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About the Beauty Report

The Beauty Trend Report explores the latest innovations and ideas emerging in cosmetics, beauty spas, health clubs, salons and more. Our crowd-sourced research showcases how new products and marketing campaigns are effecting consumer tastes, as seen with the effects of major brands such as Givenchy, MAC Makeup and L’Oréal. Uncover how beauty magazines, fragrances, hot spas and other businesses in the health and beauty sectors are adapting their products to stay ahead of consumer preferences.

Who It's For

The market insight provided in this report is ideal for those in cosmetic development, marketing, advertising and the publishing sphere.

The research found in the Beauty Trend Report, which is sourced and filtered from the consumer, will incite product development and offer a new way to approach beauty designs.

The Beauty Trend Report, last published on Jun 30, 2015, includes 414 PRO Trends and 2,070 examples of beauty market research and beauty consumer trends related to: cosmetics, beauty spas, health clubs, salons, fragrances and beauty trends.

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trend research methodology

Methodology

Our beauty research is based on Trend Hunter's crowdsourced beauty articles and 2,404,000,000 total views of data. [Learn More]

Report Contents

• 414 Beauty PRO Trends = 414 Powerpoint Pages Beauty PPT Report
• 2,070 Beauty Examples

Online Extras With Full Subscription

• 290 Beauty Videos (Online) Beauty Videos
• 12,420 Beauty Images (Online) Beauty Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Beauty Pro Trends

Each Beauty PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beauty articles, videos and images. Examples:

Youthful Sustenance Food concepts include age-defying features for the health and beauty conscious Implications - Food products and concepts are concentrating on edible age-defying properties that combat the look and feel of growing older. By putting beauty and health at the fore of culinary ventures, this movement is also focusing on the interests of boomers who aim to combat aging from the inside out.
Youthful Sustenance
Food concepts include age-defying features for the health and beauty conscious
4 Examples + Score + Implications


Crowdsourced Celebrity Everyday people are taking unconventional paths to fame Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
4 Examples + Score + Implications


Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


Undergarment Neutrality Fashion labels reject the gender binary through neutral underwear designs Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
Undergarment Neutrality
Fashion labels reject the gender binary through neutral underwear designs
4 Examples + Score + Implications


Office Expedition Modern workplaces integrate extracurricular activities to encourage bonding Implications - Recognizing the importance of workplace bonding, employers are integrating activities and expeditions that go outside the office for experiential appeal. Bringing employees to out-of-office destinations for leisurely activity as opposed to work-related events, employers are showcasing a willingness to reward their staff while also encouraging a sense of communication among fellow peers.
Office Expedition
Modern workplaces integrate extracurricular activities to encourage bonding
4 Examples + Score + Implications


Modern Machismo Men's cosmetics receive revamped modern updates making for bold statements Implications - Male cosmetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities.
Modern Machismo
Men's cosmetics receive revamped modern updates making for bold statements
5 Examples + Score + Implications


Flagship E-Commerce Successful e-tailers extend their presence into the physical world Implications - Referred to as a 'clicks to bricks' business model, e-commerce brands are increasingly expanding their presence to include physical flagship locations in addition to prominent web marketplaces. This adapted model is an example of the evolving nature of the retail experience and the steadfast desire of consumers for a customized, face-to-face encounter.
Flagship E-Commerce
Successful e-tailers extend their presence into the physical world
5 Examples + Score + Implications


Domesticated Cycling Bike rack designs accommodate two-wheelers within interior spaces Implications - The rise of cycling seen in spin classes and urban bike rental systems is making its way into the interior design sector. Through cycling racks with aesthetic features, companies are catering to this decorative sporting niche. On a broader level, the crossover between homes and athleticism reflects consumer interest in products promoting health and the treatment of fitness as a lifestyle, instead of a hobby.
Domesticated Cycling
Bike rack designs accommodate two-wheelers within interior spaces
4 Examples + Score + Implications


PLUS 408 more Beauty PRO Trends and 2,070 examples!



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