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About the Beauty Report

The Beauty Trend Report explores the latest innovations and ideas emerging in cosmetics, beauty spas, health clubs, salons and more. Our crowd-sourced research showcases how new products and marketing campaigns are effecting consumer tastes, as seen with the effects of major brands such as Givenchy, MAC Makeup and L’Oréal. Uncover how beauty magazines, fragrances, hot spas and other businesses in the health and beauty sectors are adapting their products to stay ahead of consumer preferences.

Who It's For

The market insight provided in this report is ideal for those in cosmetic development, marketing, advertising and the publishing sphere.

The research found in the Beauty Trend Report, which is sourced and filtered from the consumer, will incite product development and offer a new way to approach beauty designs.

The Beauty Trend Report, last published on Nov 18, 2014, includes 343 PRO Trends and 1,715 examples of beauty market research and beauty consumer trends related to: cosmetics, beauty spas, health clubs, salons, fragrances and beauty trends.

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trend research methodology

Methodology

Our beauty research is based on Trend Hunter's crowdsourced beauty articles and 2,161,000,000 total views of data. [Learn More]

Report Contents

• 343 Beauty PRO Trends = 343 Powerpoint Pages Beauty PPT Report
• 1,715 Beauty Examples

Online Extras With Full Subscription

• 240 Beauty Videos (Online) Beauty Videos
• 10,290 Beauty Images (Online) Beauty Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Beauty Pro Trends

Each Beauty PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beauty articles, videos and images. Examples:

Subdued Celebrity Moving away from risque fashion, celebrities put modest style front and center Implications - Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks. Emphasizing the notion that "less is more," modern media icons are redefining how consumers, particularly teens, view beauty. This reflects a shift toward fashion styles that consumers can relate to and easily duplicate.
Subdued Celebrity
Moving away from risque fashion, celebrities put modest style front and center
5 Examples + Score + Implications


Outwerwear Eccentricity A desire for individuality prompts outerwear with personality Implications - As the luxury market continues to expand and consumers focus more on aesthetic than function, brands are looking to fill the gap with garments designed with eccentric style and warmth in mind. This shift towards functional fashion with a sense of personality speaks to a desire for individuality and quirk.
Outwerwear Eccentricity
A desire for individuality prompts outerwear with personality
8 Examples + Score + Implications


Blatant Faux Fake fur provides mental and physical comfort in more than just clothing Implications - Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism.
Blatant Faux
Fake fur provides mental and physical comfort in more than just clothing
7 Examples + Score + Implications


Cosmetic Obscurity As consumers covet unique goods, bizarre personal products rise in popularity Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Cosmetic Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity
5 Examples + Score + Implications


Benevolent Blogging Online stars use their influence for a cause Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers.
Benevolent Blogging
Online stars use their influence for a cause
7 Examples + Score + Implications


Automated Branding A desire for efficiency has entrepreneurs adopting digital branding assistance Implications - Taking a more streamlined approach to personal branding, individuals are turning to online marketing tactics to heighten exposure. Using sites and mobile apps as an efficient branding tool, tech-savvy entrepreneurs are leveraging the ease and exposure of online platforms to heighten branding techniques with social appeal.
Automated Branding
A desire for efficiency has entrepreneurs adopting digital branding assistance
3 Examples + Score + Implications


Climatic Excursion Prioritizing adventure, travelers seek out destinations with extreme climates Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Climatic Excursion
Prioritizing adventure, travelers seek out destinations with extreme climates
5 Examples + Score + Implications


Simulated Extravagance Giving consumers a taste of luxury, brands offer lavish simulations Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Simulated Extravagance
Giving consumers a taste of luxury, brands offer lavish simulations
4 Examples + Score + Implications


PLUS 337 more Beauty PRO Trends and 1,715 examples!



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