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About the Beauty Report

The Beauty Trend Report explores the latest innovations and ideas emerging in cosmetics, beauty spas, health clubs, salons and more. Our crowd-sourced research showcases how new products and marketing campaigns are effecting consumer tastes, as seen with the effects of major brands such as Givenchy, MAC Makeup and L’Oréal. Uncover how beauty magazines, fragrances, hot spas and other businesses in the health and beauty sectors are adapting their products to stay ahead of consumer preferences.

Who It's For

The market insight provided in this report is ideal for those in cosmetic development, marketing, advertising and the publishing sphere.

The research found in the Beauty Trend Report, which is sourced and filtered from the consumer, will incite product development and offer a new way to approach beauty designs.

The Beauty Trend Report, last published on May 20, 2015, includes 400 PRO Trends and 2,000 examples of beauty market research and beauty consumer trends related to: cosmetics, beauty spas, health clubs, salons, fragrances and beauty trends.

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trend research methodology

Methodology

Our beauty research is based on Trend Hunter's crowdsourced beauty articles and 2,367,000,000 total views of data. [Learn More]

Report Contents

• 400 Beauty PRO Trends = 400 Powerpoint Pages Beauty PPT Report
• 2,000 Beauty Examples

Online Extras With Full Subscription

• 280 Beauty Videos (Online) Beauty Videos
• 12,000 Beauty Images (Online) Beauty Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Beauty Pro Trends

Each Beauty PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beauty articles, videos and images. Examples:

Pre-Packaged Parenthood New parents turn to ready-made kits to aid in everyday responsibilities Implications - Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children.
Pre-Packaged Parenthood
New parents turn to ready-made kits to aid in everyday responsibilities
4 Examples + Score + Implications


Galactic Couture Fashion brands adopt interstellar references for mass pop cultural appeal Implications - Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal. By referencing otherworldly themes and space-age styles, brands are capitalizing on the popularity of futuristic aesthetics to not only add visual allure, but also connect with buyers in a more contemporary way.
Galactic Couture
Fashion brands adopt interstellar references for mass pop cultural appeal
4 Examples + Score + Implications


Incentivized Style Mobile fashion platforms promote loyalty services and rewards Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans.
Incentivized Style
Mobile fashion platforms promote loyalty services and rewards
4 Examples + Score + Implications


Fermented Beverage Varying takes on kombucha recipes are playing up on metabolic drinks Implications - Numerous forms of kombucha recipes are meeting rising consumer demands for the fermented beverage. The noted healing properties present in the mixtures have been recently interspersed with sodas and DIY kits. These breakout recipes speak to the merging of healthy drinks with edgy ingredients.
Fermented Beverage
Varying takes on kombucha recipes are playing up on metabolic drinks
5 Examples + Score + Implications


Touchless Cosmetic Self care is applied without actual human touch to streamline the process Implications - With consumers focusing on their health, ditching chemicals, and making their own cosmetics, it's not surprise that the puritan approach to self care continues with touchless cosmetic. Omitting hands from the equation entirely, products and gadgets that allow consumers to apply products without contaminating them communicate a feel of freshness.
Touchless Cosmetic
Self care is applied without actual human touch to streamline the process
6 Examples + Score + Implications


Painted Visage Skincare and cosmetics take cues from the art world with artistic applications Implications - The rising popularity of beauty blogs has turned self-care into a recognized art, prompting cosmetic and skincare companies to follow suit with art-inspired applicators and dispensers. This lends to a feeling of prestige and sophistication. Additionally, art-inspired applications create a more exciting, exploratory feel to cosmetics and skincare.
Painted Visage
Skincare and cosmetics take cues from the art world with artistic applications
4 Examples + Score + Implications


Stationery Couture As technology takes over, writing utensils become status symbols Implications - As the integration of technology into daily life increases, a divergence from the now-status quo of digital living can be observed, as stationery becomes a status symbol. Hearkening back to simpler times and placing the ritual act of writing in the spotlight shines physical writing in a more sentimental spotlight.
Stationery Couture
As technology takes over, writing utensils become status symbols
6 Examples + Score + Implications


Narcissistic Tradition Consumers turn to self-promotion tactics as a mode of personal branding Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion.
Narcissistic Tradition
Consumers turn to self-promotion tactics as a mode of personal branding
5 Examples + Score + Implications


PLUS 394 more Beauty PRO Trends and 2,000 examples!



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