ALL > Fashion > Lingerie Trend Report


About the Lingerie Report

Our Lingerie Trend Report examines the lingerie industry and its related trends, while exploring current opportunities in product development and marketing. With our report, companies can unearth the latest trends in lace underwear and other intimate clothing from brands like Victoria’s Secret, La Perla and La Senza. By understanding trends and using our crowd-sourced research, you will gain insight on everything from plus size clothing, leather lingerie and corsets to ladies underwear like bras, panties and thongs.

Who It's For

Lingerie manufacturers, clothing companies, designers, advertisers, marketers and retailers looking to amplify innovation will find our research insightful. Similarly, smaller clothing brands, designers and entrepreneurs stand to benefit from our report by analyzing lingerie trends supported and sourced directly from the consumer.

Let the Lingerie Trend Report help drive projects like viral marketing campaigns and product development; leverage our crowd-sourced information for a competitive advantage.

The Lingerie Trend Report, last published on Jun 23, 2015, includes 61 PRO Trends and 305 examples of lingerie market research and lingerie consumer trends related to: panties, thongs, underwear, bras, corsets and lingerie trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our lingerie research is based on Trend Hunter's crowdsourced lingerie articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 61 Lingerie PRO Trends = 61 Powerpoint Pages Lingerie PPT Report
• 305 Lingerie Examples

Online Extras With Full Subscription

• 43 Lingerie Videos (Online) Lingerie Videos
• 1,830 Lingerie Images (Online) Lingerie Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Lingerie Pro Trends

Each Lingerie PRO Trend is on its own slide with implications, a quantified score, and examples linked to online lingerie articles, videos and images. Examples:

Undergarment Neutrality Fashion labels reject the gender binary through neutral underwear designs Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
Undergarment Neutrality
Fashion labels reject the gender binary through neutral underwear designs
4 Examples + Score + Implications


Bodily Esteem Consumers challenge the mainstream by openly celebrating body diversity Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from fashion media.
Bodily Esteem
Consumers challenge the mainstream by openly celebrating body diversity
4 Examples + Score + Implications


Perfection Spoofing Beauty in the fashion industry is mocked through tongue-in-cheek themes Implications - Being able to relate to brand imagery ranks high for consumers, which is an issue that some brands are cleverly addressing through perfection spoofing. Particularly prevalent in the fashion industry, this shift towards mocking beauty standards creates a more approachable atmosphere for consumers seeking acceptance.
Perfection Spoofing
Beauty in the fashion industry is mocked through tongue-in-cheek themes
6 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Hyper-Gendered Retail Working against relaxed norms, gender-specific retail is on the rise Implications - While cultural norms regarding gender identity have become more relaxed, the rise of gender-specific shopping services is going against the increasingly neutral consumer mindset. This shift towards specificity in retail speaks to a demand for customized experiences, which can be applied to a wide variety of industries.
Hyper-Gendered Retail
Working against relaxed norms, gender-specific retail is on the rise
4 Examples + Score + Implications


3D Printed Clothing Demand for fast fashion gives rise to printed wares for quick distribution Implications - The fast fashion market has quick turnarounds to saturate the market in the latest wares in mere days, but as the globalization of clothing continues, so does the quest to deliver goods even faster. 3D printing has left few areas of production untouched and is being adopted by the fashion industry as a means to digitally send products as opposed to shipping. As online shopping takes more focus off of physical retailers, garment printing is evolving to be a staple process that could enter consumer homes sooner than anticipated for a 'purchase and print' style of shopping.
3D Printed Clothing
Demand for fast fashion gives rise to printed wares for quick distribution
13 Examples + Score + Implications


Shopping Autonomy Consumers accustomed to online retail are targeted by sales person-free shops Implications - As consumers become more accustomed to shopping online, the inclination to shop alone is stronger than ever, which is being acknowledged by retailers boasting a more autonomous shopping experience with regard to store concept and display design. While the decrease in dependency on sales people saves resources, the reinforcement of shopping autonomy through less interactivity makes the concept of physical retail seem more dated. This move towards less formalized retail ignores older generations who prefer help, but fits perfectly with the Millennial shopper who already know what they want before even entering the store from online research.
Shopping Autonomy
Consumers accustomed to online retail are targeted by sales person-free shops
8 Examples + Score + Implications


Haute Teavertising Tea time is rebranded from stuffy to hip for a new generation of brewers Implications - Relatively shrouded in tradition, the act of drinking tea is being rebranded as a hip alternative to coffee that suits the 20-something drinkers that not only crave a more organic beverage, but also one that's more multifaceted in composition. As magazine spreads and department stores depict tea time as a fashionable pastime, the beverage is given an aesthetically pleasing makeover to make it more lifestyle-centric for the Gen X and Y consumer. An increase in niche tea shops supports this rise in consumption, but also a distinct attention to consumer desire for healthy living as perceived health benefits outweigh that of a packaged refreshment.
Haute Teavertising
Tea time is rebranded from stuffy to hip for a new generation of brewers
7 Examples + Score + Implications


PLUS 55 more Lingerie PRO Trends and 305 examples!



Boost your lingerie consumer insight!
Three options to kick-start your innovation...


1. Lingerie Trend Report

61 Lingerie PRO Trends
Lingerie Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Lingerie & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%