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About the Denim Report - Our Denim Trend Report features the latest developments in this section of the fashion industry. The blue jean look has become a timeless addition to modern fashion, and our report will provide you with insight on further innovations formed by this popular material. Emerging developments in jeans for men, skinny jeans, jean jackets and other denim fashion designs are adapting to consumer tastes, and businesses can find out why with the Denim Trend Report.

Who It's For - Our crowd-sourced research is ideal for those in the fashion and design industries, as well as marketing and advertising. With coverage of product design and campaigns from brands like Levis, Edwin and G-Star, our report offers a wide range of insight for businesses to improve their wares.

Whether you are a large retailer or an independent designer, our Denim Trend Report will help users understand how marketing and fashion trends are evolving to meet consumer demands.

The Denim Trend Report, last published on Apr 09, 2014, includes 90 PRO Trends and 1,655 examples of denim market research and denim consumer trends related to: blue jeans, jeans for men, skinny jeans, jean jackets, fashion and denim trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our denim research is based on Trend Hunter's 1,655 crowdsourced denim trends and 1,903,000,000 total views of data. [Learn More]

What You'll Get:
• 90 Page / Slide Presentation Denim PDF Report Denim PPT Report
• 90 Page In-Depth Reading Report Denim PDF Report

Contents:
• 90 Denim PRO Trends
• 1,655 Denim Examples
• 232 Denim Videos (Online) Denim Videos
• 9,930 Denim Images (Online) Denim Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Denim Pro Trends - Each Denim PRO Trend is on its own slide with implications, a quantified score, and examples linked to online denim articles, videos and images. Examples:

Convenient Customization Pop-up shops & events evolve with custom services for fast-paced lives Implications - Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties. Everything from custom clothing and meals allow busy consumers access to goods that used to require additional effort to obtain.
Convenient Customization
Pop-up shops & events evolve with custom services for fast-paced lives
6 Examples + Score + Implications


Feminized Libation As concepts of cultural gender shift, beer is reformatted for female drinkers Implications - The strict gender roles of years past are continuing to be broken down with reversals like women in the workforce and men as homemakers, but a broader cultural shift towards consumers that are less concerned with how they are perceived is giving way to the feminization of the masculine and vice-versa. As such, the rebranding and consumption of beer as a more approachable beverage for women drinkers is taking precedent, and marking a larger cultural shift towards heightened androgyny in products with unnecessarily gendered associations.
Feminized Libation
As concepts of cultural gender shift, beer is reformatted for female drinkers
7 Examples + Score + Implications


Ritualized Collaboration Brands expand the product lifestyle with 'aftermarket' mods Implications - The days of singular products are numbered as the notion of co-branding and collaboration take center stage in the market. Iconic products or celebrity endorsements are pushing into new areas of marketing that ritualize two seemingly separate products. Creating a market where one seemingly requires the other to be complete, brands are evolving the traditional notion of collaboration to the point of perceived dependence for consumers looking for ways to expand their own personal repertoire of brand prowess.
Ritualized Collaboration
Brands expand the product lifestyle with 'aftermarket' mods
7 Examples + Score + Implications


Crafted Keepsakes Regional jewelry caters to travelers who desire more meaningful souvenirs Implications - While photographic captures are a convenient way to document experiences, relying on digital devices often makes memorable situations more fleeting and less emotionally engaging. As a method to make memories more momentous, consumers are turning to regionally influenced keepsakes such as handcrafted jewelry to create a sentimental connection to the places visited. This reflects the need for products that help create more ties between consumers and their experiences.
Crafted Keepsakes
Regional jewelry caters to travelers who desire more meaningful souvenirs
7 Examples + Score + Implications


Motivational Marketing Inspiring ad campaigns help create an emotional link with consumers Implications - With the amount of ads and commercials that consumers are faced with on a daily basis, creating one that will actually induce a response can be difficult. Inspirational campaigns that feature uplifting stories and tales of conquering struggles provide sentimentally touching concepts that consumers can't help but connect with, combining heartfelt circumstances with the need for more genuine methods of marketing.
Motivational Marketing
Inspiring ad campaigns help create an emotional link with consumers
7 Examples + Score + Implications


Blatant DIY Consumers stop hiding the ways that they're creating or modifying fashions Implications - Traditionally, the concept of DIY was to create or augment something as an imitation or enhancement on an original. This notion is going right out of vogue as DIYers proudly opt for styles and designs that are blatantly done by themselves. Bringing a community of consumers that have previously tried to hide efforts into the spotlight, the designs are being bolstered by blogs and social media sites like Pinterest that categorize DIY as a formal fashion trend as opposed to a casual hobby.
Blatant DIY
Consumers stop hiding the ways that they're creating or modifying fashions
8 Examples + Score + Implications


PLUS 84 more Denim PRO Trends and 1,655 examples!


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90 Denim PRO Trends
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