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About the Watch Report

The Watch Trend Report is aimed at businesses that want to stay on the cutting edge of the latest inventions and technological concepts in the watch-making industry. In our report, you will have access to hundreds of trends relating to men's watches, women's watches, Swiss watches, exotic chronographs and luxury timepieces. Featured in the report are the latest innovations from brand names like Tag, Citizen, Casio, Cartier and Rolex.

Who It's For

The data collected in our report is for companies looking for competitive leverage within the wristwatch industry. Innovators, designers, manufacturers and insight managers for low-end and premium watch companies will find this information valuable, as it is dictated and sourced by consumers.

The Watch Trend Report will assist businesses with inspiration, and allow them to leverage consumer insight to direct the course of brands and products.

The Watch Trend Report, last published on Sep 30, 2014, includes 321 PRO Trends and 1,605 examples of watch market research and watch consumer trends related to: timepieces, chronographs, luxury, wristwatches, design and watch trends.

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trend research methodology

Methodology

Our watch research is based on Trend Hunter's crowdsourced watch articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 321 Watch PRO Trends = 321 Powerpoint Pages Watch PPT Report
• 1,605 Watch Examples

Online Extras With Full Subscription

• 225 Watch Videos (Online) Watch Videos
• 9,630 Watch Images (Online) Watch Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Watch Pro Trends

Each Watch PRO Trend is on its own slide with implications, a quantified score, and examples linked to online watch articles, videos and images. Examples:

Connected Cleaning Household chores are made easier with the use of apps and mobile technology Implications - Seeking to make household chores less cumbersome, consumers are turning to apps and beacon technology to make such activities more streamlined. Adding features like automation and digital programming to tasks like laundry, consumers are seeking to make chores more digitally adaptable, reflecting a need to stay connected, even during routine, everyday tasks.
Connected Cleaning
Household chores are made easier with the use of apps and mobile technology
4 Examples + Score + Implications


Artificial Emotion Stretching beyond the idea of artificial intelligence in robotics Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and nurture to provide the tech-obsessed consumer with a companion, not just a helper.
Artificial Emotion
Stretching beyond the idea of artificial intelligence in robotics
7 Examples + Score + Implications


Omnipresent Entertainment Hyper-convenient media streaming means there's never an absence of fun Implications - At this point in the digital revolution, most consumers are at least passively plugged in to some sort of device at all times. Making this connection more active means creating more omnipresent entertainment through hyper-convenient media streaming. This satiates the consumer desire for constant stimulation, as well as ease of everyday living.
Omnipresent Entertainment
Hyper-convenient media streaming means there's never an absence of fun
8 Examples + Score + Implications


Communal Disconnect Consumers turn to public spaces to digitally detach Implications - Offering a social alternative to digital isolation, retailers are transforming public spaces into anti-internet zones for communal appeal. Seeking to maintain social interaction, consumers are turning to cafes and outdoor areas that block WiFi access and smartphone signals, allowing consumers to detach from online behavior without sacrificing peer-to-peer engagement.
Communal Disconnect
Consumers turn to public spaces to digitally detach
4 Examples + Score + Implications


Elevated Memorabilia Franchises expand their goods to the luxury market for exclusive appeal Implications - Seeking to expand consumer interest, TV and movie franchises are turning to more lavish collectibles to add exclusive appeal. Moving beyond figurines and children's toys, brands are using upscale products like automobiles and expensive jewelry to showcase cult sci-fi movies and classic characters in a new light. This allows franchises to broaden consumer interest beyond that of its loyal fan base.
Elevated Memorabilia
Franchises expand their goods to the luxury market for exclusive appeal
4 Examples + Score + Implications


Exploration Independence Innovations that help solo travelers target the rise of single consumers Implications - As consumers focus more on themselves with regard to living and entertainment, the rise of solo travel is being supported by apps targeted at the independent traveler. This shift denotes a preference for lifestyle accommodation that extends well beyond typical everyday experiences.
Exploration Independence
Innovations that help solo travelers target the rise of single consumers
4 Examples + Score + Implications


Recycled Play Parents begin to prefer recycled, eco-friendly versions of traditional toys Implications - Looking to instill a responsible mindset regarding consumption early on, parents are opting for recycled and upcycled toys. Many products in this category are made by independent artists, which denotes a preference for more authentic goods with a back story.
Recycled Play
Parents begin to prefer recycled, eco-friendly versions of traditional toys
5 Examples + Score + Implications


Cross-Media Promotions TV shows turn to unexpected marketing tactics to encourage fandom Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
Cross-Media Promotions
TV shows turn to unexpected marketing tactics to encourage fandom
6 Examples + Score + Implications


PLUS 315 more Watch PRO Trends and 1,605 examples!



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