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About the Beauty Report

The Beauty Trend Report explores the latest innovations and ideas emerging in cosmetics, beauty spas, health clubs, salons and more. Our crowd-sourced research showcases how new products and marketing campaigns are effecting consumer tastes, as seen with the effects of major brands such as Givenchy, MAC Makeup and L’Oréal. Uncover how beauty magazines, fragrances, hot spas and other businesses in the health and beauty sectors are adapting their products to stay ahead of consumer preferences.

Who It's For

The market insight provided in this report is ideal for those in cosmetic development, marketing, advertising and the publishing sphere.

The research found in the Beauty Trend Report, which is sourced and filtered from the consumer, will incite product development and offer a new way to approach beauty designs.

The Beauty Trend Report, last published on Oct 29, 2014, includes 340 PRO Trends and 1,700 examples of beauty market research and beauty consumer trends related to: cosmetics, beauty spas, health clubs, salons, fragrances and beauty trends.

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trend research methodology

Methodology

Our beauty research is based on Trend Hunter's crowdsourced beauty articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 340 Beauty PRO Trends = 340 Powerpoint Pages Beauty PPT Report
• 1,700 Beauty Examples

Online Extras With Full Subscription

• 238 Beauty Videos (Online) Beauty Videos
• 10,200 Beauty Images (Online) Beauty Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Beauty Pro Trends

Each Beauty PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beauty articles, videos and images. Examples:

Cosmetic Obscurity As consumers covet unique goods, bizarre personal products rise in popularity Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Cosmetic Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity
5 Examples + Score + Implications


Benevolent Blogging Online stars use their influence for a cause Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers.
Benevolent Blogging
Online stars use their influence for a cause
7 Examples + Score + Implications


Automated Branding A desire for efficiency has entrepreneurs adopting digital branding assistance Implications - Taking a more streamlined approach to personal branding, individuals are turning to online marketing tactics to heighten exposure. Using sites and mobile apps as an efficient branding tool, tech-savvy entrepreneurs are leveraging the ease and exposure of online platforms to heighten branding techniques with social appeal.
Automated Branding
A desire for efficiency has entrepreneurs adopting digital branding assistance
3 Examples + Score + Implications


Climatic Excursion Prioritizing adventure, travelers seek out destinations with extreme climates Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Climatic Excursion
Prioritizing adventure, travelers seek out destinations with extreme climates
5 Examples + Score + Implications


Simulated Extravagance Giving consumers a taste of luxury, brands offer lavish simulations Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Simulated Extravagance
Giving consumers a taste of luxury, brands offer lavish simulations
4 Examples + Score + Implications


Modernized Tradition Rituals associated with holidays are blended with pop culture and beyond Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable.
Modernized Tradition
Rituals associated with holidays are blended with pop culture and beyond
6 Examples + Score + Implications


Food-Form Packaging Product packaging shifts to clearly emulate ingredients Implications - Moving beyond ingredient lists and text-based information, brands are using form and shape to visually convey a product's composition. Physically mimicking the shape of ingredients, this approach to packaging creates a visual link between the product's aesthetic and its contents.
Food-Form Packaging
Product packaging shifts to clearly emulate ingredients
4 Examples + Score + Implications


Street Art Sentimentality Seeking public reaction, artists target consumer emotions for impact Implications - Moving beyond shock value and anti-establishment sentiment, street artists are using romantic imagery to draw emotion from viewers. Referencing themes like love, artists are using public spaces to send a more heartfelt message to viewers.
Street Art Sentimentality
Seeking public reaction, artists target consumer emotions for impact
4 Examples + Score + Implications


PLUS 334 more Beauty PRO Trends and 1,700 examples!



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