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About the Pants Report

The Pants Trend Report covers a wide variety of styles and designs in jeans, shorts, trousers and more. From our crowd-sourced research, users will gain insight on emerging and dominating patterns in the marketplace, as seen with leggings, skinny jeans, slacks, Dickies, yoga pants and various styles of pants for men. Moreover, the Pants Trend Report also tracks the most effective marketing and advertising for this fashion niche.

Who It's For

Our reports are ideal for those in fashion, design, marketing and advertising. By understanding the developments in this subsection of fashion, those in the industry can stay ahead of the competition.

Find the creative inspiration needed to incite innovative product development and marketing strategies that resonate with consumers with the Pants Trend Report.

The Pants Trend Report, last published on Nov 26, 2014, includes 106 PRO Trends and 530 examples of pants market research and pants consumer trends related to: jeans, shorts, trousers, leggings, yoga pants and pants trends.

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trend research methodology

Methodology

Our pants research is based on Trend Hunter's crowdsourced pants articles and 2,164,000,000 total views of data. [Learn More]

Report Contents

• 106 Pants PRO Trends = 106 Powerpoint Pages Pants PPT Report
• 530 Pants Examples

Online Extras With Full Subscription

• 74 Pants Videos (Online) Pants Videos
• 3,180 Pants Images (Online) Pants Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pants Pro Trends

Each Pants PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pants articles, videos and images. Examples:

Winterized Couture High fashion products get a cold weather overhaul to satisfy need for function Implications - Cold weather apparel is associated with a bulky, utilitarian aesthetic, which is something brands are combating against with high end fashions designed with function and fashion in mind. As consumers come to expect style but require more to be intrigued, the incorporation of functionality seals the deal.
Winterized Couture
High fashion products get a cold weather overhaul to satisfy need for function
7 Examples + Score + Implications


Multi-Functional Utility The desire for multi-functional goods extends to the outerwear market Implications - As consumer lifestyles demand more versatile products, brands are responding with clothing and gear that reacts to specific activities or climates. The urban consumer is specifically targeted as busy lifestyles lead them to require products that offer durability as well as versatility.
Multi-Functional Utility
The desire for multi-functional goods extends to the outerwear market
6 Examples + Score + Implications


Clothing Casing Clothing elements are added to packaging designs for aesthetic appeal Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods.
Clothing Casing
Clothing elements are added to packaging designs for aesthetic appeal
4 Examples + Score + Implications


Wardrobe Reversal A growing emphasis on individuality sparks consumers to use pieces unexpectedly Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
Wardrobe Reversal
A growing emphasis on individuality sparks consumers to use pieces unexpectedly
4 Examples + Score + Implications


Haute-listic Health Wellness activities are proliferated as a means to convey status Implications - The concepts of wellness and privilege are intertwined for consumers, which has lead to activities like yoga and Pilates being utilized to bolster status. As consumer obsession with health continues, the proliferation of holistic practices in marketing relates to consumers on the basis of familiarity, but also on the coveted notion of exoticism.
Haute-listic Health
Wellness activities are proliferated as a means to convey status
5 Examples + Score + Implications


Zen Ubiquity As yoga becomes more popular, it inspires numerous industries Implications - Accepted as more of a lifestyle than a simple form of exercise, yoga is inspiring an array of industries. The peace-promoting practice is ushering in a new era among consumers that sees yoga integrated as a belief system that requires accessories and affects countless products and services.
Zen Ubiquity
As yoga becomes more popular, it inspires numerous industries
9 Examples + Score + Implications


Infantized Activity As childhood activity decreases, parents and brands reframe healthy living Implications - Activity for North American children is no longer an assumed pastime, which has lead to the rebranding of activity as hip to enhance parental social status and childhood health levels. Traditionally mature workouts are given a juvenile makeover to satisfy children looking to emulate adulthood and avoid the progress of child obesity.
Infantized Activity
As childhood activity decreases, parents and brands reframe healthy living
6 Examples + Score + Implications


Juvenile Workout Parents opt for athletic-focused clothing for kids for a lifestyle extension Implications - As parents plateau with their own healthy endeavors, the incorporation of offspring into fitness-focused lifestyles is being supported with infant clothing designed for working out. The instilling of healthy habits early revolts against rising obesity rates in North America that are causing parents to become hyper aware of reduced life expectancy.
Juvenile Workout
Parents opt for athletic-focused clothing for kids for a lifestyle extension
4 Examples + Score + Implications


PLUS 100 more Pants PRO Trends and 530 examples!



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