fashion brands adapt to be more accessible to the "every man" Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle.
Branding Approachability
Fashion brands adapt to be more accessible to the "every man"
5 Examples + Score + Implications


Denim Nostalgia Consumers search for ways to recover the past while remaining timeless Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
Denim Nostalgia
Consumers search for ways to recover the past while remaining timeless
5 Examples + Score + Implications


Deconstructed Couture Moving away from the mainstream, clothing is deconstructed for authenticity Implications - Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal.
Deconstructed Couture
Moving away from the mainstream, clothing is deconstructed for authenticity
4 Examples + Score + Implications


Protective Ensemble Appealing to a need for safety, fashion retailers adopt protective materials Implications - Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection.
Protective Ensemble
Appealing to a need for safety, fashion retailers adopt protective materials
4 Examples + Score + Implications


PLUS 114 more Denim PRO Trends and 600 examples!



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