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About the Beauty Report

The Beauty Trend Report explores the latest innovations and ideas emerging in cosmetics, beauty spas, health clubs, salons and more. Our crowd-sourced research showcases how new products and marketing campaigns are effecting consumer tastes, as seen with the effects of major brands such as Givenchy, MAC Makeup and L’Oréal. Uncover how beauty magazines, fragrances, hot spas and other businesses in the health and beauty sectors are adapting their products to stay ahead of consumer preferences.

Who It's For

The market insight provided in this report is ideal for those in cosmetic development, marketing, advertising and the publishing sphere.

The research found in the Beauty Trend Report, which is sourced and filtered from the consumer, will incite product development and offer a new way to approach beauty designs.

The Beauty Trend Report, last published on Oct 22, 2014, includes 337 PRO Trends and 1,685 examples of beauty market research and beauty consumer trends related to: cosmetics, beauty spas, health clubs, salons, fragrances and beauty trends.

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trend research methodology

Methodology

Our beauty research is based on Trend Hunter's crowdsourced beauty articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 337 Beauty PRO Trends = 337 Powerpoint Pages Beauty PPT Report
• 1,685 Beauty Examples

Online Extras With Full Subscription

• 236 Beauty Videos (Online) Beauty Videos
• 10,110 Beauty Images (Online) Beauty Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Beauty Pro Trends

Each Beauty PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beauty articles, videos and images. Examples:

Climatic Excursion Prioritizing adventure, travelers seek out destinations with extreme climates Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Climatic Excursion
Prioritizing adventure, travelers seek out destinations with extreme climates
5 Examples + Score + Implications


Simulated Extravagance Giving consumers a taste of luxury, brands offer lavish simulations Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Simulated Extravagance
Giving consumers a taste of luxury, brands offer lavish simulations
4 Examples + Score + Implications


Modernized Tradition Rituals associated with holidays are blended with pop culture and beyond Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable.
Modernized Tradition
Rituals associated with holidays are blended with pop culture and beyond
6 Examples + Score + Implications


Food-Form Packaging Product packaging shifts to clearly emulate ingredients Implications - Moving beyond ingredient lists and text-based information, brands are using form and shape to visually convey a product's composition. Physically mimicking the shape of ingredients, this approach to packaging creates a visual link between the product's aesthetic and its contents.
Food-Form Packaging
Product packaging shifts to clearly emulate ingredients
4 Examples + Score + Implications


Street Art Sentimentality Seeking public reaction, artists target consumer emotions for impact Implications - Moving beyond shock value and anti-establishment sentiment, street artists are using romantic imagery to draw emotion from viewers. Referencing themes like love, artists are using public spaces to send a more heartfelt message to viewers.
Street Art Sentimentality
Seeking public reaction, artists target consumer emotions for impact
4 Examples + Score + Implications


Practical Printing 3D printing expands to offer functional, everyday goods Implications - The potential of 3D printing is being realized as the market of goods is expanded to include prosthetics, foods, everyday goods and beyond. This shift towards mass adoption of 3D printed goods targets the modern consumer whose preference for convenience and tech-savvy innovations is leading towards full lifestyle immersion.
Practical Printing
3D printing expands to offer functional, everyday goods
9 Examples + Score + Implications


Modular Structure Architecture shifts to favor an adaptable design for seamless city integration Implications - Concerns regarding housing scarcity and population density has pushed design beyond simply building upwards, but designing modular structures that can be added to or shifted in the future. This aesthetic places distinct capital on the promising nature of adaptable design in both architecture and in verticals well beyond.
Modular Structure
Architecture shifts to favor an adaptable design for seamless city integration
5 Examples + Score + Implications


Portable Edible Main courses are given a portable overhaul to make dining more fun Implications - Offering meals in new and inventive forms, petite and portable versions of traditional dishes offer picky eaters, like children, a more engaging way to dine. Transforming messy meals into compact and easy-to-eat alternatives, these miniature cuisine adaptations offer the familiarity of home-cooked recipes in a more versatile and convenient form.
Portable Edible
Main courses are given a portable overhaul to make dining more fun
4 Examples + Score + Implications


PLUS 331 more Beauty PRO Trends and 1,685 examples!



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