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About the Beauty Report

The Beauty Trend Report explores the latest innovations and ideas emerging in cosmetics, beauty spas, health clubs, salons and more. Our crowd-sourced research showcases how new products and marketing campaigns are effecting consumer tastes, as seen with the effects of major brands such as Givenchy, MAC Makeup and L’Oréal. Uncover how beauty magazines, fragrances, hot spas and other businesses in the health and beauty sectors are adapting their products to stay ahead of consumer preferences.

Who It's For

The market insight provided in this report is ideal for those in cosmetic development, marketing, advertising and the publishing sphere.

The research found in the Beauty Trend Report, which is sourced and filtered from the consumer, will incite product development and offer a new way to approach beauty designs.

The Beauty Trend Report, last published on Aug 19, 2015, includes 457 PRO Trends and 2,285 examples of beauty market research and beauty consumer trends related to: cosmetics, beauty spas, health clubs, salons, fragrances and beauty trends.

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trend research methodology

Methodology

Our beauty research is based on Trend Hunter's crowdsourced beauty articles and 2,443,000,000 total views of data. [Learn More]

Report Contents

• 457 Beauty PRO Trends = 457 Powerpoint Pages Beauty PPT Report
• 2,285 Beauty Examples

Online Extras With Full Subscription

• 320 Beauty Videos (Online) Beauty Videos
• 13,710 Beauty Images (Online) Beauty Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Beauty Pro Trends

Each Beauty PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beauty articles, videos and images. Examples:

Targeted Gifting Consumers opt for digital gifting to ensure receiver satisfaction Implications - No longer content with taking a shot in the dark when it comes to gift-giving, consumers are relying on apps and websites that leverage social sharing and big data to find the perfect gift. These new-world gifting measures suggest that consumers are no longer leaving things up to chance, but using the digital sphere to make more targeted purchasing decisions and ensure greater satisfaction.
Targeted Gifting
Consumers opt for digital gifting to ensure receiver satisfaction
5 Examples + Score + Implications


Experiential Sampling Drinking experiences are heightened with creative, interactive elements Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities.
Experiential Sampling
Drinking experiences are heightened with creative, interactive elements
4 Examples + Score + Implications


Architectural Kiosk Brands favor remarkable kiosk designs in spite of short time frames Implications - Despite the fleeting come-and-go nature of kiosks, brands are choosing to move ahead with architecturally striking booth designs. By creating a more stimulating ordering process for shoppers, this development contributes to an emerging obsession with experiential consumer engagement. No matter the application, what remains appealing is the ability to impart lasting impressions.
Architectural Kiosk
Brands favor remarkable kiosk designs in spite of short time frames
4 Examples + Score + Implications


Prescription Packaging Modern branding boasts a clinical design for health-conscious consumers Implications - New approaches to branding are boasting a clinical approach to design that puts traditional pharmaceutical layouts at the fore of non-medicinal products. Even if primarily ironic, physically minded takes on packaging suit young generations concerned with health and wellness. By addressing this reality in a striking manner, companies can captivate busy Gen Y and Z consumers.
Prescription Packaging
Modern branding boasts a clinical design for health-conscious consumers
5 Examples + Score + Implications


Retail Community Stores offer value beyond mere products by serving as community hubs Implications - Tapping into the modern consumer's emotional need to connect to a larger cause, brands are beginning to re-imagine the retail experience as a place for building relationships and cultivating community. The re-positioning of retail destinations as centers of local culture also speaks to the consumer interest in seeking out opportunities for sparking real-world connections in an ever-increasing digital era.
Retail Community
Stores offer value beyond mere products by serving as community hubs
5 Examples + Score + Implications


Hyper-Targeted Festival Festivals cater to individual interests and markets to expand interest Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customize experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry.
Hyper-Targeted Festival
Festivals cater to individual interests and markets to expand interest
5 Examples + Score + Implications


Appified Lifestyle Millennials turn to apps that cater to their distinct lifestyle needs Implications - Catering to a generation of young people who prioritize individuality, mobile apps are offering content that caters to specific types of lifestyles and interests. Covering diverse categories such as fashion, fitness and even relationships, apps of this nature not only meet specific needs, but they also reflect a growing desire for targeted content, particularly among young people.
Appified Lifestyle
Millennials turn to apps that cater to their distinct lifestyle needs
5 Examples + Score + Implications


Brewed Beauty Cosmetic products incorporate tea ingredients with natural appeal Implications - Cosmetic brands are satisfying a consumer appetite for natural products through the incorporation of tea-based ingredients. By adding this herbal slant, specific demographics are more easily targeted as Generations X and Y continue to lean towards wellness in both consumption and production. A focus on niche specifications is also in tune with a prevalent draw towards customization.
Brewed Beauty
Cosmetic products incorporate tea ingredients with natural appeal
4 Examples + Score + Implications


PLUS 451 more Beauty PRO Trends and 2,285 examples!



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