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About the Pants Report

The Pants Trend Report covers a wide variety of styles and designs in jeans, shorts, trousers and more. From our crowd-sourced research, users will gain insight on emerging and dominating patterns in the marketplace, as seen with leggings, skinny jeans, slacks, Dickies, yoga pants and various styles of pants for men. Moreover, the Pants Trend Report also tracks the most effective marketing and advertising for this fashion niche.

Who It's For

Our reports are ideal for those in fashion, design, marketing and advertising. By understanding the developments in this subsection of fashion, those in the industry can stay ahead of the competition.

Find the creative inspiration needed to incite innovative product development and marketing strategies that resonate with consumers with the Pants Trend Report.

The Pants Trend Report, last published on Mar 30, 2015, includes 118 PRO Trends and 590 examples of pants market research and pants consumer trends related to: jeans, shorts, trousers, leggings, yoga pants and pants trends.

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trend research methodology

Methodology

Our pants research is based on Trend Hunter's crowdsourced pants articles and 2,333,000,000 total views of data. [Learn More]

Report Contents

• 118 Pants PRO Trends = 118 Powerpoint Pages Pants PPT Report
• 590 Pants Examples

Online Extras With Full Subscription

• 83 Pants Videos (Online) Pants Videos
• 3,540 Pants Images (Online) Pants Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pants Pro Trends

Each Pants PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pants articles, videos and images. Examples:

Denim Nostalgia Consumers search for ways to recover the past while remaining timeless Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
Denim Nostalgia
Consumers search for ways to recover the past while remaining timeless
5 Examples + Score + Implications


Romantic Narrative 2.0 Consumers respond to digital marketing campaigns that tell a love story Implications - Understanding the power of the narrative format, marketers are searching for new ways to tell heartwarming stories. Using social media to subvert the traditional 'love' story, brands appeal to consumers' sentimentality to create a stronger connection, suggesting that the romantic narrative is one that can be continually updated and refreshed to offer novelty and delight.
Romantic Narrative 2.0
Consumers respond to digital marketing campaigns that tell a love story
4 Examples + Score + Implications


Protective Ensemble Appealing to a need for safety, fashion retailers adopt protective materials Implications - Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection.
Protective Ensemble
Appealing to a need for safety, fashion retailers adopt protective materials
4 Examples + Score + Implications


Expressive Infant Artistic kids' clothing provides an outlet for parents' originality Implications - Adding a sense of individuality to infant wear, parents are turning to artistic clothing options for allure. Moving beyond pop culture references and designer labels, parents are seeking out apparel pieces reminiscent of artisan crafts and custom designs, reflecting a need to showcase originality even when it comes to the family.
Expressive Infant
Artistic kids' clothing provides an outlet for parents' originality
4 Examples + Score + Implications


Sentimental Communication Authenticity and empathy leak into consumers' daily conversation Implications - The slew of instant communication tools had made the art of conversation cold for quite some time; a backlash to this phenomenon is observed with sentimental communication. Apps, devices and online communities that foster deep, meaningful connections speak to the desire for true connection, proving that it trumps the need for instant gratification.
Sentimental Communication
Authenticity and empathy leak into consumers' daily conversation
4 Examples + Score + Implications


Vintage DIY A retro aesthetic becomes apparent in fashion amongst amateur seamstresses Implications - Upcycling materials or using new ones for a retro flair, consumers are choosing to DIY their own vintage clothing rather than purchase secondhand. This resonating shift identifies a preference for customized expression that's cost-effective and customized to consumers' needs.
Vintage DIY
A retro aesthetic becomes apparent in fashion amongst amateur seamstresses
5 Examples + Score + Implications


Apocalyptic Preparation Consumers prepare for the worst with innovations designed for survival Implications - Fears surrounding resource scarcity and an apocalypse are seeing consumers opting for products that prepare the owner for the worst. This shift denotes a consumer preference for preparation even for unlikely scenarios to effectively broaden what's acceptable and feasible for purchase, even if it seems outlandish or unnecessary.
Apocalyptic Preparation
Consumers prepare for the worst with innovations designed for survival
6 Examples + Score + Implications


Fashionable Functionality Materials for active lifestyles become a mainstay in the industry Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind.
Fashionable Functionality
Materials for active lifestyles become a mainstay in the industry
6 Examples + Score + Implications


PLUS 112 more Pants PRO Trends and 590 examples!



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