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About the Pants Report

The Pants Trend Report covers a wide variety of styles and designs in jeans, shorts, trousers and more. From our crowd-sourced research, users will gain insight on emerging and dominating patterns in the marketplace, as seen with leggings, skinny jeans, slacks, Dickies, yoga pants and various styles of pants for men. Moreover, the Pants Trend Report also tracks the most effective marketing and advertising for this fashion niche.

Who It's For

Our reports are ideal for those in fashion, design, marketing and advertising. By understanding the developments in this subsection of fashion, those in the industry can stay ahead of the competition.

Find the creative inspiration needed to incite innovative product development and marketing strategies that resonate with consumers with the Pants Trend Report.

The Pants Trend Report, last published on Jul 28, 2015, includes 123 PRO Trends and 615 examples of pants market research and pants consumer trends related to: jeans, shorts, trousers, leggings, yoga pants and pants trends.

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trend research methodology

Methodology

Our pants research is based on Trend Hunter's crowdsourced pants articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 123 Pants PRO Trends = 123 Powerpoint Pages Pants PPT Report
• 615 Pants Examples

Online Extras With Full Subscription

• 86 Pants Videos (Online) Pants Videos
• 3,690 Pants Images (Online) Pants Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pants Pro Trends

Each Pants PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pants articles, videos and images. Examples:

Abstract Insecticide Insect repellent adopts unconventional forms for experiential allure Implications - Adding a experiential aspect to traditional insecticide, brands are turning to unconventional materials and product forms for consumer intrigue. Moving away from typical sprays, brands are offering things like insect repellent in the form of clothing and edible products, reflecting a need for consumer goods that are both effective and experiential.
Abstract Insecticide
Insect repellent adopts unconventional forms for experiential allure
4 Examples + Score + Implications


Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


Mainstream Gamer Fashion designers shine a spotlight on gamer culture for youthful allure Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior.
Mainstream Gamer
Fashion designers shine a spotlight on gamer culture for youthful allure
5 Examples + Score + Implications


Urbane Child Kids fashion brands develop products featuring a metropolitan aesthetic Implications - Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status.
Urbane Child
Kids fashion brands develop products featuring a metropolitan aesthetic
4 Examples + Score + Implications


Branding Approachability Fashion brands adapt to be more accessible to the "every man" Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle.
Branding Approachability
Fashion brands adapt to be more accessible to the "every man"
5 Examples + Score + Implications


Denim Nostalgia Consumers search for ways to recover the past while remaining timeless Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
Denim Nostalgia
Consumers search for ways to recover the past while remaining timeless
5 Examples + Score + Implications


Romantic Narrative 2.0 Consumers respond to digital marketing campaigns that tell a love story Implications - Understanding the power of the narrative format, marketers are searching for new ways to tell heartwarming stories. Using social media to subvert the traditional 'love' story, brands appeal to consumers' sentimentality to create a stronger connection, suggesting that the romantic narrative is one that can be continually updated and refreshed to offer novelty and delight.
Romantic Narrative 2.0
Consumers respond to digital marketing campaigns that tell a love story
4 Examples + Score + Implications


Protective Ensemble Appealing to a need for safety, fashion retailers adopt protective materials Implications - Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection.
Protective Ensemble
Appealing to a need for safety, fashion retailers adopt protective materials
4 Examples + Score + Implications


PLUS 117 more Pants PRO Trends and 615 examples!



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