ALL > Fashion > Lingerie Trend Report


About the Lingerie Report

Our Lingerie Trend Report examines the lingerie industry and its related trends, while exploring current opportunities in product development and marketing. With our report, companies can unearth the latest trends in lace underwear and other intimate clothing from brands like Victoria’s Secret, La Perla and La Senza. By understanding trends and using our crowd-sourced research, you will gain insight on everything from plus size clothing, leather lingerie and corsets to ladies underwear like bras, panties and thongs.

Who It's For

Lingerie manufacturers, clothing companies, designers, advertisers, marketers and retailers looking to amplify innovation will find our research insightful. Similarly, smaller clothing brands, designers and entrepreneurs stand to benefit from our report by analyzing lingerie trends supported and sourced directly from the consumer.

Let the Lingerie Trend Report help drive projects like viral marketing campaigns and product development; leverage our crowd-sourced information for a competitive advantage.

The Lingerie Trend Report, last published on Aug 06, 2015, includes 65 PRO Trends and 325 examples of lingerie market research and lingerie consumer trends related to: panties, thongs, underwear, bras, corsets and lingerie trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our lingerie research is based on Trend Hunter's crowdsourced lingerie articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 65 Lingerie PRO Trends = 65 Powerpoint Pages Lingerie PPT Report
• 325 Lingerie Examples

Online Extras With Full Subscription

• 46 Lingerie Videos (Online) Lingerie Videos
• 1,950 Lingerie Images (Online) Lingerie Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Lingerie Pro Trends

Each Lingerie PRO Trend is on its own slide with implications, a quantified score, and examples linked to online lingerie articles, videos and images. Examples:

Big Data Marketing Brands are illuminating big data borrowed from social media for advertisements Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, it's role in the general public's eye is just one starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts.
Big Data Marketing
Brands are illuminating big data borrowed from social media for advertisements
5 Examples + Score + Implications


Undergarment Neutrality Fashion labels reject the gender binary through neutral underwear designs Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
Undergarment Neutrality
Fashion labels reject the gender binary through neutral underwear designs
4 Examples + Score + Implications


Bodily Esteem Consumers challenge the mainstream by openly celebrating body diversity Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from fashion media.
Bodily Esteem
Consumers challenge the mainstream by openly celebrating body diversity
4 Examples + Score + Implications


Perfection Spoofing Beauty in the fashion industry is mocked through tongue-in-cheek themes Implications - Being able to relate to brand imagery ranks high for consumers, which is an issue that some brands are cleverly addressing through perfection spoofing. Particularly prevalent in the fashion industry, this shift towards mocking beauty standards creates a more approachable atmosphere for consumers seeking acceptance.
Perfection Spoofing
Beauty in the fashion industry is mocked through tongue-in-cheek themes
6 Examples + Score + Implications


Haute Fitness The sportswear market is given an aesthetic overhaul to satisfy female athletes Implications - The traditionally male-focused fitness industry is receiving a feminine overhaul to satisfy the rise of women participating in yoga and aerobics. Specifically evident in the fashion industry, this shift towards highlighting the female form and making activity a priority supports consumer preference for multifaceted products.
Haute Fitness
The sportswear market is given an aesthetic overhaul to satisfy female athletes
5 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Hyper-Gendered Retail Working against relaxed norms, gender-specific retail is on the rise Implications - While cultural norms regarding gender identity have become more relaxed, the rise of gender-specific shopping services is going against the increasingly neutral consumer mindset. This shift towards specificity in retail speaks to a demand for customized experiences, which can be applied to a wide variety of industries.
Hyper-Gendered Retail
Working against relaxed norms, gender-specific retail is on the rise
4 Examples + Score + Implications


Sleep Glorification As consumer schedules become fuller, rest is idolized across several verticals Implications - Between work and play, consumers have schedules far busier than in generations past, which has augmented them to idolize sleep and downtime. From photography to fashion and everywhere in between, rest is becoming coveted by consumers and speaks to a preference for simple necessities in hectic lifestyles.
Sleep Glorification
As consumer schedules become fuller, rest is idolized across several verticals
6 Examples + Score + Implications


PLUS 59 more Lingerie PRO Trends and 325 examples!



Boost your lingerie consumer insight!
Three options to kick-start your innovation...


1. Lingerie Trend Report

65 Lingerie PRO Trends
Lingerie Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Lingerie & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%